Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.
Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.
Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?
“Start where you are. Use what you have. Do what you can.”
Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.
As a small business owner, you may often find yourself debating the subject of marketing yourself vs. using a marketing agency. In order to hire an agency, you must be willing to set aside some budget for them to work with. Nothing is more frustrating for you or the agency than to, after a series of meetings, come to the conclusion that they are being asked to get paid for their work and results and you are not willing to pay it.
A few thousand dollars a month can do you a world of good when taking advantage of an agency’s expertise, but that budget line can sting when you’ve never committed those kinds of funds to your marketing before. You could continue to make use of that college intern for practically no dollars, but are you really getting anything out of it? Are the marketing tactics you are currently utilizing on your own still the best tactics in today’s ever changing world? Consider the points below to see if marketing yourself vs us a marketing agency still makes sense for your business.
There has been some buzz eluding to the death of email marketing. Regardless of where these rumors have started, let’s put an end to them. Here are some solid email marketing data you should know which will put this notion to rest. 99% of over 4 billion email users check their email daily. This is a ginormous captive audience that is primed and ready to see your company’s name on a regular basis. Even if they immediately delete the email, you are at the very least remaining top of mind.
Your email marketing should be thoughtful in its timing, personalized, ideally based on previous purchases or viewed content, and visually intriguing. Curate thoughtful subject lines and copy, and don’t send too many. You risk people resentfully unsubscribing when the timing is pushed. Pay attention to who your audience is. You want to keep people engaged, so remember that different content should be created for different market segments. Email marketing is an extremely effective tool that is certainly alive and well. Check out the data points to see just how much.
Some people and companies have not come to the understanding that they can use a LinkedIn profile to generate leads. LinkedIn isn’t just a social platform. It is a tool. If you manage to craft your profile and content correctly, LinkedIn can be a powerful sales tool, but you have to do it right. With over 575 million profiles on the platform, you want to be sure you stand out – in the right ways. This can be done by following a few simple rules. Be clear and concise. Make others aware of what you can do for them. What value props can you provide? Don’t use 7 words when 3 will do. State your abilities succinctly and humbly and don’t babble on and on. Short and sweet as they say. You want people to be able to glance at your profile, quickly comprehend who you are, who you work for, and what you can do. Be professional. This is the first impression you make, so don’t be too casual about it. Take a look at the graphic below to get your LinkedIn profile to generate leads and boost your sales and network numbers.
If your company isn’t using this platform then let me introduce you to a Google Analytics guide for beginners. This is an incredibly helpful, FREE platform provided by Google that helps companies track their website’s performance. What does it track, you ask? Answer: Pretty much everything. Google Analytics not only tells you what pages and actions consumers are clicking, lingering, and acting on, but it also gives you the history of where they came from allowing you to see if the advertising money you’re spending is leading folks to your website and what they do once they’ve landed on it. It also tells you if users are coming in from social media, organic searches, emails, and more. This is incredibly helpful as you can really observe which marketing tactics to invest in and which to drop depending on your consumers preferred interactions.
Besides the action information, you have access to a load of demographic info. Knowing the age, gender, location, and buying habits of the users engaging with your website is like catnip for marketers. This motherload of information gives such a broad insight into your audience allowing you to curate your marketing strategy in a much more efficient and effective manner, so take a look at this Google Analytics guide for beginners to see everything you’re missing out on.
Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.
Here are the 2022 email marketing trends you should know to make sure your dollars and cents are going to give you the best ROI. With the latest services and technology, companies are able to target audiences like never before. Spend the money to get the specific market segment you need to get in front of. Make sure you are reaching out over multiple platforms, and most of all, make sure your content is engaging. Content should be resourceful to your customers and be sure to utilize the latest in virtual and/or augmented reality to create a memorable and interactive experience. Check out the infographic to see where you can focus your efforts for your 2022 email marketing.
The average American spends over 3 hours of their day looking at their mobile phone.
66% of Americans check their phones 160 times each day.
81.60% of the United States population owns a smartphone. That’s about 270 million people!
These are just a few of the mind-blowing stats surrounding smartphones and text marketing. If your business hasn’t utilized mobile marketing before now, you certainly will after you check out these SMS marketing statistics.
Page load speed pertains to the amount of time it takes for a web page to load. Most of the time, however, the term is widely used for describing the overall speed of a website, as opposed to just individual pages.
How Fast Should Your Website Load
It is said that the ideal page load time is 2-3 seconds. In reality, however, the answer to this question isn’t that simple as this would depend on the type of web page you have and how you measure your page speed.
It’s important to keep in mind that users don’t necessarily have to wait for the entire page to load before they can start interacting with the website or navigating to the pages they want to go. There are situations where Time to Interact (TTI), the time it takes for your website to load the first bits of content or FCP, is more critical to your on-page SEO.
Why Page Speed Matters
As a website owner, page speed optimization should be one of your top priorities. Aside from being more efficient, faster pages offer a better user-experience.
How fast (or slow) your site loads directly impacts your bounce rates and search engine optimization efforts. Visitors to your website aren’t going to wait around for your pages to load. They’ll likely leave and, if this happens too often, hurt your conversion rates.
Page Speed as A Ranking Factor
It’s been a few years since Google has included page speed as one of it’s ranking factors, but it’s relevance to your website’s SERP position is more important now than ever.
While originally intended to measure the time that it takes for users to receive the content they requested, the metric has evolved into a major indicator of how a website’s overall user-experience is perceived. In fact, in the summer of 2021, Google formally rolled out an update, announcing that they will “begin using page experience as part of our ranking systems beginning in mid-June 2021.”
Pages that load quickly are likely to rank higher in both mobile and desktop browsers than those that don’t.
The infographic below will convince you to invest in your website’s page speed.
About the Guest Author
Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.