Brand Archives - Justin T. Farrell

Transform Blog Posts into Infographics [infographic]

Last week we discussed common blogging pitfalls to avoid. This week we will consider how to make our work go further. The best thing you can do is to stratify your work to get the absolute most out of every ounce of effort. Here’s what I mean. Start by writing a white paper. Turn that white paper into an email. Turn that email into a blog. Turn that blog into an infographic. Turn that infographic into social posts. By working really hard on one item, you can squeeze it for all it is worth for a month if you time things out nicely. Here is a little help on the step of turning your blog into an infographic.

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By Justin Farrell|2024-07-25T14:34:54+00:00August 6th, 2024|

6 Blog Mistakes to Avoid [infographic]

When creating blog content for clients, there are some common pitfalls to avoid. Of course, basic writing rules apply. Make sure grammar and spelling are correct. Make sure the content has a clear point, and make sure you are adding links within the content to lead people to other helpful content within the site and beyond. Your goal is for the blog to be an asset to the business’ customers. If the customers are happy with the content, they are happy with the business, and the relationship is being built or maintained. You’ve done your job. Check out these 6 common pitfalls to avoid, and keep your blog work sharp.

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By Justin Farrell|2024-07-25T14:09:58+00:00July 30th, 2024|

9 Reasons Why Employees Quit Their Jobs [infographic]

Turnover is a serious issue for many businesses. Not only is it a hit to the team’s morale, but you then have to maintain operations and production while you also take the time to hire a replacement. This can lead to a whole host of problems. If in your desperation you hire the first person you interview to simply get a body in place, you can cause more problems than you’ve solved. The best way to avoid any of the mess is to keep the workforce you have. Here is a list of 9 reasons employees quit their jobs. Take care of your people, and they won’t leave you.

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By Justin Farrell|2024-07-19T17:12:55+00:00July 23rd, 2024|

Web Design Process Periodic Table [infographic]

Are you in the market for a new website? Most companies are unaware of the intense amount of thought and work required to build a good website. I think this is why so many people bawk at the high sticker price of a new site. Here’s the thing though – it may be the most important part of your business. Your website is the only frontline employee who works 24/7 with no benefits or insurance and is more often than not the first point of contact for new customers. People look you up to get a sense of who you are, your professionalism, your process, and to make a decision whether to pursue your services or not. It is extremely important that you DO spend good money on a website. It is a major investment that will pay dividends if you do it well. To help you get a better picture of the process and what goes into a new website, take a look at this periodic table of the website design process.

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By Justin Farrell|2024-07-11T15:37:48+00:00July 16th, 2024|

What your Brand Colors Say about your Business [infographic]

Did you know 90% of snap judgments about a brand are based on color? That’s both crazy and telling. Color choice for your brand is extremely important – obviously. Color is the most expressive piece of your branding. It can convey excitement, trust, happiness, etc. Branding is fun work, so enjoy the process of creating your first or embracing a rebrand. Think about the message you want to convey, the emotion, or the impression. Check out the ultraviolet graphic below to find out what colors say about a brand and how it impacts customer response.

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By Justin Farrell|2024-06-11T15:37:41+00:00June 25th, 2024|

Creating Brand Recognition for Your Small Business [infographic]

Branding is paramount to any business. You must – MUST take the time and effort to put a succinct cohesive brand together. This includes elements like colors, voice, fonts, advertising, etc. Your brand tells the story of who you are, what you do, why you do it, and why you should be people’s first choice. That’s quite the load to carry. If your brand isn’t strong, if it’s inconsistent and messy, people are going to notice and find someone else who cares and does it better. Take the time and put in the effort and dare I say funds to ensure you have this foundation. Check out the infographic to help you create the brand recognition you need for your small business.

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By Justin Farrell|2024-04-09T17:33:36+00:00April 23rd, 2024|

What Brand Colors Say About Your Business [infographic]

Branding is possibly the most exciting and fun part of marketing. Branding is where the magic happens, where stories are found and told, where fonts are chosen, and where colors are selected. All of these components play a huge role in the story that is a company’s brand. The message you give to the public is the heart and soul of a company. It is what consumers will connect with and, hopefully, attach themselves to. Psychology is obviously a large part of this. How people perceive these components is important to take into consideration when building a brand. From font to color choices, each is sending subliminal messages to people’s brains. Check out the psychological and emotional responses people have to various color palettes and what these brand colors say about your business.

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By Justin Farrell|2023-09-26T14:39:57+00:00October 10th, 2023|

What is Brand Strategy? [infographic]

Calling all small businesses and nonprofits! Branding IS important. Branding IS critical to your success! Branding is the story you tell the world, and you must tell a story that people want to listen to. Too many small businesses and nonprofits have all the heart and talent but no game. This is a tragedy because with just a little marketing 101 they could flourish and reach great levels of success. Well-done and thoroughly developed branding can greatly aid your efforts, but you must put forth the effort and yes, the money, to get the results. The story you tell either attracts consumers or sends them running in the other direction. Investing in good branding will make sure the look, tone, and story of your company connect with the right audience in the right ways. Check out the branding basics below to get a handle on what branding is and how to position your brand correctly.

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By Justin Farrell|2023-08-15T15:50:09+00:00August 29th, 2023|

Brand Recognition for Small Businesses [infographic]

Branding is at the heart and core of every business. Your brand tells your story, tells people who you are, and what you care about. Without it, no one will be able to relate or care about your business. Consumers vote with their dollars and more and more – their hearts. You must be relatable and give people something to cling to. That is where your branding comes in. From the colors you choose to the fonts you display, it is important to create a consistent identity, so that when people see an advertisement or post, there is no doubt who originated it. You want to be recognizable, likable, and memorable. Take a look at the infographic to help get you started on the basic building blocks of branding for your business.

The original content for this blog can be found here.

By Justin Farrell|2023-02-07T14:01:57+00:00February 7th, 2023|