Generational differences are fascinating subjects. Each cohort has its distinctions that set it firmly apart from the others. Just take a look at attention span alone. Gen Z has the attention span of a goldfish at a meager 8 seconds while Boomers have more than double that at 20 seconds. Simple facts like these can help you tailor your marketing to the proper audience. 20 seconds to 8 seconds is a massive difference. A one-size-fits-all approach is going to be a waste of time and money. That’s why it is so important to understand who you are targeting. So if the wee lambs are your main audience, here’s the ultimate marketing guide to Generation Z.

Marketing to Gen Z Infographic

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