There are currently six living generations in the United States. Six large groups of people that have very different ways of thinking, interacting, and ways of approaching life as a whole. This presents a challenge to many businesses when it comes to their marketing strategy. The stark differences between generations mean that you cannot simply rely on a one-size-fits-all approach. In fact, you most certainly cannot. To successfully capture audiences in each generation, you must tailor your content, messaging, and message platform to fit and appease the behaviors of each group. Yes, this requires a bit of extra work and time, but the reward is well worth it. Check out the infographic below observing the generational marketing differences we see in today’s consumers and how to capture each.
You take and use marketing any way you can get it in order to produce results. One great tool to add to your toolbelt is Google Ads. Google Ads is a powerful ally that can be highly effective if leveraged correctly. Make sure you don’t waste your time and marketing dollars investing in this medium by not putting in the proper thought and effort into what really makes this tool advantageous. Know your audience, choose compelling messaging, make great landing pages, and always include a call to action. Check out how to productively use Google Ads and take advantage of this great tool that turns marketing into sales.
There is no doubt that the COVID-19 pandemic forever changed consumer behavior. The old brick-and-mortar variety of shopping has greatly decreased while digital shopping has increased to incredible levels. Even when people are physically inside a store shopping, nearly 60%are using their smartphones to research the item they are considering and compare prices with competitors. Isn’t that crazy? This inevitably has a huge impact on how businesses spend their marketing dollars and which avenues they choose to market through. Check out the stats on consumer buying behavior in the digital age and see the latest information to help you get a better handle on today’s consumers.
Calling all small businesses and nonprofits! Branding IS important. Branding IS critical to your success! Branding is the story you tell the world, and you must tell a story that people want to listen to. Too many small businesses and nonprofits have all the heart and talent but no game. This is a tragedy because with just a little marketing 101 they could flourish and reach great levels of success. Well-done and thoroughly developed branding can greatly aid your efforts, but you must put forth the effort and yes, the money, to get the results. The story you tell either attracts consumers or sends them running in the other direction. Investing in good branding will make sure the look, tone, and story of your company connect with the right audience in the right ways. Check out the branding basics below to get a handle on what branding is and how to position your brand correctly.
Making sure you know the do’s and dont’s of content marketing is really important. Many businesses tend to not value marketing as much as they should anyways, but when they waste time and money on poor content and strategy, it only exacerbates the problem. Market smarter not harder. Take the time and spend the money to make sure you can produce even just one quality whitepaper or email a month. Be sure the content is relevant, well-written, and has clear calls to action. You can then take this piece and divide it up into smaller pieces. Turn each main point into its own little blog you can publish week by week throughout the month. Then take those weekly blogs and cut those up into bites that you can use as posts on your social media a few times a week. Working with clear goals, and most of all purpose, is the main idea. Do things right and do things well, and they will serve you.
With hundreds of thousands of small business opening each year, the market can become extremely competitive. Small business owners are the backbone of America. They work hard. They work long. They put everything on the line to pursue their own American Dream. How can you make sure you succeed – not only succeed but thrive? What can you do to grow your business as fast as possible? Luckily there are many things you can do. Check out the infographic to see 7 growth hacks for small businesses that will help you get a leg up on the competition and grow your business fast.
Have you been using hyper-personalization marketing as a part of your business strategy? If you haven’t been on the generating side of this super hot new trend, you’ve likely been on the receiving end. Hyper-personalization utilizes artificial intelligence tools to customize information and marketing to specific individuals in real-time. Hyper-personalized marketing is highly rewarding as 75% of consumers are more likely to purchase in response to these prods. That’s a significant increase. Take a look at the infographic below to check out the amazing stats that result from utilizing this AI-based marketing strategy.
Non-profits are often a few years behind in their approach to marketing which is unfortunate for many reasons. Of course, it has always been difficult for non-profits to spend dollars on marketing efforts simply because their true passion is for every cent to go to the cause they endeavor to raise funds for year after year. This is a double-edged sword. While more dollars may go to the cause, they also lose out on potentially far more dollars due to their lack of basic functionality on the marketing side. One of these basics is SEO or the search engine optimization of their website. The bad thing – most non-profits have terrible SEO which keeps people from donating on their site. The good thing – this is a fairly simple and cheap fix many non-profits could do without any hired outside help. Check out the infographic below to see how you can improve your non-profit’s SEO in just a few simple steps.
As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.
Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.
Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.