24 Social Media Do’s and Don’ts: [infographic]

Every medium of marketing has its own rules to play by. The playbook varies in its rules from email marketing to social media marketing to video marketing. Just like sports, yes, many are similar in that they all use a ball of some sort, but the rules vary greatly for each. That’s what makes them unique and connects them to different people in different ways. It’s the same with marketing. Some people who don’t understand a lot about marketing tend to think they can treat everything the same and use the same strategy across multiple modes of marketing, but that would be like applying the rules of soccer to every other sport and expecting the same success. Social media has its own rules just like email marketing and video marketing have theirs. Some of these you may already be familiar with, but it never hurts to make sure you are playing the social media game within the correct bounds of the rules. Check out these do’s and don’ts of social media marketing.

24 Social Media Do’s and Don’ts infographic

Find the original content of this blog here.

By |2023-03-06T20:40:31+00:00March 7th, 2023|

Email Marketing 101 [infographic]

Email marketing is a great way to directly connect with your customer base and is a fairly cost effective option. Not only is it a great way to increase brand awareness and share helpful information, but it is also an opportunity to increase sales IF done well. There are basic rules to follow to create effective email campaigns from ensuring your subject lines are short, sweet, and tempting to being sure you are marketing to the correct market segment. There are shoulds and shouldn’ts. If you want to make sure you’re making the most of your marketing dollars, take a look at these email marketing 101 basics for everything you need to know.

Email Marketing in 2023 infographic

Find the original content of this blog here.

By |2023-02-27T19:33:51+00:00February 28th, 2023|

9 Ways to Motivate Your Remote Team [infographic]

Since the outbreak of Covid, remote work has skyrocketed across the world. More companies than ever are embracing this nontraditional work style. Many people believe this is a very good change. Not only does it allow some much welcomed flexibility for workers, especially parents, but it also saves the company from potentially paying for a brick-and-mortar location as well as providing a wide-ranging talent pool. Others see remote work as having more challenges. Some team leaders find it hard to create the same cohesive team dynamic that was more easily managed when everyone was in one place. Communication in general is vastly different when moving from the office to a remote situation. If you find yourself in the latter group, take a look at the infographic below to see 9 ways to motivate your remote team and promote a solid team atmosphere.

9 Ways to Motivate Your Remote Team infographic

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By |2023-02-20T21:10:15+00:00February 21st, 2023|

8 Easy Steps to a Fantastic Work Christmas Event [Infographic]

For all of you procrastinators out there who are in charge of planning the team Christmas party, this one is for you. Work Christmas parties can either be the positive talk of the year or the dread of December. It is always so sad when you hear someone talking about dreading their work Christmas party. This should be a really fun and enjoyable event for employees. It is a time to generously give back and show your people that you truly appreciate their efforts to make your company a success. It’s also a great opportunity to build team unity through common memories of light-hearted celebration that will build stronger connections not only to your company but also within the team itself. So don’t take the team Christmas party lightly. It’s such a great opportunity to share holiday cheer and build morale for the upcoming year. To make the planning easier, here are 8 easy steps to a fantastic work Christmas event.

8 Easy Steps to a Fantastic Work Christmas Event INFOGRAPHIC

The original content for this blog can be found here.

By |2022-11-22T17:26:07+00:00December 6th, 2022|

7 Great Reasons to Launch Your Business in Indianapolis

7 Great Reasons to Launch Your Business in Indianapolis Infographic

Are you looking for somewhere to start a business? Why not Indianapolis? The city has a lot to offer new entrepreneurs, from a vibrant small business community to a robust pool of educated talent. And there’s plenty for your family to love here too! Indianapolis has a dynamic sports scene, a low unemployment rate, and an affordable cost of living. Plus, you just can’t beat the weather here! If you’re on the fence about opening a business in Indianapolis, consider these seven reasons to bring your business here.

The City is Small Business-Friendly

A supportive community is invaluable to small businesses. In Indianapolis, you’ll find no shortage of supportive local organizations to help you get your business off the ground. For example, Justin Farrell can help you market your business and get those first few customers. Here are a few other organizations serving small businesses in Indianapolis:

  • OpenCounter INDY
  • Indy Black Chamber of Commerce
  • Indianapolis Chamber of Commerce
  • Indianapolis Small Business Administration (SBA)

The State of Indiana Offers Many Resources for Startups

The state of Indiana also offers many resources for budding businesses. For example, the state government website will walk you through the process of forming an LLC and registering your business. Forming an LLC is a great way to protect yourself from liability as your business gets off the ground! Here’s a quick-start checklist of other steps you’ll need to take to launch your business:

  • Find out which forms you need to submit at tax time.
  • Research your required licenses and permits.
  • Acquire the necessary premises and equipment.
  • Gain industry know-how by going back to school or enrolling in local courses.

Rentals Are Easy to Find

Rentals in Indianapolis are affordable and easy to find. This makes city living fairly accessible to people moving from out of town. Renting is a great alternative to buying, especially if you’re unfamiliar with the city and not sure where you’d like to put down roots. Use online rental listing search tools to find properties in your price range with your desired features and amenities. Remember to use those search filters to make your apartment hunt easier!

Life is Affordable

Affordable housing and low healthcare costs offer a low cost of living to Indianapolis residents. A low cost of living is great for business owners because it creates additional runway to invest in growth projects. Plus, it means people in the area have disposable income to spend on small business goods and services!

Life is Great

Not only do Indianapolis residents enjoy an affordable life, but a high quality of life as well! The city boasts high rankings in healthcare, leisure, and culture, all of which contribute to good quality of life and resident happiness. These are just a few of the well-known cultural attractions and leisure activities in Indianapolis:

  • Children’s Museum of Indianapolis
  • Indianapolis Zoo
  • Freedom Springs Aquatic Park
  • Conner Prairie Interactive History Park
  • Indianapolis Museum of Art
  • Garfield Park Conservatory and Gardens

There’s Talent Everywhere

A skilled workforce does a lot of good for small businesses. With a lot of great local talent to choose from, your business will be able to hire some great employees. This is largely due to the heavy university presence in Indianapolis and the surrounding region. These are just a few of the top-rated schools nearby:

  • Butler University
  • Indiana University-Purdue University – Indianapolis (IUPUI)
  • Marian University Indianapolis
  • University of Indianapolis
  • American College of Education

You Can’t Beat the Location

The city’s location is another thing to love about Indianapolis. Launching your business in an accessible location is ideal, especially if you need to travel from coast to coast. Traveling for work is easy, thanks to the top-ranking Indianapolis International Airport. Not only does this make travel easy and convenient, but the airport also doubles as a major cargo hub. You’ll have no problem shipping those packages out!

If you’re thinking about moving to Indianapolis to open a business, it’s time to make your move! Start looking for rentals, getting in touch with local startup organizations, and learning about your new home. You’ll love it here!

Whether you’re looking for help with graphic design, web development, or marketing, contact Justin Farrell! Fill out the contact form to get in touch.

This blog has been provided by my guest, Marissa Perez, an author and blogger at BusinessPop.
Thank you Marissa for your insights.

By |2022-10-04T18:25:50+00:00October 18th, 2022|

How to Handle Employee One-on-One Meetings [infographic]

Have you ever felt that your one-on-one meetings with your employees were awkward or a complete waste of time? Well here are a few pointers to make these meetings not only more productive but relationally more fulfilling and motivating. Nothing is more irritating than a meeting where both parties feel that their time has been wasted, so how do you combat this? Preparation and thoughtfulness are key, and as the manager, this mostly falls on you. Don’t treat these meetings as if they are a chore to get over with. This is precious one-on-one time you get to spend with each employee to pick their brain, build rapport, and check in on progress. Set some time aside to really put together thoughtful questions where your employee gets to do most of the talking. Don’t make snap judgments when they share that their project is behind, but ask what can be done to help them along with it or how you, yourself, could be of assistance. Employees desperately want to feel valued and cared for. One-on-one meetings can be hugely motivational for workers when done well or completely discouraging when done poorly, so take a few minutes and review how to successfully handle employee one-on-one meetings.

How to Handle Employee One-on-One Meetings Infographic

Find the original content for this blog here.

By |2022-10-10T15:54:49+00:00October 11th, 2022|

21st-Century Skills That Every Learner Needs [infographic]

21st-century skills are acknowledged to be essential to thrive in today’s world. Experts divide 21st-century skills into three groups: learning skills, digital literacy skills, and life skills. These groups contain hard and soft skills that help workers adapt to the modern world’s changes and trends. Learning skills – critical thinking, creativity, collaboration, and communication – are some of the most important skills to master. Life skills allow people to find new ways of thinking and problem-solving and develop greater self-awareness. Employers consider life skills just as necessary as academic performance, making them a great advantage when applying for a job. Digital and information literacy skills are a must for people to create and share digital information.

This blog has been provided by my guest, Allyson Webb, a writer and blogger at StudyCorgi
Thank you Allyson for your insights.

21st-Century Skills That Every Learner Needs Infographic
21st-Century Skills That Every Learner Needs Infographic

Find the original content for this blog here.

By |2022-09-28T14:46:57+00:00October 4th, 2022|

How Startup Funding Works [infographic]

So you think you would like to start your own business one day, but how do you get started? Where do you begin? Here are a few steps to get you started.

  1. Do your market research to make sure your idea is viable. Gather information on potential customers and similar business offerings in your area. If you aren’t sure where to start, there are businesses out there that can help you do this.
  2. Make a business plan. Decide how your business will operate, make money, and grow incrementally.
  3. Secure funding. Securing startup funding can be a daunting task, but you can’t get anywhere without it. You will need to raise or borrow capital. There are several ways to go about this. Check out the infographic below for a fun breakdown of how funding can be dished out and served.
How Startup Funding Works Infographic

Find the original content for this blog here.

By |2022-09-06T15:12:10+00:00September 6th, 2022|

10 Ways to Build Stronger Teams[infographic]

As a manager, building a strong, successful team can be a daunting task, especially if you are new to the team. It isn’t an easy task whether you have been at the job for years or are jumping into a new leadership position. As the “team captain,” team members look to you for advice, motivation, inspiration, and clear attainable goals while the executives above you demand results and efficiency.  This can often make you feel like the old 80’s toy Stretch Armstong – being impossibly pulled in two different directions.

Luckily, there has been a lot of good research to help leaders attain a strong and successful team that not only fulfills yourself and your team’s needs but also executive leadership’s. As the team leader, you must be the one to take tangible action steps. No one else can do it. It’s up t you, so check out these 10 ways to build a stronger, more successful team.

10 Ways to Build Stronger, More Successful Teams Infographic

Find the original content for this blog here.

By |2022-08-29T18:53:36+00:00August 30th, 2022|

Leader’s Guide to Motivate People[infographic]

Have you ever wished you had an instruction manual for life? While, tragically, this does not exist, a few helpful “essays” have been published. Here is a very helpful leader’s guide to motivate people at work. 30% of managers believe motivating their team is the most difficult part of their job. Everyone knows that if you crack the code on employee engagement, your company is saved countless dollars and headaches of turnover and wasted productivity. So how do you do it? What is the secret sauce that spices up work life and keeps people going? As usual, a lot of it boils down to value – valuing each individual and nurturing each individual’s aspirations. I’m not saying you need to coddle each of your employees, but there is plenty of research out there showing a variety of small, intentional actions can make all the difference in an employee’s attitude toward their job. Take a look below to find what you can do to make sure your team is happy and motivated.

Leader's Guide to Motivate People Infographic

Find the original content for this blog here.

By |2022-07-25T15:00:38+00:00July 26th, 2022|
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