The Ultimate Content Marketing Strategy [Infographic]

Building your business’s content marketing strategy can be an overwhelming task. Where do you start? What area should be your main focus and how do you successfully implement it? These are questions worth investigating as this is an extremely important contributor to your overall brand and business success. Check out this infographic as it leads you through navigating the best practices of content marketing strategy, so your hard-earned work gets the results you need.

The Ultimate Content Marketing Strategy Infographic Image

This content was originally posted here.

By |2020-06-22T15:17:32+00:00July 7th, 2020|

Responsive Web Design – What Is It And Why You Need It? [Infographic]

So what is a responsive website? Is it important? Yes! Having a responsive website means that your site adapts to any screen size, platform, or orientation your consumer is using. Optimizing your website will keep those hard earned click responses on your site. 81% of consumers browse the internet using their phones, so make sure your site is up to standard. Check out this infographic to see more stats.

Responsive Web DesignResponsive Web Design – What Is It And Why You Need It Infographic Image

This content was originally posted here.

By |2020-06-08T17:20:59+00:00June 23rd, 2020|

The History of Social Media [Infographic]

Around 3 billion people worldwide utilize social media. Over the last couple of decades, social media has evolved from a strictly social endeavor to a major marketing machine. What started out as a nice idea to keep people connected has grown into a billion dollar industry in just a short time. Take a look at this history of social media to see just how fast things have changed.

History of Social Media Infographic Image

This content was originally posted here.

By |2020-06-22T14:53:22+00:00June 9th, 2020|

20 Stats to Help You Plan Your 2020 Marketing Strategy [Infographic]

Have you taken a look at your marketing plan recently? If you are using the same strategy you always have, chances are you’re losing out. It’s important to reevaluate even tried and true techniques from time to time. Change is the only certainty, so make sure you aren’t falling behind when it comes to your business. Check out the stats below for the best ways to utilize video, SEO, and social trends in your marketing plan this year.

20 Stats to Help You Plan Your 2020 Marketing Strategy Infographic Image
20 Stats to Help You Plan Your 2020 Marketing Strategy Infographic Image
20 Stats to Help You Plan Your 2020 Marketing Strategy Infographic Image

This content was originally posted here.

By |2020-06-22T14:54:10+00:00June 2nd, 2020|

2019 Social Media Comparison Infographic

This content was originally posted here.

It’s good to step back and reevaluate your social media strategy once in a while. See if you are spending your marketing dollars in the right places. Check out this infographic to see where your audience is spending the most time around the top six media platforms.

2019 Social Media Comparison Infographic Image
By |2020-04-16T14:09:49+00:00May 5th, 2020|

8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

This content was originally posted here.

Social media marketing can be a bear to those who are unfamiliar or have not yet utilized it’s full strength and power. Platforms like Facebook, Twitter, Intagram, etc. are incredible resources that should be taken advantage of by anyone trying to grow their customer base. That being said, where do you start? Check out the 8 steps below to find the helpful basics to make the most of your social media strategy.

8 Steps to a More Effective Social Media Marketing Strategy Infographic Image
By |2020-03-26T16:10:39+00:00April 21st, 2020|

The Ultimate Guide to Marketing to Gen Z(Infographic)

This content was originally posted here.

The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.

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By |2020-01-30T16:53:02+00:00February 11th, 2020|

Video Marketing Statistics for 2020 [Infographic]

This content was originally posted here.

Do you want to make sure all of your hard work actually pays off? Then you will want to read the latest stats and strategies for 2020 surrounding video marketing. Across platforms, video marketing is the leading bait that attracts any and every audience. Make sure you are utilizing this tried and true element in your digital marketing.

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By |2019-12-17T18:52:39+00:00January 7th, 2020|

Video Consumption – Where is it now, and where is it going?

As a marketer, it’s important for you to stay up to date with the current trends.

Video is one of the most effective ways to grab consumer attention online, and done correctly, you can even get potential customers to seek out your video content.

Understanding how video is being consumed in today’s digital world can help you make better strategic decisions.

To help you with your video marketing strategies, this article will give you current snapshot of where video consumption is and where it’s expected to in the near future.

America loves streaming

Currently, 57% of Americans are subscribed to at least one video streaming service. This amounts to 147.5 million U.S. Netflix subscribers, 88.7 million Prime Video users, and 55 million Hulu subscribers.

Streaming is clearly becoming the method of choice for video consumption. However, 65% of U.S. consumers pay for a traditional TV subscription. There’s clearly a lot of overlap as well – 47% of U.S. consumers actually pay for both traditional TV and at least one internet streaming service.

Not only that, but it’s likely that if someone is subscribed to one streaming service, they’re also subscribed to another. Consumers that pay for video streaming services are, on average, subscribed to three different services.

In any case, it’s clear that video streaming is growing rapidly.

YouTube is in the lead

Sure, Netflix and Hulu are great, but YouTube is still leading the way in internet video consumption.

Currently, 192 million U.S. consumers are on YouTube – mostly for free, but some paid. This is great news for marketers who are looking to run a video ad campaign.

According to Google themselves, the top 4 categories on YouTube are entertainment/pop culture, comedy, music, and “how-to” videos!

This is great news for small businesses or brands looking to leverage video as a part of their content marketing strategy!

Traditional cable is on its way out

By now, you’re probably clear on the fact that video is moving to the internet.

What’s not exactly as clear-cut is how quickly it’s happening. Today, there are 33 million cord-cutters in the United States. By 2022, this number is expected to grow to 55 million.

For video advertisers, this means TV advertising will soon be replaced with its digital counterpart.

Most streaming is done on a TV – not a mobile device

Mobile devices are responsible for over 50% of internet traffic. This means that 50% of video consumption is on a mobile device, right?

Nope! In fact, 70% of all video streaming happens on a TV, while only an estimated 15-20% happens on a mobile device.

So when planning your video advertising or content marketing strategy, be sure to consider the fact that viewers may be sitting on their couch rather than at their desk.

Source: Infinera

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By |2019-10-28T18:01:49+00:00October 28th, 2019|

How Gens X, Y and Z Consume Video Content [infographic]

Influenster recently surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests, to get a better understanding of how Generation X, Y and Z audiences consume video content differently.

Adweek compiled the information into a very helpful infographic to help us understand the differences between these generations and their video consumption trends.

Take a look below and let me know if you would like help strategizing for the best video content to reach your demographic!

How Gens X, Y and Z Consume Video Content Infographic

By |2017-03-27T14:59:11+00:00March 27th, 2017|