According to World Emoji Day, over 700 million emojis are used every day in Facebook posts, and more than half of all Instagram posts use at least one emoji. These little guys have won their way int0 every form of digital communication, and the marketing world is taking notice! 56% of brandsthat incorporated emojis in their email marketing saw higher response rates. Emojis allow consumers to connect with a brand at a more emotional level than compared to just text. Take advantage of the opportunity to reach your target audience at a deeper level!
Life has changed for America and most of the world in the last few months. More than 100,000 businesses have closed forever as the nation’s pandemic toll escalates – The Washington Post, May 12, 2020. As businesses struggle to adapt to a world with Corona, marketing strategies have also had to pivot. Lifestyles have changed. Employees are adjusting to working from home which has its challenges especially when some schools have chosen distance learning. Check out these stats on who’s working from home. Click the infographic to find additional stats on COVID’s effect on businesses in the U.S.
2020 has been an interesting year, to say the least. The world has had to adjust to more time at home and much more structured social rules when venturing out. The novel coronavirus has the nation scrambling with businesses quickly trying to adjust their strategies just to stay afloat. With consumers’ lives shifting so dramatically, companies have had to rethink how best to reach them. Marketing trends have shifted to accommodate a world pandemic. See how companies have pivoted their content marketing strategies to meet consumer needs in today’s environment.
Technology is always moving forward almost faster than any of us can keep up with. Check out the latest mobile app trends that have taken off in 2020. Companies ranging from grocery stores to hospitals are taking advantage of the latest tech and seeing results. From Artificial Intelligence to Chatbots, mobile apps are proving they are a vital resource to any industry’s success.
What is brand? How do you create it? There are lots of pieces that go into forming a successful, recognizable, and lasting brand. It is more than a logo or a slogan. More and more, successful companies are finding ways to attach their clientele to their brand in such a personal human way that brand loyalty is instilled for life. How do they do it? Check out the infographic below to see how the best in the business tie human voices to their brands.
Are you confident in the look of your company logo? Does it tell a story consumers want to listen to? Your logo is often the one piece of information consumers remember about you, so its performance is of the utmost importance. Make sure you are giving the proper attention and resources it deserves. A good logo can help you succeed while a bad one will drag you down. Check out this infographic to see if your logo is up to the task or in need of a refresh.
Social image dimensions got you down? Not for long! Check out this handy infographic that shows all the dimension specs you need to know to make sure your images show up exactly as intended across all your social media platforms. It’s worth the bookmark!
Building your business’s content marketing strategy can be an overwhelming task. Where do you start? What area should be your main focus and how do you successfully implement it? These are questions worth investigating as this is an extremely important contributor to your overall brand and business success. Check out this infographic as it leads you through navigating the best practices of content marketing strategy, so your hard-earned work gets the results you need.
So what is a responsive website? Is it important? Yes! Having a responsive website means that your site adapts to any screen size, platform, or orientation your consumer is using. Optimizing your website will keep those hard earned click responses on your site. 81% of consumers browse the internet using their phones, so make sure your site is up to standard. Check out this infographic to see more stats.
Around 3 billion people worldwide utilize social media. Over the last couple of decades, social media has evolved from a strictly social endeavor to a major marketing machine. What started out as a nice idea to keep people connected has grown into a billion dollar industry in just a short time. Take a look at this history of social media to see just how fast things have changed.