Did you know 90% of snap judgments about a brand are based on color? That’s both crazy and telling. Color choice for your brand is extremely important – obviously. Color is the most expressive piece of your branding. It can convey excitement, trust, happiness, etc. Branding is fun work, so enjoy the process of creating your first or embracing a rebrand. Think about the message you want to convey, the emotion, or the impression. Check out the ultraviolet graphic below to find out what colors say about a brand and how it impacts customer response.

What your Brand Colors Say about your Business Infographic

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