Inbound Marketing Archives - Justin T. Farrell

A Quick Guide to SEO for Non-Profits [infographic]

Non-profits are often a few years behind in their approach to marketing which is unfortunate for many reasons. Of course, it has always been difficult for non-profits to spend dollars on marketing efforts simply because their true passion is for every cent to go to the cause they endeavor to raise funds for year after year. This is a double-edged sword. While more dollars may go to the cause, they also lose out on potentially far more dollars due to their lack of basic functionality on the marketing side. One of these basics is SEO or the search engine optimization of their website. The bad thing – most non-profits have terrible SEO which keeps people from donating on their site. The good thing – this is a fairly simple and cheap fix many non-profits could do without any hired outside help. Check out the infographic below to see how you can improve your non-profit’s SEO in just a few simple steps.

Find the original content of this blog here.

By Justin Farrell|2023-04-12T20:04:01+00:00May 23rd, 2023|

Statistics on Interactive Content [infographic]

As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.

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By Justin Farrell|2023-04-12T19:40:48+00:00May 16th, 2023|

12 Epic Christmas Promotion Ideas [infographic]

We are in the last month of 2023. Can you believe it? December is here and the holiday busyness is in full swing. While you’re running around buying presents, making Christmas cookies, and planning for family get-togethers, you may feel like you’ve run out of time to take advantage of the holiday hullabaloo for your business. Don’t worry! There are still plenty of ways you can give your business a little extra push for the end of the year. Take a look at these 12 epic Christmas promotion ideas to add a little extra oomph to your holiday marketing strategy.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:58:24+00:00December 13th, 2022|

Last Minute Christmas Marketing Checklist [infographic]

Well, it’s official. The Christmas season is finally here in full strength. The turkey and the pumpkin pie leftovers have been eaten and peppermint has taken over. With December only a couple of days away, it is a good idea to check over your business marketing to make sure you are ready for the upcoming holiday. Take a look at the last minute Christmas marketing checklist below to make sure your business is on the Nice List for Santa this year. Little details can make a big difference in your customer engagement which can make a big difference for your end-of-year sales.

The original content for this blog can be found here.

By Justin Farrell|2022-11-22T16:21:01+00:00November 29th, 2022|

Common Content Marketing Mistakes[infographic]

Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.

Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.

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By Justin Farrell|2022-08-22T20:40:15+00:00August 23rd, 2022|

Smart Marketing Tips and Tricks[infographic]

Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?

“Start where you are. Use what you have. Do what you can.”

Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.

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By Justin Farrell|2022-08-15T20:15:02+00:00August 16th, 2022|

Marketing Yourself vs. Marketing Agency

As a small business owner, you may often find yourself debating the subject of marketing yourself vs. using a marketing agency. In order to hire an agency, you must be willing to set aside some budget for them to work with. Nothing is more frustrating for you or the agency than to, after a series of meetings, come to the conclusion that they are being asked to get paid for their work and results and you are not willing to pay it.

A few thousand dollars a month can do you a world of good when taking advantage of an agency’s expertise, but that budget line can sting when you’ve never committed those kinds of funds to your marketing before. You could continue to make use of that college intern for practically no dollars, but are you really getting anything out of it? Are the marketing tactics you are currently utilizing on your own still the best tactics in today’s ever changing world? Consider the points below to see if marketing yourself vs us a marketing agency still makes sense for your business.

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By Justin Farrell|2022-08-08T18:13:50+00:00August 9th, 2022|

Email Marketing Data You Should Know[infographic]

There has been some buzz eluding to the death of email marketing. Regardless of where these rumors have started, let’s put an end to them. Here are some solid email marketing data you should know which will put this notion to rest. 99% of over 4 billion email users check their email daily. This is a ginormous captive audience that is primed and ready to see your company’s name on a regular basis. Even if they immediately delete the email, you are at the very least remaining top of mind.

Your email marketing should be thoughtful in its timing, personalized, ideally based on previous purchases or viewed content, and visually intriguing. Curate thoughtful subject lines and copy, and don’t send too many. You risk people resentfully unsubscribing when the timing is pushed. Pay attention to who your audience is. You want to keep people engaged, so remember that different content should be created for different market segments. Email marketing is an extremely effective tool that is certainly alive and well. Check out the data points to see just how much.

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By Justin Farrell|2022-08-01T15:50:42+00:00August 2nd, 2022|

LinkedIn Profile To Generate Leads[infographic]

Some people and companies have not come to the understanding that they can use a LinkedIn profile to generate leads. LinkedIn isn’t just a social platform. It is a tool. If you manage to craft your profile and content correctly, LinkedIn can be a powerful sales tool, but you have to do it right. With over 575 million profiles on the platform, you want to be sure you stand out – in the right ways. This can be done by following a few simple rules. Be clear and concise. Make others aware of what you can do for them. What value props can you provide? Don’t use 7 words when 3 will do. State your abilities succinctly and humbly and don’t babble on and on. Short and sweet as they say. You want people to be able to glance at your profile, quickly comprehend who you are, who you work for, and what you can do. Be professional. This is the first impression you make, so don’t be too casual about it. Take a look at the graphic below to get your LinkedIn profile to generate leads and boost your sales and network numbers.

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By Justin Farrell|2022-07-18T12:55:33+00:00July 19th, 2022|

Google Analytics Guide For Beginners

If your company isn’t using this platform then let me introduce you to a Google Analytics guide for beginners. This is an incredibly helpful, FREE platform provided by Google that helps companies track their website’s performance. What does it track, you ask? Answer: Pretty much everything. Google Analytics not only tells you what pages and actions consumers are clicking, lingering, and acting on, but it also gives you the history of where they came from allowing you to see if the advertising money you’re spending is leading folks to your website and what they do once they’ve landed on it. It also tells you if users are coming in from social media, organic searches, emails, and more. This is incredibly helpful as you can really observe which marketing tactics to invest in and which to drop depending on your consumers preferred interactions.

Besides the action information, you have access to a load of demographic info. Knowing the age, gender, location, and buying habits of the users engaging with your website is like catnip for marketers. This motherload of information gives such a broad insight into your audience allowing you to curate your marketing strategy in a much more efficient and effective manner, so take a look at this Google Analytics guide for beginners to see everything you’re missing out on.

Original content for this blog can be found here.

By Justin Farrell|2022-04-18T20:41:32+00:00April 19th, 2022|

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