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Nearly Half of Americans Make Purchases Based on Influencer Recommendations [Infographic]

This content was originally posted here.

Have you been wondering if it’s worth jumping on the influencer marketing bandwagon? Research shows that despite some continued doubt about the trustworthiness of influencer recommendations, almost half of those polled have made a purchase based on one. Consider the following statistics as you make plans for your 2020 marketing.

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By |2019-11-20T15:12:48+00:00November 20th, 2019|

Video Consumption – Where is it now, and where is it going?

As a marketer, it’s important for you to stay up to date with the current trends.

Video is one of the most effective ways to grab consumer attention online, and done correctly, you can even get potential customers to seek out your video content.

Understanding how video is being consumed in today’s digital world can help you make better strategic decisions.

To help you with your video marketing strategies, this article will give you current snapshot of where video consumption is and where it’s expected to in the near future.

America loves streaming

Currently, 57% of Americans are subscribed to at least one video streaming service. This amounts to 147.5 million U.S. Netflix subscribers, 88.7 million Prime Video users, and 55 million Hulu subscribers.

Streaming is clearly becoming the method of choice for video consumption. However, 65% of U.S. consumers pay for a traditional TV subscription. There’s clearly a lot of overlap as well – 47% of U.S. consumers actually pay for both traditional TV and at least one internet streaming service.

Not only that, but it’s likely that if someone is subscribed to one streaming service, they’re also subscribed to another. Consumers that pay for video streaming services are, on average, subscribed to three different services.

In any case, it’s clear that video streaming is growing rapidly.

YouTube is in the lead

Sure, Netflix and Hulu are great, but YouTube is still leading the way in internet video consumption.

Currently, 192 million U.S. consumers are on YouTube – mostly for free, but some paid. This is great news for marketers who are looking to run a video ad campaign.

According to Google themselves, the top 4 categories on YouTube are entertainment/pop culture, comedy, music, and “how-to” videos!

This is great news for small businesses or brands looking to leverage video as a part of their content marketing strategy!

Traditional cable is on its way out

By now, you’re probably clear on the fact that video is moving to the internet.

What’s not exactly as clear-cut is how quickly it’s happening. Today, there are 33 million cord-cutters in the United States. By 2022, this number is expected to grow to 55 million.

For video advertisers, this means TV advertising will soon be replaced with its digital counterpart.

Most streaming is done on a TV – not a mobile device

Mobile devices are responsible for over 50% of internet traffic. This means that 50% of video consumption is on a mobile device, right?

Nope! In fact, 70% of all video streaming happens on a TV, while only an estimated 15-20% happens on a mobile device.

So when planning your video advertising or content marketing strategy, be sure to consider the fact that viewers may be sitting on their couch rather than at their desk.

Source: Infinera

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By |2019-10-28T18:01:49+00:00October 28th, 2019|

Video Marketing Statistics that are Going to Rock 2020 [Inforgraphic]

This content was originally posted here.

With the continued rise of digital marketing and the decline in attention spans, long-form written content—like blogs and white papers—is often overlooked or barely skimmed. More and more marketers are embracing video as an interactive way to pique interest and capture attention. Learn more about the continued shift to video marketing with this infographic.

Video Marketing Statistics that are Going to Rock 2020 [INFOGRAPHIC]
By |2019-10-23T03:09:28+00:00October 22nd, 2019|

New Marketing Trends [Infographic]

The world of marketing has greatly changed since the introduction of digital practices. While a lot of things are different now, traditional marketers won’t find digital marketing unrecognizable. At the very core of digital marketing are traditional practices we have been using for decades, so those who are stuck with the old techniques can make the transition easily.

There aren’t enough excuses to stick with traditional marketing practices now that there are more convenient techniques to use. The new age of marketing is bringing with it a lot of opportunities and merits to go along with its accessibility and versatility.

One of the reasons why digital marketing continues to be strong is its dynamic nature. When people flocked social media, social media advertising rose to fame. When people began avoiding long video ads, digital marketers began creating 10-15 second ads that were more informative than the longer ones.

Whenever there’s a hurdle preventing the growth of digital marketing, there are new solutions that arise as well. For companies, this means an endless stream of possibilities and chances to make a mark in the industry they have positioned themselves in. Understandably, not every traditional marketer is willing to make the jump.

The shift to digital marketing may be easy, but it does require a lot of time, money, and effort. What marketers need to understand, though, is that digital transformation is the key to growth they have always been looking for throughout the years. What else is there to say about digital marketing?

Those who are still not convinced that digital marketing is the only way to go at this point have probably never seen the exciting trends waiting for the industry. Luckily, we’ve found a comprehensive list of the next digital marketing trends that are poised to shape the industry this 2019 onwards.

It is presented below in the form of an easy-to-digest visual content piece. Check it out.

7 digital marketing trends infographic
By |2019-09-24T01:41:22+00:00September 17th, 2019|