There is a lot that goes into the decision of which marketing pieces to use to attract and engage consumers and at which point in the process. Different pieces will most likely be used uniquely for each audience group you are targeting depending on age, generation, location, and socioeconomic status to name a few. This can be overwhelming especially for small businesses with small marketing budgets, but it pays to do your research! Check out this 2021 guide for must-have marketing collateral with helpful insight as to when they can be best utilized.
The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.
“The best time to plant a tree was 20 years ago. The second best time is now.”
That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!
We all have a limited amount of time, so how can you make the most of it? It is easy to lose hours scouring the internet for the best marketing strategies. With so much information available at our fingertips, it can be hard to separate the relevant from the irrelevant. Luckily, we have several ways to absorb information these days with podcasts being one of the best. Take advantage of your commute to and from work to stay up to date on the latest marketing information from one of these top marketing podcasts. It is always good to get a variety of perspectives. Save some time and tune in to one of these prominent marketing podcasts this week.
Here we go again. May the 4th be with you! This fun social media holiday sensation has been making a splash for many years now and is celebrated around the world. The Star Wars films and franchises have been incredibly successful over the years despite storyline criticisms. Without a doubt, it is one of the most successful franchises of all time raking in over $7 billion dollars in just a single year! That’s a pretty attractive figure, so how can we spread the wealth? Check out the lessons we can learn from Star Wars and how to replicate their successes for your own business.
According to LoSasso Marketing, social media should be taking up a considerable amount of your marketing budget in 2021. With the effects of the pandemic still at large, 76% of people say they have increased their phone usage and 45% say they’ve increased their computer usage. People are more plugged in than ever, and even though social media has become an even bigger part of life as individuals work to stay connected to family, friends, and coworkers, companies will need to work smart to get their consumers’ attention. Be sure to consider these 2021 social media behavioral predictions and trends to make the most of your marketing dollars.
2020 taught us that our world can change in the blink of an eye, but it also revealed how adaptive we can be. The pandemic forced many companies to step back and reexamine their marketing efforts as the focus drastically shifted from brick and mortar shopping to even greater online consumption. Not only that, but also newer capabilities such as live virtual events, appointments, and shopping assist became essential. How long these recent services will remain an integral part of business and marketing is yet to be seen, but from the looks of things, they are here to stay. Consumers have now become accustomed to these amenities along with the increasingly hyperfocused and personalized advertising businesses utilized to get their piece of the pie. The business and marketing world has quickly pivoted to adjust to the demands of the current climate and consumer demands. Check out these incredible B2B marketing stats and trends that have resulted from the new normal.
Have you ever heard it said that people remember 20% of what they hear, 30% of what they see, and 70% of what they can see AND hear? Investing in quality pieces that are pleasing to the eye and ear are worth it. Just think – 8 billion videos are watched on Facebook every day! That’s a lot of content, but if you do it, and do it well, people will pay attention. Videos are gaining a larger and larger chunk of consumer attention, but that doesn’t mean images and text are going away. Text paired with images is still hugely impactful in gaining the eye of your consumer. Check out the social media and content marketing stats below to see consumer trends and make your plan for 2021.
We may never fully understand just how much the COVID-19 pandemic and politics of 2020 have impacted the world, our nation, and ourselves. Remote work is believed to increase 300% from pre-2020 levels. Not only that, but certain aspects of how we view the world, our lives, and our consumption habits have shifted. Truth and transparency have become highly important commodities, social media influencers have grown their impact significantly, and hybrid user experiences such as virtual live concerts are becoming the latest trend. Check out these few ways 2021 marketing has shifted to accommodate the new normal.
2020 has finally come to a close. What a year it has been. Lots of change! What have we learned? How have things changed for our industry over the Covid19 pandemic, and how will we move forward in this new environment? Check out the infographic to see the latest data on digital consumer behavior so you can make sure your 2021 plans are on track.