Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.
The original content for this blog can be found here.
Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?
“Start where you are. Use what you have. Do what you can.”
Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.
Some people and companies have not come to the understanding that they can use a LinkedIn profile to generate leads. LinkedIn isn’t just a social platform. It is a tool. If you manage to craft your profile and content correctly, LinkedIn can be a powerful sales tool, but you have to do it right. With over 575 million profiles on the platform, you want to be sure you stand out – in the right ways. This can be done by following a few simple rules. Be clear and concise. Make others aware of what you can do for them. What value props can you provide? Don’t use 7 words when 3 will do. State your abilities succinctly and humbly and don’t babble on and on. Short and sweet as they say. You want people to be able to glance at your profile, quickly comprehend who you are, who you work for, and what you can do. Be professional. This is the first impression you make, so don’t be too casual about it. Take a look at the graphic below to get your LinkedIn profile to generate leads and boost your sales and network numbers.
Does your branding need a bit of a refresh? The simplest way that makes an extraordinary difference is updating your font. Did you know 90% of design is in typography? The font not only communicates the basic, cold hard facts and information of your business, but it also expresses the feeling or personality of your business – or can – if done properly. Think of Coca-Cola with its flowing old-time script depicting its history and old reliable essence or Google with its colorful simple script communicating a simplistic yet creative understanding. There is more to typography than meets the eye. It meets the heart – if used properly. Never forget how much it can communicate or forget that people, more and more, choose brands they personally connect with. Choose wisely. Be intentional. Tell your story.
Did you know there are 6 easy ways to improve your LinkedIn lead generation strategy? Just a few simple steps can take you from zero to hero on this booming platform. LinkedIn, at its most basic level, is designed to connect, build, and strengthen relationships in the world of professionals. It is an incredibly valuable tool that allows you to seek and make connections to not only grow your network but to also build, cultivate, and establish your brand and value to others – if utilized correctly. Check out these 6 easy tips to make sure you are making the most out of the platform and improve your LinkedIn lead generation strategy.
Have you ever thought about the neuroscience of storytelling? I’m guessing most people haven’t but knowing the how and why behind branding through storytelling is more interesting and scientific than I ever thought possible. Our brains are wired to latch on and remember stories more than anything else. Neuroactivity abounds when we hear a story because they are built to touch so many different centers of our brain from emotional and language regions to sensory regions like sight and smell. Stories engulf their listeners in a narrative they can’t peel away from – if it’s a good story, told well. Telling your brand story is your company’s opportunity to captivate an audience. Take advantage of the neuroscience of storytelling and make sure you find a unique place in the memory of your audience. Take the time to craft and turn over different lines and points of emphasis. The better-told story is the most remembered.
Are you in the habit of telling your company’s story? Maybe you share it everywhere or maybe you’ve never shared it at all, but telling your company’s story is a critical part of your business’ success. Consumers, now more than ever, desire connection and kinship with the brands they use. It isn’t only about product and price. People want to know and connect with how a company operates, its values, its mission. I know this can sound super fluffy, especially to the old guard, but this is simply the world we live in these days. Decisions are made by buyers for multiple reasons – not just one or two. If they don’t like the story you’re telling, they ain’t buying. You want to appeal to as broad of an audience as possible, but always be rooted in honesty. You will not appeal to everyone and that’s okay. If you want to succeed, if you want to connect with consumers at a more intimate level, you need to tell your company’s story. Where to begin? I’m glad you asked. Check out these 8 tips.
Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.
This week’s blog has been provided by guest Jeremy Zielie, a Content Marketing Specialist for digital marketing agency Straight North.
How To Create Customer Loyalty Through Outstanding Online Order Packaging
Customer loyalty is an essential part of any business that relies on returning customers. As online purchasing continues to grow, marketers need to adapt and create new ways to establish these long-lasting connections. In fact, it is forecasted that US retail eCommerce sales will grow by 16.1% in 2022.
One of the best ways to create customer loyalty in our digital age is through online order packaging. Packaging is more than just a box used for transporting the product. It can create a lasting first impression that can attract customers back to your business. If you are interested in learning a few tips to make your packaging stand out, review the resource below.
Here are the small business trends for 2022. 2020 and 2021 were rollercoasters as the business world ebbed and flowed with the circumstances created by COVID-19 and its following variants. Today we stand in a new world; a world with new needs both inside and outside our businesses. Workers desire the flexible work-from-home situation which allows them to manage their lives easier when children are home sick or school closures occur while customers demand safe interactions while still receiving the lowest prices in a world of rising inflation. Digital integrations remain crucial for any business wanting to not only survive these times but thrive within them, so how do you cover all the bases? Check out the small business trends of 2022 you need to be aware of to make sure your business thrives in this ever-changing world.