Justin T. Farrell
Entrepreneur. Digital Marketer.
“Believe in yourself, and the rest will fall into place. Have faith in your own abilities, work hard, and there is nothing you cannot accomplish.”
-Brad Henry
Christ-Follower.
Husband.
Entrepreneur.
Digital Marketer.
As an entrepreneur, digital marketer, and Starbucks addict, I focus my energy on helping grow businesses, whether my own or others.
I own (fully or partially) multiple companies, ranging from digital marketing, software development, Software as a Service, and event audio/video/lighting/experience production.
I am currently based in Indianapolis, Indiana, but can be found traveling on a routine basis – officing out of any local Starbucks.
“Justin is and has always been a go-to guy. When faced with a project of any size, he has always been reliable and displayed an unmatched work ethic. Not only does he always get the job done, but he has a thirst for excellence that makes his work stand out from his peers. From graphic design and web development to strategic oversight and video, Justin has all the tools. If you are looking for a marketing partner, Justin is your guy!”
Companies
Recent Blog Posts
A Quick Guide to SEO for Non-Profits [infographic]
Non-profits are often a few years behind in their approach to marketing which is unfortunate for many reasons. Of course, it has always been difficult for non-profits to spend dollars on marketing efforts simply because their true passion is for every cent to go to the cause they endeavor to raise funds for year after year. This is a double-edged sword. While more dollars may go to the cause, they also lose out on potentially far more dollars due to their lack of basic functionality on the marketing side. One of these basics is SEO or the search engine optimization of their website. The bad thing - most non-profits have terrible SEO which keeps people from donating on their ...
Statistics on Interactive Content [infographic]
As a marketer, it's hard not to cringe when you see a terrible ad or any content go out by a business that simply isn't doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making ...
What’s Your Leadership Style? [infographic]
What's your leadership style? Have you ever taken the time to examine this in real detail? It's a good thing to do. Not only does it help give you vocabulary and a framework to describe the style you work within, but it also makes you aware of how those around you describe your leadership style and view the approach. This can be enormously helpful as you hopefully grow to be a better leader to those in your care. There are many different types of leaders, and one isn't necessarily better than the other. All have there own pros and cons, strengths and weaknesses. One style may work best in a certain scenario or industry while others would most certainly ...
The State of Small Business [infographic]
Small business owners can often feel like they are floating like a bottle cap in an ocean. The work is hard. The hours are long, and motivation and drive can run thin. The truth is that small business owners are not alone. There are over 30 million small businesses in the United States. That's a lot, and I hope you find it encouraging. The American Dream is alive and well and not just for white males. Almost 10 million small businesses are women-owned while 8 million are diversity-owned. Take a few moments and be refreshed by these encouraging statistics touting the ever-hard-working small business owners we have in our own backyard, and go out and support one today! ...
Nostalgia Marketing and its Benefits [infographic]
Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The ...
7 Creative Trends to Follow [infographic]
Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023. ...
Improve Internal Communication in 10 Steps [infographic]
Communication is one of the absolute most important things a company can focus on not only between themselves and their audience but also within the company itself. According to a Towers Watson study, companies with highly effective communication practices enjoy 47% higher total returns to shareholders compared to organizations with poor communication. This is not a small number. This emphasizes just how critical this is. There are many ways to go about bringing positive communication skills and habits into the workplace from interpersonal to workflow coordination, but it does take some time and effort to implement these practices. Obviously, the effort is well worth it. Not only will it save you time and money with turnover related to employee ...
Infographic Statistics 2023 [infographic]
Infographics are among the most effective marketing tools. It has long been understood that consumers prefer images to text. When content is paired with text in a visually engaging way and in bite-sized pieces, consumers typically will stay with the marketing piece longer and remember more about it once they've moved on. This is invaluable to brands, and it makes sense why more and more companies are utilizing this simple-to-create and easy-to-digest bit of marketing. Check out the infographic below to see some great infographic statistics for 2023. Also, be sure to click on the infographic itself which links to the full list of incredible stats you'll find pertaining to this extremely effective marketing tool. Find the ...