2021 Holiday Trends + Marketing Tips [Infographic]

Now that we are in the midst of the holiday season, check out these holidays trends and marketing tips to make sure your business is taking every advantage of the latest strategies to be sure you get your piece of the pumpkin pie. With the pandemic in 2020, last year revealed how much shopping trends can shift. 2021 is expected to reflect last year’s trends, so warm up those content-creating fingers! Now is certainly not the time to slack on social media but to focus more than ever since more than 40% of Millenials and 50% of Gen Zers report looking to social media for holiday ads and influencer opinions to get their attention. Often enough, they aren’t making the purchase from social media, but the inspiration comes from what is seen on social media so don’t think it’s a waste of marketing dollars. Check out the stats, holiday trends and marketing tips to make sure you put your holiday marketing budget to good use and get the most out of the holiday shopping.

2021 Holiday Spending and Trends + Marketing Ideas and Tips Infographic

This content was originally posted here.

By |2021-11-15T15:44:22+00:00December 7th, 2021|

Recipe for Tasty & Effective Training Content [Infographic]

Do you want to know the perfect recipe for tasty & effective training content? You may read that and immediately want to hit the snooze, but hold that thought! Believe it or not, your employees greatly desire to engage in continuing education. By providing continuing ed, you not only are gaining further skills from your workforce, but you are showing them that you care about their individual career, skillset, and value they have on your company. This is huge! Engage your team and they will feel appreciated. They will stay. Believe it or not, this kind of investment pays ongoing dividends because you will have less turnover because you are investing in your workforce which increases employee buy-in. they will feel valued, and in turn work harder for you and build loyalty to the business, so don’t pass by this. Make the effort to put on effective and engaging continuing education training. Spend the money, bring in the experts, and watch your workforce thrive. Check the recipe for tasty & effective training content below and more ways you can improve employee production and retention here.

Recipe for Tasty & Effective Training Content Infographic

This content was originally posted here.

By |2021-11-08T22:38:58+00:00November 30th, 2021|

The Habits of Highly Successful People [Infographic]

Do you ever wonder what the habits of highly successful people are? What is it that they do that makes them so productive, creative, and seemingly infallible? It seems that a pattern does emerge, and what is great about it is that it’s not that complicated. Every day folks like you and me can easily integrate these simple principles into our daily, weekly, and yearly routines. Dedication is the real theme. Dedication to doing what you’ve set your mind out to do. Take a look below and check out the lifestyle habits of highly successful people through the years. If you need a little nudge to help you get going, check out James Clear’s book, “Atomic Habits.” It may be exactly what you need to get started living your most successful life.

The Habits of Highly Successful People Infographic

This content was originally posted here.

By |2021-11-08T22:10:35+00:00November 23rd, 2021|

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW [Infographic]

So what do you need to know about video marketing? Why is it important? Do you really need to spend time and money on this? YES! According to Animoto, videos are consumers favorite way to consume content. 88% of marketers who use video marketing are satisfied with the ROI they produce. Videos catch and hold the attention of wandering eyes, so they can be extremely useful as a part of your overall marketing strategy. Check out the rest of these incredible video marketing statistics you need to know.

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW Infographic

This content was originally posted here.

By |2021-10-25T15:33:40+00:00November 9th, 2021|

What is SEO and How it Works [Infographic]

What is SEO and how does it work? SEO stands for Search Engine Optimization. The easiest way to explain its importance is by showing business owners the first page of Google after a search. The websites listed first are those that have invested in SEO.  SEO determines where your website will fall on the list of page results.  Obviously, everyone would like their business to be one of the very first options people see, but this takes work and intention.  These results are built around four main areas: keywords, accessibility, relevancy, and authority. Your site must excel in all four areas in order for Google to recognize the importance of your site to the user and put your site towards the top of the results list. First page results don’t come without a good bit of homework and effort being put into them. You earn your spot. Want to know more? Take a look to find out more about what SEO is and how it works.

What is SEO and How it Works Infographic

This content was originally posted here.

By |2021-10-11T15:28:37+00:00October 26th, 2021|

How to Get Started Creating Podcasts [Infographic]

Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats from Podcast Insights. Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.

  • 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
  • 50% of all US homes are podcast fans
  • 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
  • 37% (104 million) listened to a podcast in the last month – up from 32% in 2019
  • 24% (68 million) listen to podcasts weekly – up from 22% in 2019
  • 16 million people in the US are “avid podcast fans”
  • 45% of monthly podcast listeners have household income over $75K
  • 27% of US podcast listeners have a 4-year college degree

Click here to see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.” 

How to Get Started with Podcasts? Infographic

This content was originally posted here.

By |2021-10-01T15:45:23+00:00October 19th, 2021|

10 Surprising Stats You Didn’t Know About LinkedIn Content [Infographic]

At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.

10 Surprising Stats You Didn’t Know About LinkedIn Content Infographic

This content was originally posted here.

By |2021-10-01T15:20:31+00:00October 12th, 2021|

Price Optimization: A Guide For Retailers [Infographic]

Pricing is a balancing process for many businesses. If your set price is too low it may affect your profitability, but if your price is set too high it might limit customer sales. Optimizing prices involves analyzing data to predict how customers may respond to the price and how businesses can maximize profitability. Just a 1% improvement in price can increase operating profits by 11.1%. That being said, how can businesses begin optimizing their set price? If you are interested in learning more check out the accompanying infographic below. It provides a step-by-step guide for how to begin the process as well as what data can be used to help begin optimizing prices for your business.

This blog has been provided by my guest Jeremy Zielie. He is a content marketing specialist at Straight North, a national digital marketing agency.

Price Optimization: A Guide For Retailers Infographic

Infographic created by Clover Network

By |2021-09-23T13:18:53+00:00October 5th, 2021|

The Secrets of a Killer Blog Post [Infographic]

Did you know that over 2 million blogs are posted every day? That’s a lot of competition for bloggers and businesses alike! There are some things you can do to make sure you aren’t wasting your time or marketing budget. If you want to make the most of your blog and be sure it doesn’t get missed in the hailstorm of the world wide web, check out these tips to make sure you have a killer blog post that gets noticed.

The Secrets of a Killer Blog Post Image

This content was originally posted here.

By |2021-09-14T21:30:36+00:00September 28th, 2021|

19 Types of Marketing Collateral You Need Now [Infographic]

There is a lot that goes into the decision of which marketing pieces to use to attract and engage consumers and at which point in the process. Different pieces will most likely be used uniquely for each audience group you are targeting depending on age, generation, location, and socioeconomic status to name a few. This can be overwhelming especially for small businesses with small marketing budgets, but it pays to do your research! Check out this 2021 guide for must-have marketing collateral with helpful insight as to when they can be best utilized.

19 Types of Marketing Collateral You Need Now Infographic

This content was originally posted here.

By |2021-07-19T18:13:18+00:00August 3rd, 2021|
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