Improve LinkedIn Lead Generation Strategy

Did you know there are 6 easy ways to improve your LinkedIn lead generation strategy? Just a few simple steps can take you from zero to hero on this booming platform. LinkedIn, at its most basic level, is designed to connect, build, and strengthen relationships in the world of professionals. It is an incredibly valuable tool that allows you to seek and make connections to not only grow your network but to also build, cultivate, and establish your brand and value to others – if utilized correctly. Check out these 6 easy tips to make sure you are making the most out of the platform and improve your LinkedIn lead generation strategy.

Improve Your LinkedIn Lead Generation Strategy Infographic

Original content for this blog can be found here.

By |2022-05-10T12:27:19+00:00May 10th, 2022|

8 Tips for Telling Your Company’s Story

Are you in the habit of telling your company’s story? Maybe you share it everywhere or maybe you’ve never shared it at all, but telling your company’s story is a critical part of your business’ success. Consumers, now more than ever, desire connection and kinship with the brands they use. It isn’t only about product and price. People want to know and connect with how a company operates, its values, its mission. I know this can sound super fluffy, especially to the old guard, but this is simply the world we live in these days. Decisions are made by buyers for multiple reasons – not just one or two. If they don’t like the story you’re telling, they ain’t buying. You want to appeal to as broad of an audience as possible, but always be rooted in honesty. You will not appeal to everyone and that’s okay. If you want to succeed, if you want to connect with consumers at a more intimate level, you need to tell your company’s story. Where to begin? I’m glad you asked. Check out these 8 tips.

8 Tips for Telling Your Company’s Story

Original content for this blog can be found here.

By |2022-04-11T17:12:12+00:00April 12th, 2022|

The 2022 Consumer [Infographic]

Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.

Find the original content for this blog here.

By |2022-03-29T13:34:53+00:00March 29th, 2022|

Customer Loyalty Through Online Order Packaging [Infographic]

This week’s blog has been provided by guest Jeremy Zielie, a Content Marketing Specialist for digital marketing agency Straight North.

How To Create Customer Loyalty Through Outstanding Online Order Packaging

Customer loyalty is an essential part of any business that relies on returning customers. As online purchasing continues to grow, marketers need to adapt and create new ways to establish these long-lasting connections. In fact, it is forecasted that US retail eCommerce sales will grow by 16.1% in 2022.

One of the best ways to create customer loyalty in our digital age is through online order packaging. Packaging is more than just a box used for transporting the product. It can create a lasting first impression that can attract customers back to your business. If you are interested in learning a few tips to make your packaging stand out, review the resource below.

Infographic created by Chicago Tag & Label

By |2022-02-02T17:56:54+00:00February 8th, 2022|

Small Business Trends 2022 [Infographic]

Here are the small business trends for 2022. 2020 and 2021 were rollercoasters as the business world ebbed and flowed with the circumstances created by COVID-19 and its following variants. Today we stand in a new world; a world with new needs both inside and outside our businesses. Workers desire the flexible work-from-home situation which allows them to manage their lives easier when children are home sick or school closures occur while customers demand safe interactions while still receiving the lowest prices in a world of rising inflation. Digital integrations remain crucial for any business wanting to not only survive these times but thrive within them, so how do you cover all the bases? Check out the small business trends of 2022 you need to be aware of to make sure your business thrives in this ever-changing world.

 small business trends 2022 Infographic

Find the original content of this blog here.

By |2022-01-31T20:51:08+00:00February 1st, 2022|

What is Brand Strategy?[Infographic]

What is brand strategy? Perhaps you are a new business just starting out or a seasoned one that simply hasn’t spent much time thinking about this topic. Whatever your situation, branding is incredibly important. It is the gateway to the consumer. Your brand is what people see, connect with, hopefully trust, and in the end, choose. Without solid brand identity, you are simply wasting time and dollars that you could be putting in your pocket. By building a clear and distinct brand identity, you allow consumers to fully understand who you are and how you relate to them. Check out this infographic to learn how to build and achieve a strong, effective brand.

What is Brand Strategy Infographic

This content was originally posted here.

By |2021-11-22T16:49:28+00:00December 14th, 2021|

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW [Infographic]

So what do you need to know about video marketing? Why is it important? Do you really need to spend time and money on this? YES! According to Animoto, videos are consumers favorite way to consume content. 88% of marketers who use video marketing are satisfied with the ROI they produce. Videos catch and hold the attention of wandering eyes, so they can be extremely useful as a part of your overall marketing strategy. Check out the rest of these incredible video marketing statistics you need to know.

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW Infographic

This content was originally posted here.

By |2021-10-25T15:33:40+00:00November 9th, 2021|

What is SEO and How it Works [Infographic]

What is SEO and how does it work? SEO stands for Search Engine Optimization. The easiest way to explain its importance is by showing business owners the first page of Google after a search. The websites listed first are those that have invested in SEO.  SEO determines where your website will fall on the list of page results.  Obviously, everyone would like their business to be one of the very first options people see, but this takes work and intention.  These results are built around four main areas: keywords, accessibility, relevancy, and authority. Your site must excel in all four areas in order for Google to recognize the importance of your site to the user and put your site towards the top of the results list. First page results don’t come without a good bit of homework and effort being put into them. You earn your spot. Want to know more? Take a look to find out more about what SEO is and how it works.

What is SEO and How it Works Infographic

This content was originally posted here.

By |2021-10-11T15:28:37+00:00October 26th, 2021|

How to Get Started Creating Podcasts [Infographic]

Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats from Podcast Insights. Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.

  • 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
  • 50% of all US homes are podcast fans
  • 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
  • 37% (104 million) listened to a podcast in the last month – up from 32% in 2019
  • 24% (68 million) listen to podcasts weekly – up from 22% in 2019
  • 16 million people in the US are “avid podcast fans”
  • 45% of monthly podcast listeners have household income over $75K
  • 27% of US podcast listeners have a 4-year college degree

Click here to see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.” 

How to Get Started with Podcasts? Infographic

This content was originally posted here.

By |2021-10-01T15:45:23+00:00October 19th, 2021|
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