A brand logo is the defining tattoo of a company. Its design should encapsulate simplicity, identity, and memorability. Consumers cling to brand logos – if they are any good. Logo design is very important. You want your logo to be distinct and unique yet not too abstract that it’s confusing or forgetful. A design that balances color, lines, space, and text is essential to every business. It’s your calling card – that simple piece you leave behind in your consumers’ brains that they can instantly recognize as yours. Check out these leading designs for 2021.
If you think email marketing has no prominent place in your marketing campaign, think again. Email marketing converts 40 times more leads than Facebook and Twitter combined according to The Blue Ocean Group. This is an incredibly effective outlet that every company should be paying attention to and taking advantage of. Check out the stats below to see how email marketing stacks up against social ad marketing and the tricks of doing it right.
Mobile marketing optimization can easily get overlooked but is a costly error a company cannot afford to make. Consumers are using mobile devices more than ever to shop and research companies and products. Be sure you aren’t making these detrimental mistakes. Here is a list of the top five things you can do wrong when mobile marketing, but don’t despair if you identify with one or many of these. They are easily fixed!
2020 has finally come to a close. What a year it has been. Lots of change! What have we learned? How have things changed for our industry over the Covid19 pandemic, and how will we move forward in this new environment? Check out the infographic to see the latest data on digital consumer behavior so you can make sure your 2021 plans are on track.
Social media is a vital component of any business’s marketing campaign. Once seen as an extra or only for young companies, social media now has a prominent role in every business’s success or lack of. How are consumers to engage with your company and brand if they have nothing to engage with? The emotional and personal connection between consumer and company has never been so intertwined and pivotal, so don’t think for a moment that social media isn’t worth putting marketing dollars on. Give social platforms the attention they deserve and help increase your brand’s reputation and equity, but don’t overdo it. Social platform interaction is critical, but there are common pitfalls businesses can make. Check out these common social media mistakes businesses make to be sure they aren’t undermining your marketing efforts.
With Christmas fast approaching, consumers everywhere are bustling about to hurriedly finish their holiday shopping. Ironically most of this bustling will be virtual this year with only 31% of consumers intending to visit their favorite brick-and-mortar stores. This will be in incredible record setting year for online purchasing with very brand doing what they can to make sure they get a piece of the pie- or fruitcake, in this instance. While many consumers will look to their trusty go-to brands for purchasing, 39% of shoppers say they will spend more time browsing other brands this year giving opportunities for lesser-known businesses to put their marketing dollars to work in order to lead people to their websites and close the sale. Check out these stats for the 2020 holiday shopping season.
Once blogs were merely a platform for individuals to tell their personal stories. Who would’ve thought back then that this highly personal platform would develop into a highly effective tool used by marketing departments everywhere? Blogs are a great way to connect with your audience, increase traffic to your website, and boost SEO. The presentation can vary according to industry, audience, and purpose, but the bottom line is that they are a great way to expand your reach, but even when content is good, simple errors can make drastic differences in audience interaction. Don’t make these common blogging mistakes.
It has been an odd year to say the least. COVID19 has changed how we live life and how many of us work. With cases drastically climbing, this fall may easily turn into another work-from-home session for many companies to help keep employees safe and community Corona cases down. Working remotely can prove quite challenging for some teams. Keeping up morale, production goals, and a smooth workflow takes more time and concerted effort when working remotely. Make sure you incorporate these tips to make the transition as smooth as possible for your team.