Common Content Marketing Mistakes[infographic]

Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.

Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.

Common Content Marketing Mistakes Infographic

Find the original content for this blog here.

By |2022-08-22T20:40:15+00:00August 23rd, 2022|

Smart Marketing Tips and Tricks[infographic]

Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?

“Start where you are. Use what you have. Do what you can.”

Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.

Smart Marketing Tips and Tricks Infographic

Find the original content for this blog here.

By |2022-08-15T20:15:02+00:00August 16th, 2022|

Marketing Yourself vs. Marketing Agency

As a small business owner, you may often find yourself debating the subject of marketing yourself vs. using a marketing agency. In order to hire an agency, you must be willing to set aside some budget for them to work with. Nothing is more frustrating for you or the agency than to, after a series of meetings, come to the conclusion that they are being asked to get paid for their work and results and you are not willing to pay it.

A few thousand dollars a month can do you a world of good when taking advantage of an agency’s expertise, but that budget line can sting when you’ve never committed those kinds of funds to your marketing before. You could continue to make use of that college intern for practically no dollars, but are you really getting anything out of it? Are the marketing tactics you are currently utilizing on your own still the best tactics in today’s ever changing world? Consider the points below to see if marketing yourself vs us a marketing agency still makes sense for your business.

Marketing Yourself vs. Marketing Agency Infographic

Find the original content for this blog here.

By |2022-08-08T18:13:50+00:00August 9th, 2022|

Email Marketing Data You Should Know[infographic]

There has been some buzz eluding to the death of email marketing. Regardless of where these rumors have started, let’s put an end to them. Here are some solid email marketing data you should know which will put this notion to rest. 99% of over 4 billion email users check their email daily. This is a ginormous captive audience that is primed and ready to see your company’s name on a regular basis. Even if they immediately delete the email, you are at the very least remaining top of mind.

Your email marketing should be thoughtful in its timing, personalized, ideally based on previous purchases or viewed content, and visually intriguing.  Curate thoughtful subject lines and copy, and don’t send too many. You risk people resentfully unsubscribing when the timing is pushed. Pay attention to who your audience is. You want to keep people engaged, so remember that different content should be created for different market segments. Email marketing is an extremely effective tool that is certainly alive and well. Check out the data points to see just how much.

Email Marketing Data You Should Know Infographic

Find the original content for this blog here.

By |2022-08-01T15:50:42+00:00August 2nd, 2022|

The 2022 Consumer [Infographic]

Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.

Find the original content for this blog here.

By |2022-03-29T13:34:53+00:00March 29th, 2022|

SMS Marketing Statistics – 2022 Update [Infographic]

The average American spends over 3 hours of their day looking at their mobile phone.

66% of Americans check their phones 160 times each day.

81.60% of the United States population owns a smartphone. That’s about 270 million people!

These are just a few of the mind-blowing stats surrounding smartphones and text marketing. If your business hasn’t utilized mobile marketing before now, you certainly will after you check out these SMS marketing statistics.

35 SMS Marketing Statistics Infographic - 2022 Update

Find the original content of this blog here.

By |2022-01-17T17:49:54+00:00January 18th, 2022|

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW [Infographic]

So what do you need to know about video marketing? Why is it important? Do you really need to spend time and money on this? YES! According to Animoto, videos are consumers favorite way to consume content. 88% of marketers who use video marketing are satisfied with the ROI they produce. Videos catch and hold the attention of wandering eyes, so they can be extremely useful as a part of your overall marketing strategy. Check out the rest of these incredible video marketing statistics you need to know.

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW Infographic

This content was originally posted here.

By |2021-10-25T15:33:40+00:00November 9th, 2021|

What is SEO and How it Works [Infographic]

What is SEO and how does it work? SEO stands for Search Engine Optimization. The easiest way to explain its importance is by showing business owners the first page of Google after a search. The websites listed first are those that have invested in SEO.  SEO determines where your website will fall on the list of page results.  Obviously, everyone would like their business to be one of the very first options people see, but this takes work and intention.  These results are built around four main areas: keywords, accessibility, relevancy, and authority. Your site must excel in all four areas in order for Google to recognize the importance of your site to the user and put your site towards the top of the results list. First page results don’t come without a good bit of homework and effort being put into them. You earn your spot. Want to know more? Take a look to find out more about what SEO is and how it works.

What is SEO and How it Works Infographic

This content was originally posted here.

By |2021-10-11T15:28:37+00:00October 26th, 2021|

How to Get Started Creating Podcasts [Infographic]

Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats from Podcast Insights. Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.

  • 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
  • 50% of all US homes are podcast fans
  • 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
  • 37% (104 million) listened to a podcast in the last month – up from 32% in 2019
  • 24% (68 million) listen to podcasts weekly – up from 22% in 2019
  • 16 million people in the US are “avid podcast fans”
  • 45% of monthly podcast listeners have household income over $75K
  • 27% of US podcast listeners have a 4-year college degree

Click here to see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.” 

How to Get Started with Podcasts? Infographic

This content was originally posted here.

By |2021-10-01T15:45:23+00:00October 19th, 2021|

10 Surprising Stats You Didn’t Know About LinkedIn Content [Infographic]

At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.

10 Surprising Stats You Didn’t Know About LinkedIn Content Infographic

This content was originally posted here.

By |2021-10-01T15:20:31+00:00October 12th, 2021|
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