Inbound Marketing

/Inbound Marketing

2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where are all these people spending their time? The 2017 State of Social Media is here to help.

Recently, multiple organizations began publishing information on platform usage, and Tracx pulled the information together into this infographic!

How does social media fit into your overall marketing plan? I would love to help you process and brainstorm the best way to make use of these platforms. Just shoot me a note!

2017 State of Social Media

By |2017-03-20T13:54:59+00:00March 20th, 2017|

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.

Want to connect? Shoot me a note.

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By |2017-03-01T15:16:52+00:00March 1st, 2017|

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

  • Posts with less than 150 characters see an 18% boost in engagement rate.
  • 60K-400K audience range of their most successful campaigns.
  • Sponsored content on LinkedIn gets a 37% higher click through rate.

How LinkedIn Uses LinkedIn

By |2017-02-28T14:14:40+00:00February 28th, 2017|

Book Review: All Marketers Are Liars by Seth Godin

All Marketers Are Liars by Seth GodinI just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service.

The book dives into the reality of how marketing works, how marketers have used it to their advantage, and the true value behind being authentic with your marketing.

The reality is this: All marketers tell stories. The stories may or may not be true, BUT those stories impact the consumers buying decisions EVERY DAY. If your story is NOT true, and the truth eventually comes out, it will greatly impact your brand’s reputation. Now, some brand’s false stories will never be proven false, and that is sadly the truth.

This is the power of a story. A story shapes a belief about a brand. With an authentic story, you can literally change the world. A story can also penetrate a worldview, and once that happens, people in that worldview will share your brand with others.

The sad thing is that most brand’s do not think in terms of story. They think in terms of push marketing – how do we drive more interactions with our brands by pushing ourselves on them. Yet, they are unknowingly telling stories along the way, but probably not the stories they want to be telling.

Seth covered a lot in this short book. Grab your copy today and let me know what you think!

By |2017-06-02T16:04:31+00:00February 24th, 2017|

Should I Use Video On Instagram?

Below is my latest article, posted on sulastudios.com.

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With more than 300 million daily active users, Instagram quickly became a global giant, with over 95 million photos & videos added daily!

Instagram, who is owned by Facebook, is becoming more popular by the day, outpacing other know social sites like Twitter, Vine, and Snapchat.

I am often asked two questions:

1. Should I use Instagram?

Yes, the stats above should easily convince you of the need to be active on Instagram. It is a quickly growing platform with more users signing up and actively using it every single day.

2. Should I use video on Instagram?

The use of pictures and video is the primary reason for the success of Instagram. We live in a visual culture. People want to interact with imagery and video more than they want to read text.

This time is extremely valuable!

Video allows you to provide more detail about your product / service, give some behind the scenes action to build your brand values and allows you the opportunity to connect on a personal level with your audience.

Yes, Instagram videos are short, but that is okay. People’s attention spans on social media are typically pretty short. You can upload a maximum video length of 60 seconds on Instagram – yet you can still do a lot in that 60-second timeframe!

Due to the condensed time, it is even more valuable to adequately consider the strategy behind the video to make the best use of the time and to capture the viewer’s attention out of the gate.

We would love to provide you a FREE evaluation of your current Instagram feed and recommendations for the best use of video in your social strategy with Instagram moving forward. Shoot us an email at hello@sulastudios.com –  we would love to help!

– Justin Farrell

Take a look at some samples of the best branded videos on Instagram recently:

A video posted by Ben & Jerry’s (@benandjerrys) on

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By |2016-12-03T17:54:10+00:00November 20th, 2016|

The Power of Training Videos

Below is my latest article, posted on sulastudios.com.

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As businesses and brands begin to grow, it can become overwhelming to keep up!

You are hiring new employees.
You are launching new products.
You are improving communication to your customers.

All of this requires a lot of work! And, often, it requires the same work over and over.

Most of this repetitive work can be reduced to practically nothing by introducing training videos into your workflow!

Do you notice your customer support is routinely answering the same questions over and over, whether on the phone or by email, to your client base? This confusion can be due to a lack of information that can be easily at your customer’s fingertips. Consider adding training videos to help your customers understand how to use your product or service more smoothly.

Even better, be proactive. As you are considering adding a new product to your shelf, create training videos that help your prospective customers understand the features of that new product and how it will impact their lives. These videos can help increase your sales!

Lastly, any growing team knows the pain of new employee training and training your current team on new systems, processes, or policies that are put in place. Training videos are the prescription to eliminate this pain! Training videos will help you streamline new employee onboarding, and provide a seamless avenue to train your existing team on new information they need.

Below are a couple of training videos Sula Studios put together to help Ecotality reduce some of the same tensions discussed above.

Are you experiencing any of the above pain points? If so, we would love to help you as well!

Whether you know exactly what you need, or you want help brainstorming the best options for you, let us know. We would love to connect on the phone, over email or in person to build the perfect solutions for you!

– Justin Farrell

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By |2016-11-11T15:52:19+00:00November 11th, 2016|

Vimeo, YouTube or Facebook?

Below is my latest article, posted on sulastudios.com.

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There are many platforms available to post your video to, and it can be overwhelming to know which one is the best for your application.

We are here to help.

The quick answer – all of them.

Each of these three platforms, YouTube / Vimeo / Facebook, have benefits over the other platforms, and by posting your video to each of them, you are getting the combined results of all of them working together.

Let’s break them down.

Vimeo.com

Vimeo is a powerful and very professional platform. It is a great avenue to host your videos on, especially if you are sending proofs for others to view, or embedding videos into your website. They have very robust tools to allow easy integration into your current site and allow you the ability to brand / customize the viewing experience for your users.

It has detailed analytics built in to allow you to track information about your viewers.

The downside to Vimeo is that there are additional fees for the professional levels of the software.

Vimeo, YouTube or Facebook?

YouTube.com

YouTube is currently the second most searched search engine that exists, right behind Google. Interestingly, they are also owned by Google, which means there is a seamless integration of your videos appearing in search results on Google.

Due to the large traffic that YouTube receives, posting your videos to YouTube opens the door for incredible potential, allowing for millions of users to potentially find your videos organically.

YouTube has powerful search algorithms built in, and constantly shows recommended videos next to the current video they are watching. These recommendations are built on previous videos they have viewed and search terms they have entered in the past.

Due to these recommends, the average mobile viewer on YouTube spends 40 minutes watching videos, often because their attention is captured from recommended videos.

With YouTube, it is easily possible for your videos to get thousands of views from people who have never heard of you before, all based off of their searches.

Vimeo, YouTube or Facebook?

Facebook.com

Facebook is currently the largest social platform that exists, with 1.13 billion active users daily. At the same time, Facebook boasts they receive 8 billion video views on average every day. In recent years, Facebook has put tremendous energy and focus towards videos and has seen video take off among users.

Posting your video to Facebook increases your social reach, and puts it in front of the eyes of your followers on Facebook. Due to the focus on video at Facebook, Facebook places your videos in front of your followers more than photo or text posts. According to Facebook, video posts get an average 135% greater organic reach than posts that contain just a photo.

Vimeo, YouTube or Facebook?

By posting your videos to each of these platforms, you get the professionalism of Vimeo, the organic traffic from YouTube, and the increased social reach on your Facebook page. Together, you are getting the best impact of your video, which in return boosts your brand visibility and sales.

If you have any questions regarding these platforms, I would love to help. Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

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By |2016-09-17T01:19:39+00:00September 17th, 2016|

Is Online Video Growing?

Below is my latest article, posted on sulastudios.com.

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Go to Facebook. Right now. Whether on your phone or on your computer. Once it opens, begin scrolling through your feed, and count how long it takes you to encounter a video. Most likely, within 5 seconds, you will scroll over a video. For me, I didn’t even have to scroll. The second item in my feed was a video.

It is incredible the rate at which online video is growing.

Cisco predicts that by 2017, video will make up over 69% of online traffic. According to eMarketer, consumers spent an average of 5.5 hours in front a screen watching video of some sort every day in 2015. Almost 25% of people lives were spent watching video.

According to VentureBeat, Americans watch 8,061 years of video content on YouTube every day.

These numbers are staggering, and they show the speed at which video is gaining momentum and importance in people’s lives. Video has become a powerful tool to capture a prospective client’s attention and provide them necessary information they are looking for. People would much rather watch a 1-minute video that gives them the information they are looking for, than pulling up a 300-word article and reading through it.

Last week, I was doing some work on my car. I began to dive into the project when I realized I had a couple questions regarding the process and how to reach the part I needed to replace. Without hesitancy, I pulled out my phone and did a quick Google search. The first result was a YouTube link of someone that walked me through the process. Watching that video saved me an hour on tinkering around trying to figure it out myself (and most likely breaking something else along the way).

How are you implementing video to tell your story?
How are you answering the questions your customers may have through video form?
How are you providing value to your customers with video?

These are important questions to think through because the use of video is growing and will continue to grow.

Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

Connect with me:
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By |2016-09-08T13:38:14+00:00September 8th, 2016|

The Real Storyteller.

Storyteller.
Easily coined as someone who tells stories.
Fiction or nonfiction. It doesn’t matter.
The storyteller is there to entertain – to keep the listeners attention.

Yet, storytellers are the new marketers.

We have seen a large shift recently. The traditional ‘push’ marketing no longer works. We cannot shove our brands and products in front of people and expect them to buy. We abused that avenue, and now consumers have the ability to ignore us. To skip the ads. To look past the signs. To pick what they want to see at every given moment.

It is no longer about the product.

We must give buyers a reason to buy our product. We must be transparent. We must show how we can help them.

We must truly tell our story.

The real storyteller? You.

By |2015-03-25T00:29:52+00:00March 25th, 2015|

Four Steps To Inbound Marketing Success

Many recent conversations I have partaken in revolve around inbound marketing and the differences between push (interruptive) marketing and pull (inbound) marketing. Out of those conversations, I have realized that people struggle to fully grasp inbound marketing, and often over complicate the process.

The inbound marketing methodology is a simple four step process.

Attract

Attract your potential customers to your website by generating quality content that is of interest to them. We live in the world of information, and people constantly turn to the internet to get answers. By generating content that helps educate your potential customers, you are building a level of trust with them that will cause them to return to you over and over. Promote this content to them within social media and email marketing.

Convert

With traffic coming to your website due to your content generation, it is time to capture leads by offering premium content to your viewers. Premium content tends to be slightly more advanced than what you publicly offer on your blog, and can be in the form of ebooks, whitepapers, infographics, checksheets, or videos. Throughout your blog, implement calls-to-action that attract viewers to the premium content and drives them to landing pages, where the offer is given to the viewer in exchange for simple information. Once they complete the form, they are directed to a thank you page where they gain access to the premium content, and a new lead was input into your system. Congrats!

Close

As time progresses, prospective customers in your system continue to interact with your content and digital marketing efforts. The more interaction that happens, the warmer the lead becomes. Oftentimes, a warm lead who has show continued interest in your company becomes an easy sell.

Delight

While gaining new customers is important, once someone becomes a customer does not mean the process is complete. It is now time to delight the customer and keep them happy. A happy customer means a loyal customer and a long relationship. Make sure to focus heavily on customer support and customer happiness. Evaluate every contact point with your company that a customer may have. Is it the best experience possible? If not, make it.

To learn more about inbound marketing, check out PayProMedia and HubSpot.

By |2015-03-22T22:41:45+00:00September 2nd, 2013|