Being a sales professional is a tough job but can be very rewarding. This role requires a person to be able to separate themself from their job. There is a lot of rejection in the sales world – especially the cold calling world. The sheer amount of rejections can be daunting for those who struggle to separate themselves from their work. Those who thrive in this role know that nine “No’s” means a “Yes” is just around the corner. They are confident, personable, and can pivot their pitch easily to match the potential customer and their needs. Self-motivation and the ability to work independently are musts. If you are looking to hire a sales professional, keep these things in mind. Make sure you are looking for the correct qualities when hiring, and once hired, remember to be encouraging and appreciative of this difficult and demanding job. Check out the infographic below to see which qualities make the best sales professional.
As of January 2021, there were more than 3.96 billion social media users in the world. Considering there are around 7 billion people globally, more than half of the global population currently uses social media in one form or another. Since there are approximately 4.5 billion internet users worldwide, we can also say that around 80 percent of web users also use social media.
This blog has been provided by my guest, Bryan Pitmann, an Outreach Specialist at BroadBandSearch
Thank you Bryan for your insights.
Have you ever put your foot in your mouth in an interview? Sometimes you realize it the second the words leave your mouth, other times it comes at 3 o’clock in the morning – the one line that lost you the job. Whether through carelessness, tiredness, or simply unpreparedness, those faulty words cost you a job you wanted, so how do you avoid repeating this head slap moment in the future? First thing’s first – practice. There are plenty of practice interview questions online to make sure you can be properly prepared for what they may throw at you. Always be honest but in a professional way. This is not a time to make friends. This is a time to impress your knowledge and poise on your interviewer, and obviously, there are just things you should never ever say. Take a look at the 14 things you should never say in an interview and what to say instead.
So you think you would like to start your own business one day, but how do you get started? Where do you begin? Here are a few steps to get you started.
Do your market research to make sure your idea is viable. Gather information on potential customers and similar business offerings in your area. If you aren’t sure where to start, there are businesses out there that can help you do this.
Make a business plan. Decide how your business will operate, make money, and grow incrementally.
Secure funding. Securing startup funding can be a daunting task, but you can’t get anywhere without it. You will need to raise or borrow capital. There are several ways to go about this. Check out the infographic below for a fun breakdown of how funding can be dished out and served.
As a manager, building a strong, successful team can be a daunting task, especially if you are new to the team. It isn’t an easy task whether you have been at the job for years or are jumping into a new leadership position. As the “team captain,” team members look to you for advice, motivation, inspiration, and clear attainable goals while the executives above you demand results and efficiency. This can often make you feel like the old 80’s toy Stretch Armstong – being impossibly pulled in two different directions.
Luckily, there has been a lot of good research to help leaders attain a strong and successful team that not only fulfills yourself and your team’s needs but also executive leadership’s. As the team leader, you must be the one to take tangible action steps. No one else can do it. It’s up t you, so check out these 10 ways to build a stronger, more successful team.
Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.
Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.
Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?
“Start where you are. Use what you have. Do what you can.”
Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.
As a small business owner, you may often find yourself debating the subject of marketing yourself vs. using a marketing agency. In order to hire an agency, you must be willing to set aside some budget for them to work with. Nothing is more frustrating for you or the agency than to, after a series of meetings, come to the conclusion that they are being asked to get paid for their work and results and you are not willing to pay it.
A few thousand dollars a month can do you a world of good when taking advantage of an agency’s expertise, but that budget line can sting when you’ve never committed those kinds of funds to your marketing before. You could continue to make use of that college intern for practically no dollars, but are you really getting anything out of it? Are the marketing tactics you are currently utilizing on your own still the best tactics in today’s ever changing world? Consider the points below to see if marketing yourself vs us a marketing agency still makes sense for your business.
There has been some buzz eluding to the death of email marketing. Regardless of where these rumors have started, let’s put an end to them. Here are some solid email marketing data you should know which will put this notion to rest. 99% of over 4 billion email users check their email daily. This is a ginormous captive audience that is primed and ready to see your company’s name on a regular basis. Even if they immediately delete the email, you are at the very least remaining top of mind.
Your email marketing should be thoughtful in its timing, personalized, ideally based on previous purchases or viewed content, and visually intriguing. Curate thoughtful subject lines and copy, and don’t send too many. You risk people resentfully unsubscribing when the timing is pushed. Pay attention to who your audience is. You want to keep people engaged, so remember that different content should be created for different market segments. Email marketing is an extremely effective tool that is certainly alive and well. Check out the data points to see just how much.
Have you ever wished you had an instruction manual for life? While, tragically, this does not exist, a few helpful “essays” have been published. Here is a very helpful leader’s guide to motivate people at work. 30% of managers believe motivating their team is the most difficult part of their job. Everyone knows that if you crack the code on employee engagement, your company is saved countless dollars and headaches of turnover and wasted productivity. So how do you do it? What is the secret sauce that spices up work life and keeps people going? As usual, a lot of it boils down to value – valuing each individual and nurturing each individual’s aspirations. I’m not saying you need to coddle each of your employees, but there is plenty of research out there showing a variety of small, intentional actions can make all the difference in an employee’s attitude toward their job. Take a look below to find what you can do to make sure your team is happy and motivated.