What your Brand Colors Say about your Business [infographic]

Did you know 90% of snap judgments about a brand are based on color? That’s both crazy and telling. Color choice for your brand is extremely important – obviously. Color is the most expressive piece of your branding. It can convey excitement, trust, happiness, etc. Branding is fun work, so enjoy the process of creating your first or embracing a rebrand. Think about the message you want to convey, the emotion, or the impression. Check out the ultraviolet graphic below to find out what colors say about a brand and how it impacts customer response.

What your Brand Colors Say about your Business Infographic

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By |2024-06-11T15:37:41+00:00June 25th, 2024|

Creating Brand Recognition for Your Small Business [infographic]

Branding is paramount to any business. You must – MUST take the time and effort to put a succinct cohesive brand together. This includes elements like colors, voice, fonts, advertising, etc. Your brand tells the story of who you are, what you do, why you do it, and why you should be people’s first choice. That’s quite the load to carry. If your brand isn’t strong, if it’s inconsistent and messy, people are going to notice and find someone else who cares and does it better. Take the time and put in the effort and dare I say funds to ensure you have this foundation. Check out the infographic to help you create the brand recognition you need for your small business.

Creating Brand Recognition for Your Small Business Infographic

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By |2024-04-09T17:33:36+00:00April 23rd, 2024|

How Marketers Use Generative AI [infographic]

Artificial Intelligence is one of those things that makes people excited and nervous at the same time. It brings to mind movies we’ve seen where the AI that is meant to do us good suddenly decides it knows better than the humans and turns on us. Civilizations are shut down and robots and humans begin to war. Will this happen in real life? Time will tell I suppose, but for now, while we still have control, AI is pretty exciting. It is completely changing how businesses run from marketing to inventory tracking. Whether you are for or against it, AI is here to stay and is only in its infancy with boundless potential. For those of you who may be nervous, just remember that we always win in the movies.

How Marketers Use Generative AI Infographic

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By |2024-02-27T16:39:42+00:00March 5th, 2024|

The Future of Performance Marketing [infographic]

Performance marketing is taking the world by storm. Artificial Intelligence has changed everything and allowed businesses to target specific audiences in a whole new way that allows for measurable ROI. The rub between sales and marketing is often where success is credited. Did marketing really boost last year’s sales or was it just a fluke? So many business owners don’t like to throw money into marketing because so much of it cannot be clearly measured. Marketing plays a vital role in your sales, measurable or not, it absolutely needs to be done and done well. But for all those naysayers who doubt marketing’s power or impact, these new tools will encourage you do dish more of those dollars into your marketing budget. Check out the infographic below to learn more about the future of performance marketing.

The Future of Performance Marketing Infographic

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By |2024-02-17T15:33:22+00:00February 27th, 2024|

Realities of Marketing Pipeline Growth [infographic]

With one month gone, sales and marketing teams may already be feeling the squeeze of meeting their sales goals for Q1. With budgets rarely what anyone would wish for, marketing teams everywhere try to make something out of mostly nothing. With so little dollars to go around, creativity, know-how, and charm are the grease behind most pipeline productivity. The comfort of this? Almost everyone is in the same boat. Check out the stats compiled in this survey of marketers sharing the challenges and solutions they’re pursuing in 2024.

Realities of Marketing Pipeline Growth Infographic

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By |2024-01-16T16:41:03+00:00January 30th, 2024|

Key Events To Plan For in 2024 [infographic]

January 2024 has almost come and gone already! It is hard to believe. Looking to the rest of 2024, we have a lot to look forward to. Below is a list of key dates and cultural events to keep an eye out for throughout the coming year. These dates, events, and monthly focuses are great tools to incorporate into your marketing campaign. These are things your audience is aware of, interested in, and engaging with, so take advantage and be aware of these easy points of connection.

Key Events To Plan For in 2024 Infographic

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By |2024-01-16T16:17:04+00:00January 23rd, 2024|

Dos and Don’ts for Social Media Marketing [infographic]

Social media is a large part of any business’s brand and success today. It is the easiest and hardest way to connect with your customers. What do I mean? Doing your social media well can increase followers, build trust, and distinguish your company as a leader and thinker in your space. If done poorly, you will lose followers, destroy trust, and show yourself to be an amateur- not just on social media but in your industry. The takeaway? It’s important. You need to do social media well. You need to take time to educate yourself and your staff. You are either helping yourself or hurting yourself all of the time. Make sure you are helping your business thrive by checking out these essential dos and don’ts for social media marketing.

Dos and Don’ts for Social Media Marketing Infographic

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By |2024-01-16T16:18:11+00:00January 16th, 2024|

8 Visual Trends in 2024 [infographic]

If you are looking to refresh the look of your branding and marketing in 2024, look no further. Check out these 8 visual trends of 2024 that will grab your audience’s attention. With so much visual competition, it’s important to put in time and effort to make sure your content and branding are beautiful and engaging. These latest industry trends can help guide you in the right direction and help you start 2024 off on the right foot.

8 Visual Trends in 2024 Infographic

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By |2024-01-08T15:45:20+00:00January 9th, 2024|

Nostalgia Marketing and its Benefits [infographic]

Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.

Nostalgia Marketing and its Benefits Infographic

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By |2023-04-12T15:56:57+00:00April 25th, 2023|

7 Creative Trends to Follow [infographic]

Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.

7 Creative Trends to Follow Infographic

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By |2023-04-12T15:37:44+00:00April 18th, 2023|
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