45 Visual Content Marketing Statistics You Should Know in 2019

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With the ever-changing social media landscape and the increasing prevalence of video and virtual reality, visual content has become more important than ever. The following stats will help you better understand the necessity and impact of visual content, and how you can effectively use it in your marketing.

45 Visual Content Marketing Statistics You Should Know in 2018

General Visual Content Statistics

1. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). (Source)

2. 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. (Source)

3. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)

4. 11% more B2C marketers than B2B marketers say visual content is the most important type of content today. (Source)

5. 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (Source)

b2c-content-priorities.png

Source: Content Marketing Institute

Video Marketing Statistics

6. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. (Source)

7. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. (Source)

8. 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Source)

9. 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. (Source)

10. Globally, YouTube is consumers’ leading source of video content, at 83% (Facebook is second, at 67%). (Source)

11. Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017. (Source)

12. 62% of B2B marketers have rated video as an effective content marketing tactic. (Source)

13. Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. (Source)

14. In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (Source)

Bar graph showing that 54% of consumers want to see video from a brand or business they support

Source: HubSpot Research

Emerging Visual Marketing Trends

15. As of 2018, 35% of marketers use live video. (Source)

16. Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos. (Source)

17. 90% of all video plays on Twitter take place on mobile devices. (Source)

18. Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones. (Source)

19. Magnifyre found that 29% more people viewed a 360-degree video than the same video in traditional format. (Source)

20. 85% of adults consume content on multiple devices at the same time. (Source)

21. According to the Lowes home improvement store, how-to videos that were shown in virtual reality (VR) had a 36% higher recall by viewers compared to people who only viewed the YouTube video. (Source)

22. According to a 2018 survey, 82% of respondents expect people to focus on developing augmented reality (AR) experiences for smartphones. (Source)

23. Gaming, education, and healthcare are the top three industries expected to invest the most in VR technology for business growth. (Source)

Bar chart projecting investments in virtual reality (VR) by industries such as gaming, education, and healthcare

Source: Perkins Coie LLC

Infographic Stats

24. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Source)

25. Infographics can increase web traffic by up to 12%. (Source)

26. Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%. (Source)

27. People following directions with text and illustrations do 323% better than people following directions without illustrations. (Source)

illustrations-help-with-instructions.png

Source: NeoMam

Social Media Stats

28. Tweets with images receive 150% more retweets than tweets without images.  (Source)

Bar graph by Buffer showing number of retweets that tweets with images get compared to tweets without images

Source: Buffer

29. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)

30. Facebook posts with images see 2.3X more engagement than those without images. (Source)

Bar graph comparing engagement of Facebook posts with a picture vs. Facebook posts without a picture

Source: Buzzsumo

31. The equivalent of 110 years of live video is watched on Periscope every day. (Source)

32. There are more than 500 million Instagram users active every day. (Source)

33. 67% of marketers consider Facebook their most important social media platform. (Source)

Pie graph showing that 67% of marketers consider Facebook their most important social media platform

Source: Social Media Examiner

34. 85% of videos on Facebook are watched without sound. (Source)

35. More than 500 million Facebook users are watching videos on Facebook every day. (Source)

36. Snapchat users watch 10 billion videos per day. (Source)

37. Snapchat users share 9,000 photos per second. (Source)

38. 52% of marketers report seeing their organic reach on Facebook decline in the last year. (Source)

39. 92% of the videos on Facebook are published as Facebook native videos. (Source)

40. Snapchat has 187 million daily active Snapchat users as of 2018. (Source)

41. 8% more B2C marketers than B2B marketers are interested in learning more about Pinterest as a visual content platform. (Source)

42. Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40. (Source)

pinterest-purchasing-power.jpg

Source: Jeff Bullas

43. Over 80% of pins are re-pins compared to 1.4% of tweets retweeted. (Source)

44. YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network. (Source)

45. Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel. (Source)

By |2019-03-26T22:16:26+00:00March 26th, 2019|

Why Faster Page Load Time is Better For Your Website [infographic]

Having a beautiful website is amazing, but sometimes it affects the overall speed of your website. This can be detrimental to the effectiveness of your website.

Skilled recently pulled together 12 case studies to show how speed affects user interactions on your website, and created this very helpful inforgraphic.

Take a look below and let me know what you think. I would be glad to help you analyze the speed of your current website and come up with a gameplan to speed it up! Just shoot me a note today.

Why Faster Page Load Time is Better For Your Website

By |2017-03-29T15:22:19+00:00March 29th, 2017|

How Gens X, Y and Z Consume Video Content [infographic]

Influenster recently surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests, to get a better understanding of how Generation X, Y and Z audiences consume video content differently.

Adweek compiled the information into a very helpful infographic to help us understand the differences between these generations and their video consumption trends.

Take a look below and let me know if you would like help strategizing for the best video content to reach your demographic!

How Gens X, Y and Z Consume Video Content Infographic

By |2017-03-27T14:59:11+00:00March 27th, 2017|

2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where are all these people spending their time? The 2017 State of Social Media is here to help.

Recently, multiple organizations began publishing information on platform usage, and Tracx pulled the information together into this infographic!

How does social media fit into your overall marketing plan? I would love to help you process and brainstorm the best way to make use of these platforms. Just shoot me a note!

2017 State of Social Media

By |2017-03-20T13:54:59+00:00March 20th, 2017|

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.

Want to connect? Shoot me a note.

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By |2017-03-01T15:16:52+00:00March 1st, 2017|

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

  • Posts with less than 150 characters see an 18% boost in engagement rate.
  • 60K-400K audience range of their most successful campaigns.
  • Sponsored content on LinkedIn gets a 37% higher click through rate.

How LinkedIn Uses LinkedIn

By |2017-02-28T14:14:40+00:00February 28th, 2017|