Mobile Marketing Archives - Justin T. Farrell

The Shift to Visual Social Media [infographic]

Social media is one of the cheapest and easiest platforms small businesses can utilize, but some simply don’t know the best way to go about doing it. Here are a few tips. First, you want to make sure your content is relevant and valuable to your audience. Make it informative about your company, something they can relate to, or educate them about the product you sell. Always have a clear call to action. Give them a link to click or a phone number to call. You want to make it as easy as possible for them to engage with you. Secondly, be sure to add a visual element. People’s brains are drawn to images. Colors are shapes that tell a story are far more interesting and easier to digest quickly than black and white text. Having an image to go with your post is crucial if you don’t want your work to just become white noise. Don’t believe me? Check out the infographic below to learn the basics about the shift to visual social media.

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By Justin Farrell|2023-04-14T14:25:48+00:00July 25th, 2023|

The Do’s and Dont’s of Content Marketing [infographic]

Making sure you know the do’s and dont’s of content marketing is really important. Many businesses tend to not value marketing as much as they should anyways, but when they waste time and money on poor content and strategy, it only exacerbates the problem. Market smarter not harder. Take the time and spend the money to make sure you can produce even just one quality whitepaper or email a month. Be sure the content is relevant, well-written, and has clear calls to action. You can then take this piece and divide it up into smaller pieces. Turn each main point into its own little blog you can publish week by week throughout the month. Then take those weekly blogs and cut those up into bites that you can use as posts on your social media a few times a week. Working with clear goals, and most of all purpose, is the main idea. Do things right and do things well, and they will serve you.

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By Justin Farrell|2023-04-14T13:42:07+00:00July 11th, 2023|

Hyper-personalization Marketing [infographic]

Have you been using hyper-personalization marketing as a part of your business strategy? If you haven’t been on the generating side of this super hot new trend, you’ve likely been on the receiving end. Hyper-personalization utilizes artificial intelligence tools to customize information and marketing to specific individuals in real-time. Hyper-personalized marketing is highly rewarding as 75% of consumers are more likely to purchase in response to these prods. That’s a significant increase. Take a look at the infographic below to check out the amazing stats that result from utilizing this AI-based marketing strategy.

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By Justin Farrell|2023-04-13T18:47:45+00:00June 13th, 2023|

Statistics on Interactive Content [infographic]

As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.

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By Justin Farrell|2023-04-12T19:40:48+00:00May 16th, 2023|

7 Creative Trends to Follow [infographic]

Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.

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By Justin Farrell|2023-04-12T15:37:44+00:00April 18th, 2023|

The State of Influencer Marketing [infographic]

Are you familiar with marketing influencers? Whether or not you currently use them as part of your marketing plan, they are becoming a large conversation topic in the marketing world. Marketing influencers are personalities you see on social media, mainly Instagram, Twitter, Youtube, and Facebook, who produce content such as product reviews, tutorials, or entertainment-based content. They share their experiences with various brands, lines of products, and/or general experiences accumulating massive amounts of followers who view this content which can be a goldmine for marketers taking much of the work of finding a captive audience to run ads to out of it, but it comes with a few drawbacks. Take a look at the graphic below to check out the current state of influencer marketing.

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By Justin Farrell|2023-03-20T19:21:47+00:00March 21st, 2023|

12 Epic Christmas Promotion Ideas [infographic]

We are in the last month of 2023. Can you believe it? December is here and the holiday busyness is in full swing. While you’re running around buying presents, making Christmas cookies, and planning for family get-togethers, you may feel like you’ve run out of time to take advantage of the holiday hullabaloo for your business. Don’t worry! There are still plenty of ways you can give your business a little extra push for the end of the year. Take a look at these 12 epic Christmas promotion ideas to add a little extra oomph to your holiday marketing strategy.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:58:24+00:00December 13th, 2022|

Last Minute Christmas Marketing Checklist [infographic]

Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:21:01+00:00November 29th, 2022|

Common Content Marketing Mistakes[infographic]

Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.

Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.

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By Justin Farrell|2022-08-22T20:40:15+00:00August 23rd, 2022|

Smart Marketing Tips and Tricks[infographic]

Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?

“Start where you are. Use what you have. Do what you can.”

Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.

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By Justin Farrell|2022-08-15T20:15:02+00:00August 16th, 2022|