Mobile Marketing Archives - Justin T. Farrell

Statistics on Interactive Content [infographic]

As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.

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By Justin Farrell|2023-04-12T19:40:48+00:00May 16th, 2023|

7 Creative Trends to Follow [infographic]

Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.

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By Justin Farrell|2023-04-12T15:37:44+00:00April 18th, 2023|

The State of Influencer Marketing [infographic]

Are you familiar with marketing influencers? Whether or not you currently use them as part of your marketing plan, they are becoming a large conversation topic in the marketing world. Marketing influencers are personalities you see on social media, mainly Instagram, Twitter, Youtube, and Facebook, who produce content such as product reviews, tutorials, or entertainment-based content. They share their experiences with various brands, lines of products, and/or general experiences accumulating massive amounts of followers who view this content which can be a goldmine for marketers taking much of the work of finding a captive audience to run ads to out of it, but it comes with a few drawbacks. Take a look at the graphic below to check out the current state of influencer marketing.

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By Justin Farrell|2023-03-20T19:21:47+00:00March 21st, 2023|

12 Epic Christmas Promotion Ideas [infographic]

We are in the last month of 2023. Can you believe it? December is here and the holiday busyness is in full swing. While you’re running around buying presents, making Christmas cookies, and planning for family get-togethers, you may feel like you’ve run out of time to take advantage of the holiday hullabaloo for your business. Don’t worry! There are still plenty of ways you can give your business a little extra push for the end of the year. Take a look at these 12 epic Christmas promotion ideas to add a little extra oomph to your holiday marketing strategy.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:58:24+00:00December 13th, 2022|

Last Minute Christmas Marketing Checklist [infographic]

Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:21:01+00:00November 29th, 2022|

Common Content Marketing Mistakes[infographic]

Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.

Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.

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By Justin Farrell|2022-08-22T20:40:15+00:00August 23rd, 2022|

Smart Marketing Tips and Tricks[infographic]

Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?

“Start where you are. Use what you have. Do what you can.”

Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.

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By Justin Farrell|2022-08-15T20:15:02+00:00August 16th, 2022|

Marketing Yourself vs. Marketing Agency

As a small business owner, you may often find yourself debating the subject of marketing yourself vs. using a marketing agency. In order to hire an agency, you must be willing to set aside some budget for them to work with. Nothing is more frustrating for you or the agency than to, after a series of meetings, come to the conclusion that they are being asked to get paid for their work and results and you are not willing to pay it.

A few thousand dollars a month can do you a world of good when taking advantage of an agency’s expertise, but that budget line can sting when you’ve never committed those kinds of funds to your marketing before. You could continue to make use of that college intern for practically no dollars, but are you really getting anything out of it? Are the marketing tactics you are currently utilizing on your own still the best tactics in today’s ever changing world? Consider the points below to see if marketing yourself vs us a marketing agency still makes sense for your business.

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By Justin Farrell|2022-08-08T18:13:50+00:00August 9th, 2022|

Email Marketing Data You Should Know[infographic]

There has been some buzz eluding to the death of email marketing. Regardless of where these rumors have started, let’s put an end to them. Here are some solid email marketing data you should know which will put this notion to rest. 99% of over 4 billion email users check their email daily. This is a ginormous captive audience that is primed and ready to see your company’s name on a regular basis. Even if they immediately delete the email, you are at the very least remaining top of mind.

Your email marketing should be thoughtful in its timing, personalized, ideally based on previous purchases or viewed content, and visually intriguing. Curate thoughtful subject lines and copy, and don’t send too many. You risk people resentfully unsubscribing when the timing is pushed. Pay attention to who your audience is. You want to keep people engaged, so remember that different content should be created for different market segments. Email marketing is an extremely effective tool that is certainly alive and well. Check out the data points to see just how much.

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By Justin Farrell|2022-08-01T15:50:42+00:00August 2nd, 2022|

The 2022 Consumer [Infographic]

Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.

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By Justin Farrell|2022-03-29T13:34:53+00:00March 29th, 2022|

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