Marketing Archives - Justin T. Farrell

Top 10 Errors Leaders Make[infographic]

Everybody fails in their job at some point in their life. It’s not a good feeling. Those in leadership positions are especially vulnerable. The expectations for them are high and many, many eyes are on them. That type of responsibility is heavy. That’s why it’s important to avoid common pitfalls as much as you can. A traditional pyramid leadership style approach can be a particularly dangerous path to follow. This style can cultivate a mindset of gaining and protecting one’s power. This mindset trickles down and effects how you treat those “beneath” you and their perspective of you. Check out the top 10 errors leaders make and be sure to avoid them!

The original content for this blog can be found here.

By Justin Farrell|2025-01-23T18:19:27+00:00February 25th, 2025|

The Do’s and Don’ts of Digital Marketing in 2025[infographic]

Content marketing is so important, so make sure you are staying up to date with the latest industry standards to ensure your hard work is rewarded and your content gets noticed. Here are the latest trends of what to do and what not to do for your content marketing strategy. If you follow these guidelines, you will stay in front of your customer and get the most out of your efforts. It’s not rocket science. Take a few minutes to read about the do’s and don’t of digital marketing in 2025.

The original content for this blog can be found here.

By Justin Farrell|2025-01-23T17:56:26+00:00February 18th, 2025|

12 Things You Can Stop Doing[infographic]

Sometimes we can get stuck in a rut. We go to work. We do the same things we’ve always done- the way we’ve always done them. But let’s change that. Step back and take a look at your job, your daily tasks. Many times when we take time to reflect, we can find areas where we could work smarter instead of harder. Take time this week and set aside time to do a job evaluation. Where can you focus your energies to be more efficient? What busy work can you make more effective. This will not only make your job more enjoyable, but your employer will appreciate the results as well. There are many things we do out of routine but have little real value. Here’s a list of 12 things you can stop doing and 12 ways to reframe your mindset around your daily tasks.

The original content for this blog can be found here.

By Justin Farrell|2025-01-23T17:08:52+00:00February 4th, 2025|

Five Fall Marketing Ideas [infographic]

By the last quarter of the year, you can sometimes find yourself running out of content. What else can you talk about? How do you stay relevant? How do you keep people engaged? Well, here are a few ideas to get you through Fall. Have fun with the season and don’t be afraid to get personal with the customer. After all, people like to connect with the brands they trust.

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T17:09:11+00:00October 15th, 2024|

25+ Amazing Email Marketing Stats [infographic]

While some disparage email marketing, there are plenty who would still say that it has its place. Email marketing is versatile, cost-effective, highly targeted, and beautifully compliments social media marketing. Don’t believe me? Check out these impressive email marketing stats. I think you will become a believer.

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T16:59:31+00:00October 8th, 2024|

Transform Blog Posts into Infographics [infographic]

Last week we discussed common blogging pitfalls to avoid. This week we will consider how to make our work go further. The best thing you can do is to stratify your work to get the absolute most out of every ounce of effort. Here’s what I mean. Start by writing a white paper. Turn that white paper into an email. Turn that email into a blog. Turn that blog into an infographic. Turn that infographic into social posts. By working really hard on one item, you can squeeze it for all it is worth for a month if you time things out nicely. Here is a little help on the step of turning your blog into an infographic.

Find the original content of this blog here.

By Justin Farrell|2024-07-25T14:34:54+00:00August 6th, 2024|

6 Blog Mistakes to Avoid [infographic]

When creating blog content for clients, there are some common pitfalls to avoid. Of course, basic writing rules apply. Make sure grammar and spelling are correct. Make sure the content has a clear point, and make sure you are adding links within the content to lead people to other helpful content within the site and beyond. Your goal is for the blog to be an asset to the business’ customers. If the customers are happy with the content, they are happy with the business, and the relationship is being built or maintained. You’ve done your job. Check out these 6 common pitfalls to avoid, and keep your blog work sharp.

Find the original content of this blog here.

By Justin Farrell|2024-07-25T14:09:58+00:00July 30th, 2024|

9 Reasons Why Employees Quit Their Jobs [infographic]

Turnover is a serious issue for many businesses. Not only is it a hit to the team’s morale, but you then have to maintain operations and production while you also take the time to hire a replacement. This can lead to a whole host of problems. If in your desperation you hire the first person you interview to simply get a body in place, you can cause more problems than you’ve solved. The best way to avoid any of the mess is to keep the workforce you have. Here is a list of 9 reasons employees quit their jobs. Take care of your people, and they won’t leave you.

Find the original content of this blog here.

By Justin Farrell|2024-07-19T17:12:55+00:00July 23rd, 2024|

Web Design Process Periodic Table [infographic]

Are you in the market for a new website? Most companies are unaware of the intense amount of thought and work required to build a good website. I think this is why so many people bawk at the high sticker price of a new site. Here’s the thing though – it may be the most important part of your business. Your website is the only frontline employee who works 24/7 with no benefits or insurance and is more often than not the first point of contact for new customers. People look you up to get a sense of who you are, your professionalism, your process, and to make a decision whether to pursue your services or not. It is extremely important that you DO spend good money on a website. It is a major investment that will pay dividends if you do it well. To help you get a better picture of the process and what goes into a new website, take a look at this periodic table of the website design process.

Find the original content of this blog here.

By Justin Farrell|2024-07-11T15:37:48+00:00July 16th, 2024|

What your Brand Colors Say about your Business [infographic]

Did you know 90% of snap judgments about a brand are based on color? That’s both crazy and telling. Color choice for your brand is extremely important – obviously. Color is the most expressive piece of your branding. It can convey excitement, trust, happiness, etc. Branding is fun work, so enjoy the process of creating your first or embracing a rebrand. Think about the message you want to convey, the emotion, or the impression. Check out the ultraviolet graphic below to find out what colors say about a brand and how it impacts customer response.

Find the original content of this blog here.

By Justin Farrell|2024-06-11T15:37:41+00:00June 25th, 2024|