We all have a limited amount of time, so how can you make the most of it? It is easy to lose hours scouring the internet for the best marketing strategies. With so much information available at our fingertips, it can be hard to separate the relevant from the irrelevant. Luckily, we have several ways to absorb information these days with podcasts being one of the best. Take advantage of your commute to and from work to stay up to date on the latest marketing information from one of these top marketing podcasts. It is always good to get a variety of perspectives. Save some time and tune in to one of these prominent marketing podcasts this week.
Here we go again. May the 4th be with you! This fun social media holiday sensation has been making a splash for many years now and is celebrated around the world. The Star Wars films and franchises have been incredibly successful over the years despite storyline criticisms. Without a doubt, it is one of the most successful franchises of all time raking in over $7 billion dollars in just a single year! That’s a pretty attractive figure, so how can we spread the wealth? Check out the lessons we can learn from Star Wars and how to replicate their successes for your own business.
Sometimes you need to make something out of nothing. Today is dedicated to those who are starting out with nothing or very little. After all, Rome wasn’t built in a day. Small businesses can utilize their limited marketing dollars to get the most bang out of their buck if they just know where to start. Well, this one’s for you. Check out these simple strategies that can help your small business grow from the get-go by utilizing techniques to get customers and gather followers without spending money.
Catching the eye of your audience is essential in a world of complete overstimulation. Revisiting your marketing designs is a completely worthwhile and necessary task to be done. With thousands of ads and messages bombarding consumers daily, make sure you are taking the time and effort to be one they notice. Don’t waste well-intended money on poor design. Take a few moments to check out the trends that are catching the eyes of consumers this year.
“What is underway is perhaps the most substantial change in the manufacturing firm since the Second Industrial Revolution, more than a century ago.” – Michael E. Porter, Harvard Business Review
The world continues to change and develop at an incredible pace. Economic leaders are calling this era the next Economic Revolution revolving around the internet and smart machine capabilities. Never before has automation been so effective at increasing productivity and results. This will affect the world in every respect from farming and energy to virtually every line of work through connection to the network where data is king. The scale and ability at which to instantly adjust strategy and production through AI is astounding. We are just beginning to see the prodigious scope of positive change that will come about as access to high-speed internet and AI continues to increase and connect our world.
Company culture is big ticket item these days. Everyone is talking about it and with good reason. Culture can make or break you. Employee retention is directly related to work culture. That is why finding a good fit as an employee is so important. 46% of new hires quit or are fired in their first 18 months. You do not want to be a part of that statistic. Take the time to learn not only what companies you are interested in working for but also take time to do some homework. Learn about the company culture. Have lunch with a current employee to get some inside information. Even if the company is great, it may not necessarily be the best match for you. Don’t waste valuable time by making a bad match. Check out these stats to find what aspects you can be looking for in a company’s culture.
Spring has arrived. People are focused on their big spring cleaning around the house, but did you know your business needs the same attention? Spring is a great time to stop, reevaluate, and make sure you are setting yourself up for success the rest of the year. How are those sales goals coming along? Could information be better organized or repackaged? Do your employees need a refresh of training to equip them to better serve the company? Maybe, in the end, you really do need to simply do a deep clean and reorganize. How are your files? Could they be made digital for easier access? Does your building or sign need some TLC? All of these things are important to stop and think about from time to time. Check out these spring cleaning tips to keep your business running like a swiss watch.
According to LoSasso Marketing, social media should be taking up a considerable amount of your marketing budget in 2021. With the effects of the pandemic still at large, 76% of people say they have increased their phone usage and 45% say they’ve increased their computer usage. People are more plugged in than ever, and even though social media has become an even bigger part of life as individuals work to stay connected to family, friends, and coworkers, companies will need to work smart to get their consumers’ attention. Be sure to consider these 2021 social media behavioral predictions and trends to make the most of your marketing dollars.
Generational differences are no secret. In fact, they make for good entertainment in many workplaces. Boomers don’t understand Millennials and Gen Z and vice versa. All grew up with different political climates and events forming different mindsets and behaviors. Despite the many differences, having a diverse, multigenerational workplace is actually a great thing. Different viewpoints make for different voices, different ideas, and different emphasis. Millennials and Generation Z are the next big up-and-comers in the workforce. By 2025, Millennials will make up almost 75% of the total workforce. This will make for a dramatic shift in scenery, but the changing of the guard is inevitable. These youngest generations are the future, so it is important to learn about them, how to communicate with them, and understand where their values lie. Check out the infographic to get a good look at what makes Millennials and Gen Z tick.
2020 taught us that our world can change in the blink of an eye, but it also revealed how adaptive we can be. The pandemic forced many companies to step back and reexamine their marketing efforts as the focus drastically shifted from brick and mortar shopping to even greater online consumption. Not only that, but also newer capabilities such as live virtual events, appointments, and shopping assist became essential. How long these recent services will remain an integral part of business and marketing is yet to be seen, but from the looks of things, they are here to stay. Consumers have now become accustomed to these amenities along with the increasingly hyperfocused and personalized advertising businesses utilized to get their piece of the pie. The business and marketing world has quickly pivoted to adjust to the demands of the current climate and consumer demands. Check out these incredible B2B marketing stats and trends that have resulted from the new normal.