The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.
“The best time to plant a tree was 20 years ago. The second best time is now.”
That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!
Utilizing a blog is a great way to engage with consumers if done correctly. Blogs often act as resources to consumers. The subject matter can range from how-to information to fun facts to the latest industry developments. The sky really is the limit however, as usual, there is a time limit. You only have a few seconds to capture your consumer’s attention and only a few more to keep it! Make sure you are spending time to learn how to best position your blog, so you don’t waste valuable time and marketing dollars. Check out these tips below to make the perfect blog post.
The summertime is great for barbeques and family get-togethers, but can actually be a strain on businesses. Productivity tends to decline in the warmer months as distractions are plentiful and workers are weary of the indoors. There are several areas attributed to causing this decline in productivity. Some areas are in a business’s control while others are not. One simple way they can help control this is by keeping the temperature in the office at a comfortable level- too cool or too hot and productivity declines and errors increase. Keep the office space between 70-72 degrees for optimal production. Another aspect a company can control is vacation time. Many workers do not have the time they need to really rest and recharge. Make sure you are granting your employees the necessary time they need to rest to be at their best, not only for their sake but also for yours.
The summer has finally arrived with its warm weather and blue clear skies! Families everywhere are enjoying some time away together to recharge and refresh. This luxury is hard to come by when you are a small business owner, but it is possible and incredibly important! With a little bit of planning, preparation, and mindset adjustment, even the hardest working business owner can and should enjoy some R&R. If you want to give your all to your business, you have to make sure you take some time for yourself to recharge so you can be at your best. Read on for some ways you can make it happen.
Everyone has heard the saying that your website is your best employee. It works 24 hours a day, 7 days a week with no 401k, benefits, or vacation all on a modest salary. Your website is a colossal asset, and it is not something you should allow to fall behind in design. Design trends and consumer preferences change over the years which means your website needs refreshed every few years. Refreshing is fairly simple with little cost, a few thousand dollars usually, but a total reboot can land anywhere from $10k-$40k depending on your needs. Of course, these numbers always come as a shock to many companies, especially smaller ones, but it is worth every penny! Make sure you get it right by finding the design agency that best fits you. Don’t go in unaware, prepare, set aside a healthy budget, and listen to the experts in the field to make the most bang from your buck.
We all have a limited amount of time, so how can you make the most of it? It is easy to lose hours scouring the internet for the best marketing strategies. With so much information available at our fingertips, it can be hard to separate the relevant from the irrelevant. Luckily, we have several ways to absorb information these days with podcasts being one of the best. Take advantage of your commute to and from work to stay up to date on the latest marketing information from one of these top marketing podcasts. It is always good to get a variety of perspectives. Save some time and tune in to one of these prominent marketing podcasts this week.
A brand logo is the defining tattoo of a company. Its design should encapsulate simplicity, identity, and memorability. Consumers cling to brand logos – if they are any good. Logo design is very important. You want your logo to be distinct and unique yet not too abstract that it’s confusing or forgetful. A design that balances color, lines, space, and text is essential to every business. It’s your calling card – that simple piece you leave behind in your consumers’ brains that they can instantly recognize as yours. Check out these leading designs for 2021.
According to World Emoji Day, over 700 million emojis are used every day in Facebook posts, and more than half of all Instagram posts use at least one emoji. These little guys have won their way int0 every form of digital communication, and the marketing world is taking notice! 56% of brandsthat incorporated emojis in their email marketing saw higher response rates. Emojis allow consumers to connect with a brand at a more emotional level than compared to just text. Take advantage of the opportunity to reach your target audience at a deeper level!
Technology is always moving forward almost faster than any of us can keep up with. Check out the latest mobile app trends that have taken off in 2020. Companies ranging from grocery stores to hospitals are taking advantage of the latest tech and seeing results. From Artificial Intelligence to Chatbots, mobile apps are proving they are a vital resource to any industry’s success.