2024 Content Marketing Predictions [infographic]

Still worried about your 2024 content strategy?  There is nothing worse than throwing money in the garbage for a half-baked marketing plan. Besides wasting money, you waste time, man-hours, potential sales, and possibly your credibility.  Take time and spend the resources to make sure you have a good marketing mind putting your hard-earned dollars towards the best strategy possible. Marketing matters. Your content matters. The tools and platforms you use matter. Check out these 2024 content marketing predictions to make sure your plan is sound and your resources well allocated.

2024 Content Marketing Predictions Infographic

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By |2024-03-05T15:37:38+00:00March 19th, 2024|

Realities of Marketing Pipeline Growth [infographic]

With one month gone, sales and marketing teams may already be feeling the squeeze of meeting their sales goals for Q1. With budgets rarely what anyone would wish for, marketing teams everywhere try to make something out of mostly nothing. With so little dollars to go around, creativity, know-how, and charm are the grease behind most pipeline productivity. The comfort of this? Almost everyone is in the same boat. Check out the stats compiled in this survey of marketers sharing the challenges and solutions they’re pursuing in 2024.

Realities of Marketing Pipeline Growth Infographic

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By |2024-01-16T16:41:03+00:00January 30th, 2024|

6 Tips for LinkedIn Lead Generation [infographic]

LinkedIn is an incredible tool that can be a huge asset when generating B2B leads. The catch? You have to put in some work, but it is well worth the payout! You can use LinkedIn to your advantage by making meaningful connections to qualified leads by doing a little leg work through creating original content, focusing on a proper target audience, and building meaningful, lasting relationships. Put the time in now and watch your efforts pay out dividends. Take a look at these 6 expert tips to improve your LinkedIn generation strategy.

6 Tips for LinkedIn Lead Generation Infographic

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By |2023-11-21T16:43:01+00:00December 5th, 2023|

How To Use Google Ads [infographic]

You take and use marketing any way you can get it in order to produce results. One great tool to add to your toolbelt is Google Ads. Google Ads is a powerful ally that can be highly effective if leveraged correctly. Make sure you don’t waste your time and marketing dollars investing in this medium by not putting in the proper thought and effort into what really makes this tool advantageous. Know your audience, choose compelling messaging, make great landing pages, and always include a call to action. Check out how to productively use Google Ads and take advantage of this great tool that turns marketing into sales.

How To Use Google Ads Infographic

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By |2023-09-26T15:39:16+00:00October 17th, 2023|

The Do’s and Dont’s of Content Marketing [infographic]

Making sure you know the do’s and dont’s of content marketing is really important. Many businesses tend to not value marketing as much as they should anyways, but when they waste time and money on poor content and strategy, it only exacerbates the problem. Market smarter not harder. Take the time and spend the money to make sure you can produce even just one quality whitepaper or email a month. Be sure the content is relevant, well-written, and has clear calls to action. You can then take this piece and divide it up into smaller pieces. Turn each main point into its own little blog you can publish week by week throughout the month. Then take those weekly blogs and cut those up into bites that you can use as posts on your social media a few times a week. Working with clear goals, and most of all purpose, is the main idea. Do things right and do things well, and they will serve you.

The Do's and Dont's of Content Marketing Infographic

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By |2023-04-14T13:42:07+00:00July 11th, 2023|

A Quick Guide to SEO for Non-Profits [infographic]

Non-profits are often a few years behind in their approach to marketing which is unfortunate for many reasons. Of course, it has always been difficult for non-profits to spend dollars on marketing efforts simply because their true passion is for every cent to go to the cause they endeavor to raise funds for year after year. This is a double-edged sword. While more dollars may go to the cause, they also lose out on potentially far more dollars due to their lack of basic functionality on the marketing side. One of these basics is SEO or the search engine optimization of their website. The bad thing – most non-profits have terrible SEO which keeps people from donating on their site. The good thing – this is a fairly simple and cheap fix many non-profits could do without any hired outside help. Check out the infographic below to see how you can improve your non-profit’s SEO in just a few simple steps.

A Quick Guide to SEO for Non-Profits Infographic

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By |2023-04-12T20:04:01+00:00May 23rd, 2023|

Statistics on Interactive Content [infographic]

As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.

Statistics on Interactive Content Infographic

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By |2023-04-12T19:40:48+00:00May 16th, 2023|

12 Epic Christmas Promotion Ideas [infographic]

We are in the last month of 2023. Can you believe it? December is here and the holiday busyness is in full swing. While you’re running around buying presents, making Christmas cookies, and planning for family get-togethers, you may feel like you’ve run out of time to take advantage of the holiday hullabaloo for your business. Don’t worry! There are still plenty of ways you can give your business a little extra push for the end of the year. Take a look at these 12 epic Christmas promotion ideas to add a little extra oomph to your holiday marketing strategy.

12 Epic Christmas Promotion Ideas Infographic

The original content for this blog can be found here.

By |2022-11-22T16:58:24+00:00December 13th, 2022|

Last Minute Christmas Marketing Checklist [infographic]

Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.

Last Minute Christmas Marketing Checklist Infographic

The original content for this blog can be found here.

By |2022-11-22T16:21:01+00:00November 29th, 2022|

Common Content Marketing Mistakes[infographic]

Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.

Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.

Common Content Marketing Mistakes Infographic

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By |2022-08-22T20:40:15+00:00August 23rd, 2022|
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