Graphic Design Trends for 2024 [infographic]

Graphic design trends are always in flux. Creative minds know no rules. If they do, they break them. Maybe that is why graphic designs ebb and flow as constant as the waves on the sea. Regardless, the latest styling is always something to keep half an eye on to make sure your content looks current and sharp. People are raccoons – easily distracted by the next shiny thing, so don’t write it off as an unimportant detail. Check out the latest graphic design trends for 2024 to make sure your content is on point and doing its best job for you.

Graphic design trends for 2024 Infographic

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By |2024-03-12T15:27:38+00:00March 26th, 2024|

2024 Content Marketing Predictions [infographic]

Still worried about your 2024 content strategy?  There is nothing worse than throwing money in the garbage for a half-baked marketing plan. Besides wasting money, you waste time, man-hours, potential sales, and possibly your credibility.  Take time and spend the resources to make sure you have a good marketing mind putting your hard-earned dollars towards the best strategy possible. Marketing matters. Your content matters. The tools and platforms you use matter. Check out these 2024 content marketing predictions to make sure your plan is sound and your resources well allocated.

2024 Content Marketing Predictions Infographic

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By |2024-03-05T15:37:38+00:00March 19th, 2024|

8 Visual Trends in 2024 [infographic]

If you are looking to refresh the look of your branding and marketing in 2024, look no further. Check out these 8 visual trends of 2024 that will grab your audience’s attention. With so much visual competition, it’s important to put in time and effort to make sure your content and branding are beautiful and engaging. These latest industry trends can help guide you in the right direction and help you start 2024 off on the right foot.

8 Visual Trends in 2024 Infographic

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By |2024-01-08T15:45:20+00:00January 9th, 2024|

Nostalgia Marketing and its Benefits [infographic]

Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.

Nostalgia Marketing and its Benefits Infographic

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By |2023-04-12T15:56:57+00:00April 25th, 2023|

7 Creative Trends to Follow [infographic]

Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.

7 Creative Trends to Follow Infographic

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By |2023-04-12T15:37:44+00:00April 18th, 2023|

Key Components to Digital Marketing in 2023 [infographic]

There are several key components to include when discussing your digital marketing strategy. Social media may be the most obvious, but make sure you are using it effectively. You don’t need to be on every platform, just the one(s) that reach your target audience. If you would like to see some practical dos and don’t of social media, check out last week’s blog https://jtfarrell.com/24-social-media-dos-and-donts-infographic/.

Making sure your SEO is up to snuff is of huge importance as most users never make it beyond the first page of results. It is essential to be sure your SEO is as good as it can be. If users don’t know you exist, obviously you can forget about conversion. Email marketing is another important digital marketing channel that still has a good return if done well. Check out this blog to learn the tried and true basics of successful email marketing. https://jtfarrell.com/email-marketing-101-infographic/.

Lastly is SMS or mobile text marketing. More and more consumers are opting in for this type of communication. After all, people have access to their phones almost 100% of their day, so why not take advantage of that? Just be sure you are in compliance with the current regulations. To learn more, check out the infographic below to learn the key components to digital marketing in 2023.

Key Components to Digital Marketing in 2023 infographic

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By |2023-03-13T17:41:34+00:00March 14th, 2023|

12 Epic Christmas Promotion Ideas [infographic]

We are in the last month of 2023. Can you believe it? December is here and the holiday busyness is in full swing. While you’re running around buying presents, making Christmas cookies, and planning for family get-togethers, you may feel like you’ve run out of time to take advantage of the holiday hullabaloo for your business. Don’t worry! There are still plenty of ways you can give your business a little extra push for the end of the year. Take a look at these 12 epic Christmas promotion ideas to add a little extra oomph to your holiday marketing strategy.

12 Epic Christmas Promotion Ideas Infographic

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By |2022-11-22T16:58:24+00:00December 13th, 2022|

Last Minute Christmas Marketing Checklist [infographic]

Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.

Last Minute Christmas Marketing Checklist Infographic

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By |2022-11-22T16:21:01+00:00November 29th, 2022|

Common Content Marketing Mistakes[infographic]

Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.

Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.

Common Content Marketing Mistakes Infographic

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By |2022-08-22T20:40:15+00:00August 23rd, 2022|

Smart Marketing Tips and Tricks[infographic]

Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?

“Start where you are. Use what you have. Do what you can.”

Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.

Smart Marketing Tips and Tricks Infographic

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By |2022-08-15T20:15:02+00:00August 16th, 2022|
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