Have you ever heard it said that people remember 20% of what they hear, 30% of what they see, and 70% of what they can see AND hear? Investing in quality pieces that are pleasing to the eye and ear are worth it. Just think – 8 billion videos are watched on Facebook every day! That’s a lot of content, but if you do it, and do it well, people will pay attention. Videos are gaining a larger and larger chunk of consumer attention, but that doesn’t mean images and text are going away. Text paired with images is still hugely impactful in gaining the eye of your consumer. Check out the social media and content marketing stats below to see consumer trends and make your plan for 2021.
We may never fully understand just how much the COVID-19 pandemic and politics of 2020 have impacted the world, our nation, and ourselves. Remote work is believed to increase 300% from pre-2020 levels. Not only that, but certain aspects of how we view the world, our lives, and our consumption habits have shifted. Truth and transparency have become highly important commodities, social media influencers have grown their impact significantly, and hybrid user experiences such as virtual live concerts are becoming the latest trend. Check out these few ways 2021 marketing has shifted to accommodate the new normal.
2020 has finally come to a close. What a year it has been. Lots of change! What have we learned? How have things changed for our industry over the Covid19 pandemic, and how will we move forward in this new environment? Check out the infographic to see the latest data on digital consumer behavior so you can make sure your 2021 plans are on track.
Life has changed for America and most of the world in the last few months. More than 100,000 businesses have closed forever as the nation’s pandemic toll escalates – The Washington Post, May 12, 2020. As businesses struggle to adapt to a world with Corona, marketing strategies have also had to pivot. Lifestyles have changed. Employees are adjusting to working from home which has its challenges especially when some schools have chosen distance learning. Check out these stats on who’s working from home. Click the infographic to find additional stats on COVID’s effect on businesses in the U.S.
2020 has been an interesting year, to say the least. The world has had to adjust to more time at home and much more structured social rules when venturing out. The novel coronavirus has the nation scrambling with businesses quickly trying to adjust their strategies just to stay afloat. With consumers’ lives shifting so dramatically, companies have had to rethink how best to reach them. Marketing trends have shifted to accommodate a world pandemic. See how companies have pivoted their content marketing strategies to meet consumer needs in today’s environment.
Social image dimensions got you down? Not for long! Check out this handy infographic that shows all the dimension specs you need to know to make sure your images show up exactly as intended across all your social media platforms. It’s worth the bookmark!
Building your business’s content marketing strategy can be an overwhelming task. Where do you start? What area should be your main focus and how do you successfully implement it? These are questions worth investigating as this is an extremely important contributor to your overall brand and business success. Check out this infographic as it leads you through navigating the best practices of content marketing strategy, so your hard-earned work gets the results you need.
So what is a responsive website? Is it important? Yes! Having a responsive website means that your site adapts to any screen size, platform, or orientation your consumer is using. Optimizing your website will keep those hard earned click responses on your site. 81% of consumers browse the internet using their phones, so make sure your site is up to standard. Check out this infographic to see more stats.
Around 3 billion people worldwide utilize social media. Over the last couple of decades, social media has evolved from a strictly social endeavor to a major marketing machine. What started out as a nice idea to keep people connected has grown into a billion dollar industry in just a short time. Take a look at this history of social media to see just how fast things have changed.
Have you taken a look at your marketing plan recently? If you are using the same strategy you always have, chances are you’re losing out. It’s important to reevaluate even tried and true techniques from time to time. Change is the only certainty, so make sure you aren’t falling behind when it comes to your business. Check out the stats below for the best ways to utilize video, SEO, and social trends in your marketing plan this year.