A Basic Guide on Inbound Marketing [Infographic]

Inbound Marketing is a pivotal strategy every company should take advantage of. Instead of the focus being on traditional marketing to consumers, Inbound Marketing prizes the concept of becoming a resource to the consumer. By using whitepapers, blogs, and service-oriented messaging, companies can shift from being just another brand to becoming an instrumental resource to their consumers’ decision process. Becoming a service to your audience allows you to better integrate your brand into the fabric of the consumers’ natural thought pattern. For example, when looking to buy a new air conditioner, instead of googling the best units, a consumer can click directly through to the helpful resource brand’s website that has already sent them an email on the best air conditioning units of 2020. It’s a whole lot easier to close the sale when your consumer has already chosen your company as a trustworthy source. Check out below to see how you can capitalize on inbound marketing.

A Basic Guide to Inbound Marketing Infographic Image

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By |2020-09-15T14:06:07+00:00September 29th, 2020|

How Companies Can Get 59% More Growth in Revenue [Infographic]

At times, producing and achieving growth in the workplace can seem complicated, even daunting. Often we find ourselves chasing abstract theories to increase sales or production, but really, getting back to the basics is all it takes. Have you ever heard of the additive effect? It’s a scientific concept emphasizing that each element of a compound has a unique role and it’s own added value in predicting an outcome. Basically, each piece is critical in order to get the desired outcome, so how is this concept applied to the professional world? Many studies have found the key elements to achieve significant natural growth in the workplace are effective managers, talented employees, an engaged workforce, and an environment built around employee strengths. Check out these key concepts to see what changes you can make in your company to naturally grow your revenue.

 How Companies Can Get 59% More Growth in Revenue Infographic Image

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By |2020-09-10T16:15:31+00:00September 22nd, 2020|

Why your marketing strategy needs emojis [Infographic]

According to World Emoji Day, over 700 million emojis are used every day in Facebook posts, and more than half of all Instagram posts use at least one emoji. These little guys have won their way int0 every form of digital communication, and the marketing world is taking notice! 56% of brands that incorporated emojis in their email marketing saw higher response rates. Emojis allow consumers to connect with a brand at a more emotional level than compared to just text. Take advantage of the opportunity to reach your target audience at a deeper level!

Why your marketing strategy needs emojis Infographic Image

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By |2020-08-24T16:16:29+00:00September 15th, 2020|

The COVID-19 Stats Every Brand and Marketing Team Need to Know[Infographic]

Life has changed for America and most of the world in the last few months. More than 100,000 businesses have closed forever as the nation’s pandemic toll escalates The Washington Post, May 12, 2020. As businesses struggle to adapt to a world with Corona, marketing strategies have also had to pivot. Lifestyles have changed. Employees are adjusting to working from home which has its challenges especially when some schools have chosen distance learning. Check out these stats on who’s working from home. Click the infographic to find additional stats on COVID’s effect on businesses in the U.S.


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By |2020-08-14T15:44:04+00:00September 8th, 2020|

Content Marketing Strategies You Need During Coronavirus (and beyond)[Infographic]

2020 has been an interesting year, to say the least. The world has had to adjust to more time at home and much more structured social rules when venturing out. The novel coronavirus has the nation scrambling with businesses quickly trying to adjust their strategies just to stay afloat. With consumers’ lives shifting so dramatically, companies have had to rethink how best to reach them. Marketing trends have shifted to accommodate a world pandemic. See how companies have pivoted their content marketing strategies to meet consumer needs in today’s environment.

Content Marketing Strategies You Need During Coronavirus (and beyond) Infographic Image

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By |2020-08-04T15:53:00+00:00September 1st, 2020|

10 Ways to Build Stronger, More Successful Teams[Infographic]

Have you ever worked on a dysfunctional team? Morale and production are usually pretty low and watercooler chatter tends to only kindle the negative environment. It’s not enjoyable for anyone and is detrimental to a company. Luckily, with a little TLC, teams can turn from lackluster to brilliant functioning units. Check out these 10 ways to make your team stronger and more successful than ever.

10 Ways to Buid a stronger more successful team Image

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By |2020-08-04T15:16:32+00:00August 25th, 2020|

The Frozen Middle: the Plight of the Middle Manager[Infographic]

Internal communication is an essential function in every company. Without efficient communication, executive decisions and direction never make it to employees, and progress stalls. In companies of any size, middle management is often responsible for communicating strategy from executives to their direct reports. If the direction that is given by upper-level management is miscommunicated, the manager in the middle may pass incorrect or misguided instruction, delaying progress. This plight of the middle manager is often called the frozen middle.

This delay in transferring information can impact company success and cause frustration for employees. So what can a middle manager do if they get stuck in the frozen middle? JobHero outlines some of the best ways for managers to tackle this communication issue. From providing upward and downward feedback to identifying communication gaps, managers can learn to thaw the frozen middle and propel their company forward.

This post has been provided by guest author:

Haley Lyles
Junior Content Marketing Specialist
The Frozen Middle: the Plight of the Middle Manager Image

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By |2020-08-20T14:35:17+00:00August 20th, 2020|

9 Ways to Focus a Wandering Mind[Infographic]

We all struggle from time to time to stay on task. Keeping or not keeping your focus can make or break you when deadlines are fast approaching. How do you keep your mind from wandering? Even with a keen desire to stay focused, it can still remain elusive. Check out the infographic below to find the reasons why our brains tend to wander and a few ways we can help get them back on track.

9 Ways to Focus a Wandering Mind Infographic Image

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By |2020-07-28T18:34:47+00:00August 18th, 2020|

Mobile App Development Trends 2020 [Infographic]

Technology is always moving forward almost faster than any of us can keep up with. Check out the latest mobile app trends that have taken off in 2020. Companies ranging from grocery stores to hospitals are taking advantage of the latest tech and seeing results. From Artificial Intelligence to Chatbots, mobile apps are proving they are a vital resource to any industry’s success.

Mobile App Development Trends 2020 Infographic Image

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By |2020-07-28T18:02:02+00:00August 11th, 2020|

The Power Behind Brand Archetypes [Infographic]

What is brand? How do you create it? There are lots of pieces that go into forming a successful, recognizable, and lasting brand. It is more than a logo or a slogan. More and more, successful companies are finding ways to attach their clientele to their brand in such a personal human way that brand loyalty is instilled for life. How do they do it? Check out the infographic below to see how the best in the business tie human voices to their brands.

Brand Archtypes Infographic Image

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By |2020-07-16T16:50:25+00:00August 4th, 2020|
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