Corporate culture is an incredibly important and impactful aspect of business that is often ignored. Either business leaders are too focused on the bottom line to worry about how they get there and the impact that is had on their employees or they simply are ignorant to the gravity company culture plays on their business. I have known people who make great money but hate their job and their life around it, and I have known people who make a very modest income but love their job and enjoy their life. The key difference between these two scenarios is company culture. While the first lives within a bottom line centric environment with little work-life balance and hard-driving, calloused management, the second lives in a process centric environment where if you do the work, the work will come accompanied by a healthy work-life balance and caring management. Culture is important and it can often make or break a company. Don’t let poor culture and management sink your ship. Take action, and take a good look at everything that contributes to your company’s culture and try to always strive for a healthy and productive environment.
The summertime is great for barbeques and family get-togethers, but can actually be a strain on businesses. Productivity tends to decline in the warmer months as distractions are plentiful and workers are weary of the indoors. There are several areas attributed to causing this decline in productivity. Some areas are in a business’s control while others are not. One simple way they can help control this is by keeping the temperature in the office at a comfortable level- too cool or too hot and productivity declines and errors increase. Keep the office space between 70-72 degrees for optimal production. Another aspect a company can control is vacation time. Many workers do not have the time they need to really rest and recharge. Make sure you are granting your employees the necessary time they need to rest to be at their best, not only for their sake but also for yours.
The summer has finally arrived with its warm weather and blue clear skies! Families everywhere are enjoying some time away together to recharge and refresh. This luxury is hard to come by when you are a small business owner, but it is possible and incredibly important! With a little bit of planning, preparation, and mindset adjustment, even the hardest working business owner can and should enjoy some R&R. If you want to give your all to your business, you have to make sure you take some time for yourself to recharge so you can be at your best. Read on for some ways you can make it happen.
Sometimes the best intentions fail. Why is that? There are companies out there who wish to change their corporate culture, image, or just simple processes, yet they can’t seem to succeed. It turns out it is usually for the same reasons that always inhibit positive change -poor planning, poor leadership, and no employee buy-in. It doesn’t have to be this way. Often the cause for failure is due to a lack of positive and thorough communication. Don’t become one of these statistics. Make sure the change you hope to implement has been thoroughly thought out and discussed. Clearly present and encourage those in leadership to see the advantages of the changes being made, culturally or otherwise. Get people excited about the changes and the benefits it creates not only for the bottom line but for them as well such as more profit-sharing opportunities with streamlined processes or a more positive work environment. Don’t fake it and don’t be over the top. Treat your leadership team and employees as the valuable members of the company they are. Include them, request feedback, other ideas, and input. When people know they are truly valued and considered, change comes easier.
Those in leadership today face more scrutiny and pressure than perhaps ever before. Not only are they expected to be the driving force behind meeting company goals, they now contend with an incredibly more important public image, a world where technology’s rapid advances are changing business conduct almost daily, and a political and global climate never yet seen. That is a lot of responsibility on one’s shoulders. Check out the infographic to see just how much CEOs have on their minds these days with the new expectations of leadership.
Company culture is big ticket item these days. Everyone is talking about it and with good reason. Culture can make or break you. Employee retention is directly related to work culture. That is why finding a good fit as an employee is so important. 46% of new hires quit or are fired in their first 18 months. You do not want to be a part of that statistic. Take the time to learn not only what companies you are interested in working for but also take time to do some homework. Learn about the company culture. Have lunch with a current employee to get some inside information. Even if the company is great, it may not necessarily be the best match for you. Don’t waste valuable time by making a bad match. Check out these stats to find what aspects you can be looking for in a company’s culture.
Spring has arrived. People are focused on their big spring cleaning around the house, but did you know your business needs the same attention? Spring is a great time to stop, reevaluate, and make sure you are setting yourself up for success the rest of the year. How are those sales goals coming along? Could information be better organized or repackaged? Do your employees need a refresh of training to equip them to better serve the company? Maybe, in the end, you really do need to simply do a deep clean and reorganize. How are your files? Could they be made digital for easier access? Does your building or sign need some TLC? All of these things are important to stop and think about from time to time. Check out these spring cleaning tips to keep your business running like a swiss watch.
According to LoSasso Marketing, social media should be taking up a considerable amount of your marketing budget in 2021. With the effects of the pandemic still at large, 76% of people say they have increased their phone usage and 45% say they’ve increased their computer usage. People are more plugged in than ever, and even though social media has become an even bigger part of life as individuals work to stay connected to family, friends, and coworkers, companies will need to work smart to get their consumers’ attention. Be sure to consider these 2021 social media behavioral predictions and trends to make the most of your marketing dollars.
Generational differences are no secret. In fact, they make for good entertainment in many workplaces. Boomers don’t understand Millennials and Gen Z and vice versa. All grew up with different political climates and events forming different mindsets and behaviors. Despite the many differences, having a diverse, multigenerational workplace is actually a great thing. Different viewpoints make for different voices, different ideas, and different emphasis. Millennials and Generation Z are the next big up-and-comers in the workforce. By 2025, Millennials will make up almost 75% of the total workforce. This will make for a dramatic shift in scenery, but the changing of the guard is inevitable. These youngest generations are the future, so it is important to learn about them, how to communicate with them, and understand where their values lie. Check out the infographic to get a good look at what makes Millennials and Gen Z tick.
Have you ever heard it said that people remember 20% of what they hear, 30% of what they see, and 70% of what they can see AND hear? Investing in quality pieces that are pleasing to the eye and ear are worth it. Just think – 8 billion videos are watched on Facebook every day! That’s a lot of content, but if you do it, and do it well, people will pay attention. Videos are gaining a larger and larger chunk of consumer attention, but that doesn’t mean images and text are going away. Text paired with images is still hugely impactful in gaining the eye of your consumer. Check out the social media and content marketing stats below to see consumer trends and make your plan for 2021.