Nostalgia Marketing and its Benefits [infographic]
Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.
Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.
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