A brand logo is the defining tattoo of a company. Its design should encapsulate simplicity, identity, and memorability. Consumers cling to brand logos – if they are any good. Logo design is very important. You want your logo to be distinct and unique yet not too abstract that it’s confusing or forgetful. A design that balances color, lines, space, and text is essential to every business. It’s your calling card – that simple piece you leave behind in your consumers’ brains that they can instantly recognize as yours. Check out these leading designs for 2021.
According to World Emoji Day, over 700 million emojis are used every day in Facebook posts, and more than half of all Instagram posts use at least one emoji. These little guys have won their way int0 every form of digital communication, and the marketing world is taking notice! 56% of brandsthat incorporated emojis in their email marketing saw higher response rates. Emojis allow consumers to connect with a brand at a more emotional level than compared to just text. Take advantage of the opportunity to reach your target audience at a deeper level!
Technology is always moving forward almost faster than any of us can keep up with. Check out the latest mobile app trends that have taken off in 2020. Companies ranging from grocery stores to hospitals are taking advantage of the latest tech and seeing results. From Artificial Intelligence to Chatbots, mobile apps are proving they are a vital resource to any industry’s success.
What is brand? How do you create it? There are lots of pieces that go into forming a successful, recognizable, and lasting brand. It is more than a logo or a slogan. More and more, successful companies are finding ways to attach their clientele to their brand in such a personal human way that brand loyalty is instilled for life. How do they do it? Check out the infographic below to see how the best in the business tie human voices to their brands.
Are you confident in the look of your company logo? Does it tell a story consumers want to listen to? Your logo is often the one piece of information consumers remember about you, so its performance is of the utmost importance. Make sure you are giving the proper attention and resources it deserves. A good logo can help you succeed while a bad one will drag you down. Check out this infographic to see if your logo is up to the task or in need of a refresh.
This blog has been provided by special guest Julia Morrissey of Seige Media.
There are numerous benefits to online learning, making this format an appealing alternative to traditional on-campus or in-person learning. In 2019, Research and Markets forecasted the online education market will reach $230 billion by 2025, and with the impact of COVID-19, it’s likely that online learning will see even greater growth. In many ways, the current state of learning and working remotely has shown that online learning is a convenient and sustainable model. In addition to being advantageous during a public health crisis, the impact of online learning is far reaching. It’s an option that makes education more accessible for students and which promotes work-life balance. In the visual below, the University of St. Augustine for Health Sciences outlines the benefits of online learning and how individuals can utilize these benefits to foster personal and professional growth.
Work is changing. The way it looks, the way it is done, and where it is done. Artificial Intelligence and technology developments are allowing employers to allow greater flexibility to their employees through remote work. Not only does this save housing costs for the business, but 37% of people say they would change jobs to acquire a more flexible work schedule that allowed them to work remotely. This job perk is beginning to trend as more and more employers and employees enjoy the benefit and value behind this new offering. See the stats here.
So what is a responsive website? Is it important? Yes! Having a responsive website means that your site adapts to any screen size, platform, or orientation your consumer is using. Optimizing your website will keep those hard earned click responses on your site. 81% of consumers browse the internet using their phones, so make sure your site is up to standard. Check out this infographic to see more stats.
Have you taken a look at your marketing plan recently? If you are using the same strategy you always have, chances are you’re losing out. It’s important to reevaluate even tried and true techniques from time to time. Change is the only certainty, so make sure you aren’t falling behind when it comes to your business. Check out the stats below for the best ways to utilize video, SEO, and social trends in your marketing plan this year.
Motivation is one of the greatest responsibilities a leader has. How do you effectively motivate your team or workforce to not only produce results but also retain satisfied employees? 30% of executives say this is the most difficult part of their job. If you think there is a simple straight forward solution, think again. Check out what really motivates people and how to best go about it and how not to.