Statistics Archives - Justin T. Farrell

A Quick Guide to SEO for Non-Profits [infographic]

Non-profits are often a few years behind in their approach to marketing which is unfortunate for many reasons. Of course, it has always been difficult for non-profits to spend dollars on marketing efforts simply because their true passion is for every cent to go to the cause they endeavor to raise funds for year after year. This is a double-edged sword. While more dollars may go to the cause, they also lose out on potentially far more dollars due to their lack of basic functionality on the marketing side. One of these basics is SEO or the search engine optimization of their website. The bad thing – most non-profits have terrible SEO which keeps people from donating on their site. The good thing – this is a fairly simple and cheap fix many non-profits could do without any hired outside help. Check out the infographic below to see how you can improve your non-profit’s SEO in just a few simple steps.

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By Justin Farrell|2023-04-12T20:04:01+00:00May 23rd, 2023|

Statistics on Interactive Content [infographic]

As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.

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By Justin Farrell|2023-04-12T19:40:48+00:00May 16th, 2023|

What’s Your Leadership Style? [infographic]

What’s your leadership style? Have you ever taken the time to examine this in real detail? It’s a good thing to do. Not only does it help give you vocabulary and a framework to describe the style you work within, but it also makes you aware of how those around you describe your leadership style and view the approach. This can be enormously helpful as you hopefully grow to be a better leader to those in your care. There are many different types of leaders, and one isn’t necessarily better than the other. All have there own pros and cons, strengths and weaknesses. One style may work best in a certain scenario or industry while others would most certainly fail to be effective. Check out the infographic below to see what leadership style you identify most with.

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By Justin Farrell|2023-04-12T16:38:25+00:00May 9th, 2023|

The State of Small Business [infographic]

Small business owners can often feel like they are floating like a bottle cap in an ocean. The work is hard. The hours are long, and motivation and drive can run thin. The truth is that small business owners are not alone. There are over 30 million small businesses in the United States. That’s a lot, and I hope you find it encouraging. The American Dream is alive and well and not just for white males. Almost 10 million small businesses are women-owned while 8 million are diversity-owned. Take a few moments and be refreshed by these encouraging statistics touting the ever-hard-working small business owners we have in our own backyard, and go out and support one today!

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By Justin Farrell|2023-04-12T16:23:48+00:00May 2nd, 2023|

Nostalgia Marketing and its Benefits [infographic]

Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.

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By Justin Farrell|2023-04-12T15:56:57+00:00April 25th, 2023|

7 Creative Trends to Follow [infographic]

Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.

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By Justin Farrell|2023-04-12T15:37:44+00:00April 18th, 2023|

Improve Internal Communication in 10 Steps [infographic]

Communication is one of the absolute most important things a company can focus on not only between themselves and their audience but also within the company itself. According to a Towers Watson study, companies with highly effective communication practices enjoy 47% higher total returns to shareholders compared to organizations with poor communication. This is not a small number. This emphasizes just how critical this is. There are many ways to go about bringing positive communication skills and habits into the workplace from interpersonal to workflow coordination, but it does take some time and effort to implement these practices. Obviously, the effort is well worth it. Not only will it save you time and money with turnover related to employee satisfaction, but happy employees produce more and work harder for you which positively affects your bottom line. Check out how to improve internal communication in 10 steps to help your company do business better.

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By Justin Farrell|2023-04-10T21:37:39+00:00April 11th, 2023|

9 Unique Traits of High Performing Teams [infographic]

Do you know the 9 unique traits of high performing teams and team members? As a leader and manager in your organization, you understand that putting together a great team – your Ocean’s 11 A-team makes the difference between success and failure. By selecting and grooming each individual, you either set yourself up for success or risk the weak link dragging the rest down. Being mindful of what exact traits you look for when hiring truly matters and makes a difference, so make sure you learn to recognize and seek out these 9 unique traits of high performing teams and team members. Not only will you succeed, but they will as well, and isn’t that what we all want anyway?

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By Justin Farrell|2023-01-16T20:33:22+00:00January 17th, 2023|

How Typography Affects Conversions [infographic]

Have you ever wondered if your typography is affecting your conversion rate? Could your text, color, and style be hurting your business? Oddly enough the answer could be “Certainly.” Typography tells a large part of your branding story. Is your script flowing like Coca-cola, or is it blocky and angular like Dewalt? Different scripts obviously sell different personalities and messages that reflect the brand and product they sell. Not only that but color and sizing are also important aspects to think about. By changing the color, font type, or size in certain areas of your website, you can draw users’ eyes to exactly what you want. The brain is drawn to things out of the ordinary, so take advantage of that by putting your calls to action in a bolder color and larger font than the surrounding text. Attention to these details can affect your bottom line. Take a look to learn helpful insights on how typography affects conversion.

The original content for this blog can be found here.

By Justin Farrell|2023-01-09T22:06:21+00:00January 10th, 2023|

2022 Thanksgiving by the Numbers [infographic]

Thanksgiving is in just a couple of days, and I can’t wait. Time spent with family eating possibly the best meal of the year only to then collapse on the couch in a drowsy stupor to watch football until your stomach has just enough space to fit a delicious slice of warm pie is as good as it gets. There’s no pressure with Thanksgiving. No gifts to worry about. No keeping secrets from kids. It’s just a nice relaxing time to catch up with family, enjoy a great meal, and reflect on the many blessings we’ve been given. I always find it interesting to review the history surrounding Thanksgiving plus a few fun facts about the modern-day version. So without further ado, here is a fun and informative graphic you can pass around your Thanksgiving table this year. Have a good one!

The original content for this blog can be found here.

By Justin Farrell|2022-11-14T19:23:13+00:00November 22nd, 2022|