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The Digital and Graphic Design Trends of 2020 [Infographic]

This content was originally posted here.

Digital expression is more important than ever before. Consumers have grown more complex in their visual expectations, and the desire to mix reality with fantasy has exploded as virtual reality increases in popularity and use. Mixed media and surreal representaions of product and data are making a splash that is changing traditional marketing schemes. Check out the design trends that will dominate the scene in 2020.

The Digital and Graphic Design Trends of 2020 Infographic Image
By |2020-02-26T14:17:33+00:00March 17th, 2020|

10 Creative Design Trends to Help Your Business Stand Out in 2020 [Infographic]

This content was originally posted here.

Your website is your best employee. It works 24 hours a day 365 days of the years. It is also most likely the first point of contact a consumer will have with you. Do not underestimate it’s importance. It needs to be good, sleek, and user friendly. If you think your website could use a sprucing, take a peek at this article to see the hottest design trends of 2020.

10 Creative Design Trends to Help Your Business Stand Out in 2020 Infographic Image
By |2020-01-30T16:52:05+00:00February 18th, 2020|

The Ultimate Guide to Marketing to Gen Z(Infographic)

This content was originally posted here.

The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.

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By |2020-01-30T16:53:02+00:00February 11th, 2020|

Top 10 Work Skills You’ll Need in 2020 (Infographic)

This content was originally posted here.

The employee talent needed to succeed in today’s world continues to change. Not only are technological advances, new media, and the global market more influential than ever, but finding the right talent with the necessary skills to react to this evolving environment is paramount. Check out the top ten work skills to keep an eye out for in 2020.

Top 10 Work Skills You'll Need in 2020 (Infographic) Image
By |2020-01-27T18:10:56+00:00February 4th, 2020|

INFOGRAPHIC: Understanding Your Brain: Connecting “The Golden Circle” (Simon Sinek) & “The Three Layers of Behavior Change” (James Clear)

This content was originally posted here.

If you aren’t familiar with Simon Sinek and James Clear, you are in for a treat. These two highly acclaimed authors delve down to the core of human reasoning. If you don’t know how the human mind ticks, don’t bother marketing. Sinek and Clear dig deep into how and why people do what they do as well as why people change their behavior. You will want to be sure to check this out. Their books are worth adding to your library.

Connecting The Golden Circle Simon Sinek and The Three Layers of Behavior Change James Clear Image
Connecting The Golden Circle Simon Sinek and The Three Layers of Behavior Change James Clear Image
INFOGRAPHIC Understanding Your Brain: Connecting The Golden Circle Simon Sinek and The Three Layers of Behavior Change James Clear Image
By |2019-12-17T18:51:46+00:00January 28th, 2020|

How to Write a Blog Post: 12 Actionable Steps to Create Posts Like a Professional [Infographic]

This content was originally posted here.

You only have a few seconds to engage your audience. Make sure you keep their attention by creating relevant, high quality content. By learning the how-tos of everyday tools such as blogging, you’ll have a much better chance of retaining consumer attention. You will get what effort you put in, so make sure you know the basics!

How to Write a Blog Post: 12 Actionable Steps to Create Posts Like a Professional Infographic Image
By |2019-12-17T18:52:23+00:00January 14th, 2020|

2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where are all these people spending their time? The 2017 State of Social Media is here to help.

Recently, multiple organizations began publishing information on platform usage, and Tracx pulled the information together into this infographic!

How does social media fit into your overall marketing plan? I would love to help you process and brainstorm the best way to make use of these platforms. Just shoot me a note!

2017 State of Social Media

By |2017-03-20T13:54:59+00:00March 20th, 2017|

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.

Want to connect? Shoot me a note.

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By |2017-03-01T15:16:52+00:00March 1st, 2017|

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

  • Posts with less than 150 characters see an 18% boost in engagement rate.
  • 60K-400K audience range of their most successful campaigns.
  • Sponsored content on LinkedIn gets a 37% higher click through rate.

How LinkedIn Uses LinkedIn

By |2017-02-28T14:14:40+00:00February 28th, 2017|

Book Review: All Marketers Are Liars by Seth Godin

All Marketers Are Liars by Seth GodinI just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service.

The book dives into the reality of how marketing works, how marketers have used it to their advantage, and the true value behind being authentic with your marketing.

The reality is this: All marketers tell stories. The stories may or may not be true, BUT those stories impact the consumers buying decisions EVERY DAY. If your story is NOT true, and the truth eventually comes out, it will greatly impact your brand’s reputation. Now, some brand’s false stories will never be proven false, and that is sadly the truth.

This is the power of a story. A story shapes a belief about a brand. With an authentic story, you can literally change the world. A story can also penetrate a worldview, and once that happens, people in that worldview will share your brand with others.

The sad thing is that most brand’s do not think in terms of story. They think in terms of push marketing – how do we drive more interactions with our brands by pushing ourselves on them. Yet, they are unknowingly telling stories along the way, but probably not the stories they want to be telling.

Seth covered a lot in this short book. Grab your copy today and let me know what you think!

By |2017-06-02T16:04:31+00:00February 24th, 2017|