Information Archives - Justin T. Farrell

A Quick Guide to SEO for Non-Profits [infographic]

Non-profits are often a few years behind in their approach to marketing which is unfortunate for many reasons. Of course, it has always been difficult for non-profits to spend dollars on marketing efforts simply because their true passion is for every cent to go to the cause they endeavor to raise funds for year after year. This is a double-edged sword. While more dollars may go to the cause, they also lose out on potentially far more dollars due to their lack of basic functionality on the marketing side. One of these basics is SEO or the search engine optimization of their website. The bad thing – most non-profits have terrible SEO which keeps people from donating on their site. The good thing – this is a fairly simple and cheap fix many non-profits could do without any hired outside help. Check out the infographic below to see how you can improve your non-profit’s SEO in just a few simple steps.

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By Justin Farrell|2023-04-12T20:04:01+00:00May 23rd, 2023|

Statistics on Interactive Content [infographic]

As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.

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By Justin Farrell|2023-04-12T19:40:48+00:00May 16th, 2023|

What’s Your Leadership Style? [infographic]

What’s your leadership style? Have you ever taken the time to examine this in real detail? It’s a good thing to do. Not only does it help give you vocabulary and a framework to describe the style you work within, but it also makes you aware of how those around you describe your leadership style and view the approach. This can be enormously helpful as you hopefully grow to be a better leader to those in your care. There are many different types of leaders, and one isn’t necessarily better than the other. All have there own pros and cons, strengths and weaknesses. One style may work best in a certain scenario or industry while others would most certainly fail to be effective. Check out the infographic below to see what leadership style you identify most with.

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By Justin Farrell|2023-04-12T16:38:25+00:00May 9th, 2023|

The State of Small Business [infographic]

Small business owners can often feel like they are floating like a bottle cap in an ocean. The work is hard. The hours are long, and motivation and drive can run thin. The truth is that small business owners are not alone. There are over 30 million small businesses in the United States. That’s a lot, and I hope you find it encouraging. The American Dream is alive and well and not just for white males. Almost 10 million small businesses are women-owned while 8 million are diversity-owned. Take a few moments and be refreshed by these encouraging statistics touting the ever-hard-working small business owners we have in our own backyard, and go out and support one today!

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By Justin Farrell|2023-04-12T16:23:48+00:00May 2nd, 2023|

Nostalgia Marketing and its Benefits [infographic]

Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.

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By Justin Farrell|2023-04-12T15:56:57+00:00April 25th, 2023|

7 Creative Trends to Follow [infographic]

Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.

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By Justin Farrell|2023-04-12T15:37:44+00:00April 18th, 2023|

Improve Internal Communication in 10 Steps [infographic]

Communication is one of the absolute most important things a company can focus on not only between themselves and their audience but also within the company itself. According to a Towers Watson study, companies with highly effective communication practices enjoy 47% higher total returns to shareholders compared to organizations with poor communication. This is not a small number. This emphasizes just how critical this is. There are many ways to go about bringing positive communication skills and habits into the workplace from interpersonal to workflow coordination, but it does take some time and effort to implement these practices. Obviously, the effort is well worth it. Not only will it save you time and money with turnover related to employee satisfaction, but happy employees produce more and work harder for you which positively affects your bottom line. Check out how to improve internal communication in 10 steps to help your company do business better.

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By Justin Farrell|2023-04-10T21:37:39+00:00April 11th, 2023|

Infographic Statistics 2023 [infographic]

Infographics are among the most effective marketing tools. It has long been understood that consumers prefer images to text. When content is paired with text in a visually engaging way and in bite-sized pieces, consumers typically will stay with the marketing piece longer and remember more about it once they’ve moved on. This is invaluable to brands, and it makes sense why more and more companies are utilizing this simple-to-create and easy-to-digest bit of marketing. Check out the infographic below to see some great infographic statistics for 2023. Also, be sure to click on the infographic itself which links to the full list of incredible stats you’ll find pertaining to this extremely effective marketing tool.

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By Justin Farrell|2023-04-04T01:19:45+00:00April 4th, 2023|

14 Trends That Will Define Marketing In 2023 [infographic]

While the restrictions of Covid-19 are hopefully long passed us, the effects of the pandemic are still being felt not only in how people interact and work but also in their spending habits. As the economy struggles against recession as a long lingering result of the pandemic, inflation is causing consumers to drastically reassess their spending habits. While brand loyalty has been at the centerfold of many marketing strategies, companies are realizing that now more than ever, they are having to provide value in every way possible to keep their consumers. The value of price is creeping in over loyalty, so brands are finding themselves exploring other avenues to keep their customers attention so as not to lose them. Marketing departments everywhere are having to tweak and adjust to the new consumer desires and values. Check out the infographic below to see 14 trends that will define marketing in 2023.

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By Justin Farrell|2023-03-27T20:33:55+00:00March 28th, 2023|

The State of Influencer Marketing [infographic]

Are you familiar with marketing influencers? Whether or not you currently use them as part of your marketing plan, they are becoming a large conversation topic in the marketing world. Marketing influencers are personalities you see on social media, mainly Instagram, Twitter, Youtube, and Facebook, who produce content such as product reviews, tutorials, or entertainment-based content. They share their experiences with various brands, lines of products, and/or general experiences accumulating massive amounts of followers who view this content which can be a goldmine for marketers taking much of the work of finding a captive audience to run ads to out of it, but it comes with a few drawbacks. Take a look at the graphic below to check out the current state of influencer marketing.

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By Justin Farrell|2023-03-20T19:21:47+00:00March 21st, 2023|