What is Brand Strategy?[Infographic]

What is brand strategy? Perhaps you are a new business just starting out or a seasoned one that simply hasn’t spent much time thinking about this topic. Whatever your situation, branding is incredibly important. It is the gateway to the consumer. Your brand is what people see, connect with, hopefully trust, and in the end, choose. Without solid brand identity, you are simply wasting time and dollars that you could be putting in your pocket. By building a clear and distinct brand identity, you allow consumers to fully understand who you are and how you relate to them. Check out this infographic to learn how to build and achieve a strong, effective brand.

What is Brand Strategy Infographic

This content was originally posted here.

By |2021-11-22T16:49:28+00:00December 14th, 2021|

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW [Infographic]

So what do you need to know about video marketing? Why is it important? Do you really need to spend time and money on this? YES! According to Animoto, videos are consumers favorite way to consume content. 88% of marketers who use video marketing are satisfied with the ROI they produce. Videos catch and hold the attention of wandering eyes, so they can be extremely useful as a part of your overall marketing strategy. Check out the rest of these incredible video marketing statistics you need to know.

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW Infographic

This content was originally posted here.

By |2021-10-25T15:33:40+00:00November 9th, 2021|

What is SEO and How it Works [Infographic]

What is SEO and how does it work? SEO stands for Search Engine Optimization. The easiest way to explain its importance is by showing business owners the first page of Google after a search. The websites listed first are those that have invested in SEO.  SEO determines where your website will fall on the list of page results.  Obviously, everyone would like their business to be one of the very first options people see, but this takes work and intention.  These results are built around four main areas: keywords, accessibility, relevancy, and authority. Your site must excel in all four areas in order for Google to recognize the importance of your site to the user and put your site towards the top of the results list. First page results don’t come without a good bit of homework and effort being put into them. You earn your spot. Want to know more? Take a look to find out more about what SEO is and how it works.

What is SEO and How it Works Infographic

This content was originally posted here.

By |2021-10-11T15:28:37+00:00October 26th, 2021|

How to Get Started Creating Podcasts [Infographic]

Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats from Podcast Insights. Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.

  • 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
  • 50% of all US homes are podcast fans
  • 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
  • 37% (104 million) listened to a podcast in the last month – up from 32% in 2019
  • 24% (68 million) listen to podcasts weekly – up from 22% in 2019
  • 16 million people in the US are “avid podcast fans”
  • 45% of monthly podcast listeners have household income over $75K
  • 27% of US podcast listeners have a 4-year college degree

Click here to see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.” 

How to Get Started with Podcasts? Infographic

This content was originally posted here.

By |2021-10-01T15:45:23+00:00October 19th, 2021|

10 Surprising Stats You Didn’t Know About LinkedIn Content [Infographic]

At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.

10 Surprising Stats You Didn’t Know About LinkedIn Content Infographic

This content was originally posted here.

By |2021-10-01T15:20:31+00:00October 12th, 2021|

Price Optimization: A Guide For Retailers [Infographic]

Pricing is a balancing process for many businesses. If your set price is too low it may affect your profitability, but if your price is set too high it might limit customer sales. Optimizing prices involves analyzing data to predict how customers may respond to the price and how businesses can maximize profitability. Just a 1% improvement in price can increase operating profits by 11.1%. That being said, how can businesses begin optimizing their set price? If you are interested in learning more check out the accompanying infographic below. It provides a step-by-step guide for how to begin the process as well as what data can be used to help begin optimizing prices for your business.

This blog has been provided by my guest Jeremy Zielie. He is a content marketing specialist at Straight North, a national digital marketing agency.

Price Optimization: A Guide For Retailers Infographic

Infographic created by Clover Network

By |2021-09-23T13:18:53+00:00October 5th, 2021|

19 Types of Marketing Collateral You Need Now [Infographic]

There is a lot that goes into the decision of which marketing pieces to use to attract and engage consumers and at which point in the process. Different pieces will most likely be used uniquely for each audience group you are targeting depending on age, generation, location, and socioeconomic status to name a few. This can be overwhelming especially for small businesses with small marketing budgets, but it pays to do your research! Check out this 2021 guide for must-have marketing collateral with helpful insight as to when they can be best utilized.

19 Types of Marketing Collateral You Need Now Infographic

This content was originally posted here.

By |2021-07-19T18:13:18+00:00August 3rd, 2021|

7 Content Marketing Trends That’ll Matter Most This Year [Infographic]

The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.

7 Content Marketing Trends That’ll Matter Most This Year Infographic

This content was originally posted here.

By |2021-07-07T12:41:32+00:00July 20th, 2021|

12 Books To Make 2021 Your Best Year Ever [Infographic]

“The best time to plant a tree was 20 years ago. The second best time is now.”

That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!

Infographic of Global Gurus 12 Books to make 2021 your Best Year Ever Image

This content was originally posted here.

By |2021-05-24T15:23:50+00:00July 13th, 2021|

Digital and Graphic Design Trends of 2021 [Infographic]

Digital and graphic design trends are more bizarre than ever. Where legibility and clean looks used to dominate, chaos and crazy fonts now take the lead. Maybe it was the pandemic that has caused the sudden expression of outrageous colors, fonts, and design this year. Consumers are no longer being drawn to clean crisp design, but bold, artsy, and abstract. It is always hard to break from the norm and what you are used to doing, but listening to the consumer is your best bet for success. Make sure you get a piece of this artsy action by checking out the crazy digital and graphic design trends making a splash this year.

Digital and Graphic Design Trends 2021 Image

This content was originally posted here.

By |2021-05-24T15:02:46+00:00July 6th, 2021|
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