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10 Creative Design Trends to Help Your Business Stand Out in 2020 [Infographic]

This content was originally posted here.

Your website is your best employee. It works 24 hours a day 365 days of the years. It is also most likely the first point of contact a consumer will have with you. Do not underestimate it’s importance. It needs to be good, sleek, and user friendly. If you think your website could use a sprucing, take a peek at this article to see the hottest design trends of 2020.

10 Creative Design Trends to Help Your Business Stand Out in 2020 Infographic Image
By |2020-01-30T16:52:05+00:00February 18th, 2020|

The Ultimate Guide to Marketing to Gen Z(Infographic)

This content was originally posted here.

The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.

The Ultimate Guide to Marketing to Gen Z (Infographic) Image
By |2020-01-30T16:53:02+00:00February 11th, 2020|

The Crazy Way We Work [infographic]

We spend a good chunk of our life working. That is certainly not bad. We need it. We need it to gain value and provide for ourselves and our families.

But, we tend to take it too far – working 50+ hours every week and having so many items on our to-do lists that 41% of them never get completed. It is not just a personal issue, it is a cultural issue.

My virtual mentor, Michael Hyatt published the below infographic last week showing some unbelievable stats about the crazy way we work. Take a look at these stats and let me know what you think in the comments below!

The Crazy Way We Work Infographic

By |2017-02-27T15:03:06+00:00February 27th, 2017|

Book Review: All Marketers Are Liars by Seth Godin

All Marketers Are Liars by Seth GodinI just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service.

The book dives into the reality of how marketing works, how marketers have used it to their advantage, and the true value behind being authentic with your marketing.

The reality is this: All marketers tell stories. The stories may or may not be true, BUT those stories impact the consumers buying decisions EVERY DAY. If your story is NOT true, and the truth eventually comes out, it will greatly impact your brand’s reputation. Now, some brand’s false stories will never be proven false, and that is sadly the truth.

This is the power of a story. A story shapes a belief about a brand. With an authentic story, you can literally change the world. A story can also penetrate a worldview, and once that happens, people in that worldview will share your brand with others.

The sad thing is that most brand’s do not think in terms of story. They think in terms of push marketing – how do we drive more interactions with our brands by pushing ourselves on them. Yet, they are unknowingly telling stories along the way, but probably not the stories they want to be telling.

Seth covered a lot in this short book. Grab your copy today and let me know what you think!

By |2017-06-02T16:04:31+00:00February 24th, 2017|

The Real Storyteller.

Storyteller.
Easily coined as someone who tells stories.
Fiction or nonfiction. It doesn’t matter.
The storyteller is there to entertain – to keep the listeners attention.

Yet, storytellers are the new marketers.

We have seen a large shift recently. The traditional ‘push’ marketing no longer works. We cannot shove our brands and products in front of people and expect them to buy. We abused that avenue, and now consumers have the ability to ignore us. To skip the ads. To look past the signs. To pick what they want to see at every given moment.

It is no longer about the product.

We must give buyers a reason to buy our product. We must be transparent. We must show how we can help them.

We must truly tell our story.

The real storyteller? You.

By |2015-03-25T00:29:52+00:00March 25th, 2015|

Time for an Attitude Check.

“Attitude is a little thing that makes a big difference” -Unknown

This little quote goes a long ways.

Attitude can make or break your day… Your week… Your life.

Yet, your attitude is set by you. It is up to you to decide how you want to live.

Take some time today to check your attitude, and adjust if needed. You will be happier because of it.

Image by SL Snyder

By |2015-03-22T22:36:32+00:00June 25th, 2014|

Bucket List

I was having lunch recently with a close friend, and we began talking about his recently formed bucket list. He shared with me some of the items on his bucket list… ranging from things that are daring and fun, to more serious notes, and potentially life changing.

While I think some people view bucket lists as a silly list that will never be attained, that is certainly not the case.

A bucket list is a valuable list to have.

It creates a list of goals to work towards – a list of dreams to strive for. It provides you something to plan for, both physically, mentally, and even financially. It helps you build fun activities and accomplishments into your life.

And then, when you accomplish something on your bucket list, you get the opportunity to cross it off, and add another.

What all does your bucket list contain?

By |2015-03-22T22:30:14+00:00March 3rd, 2014|

What is your reputation?

Whether you will accept it or not, every brand has one – a reputation.

Your reputation is a valuable asset, or it can be a huge turnoff. It all depends on how well you care for your reputation. Is it something you think about, or do you just brush it off?

Truth is, that should be one of the largest concerns of any company. The best form of marketing is Word of Mouth Marketing. What your customers say to their friends and family, who then talk to their friends and family, is your reputation. It spreads. And fast.

A bad experience.
A poor attitude.
A broken product.
A messed up drink.
People dont forget. In fact – they share.

So what are you doing to improve your reputation? How are you treating your customers differently than everyone else?

Stand out. Be different. Put that strong memory in your client’s minds that they will share with their networks and bring you future customers.

Word of Mouth Marketing is the best form of marketing – because it does the work itself. Take advantage of it. Use it.

You won’t regret it.

By |2013-01-30T20:15:26+00:00January 30th, 2013|

A New One Has Come

The time has come. Another year has finished, with a new one starting.

It is hard to believe how quickly time goes by. It seems that every year goes by quicker and quicker. Which has brought me to think a lot over the past few months – if time is going by so quickly, am I using my time effectively?

I watched a video yesterday called “What’s Your Sentence?” I decided to write one for myself. “His desire and passion was to be a helping hand and make a difference in this world.”

What is your sentence?

As we move into this new year – take some time to reflect on how you are using your time. Are you doing what you enjoy? Are you making a difference?

Make your sentence. Live it out.

By |2013-01-01T07:48:33+00:00January 1st, 2013|

We All Have One

This past week, I had the opportunity to travel down to Ball State University and speak on a marketing panel with Scott Feather and 3 other panelists.  Loved it.  It was a great time sharing about my experiences and engaging in deep marketing discussions with fellow professionals.

One of the questions that was asked to the panel was this, “What is one thing you recommend to a new-to-the-market college graduate?”  During this point in the conversation, I began thinking about brand.

My answer was this, “Think about your personal brand.  Think about what you want your personal brand to be.  Think about the future and what you want to be known for and what reputation you want to carry.  Then do what you have to do to accomplish that – even if it requires some major life changes now.”

Personal brand. We all have one. The question is  – what is yours?

And – is that the one that you want?

By |2012-10-05T17:09:20+00:00October 5th, 2012|