Creativity Archives - Justin T. Farrell

10 Ways to Improve Internal Communication [infographic]

I think it is safe to say that most workplace conflicts and hiccups originate from poor communication. Having poor communication processes or an unhealthy culture of communication can kill not only your productivity but can also contribute to employee disastisfaction and turnover. Everyone wants to be a part of a team with good culture and workflow. As a leader, it is your job to instill this through your own example and also through spelled-out processes. Check out these 10 ways to improve internal communications and get your team performing on the next level.

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T17:24:04+00:00October 22nd, 2024|

Five Fall Marketing Ideas [infographic]

By the last quarter of the year, you can sometimes find yourself running out of content. What else can you talk about? How do you stay relevant? How do you keep people engaged? Well, here are a few ideas to get you through Fall. Have fun with the season and don’t be afraid to get personal with the customer. After all, people like to connect with the brands they trust.

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T17:09:11+00:00October 15th, 2024|

Transform Blog Posts into Infographics [infographic]

Last week we discussed common blogging pitfalls to avoid. This week we will consider how to make our work go further. The best thing you can do is to stratify your work to get the absolute most out of every ounce of effort. Here’s what I mean. Start by writing a white paper. Turn that white paper into an email. Turn that email into a blog. Turn that blog into an infographic. Turn that infographic into social posts. By working really hard on one item, you can squeeze it for all it is worth for a month if you time things out nicely. Here is a little help on the step of turning your blog into an infographic.

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By Justin Farrell|2024-07-25T14:34:54+00:00August 6th, 2024|

6 Blog Mistakes to Avoid [infographic]

When creating blog content for clients, there are some common pitfalls to avoid. Of course, basic writing rules apply. Make sure grammar and spelling are correct. Make sure the content has a clear point, and make sure you are adding links within the content to lead people to other helpful content within the site and beyond. Your goal is for the blog to be an asset to the business’ customers. If the customers are happy with the content, they are happy with the business, and the relationship is being built or maintained. You’ve done your job. Check out these 6 common pitfalls to avoid, and keep your blog work sharp.

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By Justin Farrell|2024-07-25T14:09:58+00:00July 30th, 2024|

9 Reasons Why Employees Quit Their Jobs [infographic]

Turnover is a serious issue for many businesses. Not only is it a hit to the team’s morale, but you then have to maintain operations and production while you also take the time to hire a replacement. This can lead to a whole host of problems. If in your desperation you hire the first person you interview to simply get a body in place, you can cause more problems than you’ve solved. The best way to avoid any of the mess is to keep the workforce you have. Here is a list of 9 reasons employees quit their jobs. Take care of your people, and they won’t leave you.

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By Justin Farrell|2024-07-19T17:12:55+00:00July 23rd, 2024|

Web Design Process Periodic Table [infographic]

Are you in the market for a new website? Most companies are unaware of the intense amount of thought and work required to build a good website. I think this is why so many people bawk at the high sticker price of a new site. Here’s the thing though – it may be the most important part of your business. Your website is the only frontline employee who works 24/7 with no benefits or insurance and is more often than not the first point of contact for new customers. People look you up to get a sense of who you are, your professionalism, your process, and to make a decision whether to pursue your services or not. It is extremely important that you DO spend good money on a website. It is a major investment that will pay dividends if you do it well. To help you get a better picture of the process and what goes into a new website, take a look at this periodic table of the website design process.

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By Justin Farrell|2024-07-11T15:37:48+00:00July 16th, 2024|

What your Brand Colors Say about your Business [infographic]

Did you know 90% of snap judgments about a brand are based on color? That’s both crazy and telling. Color choice for your brand is extremely important – obviously. Color is the most expressive piece of your branding. It can convey excitement, trust, happiness, etc. Branding is fun work, so enjoy the process of creating your first or embracing a rebrand. Think about the message you want to convey, the emotion, or the impression. Check out the ultraviolet graphic below to find out what colors say about a brand and how it impacts customer response.

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By Justin Farrell|2024-06-11T15:37:41+00:00June 25th, 2024|

Creating Brand Recognition for Your Small Business [infographic]

Branding is paramount to any business. You must – MUST take the time and effort to put a succinct cohesive brand together. This includes elements like colors, voice, fonts, advertising, etc. Your brand tells the story of who you are, what you do, why you do it, and why you should be people’s first choice. That’s quite the load to carry. If your brand isn’t strong, if it’s inconsistent and messy, people are going to notice and find someone else who cares and does it better. Take the time and put in the effort and dare I say funds to ensure you have this foundation. Check out the infographic to help you create the brand recognition you need for your small business.

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By Justin Farrell|2024-04-09T17:33:36+00:00April 23rd, 2024|

How Marketers Use Generative AI [infographic]

Artificial Intelligence is one of those things that makes people excited and nervous at the same time. It brings to mind movies we’ve seen where the AI that is meant to do us good suddenly decides it knows better than the humans and turns on us. Civilizations are shut down and robots and humans begin to war. Will this happen in real life? Time will tell I suppose, but for now, while we still have control, AI is pretty exciting. It is completely changing how businesses run from marketing to inventory tracking. Whether you are for or against it, AI is here to stay and is only in its infancy with boundless potential. For those of you who may be nervous, just remember that we always win in the movies.

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By Justin Farrell|2024-02-27T16:39:42+00:00March 5th, 2024|

The Future of Performance Marketing [infographic]

Performance marketing is taking the world by storm. Artificial Intelligence has changed everything and allowed businesses to target specific audiences in a whole new way that allows for measurable ROI. The rub between sales and marketing is often where success is credited. Did marketing really boost last year’s sales or was it just a fluke? So many business owners don’t like to throw money into marketing because so much of it cannot be clearly measured. Marketing plays a vital role in your sales, measurable or not, it absolutely needs to be done and done well. But for all those naysayers who doubt marketing’s power or impact, these new tools will encourage you do dish more of those dollars into your marketing budget. Check out the infographic below to learn more about the future of performance marketing.

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By Justin Farrell|2024-02-17T15:33:22+00:00February 27th, 2024|