Google Analytics Guide For Beginners

If your company isn’t using this platform then let me introduce you to a Google Analytics guide for beginners. This is an incredibly helpful, FREE platform provided by Google that helps companies track their website’s performance. What does it track, you ask? Answer: Pretty much everything. Google Analytics not only tells you what pages and actions consumers are clicking, lingering, and acting on, but it also gives you the history of where they came from allowing you to see if the advertising money you’re spending is leading folks to your website and what they do once they’ve landed on it. It also tells you if users are coming in from social media, organic searches, emails, and more. This is incredibly helpful as you can really observe which marketing tactics to invest in and which to drop depending on your consumers preferred interactions.

Besides the action information, you have access to a load of demographic info. Knowing the age, gender, location, and buying habits of the users engaging with your website is like catnip for marketers. This motherload of information gives such a broad insight into your audience allowing you to curate your marketing strategy in a much more efficient and effective manner, so take a look at this Google Analytics guide for beginners to see everything you’re missing out on.

Google Analytics For Beginners Infographic

Original content for this blog can be found here.

By |2022-04-18T20:41:32+00:00April 19th, 2022|

The 2022 Consumer [Infographic]

Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.

Find the original content for this blog here.

By |2022-03-29T13:34:53+00:00March 29th, 2022|

2022 Email Marketing Trends You Should Know [Infographic]

Here are the 2022 email marketing trends you should know to make sure your dollars and cents are going to give you the best ROI. With the latest services and technology, companies are able to target audiences like never before. Spend the money to get the specific market segment you need to get in front of. Make sure you are reaching out over multiple platforms, and most of all, make sure your content is engaging. Content should be resourceful to your customers and be sure to utilize the latest in virtual and/or augmented reality to create a memorable and interactive experience. Check out the infographic to see where you can focus your efforts for your 2022 email marketing.

2022 Email Marketing Trends You Should Know Infographic

Find the original content of this blog here.

By |2022-02-14T19:31:59+00:00February 15th, 2022|

SMS Marketing Statistics – 2022 Update [Infographic]

The average American spends over 3 hours of their day looking at their mobile phone.

66% of Americans check their phones 160 times each day.

81.60% of the United States population owns a smartphone. That’s about 270 million people!

These are just a few of the mind-blowing stats surrounding smartphones and text marketing. If your business hasn’t utilized mobile marketing before now, you certainly will after you check out these SMS marketing statistics.

35 SMS Marketing Statistics Infographic - 2022 Update

Find the original content of this blog here.

By |2022-01-17T17:49:54+00:00January 18th, 2022|

Reasons Why You Should Boost Your Page Speed [Infographic]

What is Page Speed and Why Is It So Important?

Page load speed pertains to the amount of time it takes for a web page to load. Most of the time, however, the term is widely used for describing the overall speed of a website, as opposed to just individual pages.

How Fast Should Your Website Load

It is said that the ideal page load time is 2-3 seconds. In reality, however, the answer to this question isn’t that simple as this would depend on the type of web page you have and how you measure your page speed.

It’s important to keep in mind that users don’t necessarily have to wait for the entire page to load before they can start interacting with the website or navigating to the pages they want to go. There are situations where Time to Interact (TTI), the time it takes for your website to load the first bits of content or FCP, is more critical to your on-page SEO.

Why Page Speed Matters

As a website owner, page speed optimization should be one of your top priorities. Aside from being more efficient, faster pages offer a better user-experience.

How fast (or slow) your site loads directly impacts your bounce rates and search engine optimization efforts. Visitors to your website aren’t going to wait around for your pages to load. They’ll likely leave and, if this happens too often, hurt your conversion rates.

Page Speed as A Ranking Factor

It’s been a few years since Google has included page speed as one of it’s ranking factors, but it’s relevance to your website’s SERP position is more important now than ever.

While originally intended to measure the time that it takes for users to receive the content they requested, the metric has evolved into a major indicator of how a website’s overall user-experience is perceived. In fact, in the summer of 2021, Google formally rolled out an update, announcing that they will “begin using page experience as part of our ranking systems beginning in mid-June 2021.”

Pages that load quickly are likely to rank higher in both mobile and desktop browsers than those that don’t.

The infographic below will convince you to invest in your website’s page speed.

About the Guest Author
Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.

By |2022-01-11T13:37:07+00:00January 11th, 2022|

2021 Holiday Trends + Marketing Tips [Infographic]

Now that we are in the midst of the holiday season, check out these holidays trends and marketing tips to make sure your business is taking every advantage of the latest strategies to be sure you get your piece of the pumpkin pie. With the pandemic in 2020, last year revealed how much shopping trends can shift. 2021 is expected to reflect last year’s trends, so warm up those content-creating fingers! Now is certainly not the time to slack on social media but to focus more than ever since more than 40% of Millenials and 50% of Gen Zers report looking to social media for holiday ads and influencer opinions to get their attention. Often enough, they aren’t making the purchase from social media, but the inspiration comes from what is seen on social media so don’t think it’s a waste of marketing dollars. Check out the stats, holiday trends and marketing tips to make sure you put your holiday marketing budget to good use and get the most out of the holiday shopping.

2021 Holiday Spending and Trends + Marketing Ideas and Tips Infographic

This content was originally posted here.

By |2021-11-15T15:44:22+00:00December 7th, 2021|

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW [Infographic]

So what do you need to know about video marketing? Why is it important? Do you really need to spend time and money on this? YES! According to Animoto, videos are consumers favorite way to consume content. 88% of marketers who use video marketing are satisfied with the ROI they produce. Videos catch and hold the attention of wandering eyes, so they can be extremely useful as a part of your overall marketing strategy. Check out the rest of these incredible video marketing statistics you need to know.

10 VIDEO MARKETING STATISTICS THAT YOU NEED TO KNOW Infographic

This content was originally posted here.

By |2021-10-25T15:33:40+00:00November 9th, 2021|

What is SEO and How it Works [Infographic]

What is SEO and how does it work? SEO stands for Search Engine Optimization. The easiest way to explain its importance is by showing business owners the first page of Google after a search. The websites listed first are those that have invested in SEO.  SEO determines where your website will fall on the list of page results.  Obviously, everyone would like their business to be one of the very first options people see, but this takes work and intention.  These results are built around four main areas: keywords, accessibility, relevancy, and authority. Your site must excel in all four areas in order for Google to recognize the importance of your site to the user and put your site towards the top of the results list. First page results don’t come without a good bit of homework and effort being put into them. You earn your spot. Want to know more? Take a look to find out more about what SEO is and how it works.

What is SEO and How it Works Infographic

This content was originally posted here.

By |2021-10-11T15:28:37+00:00October 26th, 2021|

How to Get Started Creating Podcasts [Infographic]

Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats from Podcast Insights. Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.

  • 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
  • 50% of all US homes are podcast fans
  • 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
  • 37% (104 million) listened to a podcast in the last month – up from 32% in 2019
  • 24% (68 million) listen to podcasts weekly – up from 22% in 2019
  • 16 million people in the US are “avid podcast fans”
  • 45% of monthly podcast listeners have household income over $75K
  • 27% of US podcast listeners have a 4-year college degree

Click here to see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.” 

How to Get Started with Podcasts? Infographic

This content was originally posted here.

By |2021-10-01T15:45:23+00:00October 19th, 2021|

10 Surprising Stats You Didn’t Know About LinkedIn Content [Infographic]

At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.

10 Surprising Stats You Didn’t Know About LinkedIn Content Infographic

This content was originally posted here.

By |2021-10-01T15:20:31+00:00October 12th, 2021|
Go to Top