Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.
Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.
Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.
There are several key components to include when discussing your digital marketing strategy. Social media may be the most obvious, but make sure you are using it effectively. You don’t need to be on every platform, just the one(s) that reach your target audience. If you would like to see some practical dos and don’t of social media, check out last week’s blog https://jtfarrell.com/24-social-media-dos-and-donts-infographic/.
Making sure your SEO is up to snuff is of huge importance as most users never make it beyond the first page of results. It is essential to be sure your SEO is as good as it can be. If users don’t know you exist, obviously you can forget about conversion. Email marketing is another important digital marketing channel that still has a good return if done well. Check out this blog to learn the tried and true basics of successful email marketing. https://jtfarrell.com/email-marketing-101-infographic/.
Lastly is SMS or mobile text marketing. More and more consumers are opting in for this type of communication. After all, people have access to their phones almost 100% of their day, so why not take advantage of that? Just be sure you are in compliance with the current regulations. To learn more, check out the infographic below to learn the key components to digital marketing in 2023.
We are in the last month of 2023. Can you believe it? December is here and the holiday busyness is in full swing. While you’re running around buying presents, making Christmas cookies, and planning for family get-togethers, you may feel like you’ve run out of time to take advantage of the holiday hullabaloo for your business. Don’t worry! There are still plenty of ways you can give your business a little extra push for the end of the year. Take a look at these 12 epic Christmas promotion ideas to add a little extra oomph to your holiday marketing strategy.
The original content for this blog can be found here.
Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.
The original content for this blog can be found here.
Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.
Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.
Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?
“Start where you are. Use what you have. Do what you can.”
Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.
As a small business owner, you may often find yourself debating the subject of marketing yourself vs. using a marketing agency. In order to hire an agency, you must be willing to set aside some budget for them to work with. Nothing is more frustrating for you or the agency than to, after a series of meetings, come to the conclusion that they are being asked to get paid for their work and results and you are not willing to pay it.
A few thousand dollars a month can do you a world of good when taking advantage of an agency’s expertise, but that budget line can sting when you’ve never committed those kinds of funds to your marketing before. You could continue to make use of that college intern for practically no dollars, but are you really getting anything out of it? Are the marketing tactics you are currently utilizing on your own still the best tactics in today’s ever changing world? Consider the points below to see if marketing yourself vs us a marketing agency still makes sense for your business.
Did you know there are 6 easy ways to improve your LinkedIn lead generation strategy? Just a few simple steps can take you from zero to hero on this booming platform. LinkedIn, at its most basic level, is designed to connect, build, and strengthen relationships in the world of professionals. It is an incredibly valuable tool that allows you to seek and make connections to not only grow your network but to also build, cultivate, and establish your brand and value to others – if utilized correctly. Check out these 6 easy tips to make sure you are making the most out of the platform and improve your LinkedIn lead generation strategy.
Have you ever thought about the neuroscience of storytelling? I’m guessing most people haven’t but knowing the how and why behind branding through storytelling is more interesting and scientific than I ever thought possible. Our brains are wired to latch on and remember stories more than anything else. Neuroactivity abounds when we hear a story because they are built to touch so many different centers of our brain from emotional and language regions to sensory regions like sight and smell. Stories engulf their listeners in a narrative they can’t peel away from – if it’s a good story, told well. Telling your brand story is your company’s opportunity to captivate an audience. Take advantage of the neuroscience of storytelling and make sure you find a unique place in the memory of your audience. Take the time to craft and turn over different lines and points of emphasis. The better-told story is the most remembered.