How to Get Started Creating Podcasts [Infographic]

Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats from Podcast Insights. Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.

  • 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
  • 50% of all US homes are podcast fans
  • 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
  • 37% (104 million) listened to a podcast in the last month – up from 32% in 2019
  • 24% (68 million) listen to podcasts weekly – up from 22% in 2019
  • 16 million people in the US are “avid podcast fans”
  • 45% of monthly podcast listeners have household income over $75K
  • 27% of US podcast listeners have a 4-year college degree

Click here to see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.” 

How to Get Started with Podcasts? Infographic

This content was originally posted here.

By |2021-10-01T15:45:23+00:00October 19th, 2021|

10 Surprising Stats You Didn’t Know About LinkedIn Content [Infographic]

At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.

10 Surprising Stats You Didn’t Know About LinkedIn Content Infographic

This content was originally posted here.

By |2021-10-01T15:20:31+00:00October 12th, 2021|

19 Types of Marketing Collateral You Need Now [Infographic]

There is a lot that goes into the decision of which marketing pieces to use to attract and engage consumers and at which point in the process. Different pieces will most likely be used uniquely for each audience group you are targeting depending on age, generation, location, and socioeconomic status to name a few. This can be overwhelming especially for small businesses with small marketing budgets, but it pays to do your research! Check out this 2021 guide for must-have marketing collateral with helpful insight as to when they can be best utilized.

19 Types of Marketing Collateral You Need Now Infographic

This content was originally posted here.

By |2021-07-19T18:13:18+00:00August 3rd, 2021|

7 Content Marketing Trends That’ll Matter Most This Year [Infographic]

The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.

7 Content Marketing Trends That’ll Matter Most This Year Infographic

This content was originally posted here.

By |2021-07-07T12:41:32+00:00July 20th, 2021|

12 Books To Make 2021 Your Best Year Ever [Infographic]

“The best time to plant a tree was 20 years ago. The second best time is now.”

That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!

Infographic of Global Gurus 12 Books to make 2021 your Best Year Ever Image

This content was originally posted here.

By |2021-05-24T15:23:50+00:00July 13th, 2021|

Digital and Graphic Design Trends of 2021 [Infographic]

Digital and graphic design trends are more bizarre than ever. Where legibility and clean looks used to dominate, chaos and crazy fonts now take the lead. Maybe it was the pandemic that has caused the sudden expression of outrageous colors, fonts, and design this year. Consumers are no longer being drawn to clean crisp design, but bold, artsy, and abstract. It is always hard to break from the norm and what you are used to doing, but listening to the consumer is your best bet for success. Make sure you get a piece of this artsy action by checking out the crazy digital and graphic design trends making a splash this year.

Digital and Graphic Design Trends 2021 Image

This content was originally posted here.

By |2021-05-24T15:02:46+00:00July 6th, 2021|

5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]

We all have a limited amount of time, so how can you make the most of it? It is easy to lose hours scouring the internet for the best marketing strategies. With so much information available at our fingertips, it can be hard to separate the relevant from the irrelevant. Luckily, we have several ways to absorb information these days with podcasts being one of the best. Take advantage of your commute to and from work to stay up to date on the latest marketing information from one of these top marketing podcasts. It is always good to get a variety of perspectives. Save some time and tune in to one of these prominent marketing podcasts this week.

5 Marketing Podcasts You Need to Listen to in 2021 Image

This content was originally posted here.

By |2021-04-13T16:28:31+00:00May 11th, 2021|

How You Can Replicate Star Wars’ $7 Billion Marketing Success [Infographic]

Here we go again. May the 4th be with you! This fun social media holiday sensation has been making a splash for many years now and is celebrated around the world. The Star Wars films and franchises have been incredibly successful over the years despite storyline criticisms. Without a doubt, it is one of the most successful franchises of all time raking in over $7 billion dollars in just a single year! That’s a pretty attractive figure, so how can we spread the wealth? Check out the lessons we can learn from Star Wars and how to replicate their successes for your own business.

How You Can Replicate Star Wars’ $7 Billion Marketing Success Image

This content was originally posted here.

By |2021-04-12T16:15:55+00:00May 4th, 2021|

How to Get Customers Without Spending Any Money [Infographic]

Sometimes you need to make something out of nothing. Today is dedicated to those who are starting out with nothing or very little. After all, Rome wasn’t built in a day. Small businesses can utilize their limited marketing dollars to get the most bang out of their buck if they just know where to start. Well, this one’s for you. Check out these simple strategies that can help your small business grow from the get-go by utilizing techniques to get customers and gather followers without spending money.

How to Get Customers Without Spending Any Money Image

This content was originally posted here.

By |2021-04-12T15:57:48+00:00April 27th, 2021|

11 Graphic Design Trends for 2021 [Infographic]

Catching the eye of your audience is essential in a world of complete overstimulation. Revisiting your marketing designs is a completely worthwhile and necessary task to be done. With thousands of ads and messages bombarding consumers daily, make sure you are taking the time and effort to be one they notice. Don’t waste well-intended money on poor design. Take a few moments to check out the trends that are catching the eyes of consumers this year.

11 Graphic Design Trends 2021 Image

This content was originally posted here.

By |2021-04-12T15:24:16+00:00April 20th, 2021|
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