According to World Emoji Day, over 700 million emojis are used every day in Facebook posts, and more than half of all Instagram posts use at least one emoji. These little guys have won their way int0 every form of digital communication, and the marketing world is taking notice! 56% of brandsthat incorporated emojis in their email marketing saw higher response rates. Emojis allow consumers to connect with a brand at a more emotional level than compared to just text. Take advantage of the opportunity to reach your target audience at a deeper level!
Life has changed for America and most of the world in the last few months. More than 100,000 businesses have closed forever as the nation’s pandemic toll escalates – The Washington Post, May 12, 2020. As businesses struggle to adapt to a world with Corona, marketing strategies have also had to pivot. Lifestyles have changed. Employees are adjusting to working from home which has its challenges especially when some schools have chosen distance learning. Check out these stats on who’s working from home. Click the infographic to find additional stats on COVID’s effect on businesses in the U.S.
2020 has been an interesting year, to say the least. The world has had to adjust to more time at home and much more structured social rules when venturing out. The novel coronavirus has the nation scrambling with businesses quickly trying to adjust their strategies just to stay afloat. With consumers’ lives shifting so dramatically, companies have had to rethink how best to reach them. Marketing trends have shifted to accommodate a world pandemic. See how companies have pivoted their content marketing strategies to meet consumer needs in today’s environment.
Have you ever worked on a dysfunctional team? Morale and production are usually pretty low and watercooler chatter tends to only kindle the negative environment. It’s not enjoyable for anyone and is detrimental to a company. Luckily, with a little TLC, teams can turn from lackluster to brilliant functioning units. Check out these 10 ways to make your team stronger and more successful than ever.
Internal communication is an essential function in every company. Without efficient communication, executive decisions and direction never make it to employees, and progress stalls. In companies of any size, middle management is often responsible for communicating strategy from executives to their direct reports. If the direction that is given by upper-level management is miscommunicated, the manager in the middle may pass incorrect or misguided instruction, delaying progress. This plight of the middle manager is often called the frozen middle.
This delay in transferring information can impact company success and cause frustration for employees. So what can a middle manager do if they get stuck in the frozen middle? JobHero outlines some of the best ways for managers to tackle this communication issue. From providing upward and downward feedback to identifying communication gaps, managers can learn to thaw the frozen middle and propel their company forward.
We all struggle from time to time to stay on task. Keeping or not keeping your focus can make or break you when deadlines are fast approaching. How do you keep your mind from wandering? Even with a keen desire to stay focused, it can still remain elusive. Check out the infographic below to find the reasons why our brains tend to wander and a few ways we can help get them back on track.
Technology is always moving forward almost faster than any of us can keep up with. Check out the latest mobile app trends that have taken off in 2020. Companies ranging from grocery stores to hospitals are taking advantage of the latest tech and seeing results. From Artificial Intelligence to Chatbots, mobile apps are proving they are a vital resource to any industry’s success.
What is brand? How do you create it? There are lots of pieces that go into forming a successful, recognizable, and lasting brand. It is more than a logo or a slogan. More and more, successful companies are finding ways to attach their clientele to their brand in such a personal human way that brand loyalty is instilled for life. How do they do it? Check out the infographic below to see how the best in the business tie human voices to their brands.
According to Gallop, millennial employee engagement is at a dismal 30%. They define engagement by an employee’s enthusiasm and commitment to their work. That means the other 70% of employees are either not engaged or actively disengaged. Those are pretty staggering figures, and those figures have a direct impact on the success of their corresponding workplaces. What can companies do to change this? The company-employee interaction must change for the better if workplaces want to save hard earned revenue from being wasted by constant turnover and less than fruitful work hours. Check out the infographic below describing the major contributors to employee satisfaction.
Are you confident in the look of your company logo? Does it tell a story consumers want to listen to? Your logo is often the one piece of information consumers remember about you, so its performance is of the utmost importance. Make sure you are giving the proper attention and resources it deserves. A good logo can help you succeed while a bad one will drag you down. Check out this infographic to see if your logo is up to the task or in need of a refresh.