According to LoSasso Marketing, social media should be taking up a considerable amount of your marketing budget in 2021. With the effects of the pandemic still at large, 76% of people say they have increased their phone usage and 45% say they’ve increased their computer usage. People are more plugged in than ever, and even though social media has become an even bigger part of life as individuals work to stay connected to family, friends, and coworkers, companies will need to work smart to get their consumers’ attention. Be sure to consider these 2021 social media behavioral predictions and trends to make the most of your marketing dollars.
2020 taught us that our world can change in the blink of an eye, but it also revealed how adaptive we can be. The pandemic forced many companies to step back and reexamine their marketing efforts as the focus drastically shifted from brick and mortar shopping to even greater online consumption. Not only that, but also newer capabilities such as live virtual events, appointments, and shopping assist became essential. How long these recent services will remain an integral part of business and marketing is yet to be seen, but from the looks of things, they are here to stay. Consumers have now become accustomed to these amenities along with the increasingly hyperfocused and personalized advertising businesses utilized to get their piece of the pie. The business and marketing world has quickly pivoted to adjust to the demands of the current climate and consumer demands. Check out these incredible B2B marketing stats and trends that have resulted from the new normal.
Have you ever heard it said that people remember 20% of what they hear, 30% of what they see, and 70% of what they can see AND hear? Investing in quality pieces that are pleasing to the eye and ear are worth it. Just think – 8 billion videos are watched on Facebook every day! That’s a lot of content, but if you do it, and do it well, people will pay attention. Videos are gaining a larger and larger chunk of consumer attention, but that doesn’t mean images and text are going away. Text paired with images is still hugely impactful in gaining the eye of your consumer. Check out the social media and content marketing stats below to see consumer trends and make your plan for 2021.
Infographics, like the one below, are great tools to use in marketing. Presenting content in a creative visual display gives consumers a fun, quick, and easy way to absorb your message, but it isn’t something that should be done haphazardly. The design should be well considered for optimum impact. Check out the graphic design trends you will want to incorporate into your infographic designs in 2021.
Consumers are expected to spend $21.8 billion this upcoming Valentine’s day. The average Joe will cough up $165 on gifts for loved ones. With the pandemic still at large, 3 out of 4 people feel it is more important than ever to celebrate and spoil their loved ones. Make sure you are making the most of the 2021 Valentine season! Check out these 4 last minute social media marketing ideas to make sure your company feels the love this holiday!
We may never fully understand just how much the COVID-19 pandemic and politics of 2020 have impacted the world, our nation, and ourselves. Remote work is believed to increase 300% from pre-2020 levels. Not only that, but certain aspects of how we view the world, our lives, and our consumption habits have shifted. Truth and transparency have become highly important commodities, social media influencers have grown their impact significantly, and hybrid user experiences such as virtual live concerts are becoming the latest trend. Check out these few ways 2021 marketing has shifted to accommodate the new normal.
A brand logo is the defining tattoo of a company. Its design should encapsulate simplicity, identity, and memorability. Consumers cling to brand logos – if they are any good. Logo design is very important. You want your logo to be distinct and unique yet not too abstract that it’s confusing or forgetful. A design that balances color, lines, space, and text is essential to every business. It’s your calling card – that simple piece you leave behind in your consumers’ brains that they can instantly recognize as yours. Check out these leading designs for 2021.
If you think email marketing has no prominent place in your marketing campaign, think again. Email marketing converts 40 times more leads than Facebook and Twitter combined according to The Blue Ocean Group. This is an incredibly effective outlet that every company should be paying attention to and taking advantage of. Check out the stats below to see how email marketing stacks up against social ad marketing and the tricks of doing it right.
Mobile marketing optimization can easily get overlooked but is a costly error a company cannot afford to make. Consumers are using mobile devices more than ever to shop and research companies and products. Be sure you aren’t making these detrimental mistakes. Here is a list of the top five things you can do wrong when mobile marketing, but don’t despair if you identify with one or many of these. They are easily fixed!
2020 has finally come to a close. What a year it has been. Lots of change! What have we learned? How have things changed for our industry over the Covid19 pandemic, and how will we move forward in this new environment? Check out the infographic to see the latest data on digital consumer behavior so you can make sure your 2021 plans are on track.