The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.
“The best time to plant a tree was 20 years ago. The second best time is now.”
That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!
Digital and graphic design trends are more bizarre than ever. Where legibility and clean looks used to dominate, chaos and crazy fonts now take the lead. Maybe it was the pandemic that has caused the sudden expression of outrageous colors, fonts, and design this year. Consumers are no longer being drawn to clean crisp design, but bold, artsy, and abstract. It is always hard to break from the norm and what you are used to doing, but listening to the consumer is your best bet for success. Make sure you get a piece of this artsy action by checking out the crazy digital and graphic design trends making a splash this year.
Everyone has heard the saying that your website is your best employee. It works 24 hours a day, 7 days a week with no 401k, benefits, or vacation all on a modest salary. Your website is a colossal asset, and it is not something you should allow to fall behind in design. Design trends and consumer preferences change over the years which means your website needs refreshed every few years. Refreshing is fairly simple with little cost, a few thousand dollars usually, but a total reboot can land anywhere from $10k-$40k depending on your needs. Of course, these numbers always come as a shock to many companies, especially smaller ones, but it is worth every penny! Make sure you get it right by finding the design agency that best fits you. Don’t go in unaware, prepare, set aside a healthy budget, and listen to the experts in the field to make the most bang from your buck.
Those in leadership today face more scrutiny and pressure than perhaps ever before. Not only are they expected to be the driving force behind meeting company goals, they now contend with an incredibly more important public image, a world where technology’s rapid advances are changing business conduct almost daily, and a political and global climate never yet seen. That is a lot of responsibility on one’s shoulders. Check out the infographic to see just how much CEOs have on their minds these days with the new expectations of leadership.
We all have a limited amount of time, so how can you make the most of it? It is easy to lose hours scouring the internet for the best marketing strategies. With so much information available at our fingertips, it can be hard to separate the relevant from the irrelevant. Luckily, we have several ways to absorb information these days with podcasts being one of the best. Take advantage of your commute to and from work to stay up to date on the latest marketing information from one of these top marketing podcasts. It is always good to get a variety of perspectives. Save some time and tune in to one of these prominent marketing podcasts this week.
Catching the eye of your audience is essential in a world of complete overstimulation. Revisiting your marketing designs is a completely worthwhile and necessary task to be done. With thousands of ads and messages bombarding consumers daily, make sure you are taking the time and effort to be one they notice. Don’t waste well-intended money on poor design. Take a few moments to check out the trends that are catching the eyes of consumers this year.
Company culture is big ticket item these days. Everyone is talking about it and with good reason. Culture can make or break you. Employee retention is directly related to work culture. That is why finding a good fit as an employee is so important. 46% of new hires quit or are fired in their first 18 months. You do not want to be a part of that statistic. Take the time to learn not only what companies you are interested in working for but also take time to do some homework. Learn about the company culture. Have lunch with a current employee to get some inside information. Even if the company is great, it may not necessarily be the best match for you. Don’t waste valuable time by making a bad match. Check out these stats to find what aspects you can be looking for in a company’s culture.
Spring has arrived. People are focused on their big spring cleaning around the house, but did you know your business needs the same attention? Spring is a great time to stop, reevaluate, and make sure you are setting yourself up for success the rest of the year. How are those sales goals coming along? Could information be better organized or repackaged? Do your employees need a refresh of training to equip them to better serve the company? Maybe, in the end, you really do need to simply do a deep clean and reorganize. How are your files? Could they be made digital for easier access? Does your building or sign need some TLC? All of these things are important to stop and think about from time to time. Check out these spring cleaning tips to keep your business running like a swiss watch.
According to LoSasso Marketing, social media should be taking up a considerable amount of your marketing budget in 2021. With the effects of the pandemic still at large, 76% of people say they have increased their phone usage and 45% say they’ve increased their computer usage. People are more plugged in than ever, and even though social media has become an even bigger part of life as individuals work to stay connected to family, friends, and coworkers, companies will need to work smart to get their consumers’ attention. Be sure to consider these 2021 social media behavioral predictions and trends to make the most of your marketing dollars.