Justin T. Farrell
Entrepreneur. Digital Marketer.
“Believe in yourself, and the rest will fall into place. Have faith in your own abilities, work hard, and there is nothing you cannot accomplish.”
-Brad Henry
Christ-Follower.
Husband.
Entrepreneur.
Digital Marketer.
As an entrepreneur, digital marketer, and Starbucks addict, I focus my energy on helping grow businesses, whether my own or others.
I own (fully or partially) multiple companies, ranging from digital marketing, software development, Software as a Service, and event audio/video/lighting/experience production.
I am currently based in Indianapolis, Indiana, but can be found traveling on a routine basis – officing out of any local Starbucks.
“Justin is and has always been a go-to guy. When faced with a project of any size, he has always been reliable and displayed an unmatched work ethic. Not only does he always get the job done, but he has a thirst for excellence that makes his work stand out from his peers. From graphic design and web development to strategic oversight and video, Justin has all the tools. If you are looking for a marketing partner, Justin is your guy!”
Companies
Recent Blog Posts
The State of Influencer Marketing [infographic]
Are you familiar with marketing influencers? Whether or not you currently use them as part of your marketing plan, they are becoming a large conversation topic in the marketing world. Marketing influencers are personalities you see on social media, mainly Instagram, Twitter, Youtube, and Facebook, who produce content such as product reviews, tutorials, or entertainment-based content. They share their experiences with various brands, lines of products, and/or general experiences accumulating massive amounts of followers who view this content which can be a goldmine for marketers taking much of the work of finding a captive audience to run ads to out of it, but it comes with a few drawbacks. Take a look at the graphic below to check out ...
Key Components to Digital Marketing in 2023 [infographic]
There are several key components to include when discussing your digital marketing strategy. Social media may be the most obvious, but make sure you are using it effectively. You don't need to be on every platform, just the one(s) that reach your target audience. If you would like to see some practical dos and don't of social media, check out last week's blog https://jtfarrell.com/24-social-media-dos-and-donts-infographic/. Making sure your SEO is up to snuff is of huge importance as most users never make it beyond the first page of results. It is essential to be sure your SEO is as good as it can be. If users don't know you exist, obviously you can forget about conversion. Email marketing is another ...
24 Social Media Do’s and Don’ts: [infographic]
Every medium of marketing has its own rules to play by. The playbook varies in its rules from email marketing to social media marketing to video marketing. Just like sports, yes, many are similar in that they all use a ball of some sort, but the rules vary greatly for each. That's what makes them unique and connects them to different people in different ways. It's the same with marketing. Some people who don't understand a lot about marketing tend to think they can treat everything the same and use the same strategy across multiple modes of marketing, but that would be like applying the rules of soccer to every other sport and expecting the same success. Social media ...
Email Marketing 101 [infographic]
Email marketing is a great way to directly connect with your customer base and is a fairly cost effective option. Not only is it a great way to increase brand awareness and share helpful information, but it is also an opportunity to increase sales IF done well. There are basic rules to follow to create effective email campaigns from ensuring your subject lines are short, sweet, and tempting to being sure you are marketing to the correct market segment. There are shoulds and shouldn'ts. If you want to make sure you're making the most of your marketing dollars, take a look at these email marketing 101 basics for everything you need to know. Find the original content ...
9 Ways to Motivate Your Remote Team [infographic]
Since the outbreak of Covid, remote work has skyrocketed across the world. More companies than ever are embracing this nontraditional work style. Many people believe this is a very good change. Not only does it allow some much welcomed flexibility for workers, especially parents, but it also saves the company from potentially paying for a brick-and-mortar location as well as providing a wide-ranging talent pool. Others see remote work as having more challenges. Some team leaders find it hard to create the same cohesive team dynamic that was more easily managed when everyone was in one place. Communication in general is vastly different when moving from the office to a remote situation. If you find yourself in the latter ...
Valentine’s Day by the Numbers [infographic]
Happy Valentine's Day! Every year it comes, and every year thousands scramble at the last minute to make sure their sweetheart has been appropriately celebrated, so they don't get in too much trouble. I always find it fun to discover the facts behind some of these odd holidays we celebrate without really knowing why. So here is a chance to educate yourself a bit with a brief history and some insane figures depicting just how crazy the world goes for one day. The original content for this blog can be found here.
Brand Recognition for Small Businesses [infographic]
Branding is at the heart and core of every business. Your brand tells your story, tells people who you are, and what you care about. Without it, no one will be able to relate or care about your business. Consumers vote with their dollars and more and more - their hearts. You must be relatable and give people something to cling to. That is where your branding comes in. From the colors you choose to the fonts you display, it is important to create a consistent identity, so that when people see an advertisement or post, there is no doubt who originated it. You want to be recognizable, likable, and memorable. Take a look at the infographic to help ...
An Entrepreneur’s Anatomy [infographic]
Thinking of starting your own business this year? It's a scary prospect. Inevitably you think about the risks - draining your savings to invest in your dream, the time and work it will take on top of your full-time job to get it off the ground, the strain on your family and relationships, the strain on your own health and mental fortitude to make it through long days, short nights, and bumps in the road. But that's not all there is to think about. Plenty of people make their dreams a reality every year. You can do it. People just like you do it every day. Take a look at the infographic below to see just how much you ...