Branding is at the heart and core of every business. Your brand tells your story, tells people who you are, and what you care about. Without it, no one will be able to relate or care about your business. Consumers vote with their dollars and more and more – their hearts. You must be relatable and give people something to cling to. That is where your branding comes in. From the colors you choose to the fonts you display, it is important to create a consistent identity, so that when people see an advertisement or post, there is no doubt who originated it. You want to be recognizable, likable, and memorable. Take a look at the infographic to help get you started on the basic building blocks of branding for your business.
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