Brand Archives - Justin T. Farrell

What is Brand Strategy? [infographic]

Calling all small businesses and nonprofits! Branding IS important. Branding IS critical to your success! Branding is the story you tell the world, and you must tell a story that people want to listen to. Too many small businesses and nonprofits have all the heart and talent but no game. This is a tragedy because with just a little marketing 101 they could flourish and reach great levels of success. Well-done and thoroughly developed branding can greatly aid your efforts, but you must put forth the effort and yes, the money, to get the results. The story you tell either attracts consumers or sends them running in the other direction. Investing in good branding will make sure the look, tone, and story of your company connect with the right audience in the right ways. Check out the branding basics below to get a handle on what branding is and how to position your brand correctly.

Find the original content of this blog here.

By Justin Farrell|2023-08-15T15:50:09+00:00August 29th, 2023|

Brand Recognition for Small Businesses [infographic]

Branding is at the heart and core of every business. Your brand tells your story, tells people who you are, and what you care about. Without it, no one will be able to relate or care about your business. Consumers vote with their dollars and more and more – their hearts. You must be relatable and give people something to cling to. That is where your branding comes in. From the colors you choose to the fonts you display, it is important to create a consistent identity, so that when people see an advertisement or post, there is no doubt who originated it. You want to be recognizable, likable, and memorable. Take a look at the infographic to help get you started on the basic building blocks of branding for your business.

The original content for this blog can be found here.

By Justin Farrell|2023-02-07T14:01:57+00:00February 7th, 2023|

How Typography Affects Conversions [infographic]

Have you ever wondered if your typography is affecting your conversion rate? Could your text, color, and style be hurting your business? Oddly enough the answer could be “Certainly.” Typography tells a large part of your branding story. Is your script flowing like Coca-cola, or is it blocky and angular like Dewalt? Different scripts obviously sell different personalities and messages that reflect the brand and product they sell. Not only that but color and sizing are also important aspects to think about. By changing the color, font type, or size in certain areas of your website, you can draw users’ eyes to exactly what you want. The brain is drawn to things out of the ordinary, so take advantage of that by putting your calls to action in a bolder color and larger font than the surrounding text. Attention to these details can affect your bottom line. Take a look to learn helpful insights on how typography affects conversion.

The original content for this blog can be found here.

By Justin Farrell|2023-01-09T22:06:21+00:00January 10th, 2023|

12 Epic Christmas Promotion Ideas [infographic]

We are in the last month of 2023. Can you believe it? December is here and the holiday busyness is in full swing. While you’re running around buying presents, making Christmas cookies, and planning for family get-togethers, you may feel like you’ve run out of time to take advantage of the holiday hullabaloo for your business. Don’t worry! There are still plenty of ways you can give your business a little extra push for the end of the year. Take a look at these 12 epic Christmas promotion ideas to add a little extra oomph to your holiday marketing strategy.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:58:24+00:00December 13th, 2022|

Last Minute Christmas Marketing Checklist [infographic]

Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:21:01+00:00November 29th, 2022|

Smart Marketing Tips and Tricks[infographic]

Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?

“Start where you are. Use what you have. Do what you can.”

Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.

Find the original content for this blog here.

By Justin Farrell|2022-08-15T20:15:02+00:00August 16th, 2022|

LinkedIn Profile To Generate Leads[infographic]

Some people and companies have not come to the understanding that they can use a LinkedIn profile to generate leads. LinkedIn isn’t just a social platform. It is a tool. If you manage to craft your profile and content correctly, LinkedIn can be a powerful sales tool, but you have to do it right. With over 575 million profiles on the platform, you want to be sure you stand out – in the right ways. This can be done by following a few simple rules. Be clear and concise. Make others aware of what you can do for them. What value props can you provide? Don’t use 7 words when 3 will do. State your abilities succinctly and humbly and don’t babble on and on. Short and sweet as they say. You want people to be able to glance at your profile, quickly comprehend who you are, who you work for, and what you can do. Be professional. This is the first impression you make, so don’t be too casual about it. Take a look at the graphic below to get your LinkedIn profile to generate leads and boost your sales and network numbers.

Find the original content for this blog here.

By Justin Farrell|2022-07-18T12:55:33+00:00July 19th, 2022|

90% of Design is Typography[infographic]

Does your branding need a bit of a refresh? The simplest way that makes an extraordinary difference is updating your font. Did you know 90% of design is in typography? The font not only communicates the basic, cold hard facts and information of your business, but it also expresses the feeling or personality of your business – or can – if done properly. Think of Coca-Cola with its flowing old-time script depicting its history and old reliable essence or Google with its colorful simple script communicating a simplistic yet creative understanding. There is more to typography than meets the eye. It meets the heart – if used properly. Never forget how much it can communicate or forget that people, more and more, choose brands they personally connect with. Choose wisely. Be intentional. Tell your story.

By Justin Farrell|2022-07-11T14:50:21+00:00July 12th, 2022|

Improve LinkedIn Lead Generation Strategy

Did you know there are 6 easy ways to improve your LinkedIn lead generation strategy? Just a few simple steps can take you from zero to hero on this booming platform. LinkedIn, at its most basic level, is designed to connect, build, and strengthen relationships in the world of professionals. It is an incredibly valuable tool that allows you to seek and make connections to not only grow your network but to also build, cultivate, and establish your brand and value to others – if utilized correctly. Check out these 6 easy tips to make sure you are making the most out of the platform and improve your LinkedIn lead generation strategy.

Original content for this blog can be found here.

By Justin Farrell|2022-05-10T12:27:19+00:00May 10th, 2022|

The Neuroscience Of Storytelling

Have you ever thought about the neuroscience of storytelling? I’m guessing most people haven’t but knowing the how and why behind branding through storytelling is more interesting and scientific than I ever thought possible. Our brains are wired to latch on and remember stories more than anything else. Neuroactivity abounds when we hear a story because they are built to touch so many different centers of our brain from emotional and language regions to sensory regions like sight and smell. Stories engulf their listeners in a narrative they can’t peel away from – if it’s a good story, told well. Telling your brand story is your company’s opportunity to captivate an audience. Take advantage of the neuroscience of storytelling and make sure you find a unique place in the memory of your audience. Take the time to craft and turn over different lines and points of emphasis. The better-told story is the most remembered.

Original content for this blog can be found here.

By Justin Farrell|2022-05-02T17:33:03+00:00May 3rd, 2022|

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