The holidays snuck up on us faster than ever this year it seems. Thanksgiving has past and Christmas is fast approaching. It seems as soon as November hits, everyone flips the switch and the holiday shopping begins in a frenzy. Believe it or not, the expected global holiday spending for 2023 is expected to be around 1.56 trillion dollars. Trillion. Do you need to sit down? Because that is an incomprehensible number. Forget about the ensuing locker pitch. I just couldn’t ignore the amazing data in this graphic. Check out the mind-blowing global holiday shopping breakdown from mobile shopping and e-commerce to specific days of expected spending booms. The numbers are incredible.
The end of November is upon us. People everywhere are traveling to gather with friends and family across the United States. Some look forward to the turkey while others could skip dinner altogether to dig into the sweet potato, pecan, apple, and pumpkin pies. Let’s have a bit of fun and take the Thanksgiving meal to the marketing table. Check out the graphic below to see how one of the best meals of the year translates into a marketer’s feast!
The topic of pay is always awkward. It always feels like a tightrope act of balancing the humbling ask for an increased wage with not getting steamrolled or seeming greedy. It is possibly the most dreaded of all discussions with your boss, but take heart! It doesn’t have to be. Whether you’ve been in the same position for a long time or have recently received a pseudo-promotion, there are many ways you can broach the subject with poise and class. Check out these 5 different scenarios that give you good reason to ask for a raise with the least amount of awkwardness.
Everyone has a dream. A vision of the reality they would love to see themselves in. For many of us, this takes shape in the form of a particular career position. Maybe you picture yourself as the president of your division or as the owner of your own business. Regardless of your dream, there are many things you can do to convert an idea into a concrete existence. Check out these 19 steps to help bring your dream down from the clouds and into your everyday reality.
Halloween has arrived. Millions of children around the world will be dressing up in fun costumes to trick or treat, carve pumpkins, and bob for apples. While these are the activities that make up Halloween today, its origins are very different. I always find it interesting to look into the history of these holidays that we so often take part in and celebrate without really knowing why or how they began. So here it is. Check out the ancient origins of Halloween and how it has evolved over the last 2,000 years.
There are currently six living generations in the United States. Six large groups of people that have very different ways of thinking, interacting, and ways of approaching life as a whole. This presents a challenge to many businesses when it comes to their marketing strategy. The stark differences between generations mean that you cannot simply rely on a one-size-fits-all approach. In fact, you most certainly cannot. To successfully capture audiences in each generation, you must tailor your content, messaging, and message platform to fit and appease the behaviors of each group. Yes, this requires a bit of extra work and time, but the reward is well worth it. Check out the infographic below observing the generational marketing differences we see in today’s consumers and how to capture each.
You take and use marketing any way you can get it in order to produce results. One great tool to add to your toolbelt is Google Ads. Google Ads is a powerful ally that can be highly effective if leveraged correctly. Make sure you don’t waste your time and marketing dollars investing in this medium by not putting in the proper thought and effort into what really makes this tool advantageous. Know your audience, choose compelling messaging, make great landing pages, and always include a call to action. Check out how to productively use Google Ads and take advantage of this great tool that turns marketing into sales.
Branding is possibly the most exciting and fun part of marketing. Branding is where the magic happens, where stories are found and told, where fonts are chosen, and where colors are selected. All of these components play a huge role in the story that is a company’s brand. The message you give to the public is the heart and soul of a company. It is what consumers will connect with and, hopefully, attach themselves to. Psychology is obviously a large part of this. How people perceive these components is important to take into consideration when building a brand. From font to color choices, each is sending subliminal messages to people’s brains. Check out the psychological and emotional responses people have to various color palettes and what these brand colors say about your business.
If Marketing is doing its job, it is bringing in sales leads. If Sales is doing its job, it is capturing those leads and cultivating relationships. Once the needs are discovered and a match of services is made, the time comes for negotiation. What are you willing to promise, give away, or hold tight to? How much are you willing to bend and compromise? The main thing to remember is negotiation is not an Us vs. Them situation. The goal is to find a solution that benefits both parties and furthers each party’s goals. When negotiation is done well and the work is done well, relationships flourish and long-term partnerships emerge. If negotiation goes poorly, it only hurts you and your long-term goals. Check out this 5 step negotiation process that will help guide you to a positive result that will benefit both parties.
There is no doubt that the COVID-19 pandemic forever changed consumer behavior. The old brick-and-mortar variety of shopping has greatly decreased while digital shopping has increased to incredible levels. Even when people are physically inside a store shopping, nearly 60%are using their smartphones to research the item they are considering and compare prices with competitors. Isn’t that crazy? This inevitably has a huge impact on how businesses spend their marketing dollars and which avenues they choose to market through. Check out the stats on consumer buying behavior in the digital age and see the latest information to help you get a better handle on today’s consumers.