INFOGRAPHIC: Leadership Qualities That Build Strong Teams

This content was originally posted here.

65 percent of people would rather have a better boss than a salary increase. That is a statistic worth investigating. Hiring and developing effective leadership is the cornerstone to the success of any business. Don’t underestmate or undervalue this critical pillar of your company. It is well worth investing in, and know doubt you and your employess will reap the many rewards in well cultivated team leaders.

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By |2019-12-17T18:52:12+00:00January 21st, 2020|

How to Write a Blog Post: 12 Actionable Steps to Create Posts Like a Professional [Infographic]

This content was originally posted here.

You only have a few seconds to engage your audience. Make sure you keep their attention by creating relevant, high quality content. By learning the how-tos of everyday tools such as blogging, you’ll have a much better chance of retaining consumer attention. You will get what effort you put in, so make sure you know the basics!

How to Write a Blog Post: 12 Actionable Steps to Create Posts Like a Professional Infographic Image
By |2019-12-17T18:52:23+00:00January 14th, 2020|

Video Marketing Statistics for 2020 [Infographic]

This content was originally posted here.

Do you want to make sure all of your hard work actually pays off? Then you will want to read the latest stats and strategies for 2020 surrounding video marketing. Across platforms, video marketing is the leading bait that attracts any and every audience. Make sure you are utilizing this tried and true element in your digital marketing.

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By |2019-12-17T18:52:39+00:00January 7th, 2020|

INFOGRAPHIC: Why You Need A Work Diary + Printables

Guest Author: Haley Lyles

This content was originally posted here.

Of the thousands of time management tools out there, one of the most overlooked tools is the work diary. CEOs and entrepreneurs all over the world have attributed much of their success to this technique. A work diary is useful for tracking projects, recording performance details, and staying on top of your schedule. They also allow you to put down everything else and focus on the project in front of you, which boosts efficiency.
As you grow your business, you will learn which organization tools are most helpful for you and your company. Some methods will be beneficial and some won’t. Start the new year on the right foot with these work diary sheets from ZenBusiness and stay organized as you turn your passion into reality.
INFOGRAPHIC Why You Need A Work Diary + Printables Image
INFOGRAPHIC Why You Need A Work Diary + Printables Image
INFOGRAPHIC Why You Need A Work Diary + Printables Image
INFOGRAPHIC Why You Need A Work Diary + Printables Image
INFOGRAPHIC Why You Need A Work Diary + Printables Image
By |2019-12-23T13:29:13+00:00December 23rd, 2019|

Marketing to Different Generations from Baby Boomers to Generation Z [Infographic]

This content was originally posted here.

Knowing how to reach your audience is critical. Social Media has been a leading tool to reach poeple of all genertions, but it is important to know why and how these cohorts are using these platforms. From the latest Gen Z to Baby Boomers, Social Media continues to be a driving force in marketing and advertizing. Check out this article to see the latest stats on which generations respond best to the most popular social platforms.

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By |2019-12-16T22:28:39+00:00December 17th, 2019|

Here’s a Guide to Starting Tasks You’ve Been Avoiding [Infographic]

Getting enough done every single day is a problem most people face. In fact, according to Hubspot, only 11% of professionals report accomplishing the tasks they set out to do in a given day.

How can you improve your productivty and knock off those items on your to-do list in a more timely manner? Check out the below tips.

This content was originally posted here.

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By |2019-12-09T23:46:47+00:00December 10th, 2019|

Nearly Half of Americans Make Purchases Based on Influencer Recommendations [Infographic]

This content was originally posted here.

Have you been wondering if it’s worth jumping on the influencer marketing bandwagon? Research shows that despite some continued doubt about the trustworthiness of influencer recommendations, almost half of those polled have made a purchase based on one. Consider the following statistics as you make plans for your 2020 marketing.

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By |2019-11-20T15:12:48+00:00November 20th, 2019|

Video Consumption – Where is it now, and where is it going?

As a marketer, it’s important for you to stay up to date with the current trends.

Video is one of the most effective ways to grab consumer attention online, and done correctly, you can even get potential customers to seek out your video content.

Understanding how video is being consumed in today’s digital world can help you make better strategic decisions.

To help you with your video marketing strategies, this article will give you current snapshot of where video consumption is and where it’s expected to in the near future.

America loves streaming

Currently, 57% of Americans are subscribed to at least one video streaming service. This amounts to 147.5 million U.S. Netflix subscribers, 88.7 million Prime Video users, and 55 million Hulu subscribers.

Streaming is clearly becoming the method of choice for video consumption. However, 65% of U.S. consumers pay for a traditional TV subscription. There’s clearly a lot of overlap as well – 47% of U.S. consumers actually pay for both traditional TV and at least one internet streaming service.

Not only that, but it’s likely that if someone is subscribed to one streaming service, they’re also subscribed to another. Consumers that pay for video streaming services are, on average, subscribed to three different services.

In any case, it’s clear that video streaming is growing rapidly.

YouTube is in the lead

Sure, Netflix and Hulu are great, but YouTube is still leading the way in internet video consumption.

Currently, 192 million U.S. consumers are on YouTube – mostly for free, but some paid. This is great news for marketers who are looking to run a video ad campaign.

According to Google themselves, the top 4 categories on YouTube are entertainment/pop culture, comedy, music, and “how-to” videos!

This is great news for small businesses or brands looking to leverage video as a part of their content marketing strategy!

Traditional cable is on its way out

By now, you’re probably clear on the fact that video is moving to the internet.

What’s not exactly as clear-cut is how quickly it’s happening. Today, there are 33 million cord-cutters in the United States. By 2022, this number is expected to grow to 55 million.

For video advertisers, this means TV advertising will soon be replaced with its digital counterpart.

Most streaming is done on a TV – not a mobile device

Mobile devices are responsible for over 50% of internet traffic. This means that 50% of video consumption is on a mobile device, right?

Nope! In fact, 70% of all video streaming happens on a TV, while only an estimated 15-20% happens on a mobile device.

So when planning your video advertising or content marketing strategy, be sure to consider the fact that viewers may be sitting on their couch rather than at their desk.

Source: Infinera

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By |2019-10-28T18:01:49+00:00October 28th, 2019|