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The Ultimate Guide to Marketing to Gen Z(Infographic)

This content was originally posted here.

The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.

The Ultimate Guide to Marketing to Gen Z (Infographic) Image
By |2020-01-30T16:53:02+00:00February 11th, 2020|

How to Write a Blog Post: 12 Actionable Steps to Create Posts Like a Professional [Infographic]

This content was originally posted here.

You only have a few seconds to engage your audience. Make sure you keep their attention by creating relevant, high quality content. By learning the how-tos of everyday tools such as blogging, you’ll have a much better chance of retaining consumer attention. You will get what effort you put in, so make sure you know the basics!

How to Write a Blog Post: 12 Actionable Steps to Create Posts Like a Professional Infographic Image
By |2019-12-17T18:52:23+00:00January 14th, 2020|

Video Marketing Statistics for 2020 [Infographic]

This content was originally posted here.

Do you want to make sure all of your hard work actually pays off? Then you will want to read the latest stats and strategies for 2020 surrounding video marketing. Across platforms, video marketing is the leading bait that attracts any and every audience. Make sure you are utilizing this tried and true element in your digital marketing.

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By |2019-12-17T18:52:39+00:00January 7th, 2020|

Marketing to Different Generations from Baby Boomers to Generation Z [Infographic]

This content was originally posted here.

Knowing how to reach your audience is critical. Social Media has been a leading tool to reach poeple of all genertions, but it is important to know why and how these cohorts are using these platforms. From the latest Gen Z to Baby Boomers, Social Media continues to be a driving force in marketing and advertizing. Check out this article to see the latest stats on which generations respond best to the most popular social platforms.

Marketing to Different Generations from Baby Boomers to Generation Z Image
By |2019-12-16T22:28:39+00:00December 17th, 2019|

The Difference Between How Younger and Older Gen Xers Use Social Media [Infographic]

This content was originally posted here.

Though we often look at generational statistics, new data shows that with the Gen Xers, those statistics don’t show the whole truth. So consumer intelligence company Resonate dug deeper. Take a look at the differences between how the younger, middle, and older age ranges within Gen X interact with social media.

The Difference Between How Younger and Older Gen Xers Use Social Media Image
By |2019-09-24T01:42:08+00:00August 24th, 2019|

2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where are all these people spending their time? The 2017 State of Social Media is here to help.

Recently, multiple organizations began publishing information on platform usage, and Tracx pulled the information together into this infographic!

How does social media fit into your overall marketing plan? I would love to help you process and brainstorm the best way to make use of these platforms. Just shoot me a note!

2017 State of Social Media

By |2017-03-20T13:54:59+00:00March 20th, 2017|

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

  • Posts with less than 150 characters see an 18% boost in engagement rate.
  • 60K-400K audience range of their most successful campaigns.
  • Sponsored content on LinkedIn gets a 37% higher click through rate.

How LinkedIn Uses LinkedIn

By |2017-02-28T14:14:40+00:00February 28th, 2017|

Book Review: All Marketers Are Liars by Seth Godin

All Marketers Are Liars by Seth GodinI just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service.

The book dives into the reality of how marketing works, how marketers have used it to their advantage, and the true value behind being authentic with your marketing.

The reality is this: All marketers tell stories. The stories may or may not be true, BUT those stories impact the consumers buying decisions EVERY DAY. If your story is NOT true, and the truth eventually comes out, it will greatly impact your brand’s reputation. Now, some brand’s false stories will never be proven false, and that is sadly the truth.

This is the power of a story. A story shapes a belief about a brand. With an authentic story, you can literally change the world. A story can also penetrate a worldview, and once that happens, people in that worldview will share your brand with others.

The sad thing is that most brand’s do not think in terms of story. They think in terms of push marketing – how do we drive more interactions with our brands by pushing ourselves on them. Yet, they are unknowingly telling stories along the way, but probably not the stories they want to be telling.

Seth covered a lot in this short book. Grab your copy today and let me know what you think!

By |2017-06-02T16:04:31+00:00February 24th, 2017|

What Consumers Really Want From Your Video Content [infographic]

Video use to be something special. Something only big brands had. That has changed and is now a necessity for ALL brands.

However, just having video content is not enough. You need to make sure your video content is catered to the needs of your consumers or followers.

Adweek just posted a great infographic showing a breakdown of what consumers want in video content. Check it out below, and if you need help discussing how video could help you and your brand, shoot me a note. I’d love to setup some time to help you process and strategize.

By |2017-02-23T15:08:43+00:00February 23rd, 2017|