Have you ever thought about the neuroscience of storytelling? I’m guessing most people haven’t but knowing the how and why behind branding through storytelling is more interesting and scientific than I ever thought possible. Our brains are wired to latch on and remember stories more than anything else. Neuroactivity abounds when we hear a story because they are built to touch so many different centers of our brain from emotional and language regions to sensory regions like sight and smell. Stories engulf their listeners in a narrative they can’t peel away from – if it’s a good story, told well. Telling your brand story is your company’s opportunity to captivate an audience. Take advantage of the neuroscience of storytelling and make sure you find a unique place in the memory of your audience. Take the time to craft and turn over different lines and points of emphasis. The better-told story is the most remembered.
Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.
This guest blog has been provided by Dean Burgess of Excitepreneur.net. Thank you Dean for your insight.
Even the largest businesses started off small. Consider that Google began in a garage office with three people in 1998. Airbnb grew from the desperation of two young guys who couldn’t afford loft rent and decided to rent out their air mattresses. That could be your story, too! First, though, we need to do some planning.
A growth management strategy ensures that your business plan is successful and scalable. Consider this critical advice from entrepreneur and digital marketing expert Justin T. Farrell.
Key Aspects of a Growth Management Strategy
Consider a growth management strategy as the foundation of a home. It takes time and effort to create one, but it lays a firm foundation for future growth and success. There are a few key aspects to consider, such as the following.
Hire the right team to save time, foster business growth, reduce turnover costs and increase morale.
Keep finances organized for tax purposes as well as monitoring the budget to increase profit.
Prioritize digital marketing to build brand recognition and foster healthy competition.
Take advantage of technology to streamline processes, improve efficiency and enhance customer experience.
Improve product development by constantly assessing the data and identifying room for improvement (visit online job platforms to find data analytics companies who can complete this complex work).
Focus on customer satisfaction to increase revenue and enhance customer satisfaction.
Customer relationship management (CRM) platforms are useful in setting a business up for success. These platforms combine the priorities of technology and customer satisfaction to improve revenue. They also streamline internal communication, optimize marketing and gain valuable insights.
What Role Does Finance Play?
Monitoring finances, in particular, is critical for consistent business growth. Maximizing profits and decreasing expenses is determined by several financial practices, such as the following.
Organization is Key
As a business expands, it can become more difficult to manage finances. Focusing on the profitability of a business from the very beginning introduces a mindset that prioritizes revenue growth.
Adopt an expandable organizational structure that will make it easy to keep finances organized as the business grows, without letting anything fall through the cracks. Track your income, audit your expenses, and digitize hard copies. Each of these small efforts can have a big impact.
Studies show that 82% of small businesses fail because of cash flow mismanagement. Cash flow is essential to keep a business running, and it’s important to manage cash carefully.
Some tips to improve cash flow include collecting receivables and tightening credit requirements. It’s also a good idea to focus on increasing sales and keeping tabs on expenses.
If you have yet to integrate payment processing through your website, do it. With so many people making purchases online, this is a must-have convenience that can keep your cash flow strong. Implement payment processing with the help of a reputable third party for bank account authentication. This enables you to instantly retrieve account information to facilitate payments securely.
It’s easy to get carried away with expenses, especially when the business starts to grow. Tracking expenses is a fundamental part of managing cash flow and avoiding debt.
Tracking expenses is an effective way of controlling costs and identifying areas to cut back. Routine tracking also prepares businesses for tax returns and helps them to make better decisions for the future of the business. This is also critical information you’ll need for your annual report to remain in good standing with the state and to maintain compliance.
It’s beneficial to streamline and automate business operations wherever possible. Doing so can save time and reduce the chance of human error. Investing in a reliable invoicing system is an effective way of keeping up with accounts receivable.
Invoicing software offers many benefits for a small business, especially one that is growing. For example, invoices can be created faster, it’s possible to send and import multiple invoices at once, and you can process your invoices in batches instead of one by one.
Monitoring and managing finances are essential for successful business growth and should be prioritized. Fortunately, there are a lot of great resources for keeping you on track.
Here are the 2022 email marketing trends you should know to make sure your dollars and cents are going to give you the best ROI. With the latest services and technology, companies are able to target audiences like never before. Spend the money to get the specific market segment you need to get in front of. Make sure you are reaching out over multiple platforms, and most of all, make sure your content is engaging. Content should be resourceful to your customers and be sure to utilize the latest in virtual and/or augmented reality to create a memorable and interactive experience. Check out the infographic to see where you can focus your efforts for your 2022 email marketing.
The average American spends over 3 hours of their day looking at their mobile phone.
66% of Americans check their phones 160 times each day.
81.60% of the United States population owns a smartphone. That’s about 270 million people!
These are just a few of the mind-blowing stats surrounding smartphones and text marketing. If your business hasn’t utilized mobile marketing before now, you certainly will after you check out these SMS marketing statistics.
2021 has come and gone, and now is the time to look ahead into the coming year. What exactly can we expect for 2022? Well, let’s take a look at the top 5 digital marketing trends in 2022 expected to dominate marketing strategies around the world. Remember when we thought COVID-19 was a 2020 thing? Obviously 2021, though some normalcy returned, did not prove to be that drastically different. Businesses everywhere have continued to scramble and pivot adjusting their strategies to appeal to the changing landscape. So without further ado, here are the projected top 5 marketing trends for 2022.
Happy New Year!
The original content for this post can be found here.
Now that we are in the midst of the holiday season, check out these holidays trends and marketing tips to make sure your business is taking every advantage of the latest strategies to be sure you get your piece of the pumpkin pie. With the pandemic in 2020, last year revealed how much shopping trends can shift. 2021 is expected to reflect last year’s trends, so warm up those content-creating fingers! Now is certainly not the time to slack on social media but to focus more than ever since more than 40% of Millenials and 50% of Gen Zers report looking to social media for holiday ads and influencer opinions to get their attention. Often enough, they aren’t making the purchase from social media, but the inspiration comes from what is seen on social media so don’t think it’s a waste of marketing dollars. Check out the stats, holiday trends and marketing tips to make sure you put your holiday marketing budget to good use and get the most out of the holiday shopping.
So what do you need to know about video marketing? Why is it important? Do you really need to spend time and money on this? YES! According to Animoto, videos are consumers favorite way to consume content. 88% of marketers who use video marketing are satisfied with the ROI they produce. Videos catch and hold the attention of wandering eyes, so they can be extremely useful as a part of your overall marketing strategy. Check out the rest of these incredible video marketing statistics you need to know.
Real numbers — obtained from robust surveys — have shown time and again that following up after initial contact with a prospect is vital to closing a sale.
Numbers show 35-50% of sales go to the first vendor to contact them when the prospect is ready to buy, and 42% of people feel encouraged to purchase if the sales rep has followed up the right way. This can be as simple as calling back at an agreed-upon time.
The Cost of Not Following Up
Not following up on a sales prospect is leaving money on the table. Only 2% of sales materialize on the first contact. The numbers do not improve much on the second or third contact, with only 3% and 5% of sales deals sealed, respectively.
It is only on the fourth contact that the number increases to 10%. However, four out of five sales occur only when the sales rep contacts the prospect between five and 12 times.
While these numbers speak volumes, numerous sales reps are either oblivious of the impact follow-ups can have on closing a deal, or they are simply reluctant to follow up multiple times — possibly due to repeated rejection or the fear that they are annoying the prospect.
If the prospect ignores their calls or emails, an estimated 44% of salespeople stop trying after just one attempt, while only 8% of salespeople will keep trying and follow up more than five times.
Giving up is counterintuitive to the way any market operates. At any given time, only 3% of any market is in its active buying mode. A large chunk, as high as 40% of the entire market, is poised to make a purchase — not now, but soon.
This is the segment that you onboard slowly and gradually over time through subsequent follow-ups, because at any moment that prospect could be ready to buy, and you want to be the first salesperson they talk to when they are.
How Do You Follow Up?
While following up is clearly essential to any sales methodology, how do you do it the right way? First of all, speed plays a crucial role. You are nine times more likely to convert a lead if you follow up within five minutes.
At the end of your first contact with a prospect, schedule a follow-up. If your first call ends on a conclusive note with your next call already scheduled, immediately send out a calendar invite for the follow-up call, along with a follow-up email that summarizes the discussion you just had and explains future proceedings.
Twenty-four hours before the follow-up call, send an email with call-in details.
If you don’t schedule a follow-up call on your first contact, still send a follow-up email with a summary of your first call and your prerogatives for the next call. Be sure to mention the hurdle that kept you from scheduling the next call on your first call. End the email by saying you will be in touch soon to arrange your next call.
Taking the right follow-up steps at the right time will help you close the sale, but it takes patience and persistence. Here is an infographic that further explains the importance of following up and the right way to do it.
What is SEO and how does it work? SEO stands for Search Engine Optimization. The easiest way to explain its importance is by showing business owners the first page of Google after a search. The websites listed first are those that have invested in SEO. SEO determines where your website will fall on the list of page results. Obviously, everyone would like their business to be one of the very first options people see, but this takes work and intention. These results are built around four main areas: keywords, accessibility, relevancy, and authority. Your site must excel in all four areas in order for Google to recognize the importance of your site to the user and put your site towards the top of the results list. First page results don’t come without a good bit of homework and effort being put into them. You earn your spot. Want to know more? Take a look to find out more about what SEO is and how it works.