Marketing Strategy Archives - Justin T. Farrell

Top 10 Errors Leaders Make[infographic]

Everybody fails in their job at some point in their life. It’s not a good feeling. Those in leadership positions are especially vulnerable. The expectations for them are high and many, many eyes are on them. That type of responsibility is heavy. That’s why it’s important to avoid common pitfalls as much as you can. A traditional pyramid leadership style approach can be a particularly dangerous path to follow. This style can cultivate a mindset of gaining and protecting one’s power. This mindset trickles down and effects how you treat those “beneath” you and their perspective of you. Check out the top 10 errors leaders make and be sure to avoid them!

The original content for this blog can be found here.

By Justin Farrell|2025-01-23T18:19:27+00:00February 25th, 2025|

The Do’s and Don’ts of Digital Marketing in 2025[infographic]

Content marketing is so important, so make sure you are staying up to date with the latest industry standards to ensure your hard work is rewarded and your content gets noticed. Here are the latest trends of what to do and what not to do for your content marketing strategy. If you follow these guidelines, you will stay in front of your customer and get the most out of your efforts. It’s not rocket science. Take a few minutes to read about the do’s and don’t of digital marketing in 2025.

The original content for this blog can be found here.

By Justin Farrell|2025-01-23T17:56:26+00:00February 18th, 2025|

12 Things You Can Stop Doing[infographic]

Sometimes we can get stuck in a rut. We go to work. We do the same things we’ve always done- the way we’ve always done them. But let’s change that. Step back and take a look at your job, your daily tasks. Many times when we take time to reflect, we can find areas where we could work smarter instead of harder. Take time this week and set aside time to do a job evaluation. Where can you focus your energies to be more efficient? What busy work can you make more effective. This will not only make your job more enjoyable, but your employer will appreciate the results as well. There are many things we do out of routine but have little real value. Here’s a list of 12 things you can stop doing and 12 ways to reframe your mindset around your daily tasks.

The original content for this blog can be found here.

By Justin Farrell|2025-01-23T17:08:52+00:00February 4th, 2025|

6 Frightening Facts About B2B Marketing, Plus 7 Tricks To Survive [infographic]

Halloween is upon us, so I thought we would have some fun with some spooky stats. B2B buyer preferences are ever-changing, and if you don’t stay up to date, there can be some scary consequences. Here are 6 frightening facts about B2B marketing, plus 7 tricks to survive. Have a happy Halloween!

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T16:44:55+00:00October 29th, 2024|

Five Fall Marketing Ideas [infographic]

By the last quarter of the year, you can sometimes find yourself running out of content. What else can you talk about? How do you stay relevant? How do you keep people engaged? Well, here are a few ideas to get you through Fall. Have fun with the season and don’t be afraid to get personal with the customer. After all, people like to connect with the brands they trust.

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T17:09:11+00:00October 15th, 2024|

25+ Amazing Email Marketing Stats [infographic]

While some disparage email marketing, there are plenty who would still say that it has its place. Email marketing is versatile, cost-effective, highly targeted, and beautifully compliments social media marketing. Don’t believe me? Check out these impressive email marketing stats. I think you will become a believer.

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T16:59:31+00:00October 8th, 2024|

TikTok Advertising Stats [infographic]

TikTok has an impressive 1.5 billion users. While most people might think of TikTok as a platform for entertainment, it does its fair share when it come to selling. With its eCommerce tool, marketers have seen a considerable increase in sales. So is it worth integrating into your social marketing strategy? Take a look at the stats and see what you think.

The original content for this blog can be found here.

By Justin Farrell|2024-09-10T16:24:52+00:00October 1st, 2024|

Content Marketing Best Practices for Small Businesses [infographic]

Small businesses are the backbone of America. Hard work and perseverance are the gasoline that keeps the engine running, but there is still more to it. Small business leaders often have to be Jacks-of-all-trades. There is a lot to know about the various aspects of running a successful business, so any condensed infosheet that can help you stay on track is often appreciated. Here is one for you. Check out the latest content marketing best practices for small businesses.

By Justin Farrell|2024-09-03T17:38:48+00:00September 24th, 2024|

Transform Blog Posts into Infographics [infographic]

Last week we discussed common blogging pitfalls to avoid. This week we will consider how to make our work go further. The best thing you can do is to stratify your work to get the absolute most out of every ounce of effort. Here’s what I mean. Start by writing a white paper. Turn that white paper into an email. Turn that email into a blog. Turn that blog into an infographic. Turn that infographic into social posts. By working really hard on one item, you can squeeze it for all it is worth for a month if you time things out nicely. Here is a little help on the step of turning your blog into an infographic.

Find the original content of this blog here.

By Justin Farrell|2024-07-25T14:34:54+00:00August 6th, 2024|

6 Blog Mistakes to Avoid [infographic]

When creating blog content for clients, there are some common pitfalls to avoid. Of course, basic writing rules apply. Make sure grammar and spelling are correct. Make sure the content has a clear point, and make sure you are adding links within the content to lead people to other helpful content within the site and beyond. Your goal is for the blog to be an asset to the business’ customers. If the customers are happy with the content, they are happy with the business, and the relationship is being built or maintained. You’ve done your job. Check out these 6 common pitfalls to avoid, and keep your blog work sharp.

Find the original content of this blog here.

By Justin Farrell|2024-07-25T14:09:58+00:00July 30th, 2024|