Life has changed for America and most of the world in the last few months. More than 100,000 businesses have closed forever as the nation’s pandemic toll escalates – The Washington Post, May 12, 2020. As businesses struggle to adapt to a world with Corona, marketing strategies have also had to pivot. Lifestyles have changed. Employees are adjusting to working from home which has its challenges especially when some schools have chosen distance learning. Check out these stats on who’s working from home. Click the infographic to find additional stats on COVID’s effect on businesses in the U.S.
2020 has been an interesting year, to say the least. The world has had to adjust to more time at home and much more structured social rules when venturing out. The novel coronavirus has the nation scrambling with businesses quickly trying to adjust their strategies just to stay afloat. With consumers’ lives shifting so dramatically, companies have had to rethink how best to reach them. Marketing trends have shifted to accommodate a world pandemic. See how companies have pivoted their content marketing strategies to meet consumer needs in today’s environment.
Social image dimensions got you down? Not for long! Check out this handy infographic that shows all the dimension specs you need to know to make sure your images show up exactly as intended across all your social media platforms. It’s worth the bookmark!
Building your business’s content marketing strategy can be an overwhelming task. Where do you start? What area should be your main focus and how do you successfully implement it? These are questions worth investigating as this is an extremely important contributor to your overall brand and business success. Check out this infographic as it leads you through navigating the best practices of content marketing strategy, so your hard-earned work gets the results you need.
So what is a responsive website? Is it important? Yes! Having a responsive website means that your site adapts to any screen size, platform, or orientation your consumer is using. Optimizing your website will keep those hard earned click responses on your site. 81% of consumers browse the internet using their phones, so make sure your site is up to standard. Check out this infographic to see more stats.
Around 3 billion people worldwide utilize social media. Over the last couple of decades, social media has evolved from a strictly social endeavor to a major marketing machine. What started out as a nice idea to keep people connected has grown into a billion dollar industry in just a short time. Take a look at this history of social media to see just how fast things have changed.
Have you taken a look at your marketing plan recently? If you are using the same strategy you always have, chances are you’re losing out. It’s important to reevaluate even tried and true techniques from time to time. Change is the only certainty, so make sure you aren’t falling behind when it comes to your business. Check out the stats below for the best ways to utilize video, SEO, and social trends in your marketing plan this year.
It’s good to step back and reevaluate your social media strategy once in a while. See if you are spending your marketing dollars in the right places. Check out this infographic to see where your audience is spending the most time around the top six media platforms.
Social media marketing can be a bear to those who are unfamiliar or have not yet utilized it’s full strength and power. Platforms like Facebook, Twitter, Intagram, etc. are incredible resources that should be taken advantage of by anyone trying to grow their customer base. That being said, where do you start? Check out the 8 steps below to find the helpful basics to make the most of your social media strategy.
The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.