Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats fromPodcast Insights.Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.
75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
50% of all US homes are podcast fans
55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
37% (104 million) listened to a podcast in the last month – up from 32% in 2019
24% (68 million) listen to podcasts weekly – up from 22% in 2019
16 million people in the US are “avid podcast fans”
45% of monthly podcast listeners have household income over $75K
27% of US podcast listeners have a 4-year college degree
Click hereto see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.”
At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.
Pricing is a balancing process for many businesses. If your set price is too low it may affect your profitability, but if your price is set too high it might limit customer sales. Optimizing prices involves analyzing data to predict how customers may respond to the price and how businesses can maximize profitability. Just a 1% improvement in price can increase operating profits by 11.1%. That being said, how can businesses begin optimizing their set price? If you are interested in learning more check out the accompanying infographic below. It provides a step-by-step guide for how to begin the process as well as what data can be used to help begin optimizing prices for your business.
This blog has been provided by my guest Jeremy Zielie. He is a content marketing specialist at Straight North, a national digital marketing agency.
Did you know that over 2 million blogs are posted every day? That’s a lot of competition for bloggers and businesses alike! There are some things you can do to make sure you aren’t wasting your time or marketing budget. If you want to make the most of your blog and be sure it doesn’t get missed in the hailstorm of the world wide web, check out these tips to make sure you have a killer blog post that gets noticed.
Effective leadership is paramount to the success of any company, yet so many people change jobs simply because they do not enjoy their manager. Why do some people work so well with one manager but not with others? That’s a loaded question with many different facets, but one big reason boils down to leadership style. There are several different ways to lead a team, and leadership means different things to different people. Compatibility with these leadership styles is often the real issue. Check out these 8 leadership styles to see if you can pinpoint which ones you would or would not get along with, and maybe think about which one you are or wish to be.
We were all hoping 2021 would be the year to see things return to normal, but with another round of Covid19 already making an impact, it looks like 2020’s trend of hybrid and virtual events is here to stay. Some people enjoy hybrid or virtual events because it cuts down on time away from home and/or the office, but others feel that these events hold no life and are difficult to engage with. So where do we go from here? How do you please the masses? How do companies plan for next year’s event? Take a look and see what trends and challenges businesses will need to overcome in the coming year to make their events a success.
As the delta variant of Covid19 picks up speed and effect, our world may quickly be reverting back to the hybrid workplace approach. This style of work is still new to many businesses, and although the pandemic has largely been a negative experience for most of us, it has also proven that productive remote work is possible for many who did not believe in it. As the future of the workplace continues to morph and develop, it is interesting to take a look at the past and see how far it has come already. Take a look.
Have you ever had the dreaded task of letting someone go? If you have, you know not only how horrible it feels, but also all of the thoughts you have later of what you should or should not have said during the process. Maybe that memory you have is the last time you will ever have to fire someone, but unfortunately, it is probably not. Hiring and firing are part of the gig for some but hopefully a whole lot more of the hiring portion! If you are the unfortunate soul who gets pegged with this task for the department, check out the infographic below for some tips on how to make it as least traumatic as possible for both parties involved.
The demographics of the workplace are beginning to change. The old guard is retiring, and as always Generation X never seems to get a lot of attention. Experts are looking beyond to their younger siblings of the Millennial Generation. These youngsters are taking the workplace by storm and with them, new methods, technological capabilities of how work is managed, and new definitions of success are being measured. Though this graphic is slightly dated, it nevertheless gives truthful insight into the mindsets of how this now dominant generation is seeking its share in the business world. Get out of the way or get on board as these now young adults are becoming the leaders of tomorrow and changing how work is done.