Did you know there are 6 easy ways to improve your LinkedIn lead generation strategy? Just a few simple steps can take you from zero to hero on this booming platform. LinkedIn, at its most basic level, is designed to connect, build, and strengthen relationships in the world of professionals. It is an incredibly valuable tool that allows you to seek and make connections to not only grow your network but to also build, cultivate, and establish your brand and value to others – if utilized correctly. Check out these 6 easy tips to make sure you are making the most out of the platform and improve your LinkedIn lead generation strategy.
Have you ever thought about the neuroscience of storytelling? I’m guessing most people haven’t but knowing the how and why behind branding through storytelling is more interesting and scientific than I ever thought possible. Our brains are wired to latch on and remember stories more than anything else. Neuroactivity abounds when we hear a story because they are built to touch so many different centers of our brain from emotional and language regions to sensory regions like sight and smell. Stories engulf their listeners in a narrative they can’t peel away from – if it’s a good story, told well. Telling your brand story is your company’s opportunity to captivate an audience. Take advantage of the neuroscience of storytelling and make sure you find a unique place in the memory of your audience. Take the time to craft and turn over different lines and points of emphasis. The better-told story is the most remembered.
Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.
Now that we are in the midst of the holiday season, check out these holidays trends and marketing tips to make sure your business is taking every advantage of the latest strategies to be sure you get your piece of the pumpkin pie. With the pandemic in 2020, last year revealed how much shopping trends can shift. 2021 is expected to reflect last year’s trends, so warm up those content-creating fingers! Now is certainly not the time to slack on social media but to focus more than ever since more than 40% of Millenials and 50% of Gen Zers report looking to social media for holiday ads and influencer opinions to get their attention. Often enough, they aren’t making the purchase from social media, but the inspiration comes from what is seen on social media so don’t think it’s a waste of marketing dollars. Check out the stats, holiday trends and marketing tips to make sure you put your holiday marketing budget to good use and get the most out of the holiday shopping.
Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats fromPodcast Insights.Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.
75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
50% of all US homes are podcast fans
55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
37% (104 million) listened to a podcast in the last month – up from 32% in 2019
24% (68 million) listen to podcasts weekly – up from 22% in 2019
16 million people in the US are “avid podcast fans”
45% of monthly podcast listeners have household income over $75K
27% of US podcast listeners have a 4-year college degree
Click hereto see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.”
At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.
There is a lot that goes into the decision of which marketing pieces to use to attract and engage consumers and at which point in the process. Different pieces will most likely be used uniquely for each audience group you are targeting depending on age, generation, location, and socioeconomic status to name a few. This can be overwhelming especially for small businesses with small marketing budgets, but it pays to do your research! Check out this 2021 guide for must-have marketing collateral with helpful insight as to when they can be best utilized.
The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.
“The best time to plant a tree was 20 years ago. The second best time is now.”
That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!
Digital and graphic design trends are more bizarre than ever. Where legibility and clean looks used to dominate, chaos and crazy fonts now take the lead. Maybe it was the pandemic that has caused the sudden expression of outrageous colors, fonts, and design this year. Consumers are no longer being drawn to clean crisp design, but bold, artsy, and abstract. It is always hard to break from the norm and what you are used to doing, but listening to the consumer is your best bet for success. Make sure you get a piece of this artsy action by checking out the crazy digital and graphic design trends making a splash this year.