Page load speed pertains to the amount of time it takes for a web page to load. Most of the time, however, the term is widely used for describing the overall speed of a website, as opposed to just individual pages.
How Fast Should Your Website Load
It is said that the ideal page load time is 2-3 seconds. In reality, however, the answer to this question isn’t that simple as this would depend on the type of web page you have and how you measure your page speed.
It’s important to keep in mind that users don’t necessarily have to wait for the entire page to load before they can start interacting with the website or navigating to the pages they want to go. There are situations where Time to Interact (TTI), the time it takes for your website to load the first bits of content or FCP, is more critical to your on-page SEO.
Why Page Speed Matters
As a website owner, page speed optimization should be one of your top priorities. Aside from being more efficient, faster pages offer a better user-experience.
How fast (or slow) your site loads directly impacts your bounce rates and search engine optimization efforts. Visitors to your website aren’t going to wait around for your pages to load. They’ll likely leave and, if this happens too often, hurt your conversion rates.
Page Speed as A Ranking Factor
It’s been a few years since Google has included page speed as one of it’s ranking factors, but it’s relevance to your website’s SERP position is more important now than ever.
While originally intended to measure the time that it takes for users to receive the content they requested, the metric has evolved into a major indicator of how a website’s overall user-experience is perceived. In fact, in the summer of 2021, Google formally rolled out an update, announcing that they will “begin using page experience as part of our ranking systems beginning in mid-June 2021.”
Pages that load quickly are likely to rank higher in both mobile and desktop browsers than those that don’t.
The infographic below will convince you to invest in your website’s page speed.
About the Guest Author
Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.
2021 has come and gone, and now is the time to look ahead into the coming year. What exactly can we expect for 2022? Well, let’s take a look at the top 5 digital marketing trends in 2022 expected to dominate marketing strategies around the world. Remember when we thought COVID-19 was a 2020 thing? Obviously 2021, though some normalcy returned, did not prove to be that drastically different. Businesses everywhere have continued to scramble and pivot adjusting their strategies to appeal to the changing landscape. So without further ado, here are the projected top 5 marketing trends for 2022.
Happy New Year!
The original content for this post can be found here.
Businesses often focus on customer acquisition but don’t forget customer retention is equally as important. This is why even after you make a sale the customer journey is not over. One of the best ways to improve customer retention is through improving the post-purchase experience. Keep in mind just a 5% improvement in customer retention can help boost profits by 25-95%. Improving the post-purchase experience can also help boost brand perception as well as customer satisfaction. If you are interested in learning a few strategies to improve the post-purchase experience check out the resource below.
This blog post has been provided by guest, Jeremy Zielie who is a Content Marketing Specialist for Straight North.
With Christmas only a few days away, it only seems right to present a holiday research report. I always enjoy learning new things surrounding the holiday season and so stumbled upon this. Enjoy learning a few new holiday facts. Wishing you and yours a very Merry Christmas!
What is brand strategy? Perhaps you are a new business just starting out or a seasoned one that simply hasn’t spent much time thinking about this topic. Whatever your situation, branding is incredibly important. It is the gateway to the consumer. Your brand is what people see, connect with, hopefully trust, and in the end, choose. Without solid brand identity, you are simply wasting time and dollars that you could be putting in your pocket. By building a clear and distinct brand identity, you allow consumers to fully understand who you are and how you relate to them. Check out this infographic to learn how to build and achieve a strong, effective brand.
Now that we are in the midst of the holiday season, check out these holidays trends and marketing tips to make sure your business is taking every advantage of the latest strategies to be sure you get your piece of the pumpkin pie. With the pandemic in 2020, last year revealed how much shopping trends can shift. 2021 is expected to reflect last year’s trends, so warm up those content-creating fingers! Now is certainly not the time to slack on social media but to focus more than ever since more than 40% of Millenials and 50% of Gen Zers report looking to social media for holiday ads and influencer opinions to get their attention. Often enough, they aren’t making the purchase from social media, but the inspiration comes from what is seen on social media so don’t think it’s a waste of marketing dollars. Check out the stats, holiday trends and marketing tips to make sure you put your holiday marketing budget to good use and get the most out of the holiday shopping.
Do you want to know the perfect recipe for tasty & effective training content? You may read that and immediately want to hit the snooze, but hold that thought! Believe it or not, your employees greatly desire to engage in continuing education. By providing continuing ed, you not only are gaining further skills from your workforce, but you are showing them that you care about their individual career, skillset, and value they have on your company. This is huge! Engage your team and they will feel appreciated. They will stay. Believe it or not, this kind of investment pays ongoing dividends because you will have less turnover because you are investing in your workforce which increases employee buy-in. they will feel valued, and in turn work harder for you and build loyalty to the business, so don’t pass by this. Make the effort to put on effective and engaging continuing education training. Spend the money, bring in the experts, and watch your workforce thrive. Check the recipe for tasty & effective training content below and more ways you can improve employee production and retention here.
Do you ever wonder what the habits of highly successful people are? What is it that they do that makes them so productive, creative, and seemingly infallible? It seems that a pattern does emerge, and what is great about it is that it’s not that complicated. Every day folks like you and me can easily integrate these simple principles into our daily, weekly, and yearly routines. Dedication is the real theme. Dedication to doing what you’ve set your mind out to do. Take a look below and check out the lifestyle habits of highly successful people through the years. If you need a little nudge to help you get going, check out James Clear’s book, “Atomic Habits.” It may be exactly what you need to get started living your most successful life.
So what do you need to know about video marketing? Why is it important? Do you really need to spend time and money on this? YES! According to Animoto, videos are consumers favorite way to consume content. 88% of marketers who use video marketing are satisfied with the ROI they produce. Videos catch and hold the attention of wandering eyes, so they can be extremely useful as a part of your overall marketing strategy. Check out the rest of these incredible video marketing statistics you need to know.
Real numbers — obtained from robust surveys — have shown time and again that following up after initial contact with a prospect is vital to closing a sale.
Numbers show 35-50% of sales go to the first vendor to contact them when the prospect is ready to buy, and 42% of people feel encouraged to purchase if the sales rep has followed up the right way. This can be as simple as calling back at an agreed-upon time.
The Cost of Not Following Up
Not following up on a sales prospect is leaving money on the table. Only 2% of sales materialize on the first contact. The numbers do not improve much on the second or third contact, with only 3% and 5% of sales deals sealed, respectively.
It is only on the fourth contact that the number increases to 10%. However, four out of five sales occur only when the sales rep contacts the prospect between five and 12 times.
While these numbers speak volumes, numerous sales reps are either oblivious of the impact follow-ups can have on closing a deal, or they are simply reluctant to follow up multiple times — possibly due to repeated rejection or the fear that they are annoying the prospect.
If the prospect ignores their calls or emails, an estimated 44% of salespeople stop trying after just one attempt, while only 8% of salespeople will keep trying and follow up more than five times.
Giving up is counterintuitive to the way any market operates. At any given time, only 3% of any market is in its active buying mode. A large chunk, as high as 40% of the entire market, is poised to make a purchase — not now, but soon.
This is the segment that you onboard slowly and gradually over time through subsequent follow-ups, because at any moment that prospect could be ready to buy, and you want to be the first salesperson they talk to when they are.
How Do You Follow Up?
While following up is clearly essential to any sales methodology, how do you do it the right way? First of all, speed plays a crucial role. You are nine times more likely to convert a lead if you follow up within five minutes.
At the end of your first contact with a prospect, schedule a follow-up. If your first call ends on a conclusive note with your next call already scheduled, immediately send out a calendar invite for the follow-up call, along with a follow-up email that summarizes the discussion you just had and explains future proceedings.
Twenty-four hours before the follow-up call, send an email with call-in details.
If you don’t schedule a follow-up call on your first contact, still send a follow-up email with a summary of your first call and your prerogatives for the next call. Be sure to mention the hurdle that kept you from scheduling the next call on your first call. End the email by saying you will be in touch soon to arrange your next call.
Taking the right follow-up steps at the right time will help you close the sale, but it takes patience and persistence. Here is an infographic that further explains the importance of following up and the right way to do it.