A great boss is hard to come by. Anybody who has worked a few jobs can easily tell you what they loved or hated about their previous places of work. Most often, their bosses have the greatest impact on their review. 58% of people would rather have a great boss than a bump in salary. That is saying something. Who doesn’t want a higher salary? It goes to show you that our social desires for connection are quite prominent. Individuals who enjoy their boss work harder, stay longer, and often become great ambassadors for the company to newer employees. Having good leadership skills is imperative. Check out these habits of highly effective leaders. Whether you are currently in leadership or are working toward it, it is never too early or too late to start improving. You and the people around you will appreciate your work!
Infographics, like the one below, are great tools to use in marketing. Presenting content in a creative visual display gives consumers a fun, quick, and easy way to absorb your message, but it isn’t something that should be done haphazardly. The design should be well considered for optimum impact. Check out the graphic design trends you will want to incorporate into your infographic designs in 2021.
Consumers are expected to spend $21.8 billion this upcoming Valentine’s day. The average Joe will cough up $165 on gifts for loved ones. With the pandemic still at large, 3 out of 4 people feel it is more important than ever to celebrate and spoil their loved ones. Make sure you are making the most of the 2021 Valentine season! Check out these 4 last minute social media marketing ideas to make sure your company feels the love this holiday!
We may never fully understand just how much the COVID-19 pandemic and politics of 2020 have impacted the world, our nation, and ourselves. Remote work is believed to increase 300% from pre-2020 levels. Not only that, but certain aspects of how we view the world, our lives, and our consumption habits have shifted. Truth and transparency have become highly important commodities, social media influencers have grown their impact significantly, and hybrid user experiences such as virtual live concerts are becoming the latest trend. Check out these few ways 2021 marketing has shifted to accommodate the new normal.
2021 is off and running. With a new year comes new budgets, new goals, and new timelines, and with all those elements usually comes stress. There are many different ways work can be stressful. For some, there is too much to do and too little time. For others, it is just the opposite. It could be you don’t feel your career is going anywhere, or perhaps you have a rough relationship with your supervisor. Whatever the reason, no one enjoys the feeling of excessive stress. Here are some ways you can relieve the burden and cope within your workplace.
A brand logo is the defining tattoo of a company. Its design should encapsulate simplicity, identity, and memorability. Consumers cling to brand logos – if they are any good. Logo design is very important. You want your logo to be distinct and unique yet not too abstract that it’s confusing or forgetful. A design that balances color, lines, space, and text is essential to every business. It’s your calling card – that simple piece you leave behind in your consumers’ brains that they can instantly recognize as yours. Check out these leading designs for 2021.
If you think email marketing has no prominent place in your marketing campaign, think again. Email marketing converts 40 times more leads than Facebook and Twitter combined according to The Blue Ocean Group. This is an incredibly effective outlet that every company should be paying attention to and taking advantage of. Check out the stats below to see how email marketing stacks up against social ad marketing and the tricks of doing it right.
Mobile marketing optimization can easily get overlooked but is a costly error a company cannot afford to make. Consumers are using mobile devices more than ever to shop and research companies and products. Be sure you aren’t making these detrimental mistakes. Here is a list of the top five things you can do wrong when mobile marketing, but don’t despair if you identify with one or many of these. They are easily fixed!
2020 has finally come to a close. What a year it has been. Lots of change! What have we learned? How have things changed for our industry over the Covid19 pandemic, and how will we move forward in this new environment? Check out the infographic to see the latest data on digital consumer behavior so you can make sure your 2021 plans are on track.