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The Ultimate Guide to Marketing to Gen Z(Infographic)

This content was originally posted here.

The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.

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By |2020-01-30T16:53:02+00:00February 11th, 2020|

Video Marketing Statistics for 2020 [Infographic]

This content was originally posted here.

Do you want to make sure all of your hard work actually pays off? Then you will want to read the latest stats and strategies for 2020 surrounding video marketing. Across platforms, video marketing is the leading bait that attracts any and every audience. Make sure you are utilizing this tried and true element in your digital marketing.

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By |2019-12-17T18:52:39+00:00January 7th, 2020|

Video Consumption – Where is it now, and where is it going?

As a marketer, it’s important for you to stay up to date with the current trends.

Video is one of the most effective ways to grab consumer attention online, and done correctly, you can even get potential customers to seek out your video content.

Understanding how video is being consumed in today’s digital world can help you make better strategic decisions.

To help you with your video marketing strategies, this article will give you current snapshot of where video consumption is and where it’s expected to in the near future.

America loves streaming

Currently, 57% of Americans are subscribed to at least one video streaming service. This amounts to 147.5 million U.S. Netflix subscribers, 88.7 million Prime Video users, and 55 million Hulu subscribers.

Streaming is clearly becoming the method of choice for video consumption. However, 65% of U.S. consumers pay for a traditional TV subscription. There’s clearly a lot of overlap as well – 47% of U.S. consumers actually pay for both traditional TV and at least one internet streaming service.

Not only that, but it’s likely that if someone is subscribed to one streaming service, they’re also subscribed to another. Consumers that pay for video streaming services are, on average, subscribed to three different services.

In any case, it’s clear that video streaming is growing rapidly.

YouTube is in the lead

Sure, Netflix and Hulu are great, but YouTube is still leading the way in internet video consumption.

Currently, 192 million U.S. consumers are on YouTube – mostly for free, but some paid. This is great news for marketers who are looking to run a video ad campaign.

According to Google themselves, the top 4 categories on YouTube are entertainment/pop culture, comedy, music, and “how-to” videos!

This is great news for small businesses or brands looking to leverage video as a part of their content marketing strategy!

Traditional cable is on its way out

By now, you’re probably clear on the fact that video is moving to the internet.

What’s not exactly as clear-cut is how quickly it’s happening. Today, there are 33 million cord-cutters in the United States. By 2022, this number is expected to grow to 55 million.

For video advertisers, this means TV advertising will soon be replaced with its digital counterpart.

Most streaming is done on a TV – not a mobile device

Mobile devices are responsible for over 50% of internet traffic. This means that 50% of video consumption is on a mobile device, right?

Nope! In fact, 70% of all video streaming happens on a TV, while only an estimated 15-20% happens on a mobile device.

So when planning your video advertising or content marketing strategy, be sure to consider the fact that viewers may be sitting on their couch rather than at their desk.

Source: Infinera

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By |2019-10-28T18:01:49+00:00October 28th, 2019|

How Gens X, Y and Z Consume Video Content [infographic]

Influenster recently surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests, to get a better understanding of how Generation X, Y and Z audiences consume video content differently.

Adweek compiled the information into a very helpful infographic to help us understand the differences between these generations and their video consumption trends.

Take a look below and let me know if you would like help strategizing for the best video content to reach your demographic!

How Gens X, Y and Z Consume Video Content Infographic

By |2017-03-27T14:59:11+00:00March 27th, 2017|

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.

Want to connect? Shoot me a note.

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By |2017-03-01T15:16:52+00:00March 1st, 2017|

Book Review: All Marketers Are Liars by Seth Godin

All Marketers Are Liars by Seth GodinI just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service.

The book dives into the reality of how marketing works, how marketers have used it to their advantage, and the true value behind being authentic with your marketing.

The reality is this: All marketers tell stories. The stories may or may not be true, BUT those stories impact the consumers buying decisions EVERY DAY. If your story is NOT true, and the truth eventually comes out, it will greatly impact your brand’s reputation. Now, some brand’s false stories will never be proven false, and that is sadly the truth.

This is the power of a story. A story shapes a belief about a brand. With an authentic story, you can literally change the world. A story can also penetrate a worldview, and once that happens, people in that worldview will share your brand with others.

The sad thing is that most brand’s do not think in terms of story. They think in terms of push marketing – how do we drive more interactions with our brands by pushing ourselves on them. Yet, they are unknowingly telling stories along the way, but probably not the stories they want to be telling.

Seth covered a lot in this short book. Grab your copy today and let me know what you think!

By |2017-06-02T16:04:31+00:00February 24th, 2017|

What Consumers Really Want From Your Video Content [infographic]

Video use to be something special. Something only big brands had. That has changed and is now a necessity for ALL brands.

However, just having video content is not enough. You need to make sure your video content is catered to the needs of your consumers or followers.

Adweek just posted a great infographic showing a breakdown of what consumers want in video content. Check it out below, and if you need help discussing how video could help you and your brand, shoot me a note. I’d love to setup some time to help you process and strategize.

By |2017-02-23T15:08:43+00:00February 23rd, 2017|

Should I have video on my website?

Below is my latest article, posted on sulastudios.com.

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It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media were the “things to do” to succeed online.

As we shared in a recent blog post, the attention span of the average adult is only 8.25 seconds! This is evident in how people now spend the majority of their time – quickly scrolling over images in their Instagram feed, swiping through FlipBoard, and turning to their phone during TV commercials.

We are visual. For most, we prefer images, infographics and of course video over reading long paragraphs of text. We want our information, and we want it quickly.

And I don’t blame anyone.

This is why social media platforms have made large shifts in their focus, giving higher priority to images and video content.

This is also why video is growing in popularity on websites. In our recent blog post, Why 2017 is the Year for Video Marketing, we shared that websites that contain video have on average an extra dwell time of 2+ minutes!


Think about that for a moment. If the average dwell time on your website is currently 1.5 minutes, adding videos may boost that up to 3.5 minutes or more!

The reason for the growth is simple. People are more willing to watch a short video describing your product, service or even company culture than they are to read long sections of text. This does not mean that text is not important – it is. However, what is more important is a balance of both video and text.

We would love the opportunity to help you brainstorm the best use of video for any of your digital efforts. Just shoot us a quick note at hello@sulastudios.com. We would love to treat you to coffee and strategize about the best methods to help you reach your goals.

– Justin Farrell

Connect with me:
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By |2017-02-08T14:23:15+00:00February 8th, 2017|

Should I Use Video On Instagram?

Below is my latest article, posted on sulastudios.com.

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With more than 300 million daily active users, Instagram quickly became a global giant, with over 95 million photos & videos added daily!

Instagram, who is owned by Facebook, is becoming more popular by the day, outpacing other know social sites like Twitter, Vine, and Snapchat.

I am often asked two questions:

1. Should I use Instagram?

Yes, the stats above should easily convince you of the need to be active on Instagram. It is a quickly growing platform with more users signing up and actively using it every single day.

2. Should I use video on Instagram?

The use of pictures and video is the primary reason for the success of Instagram. We live in a visual culture. People want to interact with imagery and video more than they want to read text.

This time is extremely valuable!

Video allows you to provide more detail about your product / service, give some behind the scenes action to build your brand values and allows you the opportunity to connect on a personal level with your audience.

Yes, Instagram videos are short, but that is okay. People’s attention spans on social media are typically pretty short. You can upload a maximum video length of 60 seconds on Instagram – yet you can still do a lot in that 60-second timeframe!

Due to the condensed time, it is even more valuable to adequately consider the strategy behind the video to make the best use of the time and to capture the viewer’s attention out of the gate.

We would love to provide you a FREE evaluation of your current Instagram feed and recommendations for the best use of video in your social strategy with Instagram moving forward. Shoot us an email at hello@sulastudios.com –  we would love to help!

– Justin Farrell

Take a look at some samples of the best branded videos on Instagram recently:

A video posted by Ben & Jerry’s (@benandjerrys) on

Connect with me:
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By |2016-12-03T17:54:10+00:00November 20th, 2016|

The Power of Training Videos

Below is my latest article, posted on sulastudios.com.

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As businesses and brands begin to grow, it can become overwhelming to keep up!

You are hiring new employees.
You are launching new products.
You are improving communication to your customers.

All of this requires a lot of work! And, often, it requires the same work over and over.

Most of this repetitive work can be reduced to practically nothing by introducing training videos into your workflow!

Do you notice your customer support is routinely answering the same questions over and over, whether on the phone or by email, to your client base? This confusion can be due to a lack of information that can be easily at your customer’s fingertips. Consider adding training videos to help your customers understand how to use your product or service more smoothly.

Even better, be proactive. As you are considering adding a new product to your shelf, create training videos that help your prospective customers understand the features of that new product and how it will impact their lives. These videos can help increase your sales!

Lastly, any growing team knows the pain of new employee training and training your current team on new systems, processes, or policies that are put in place. Training videos are the prescription to eliminate this pain! Training videos will help you streamline new employee onboarding, and provide a seamless avenue to train your existing team on new information they need.

Below are a couple of training videos Sula Studios put together to help Ecotality reduce some of the same tensions discussed above.

Are you experiencing any of the above pain points? If so, we would love to help you as well!

Whether you know exactly what you need, or you want help brainstorming the best options for you, let us know. We would love to connect on the phone, over email or in person to build the perfect solutions for you!

– Justin Farrell

Connect with me:
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By |2016-11-11T15:52:19+00:00November 11th, 2016|