Podcasts are an ever-growing influence for today’s consumers. Don’t believe me? Take a look below at the latest stats fromPodcast Insights.Both the business and marketing worlds are taking notice. Some companies are taking the next digital step and creating their own podcasts to further ingrain their message and influence upon their customers. Is it time for your business to do the same? Take a look at what you need to create your own podcast.
75% of the US population is familiar with the term “podcasting” – up from 70% in 2019
50% of all US homes are podcast fans
55% (155 million) of the US population has listened to a podcast – up from 51% in 2019
37% (104 million) listened to a podcast in the last month – up from 32% in 2019
24% (68 million) listen to podcasts weekly – up from 22% in 2019
16 million people in the US are “avid podcast fans”
45% of monthly podcast listeners have household income over $75K
27% of US podcast listeners have a 4-year college degree
Click hereto see my other blog, “5 Marketing Podcasts You Need to Listen to in 2021.”
At this point, there are few businesses that fail to see the value of social media marketing. Although Facebook, Twitter, and Instagram have been the main focus for many years, other platforms such as LinkedIn, Tik-Tok, and Snapchat are continually expanding their reach. While the latter examples have a younger audience, LinkedIn has a large cross-generational reach due to its business nature making it incredibly valuable. More and more marketing dollars are being directed to this ever growing and active platform. Take a look below to see how LinkedIn has steadily gained traction and the attention of marketing departments everywhere.
Pricing is a balancing process for many businesses. If your set price is too low it may affect your profitability, but if your price is set too high it might limit customer sales. Optimizing prices involves analyzing data to predict how customers may respond to the price and how businesses can maximize profitability. Just a 1% improvement in price can increase operating profits by 11.1%. That being said, how can businesses begin optimizing their set price? If you are interested in learning more check out the accompanying infographic below. It provides a step-by-step guide for how to begin the process as well as what data can be used to help begin optimizing prices for your business.
This blog has been provided by my guest Jeremy Zielie. He is a content marketing specialist at Straight North, a national digital marketing agency.
Did you know that over 2 million blogs are posted every day? That’s a lot of competition for bloggers and businesses alike! There are some things you can do to make sure you aren’t wasting your time or marketing budget. If you want to make the most of your blog and be sure it doesn’t get missed in the hailstorm of the world wide web, check out these tips to make sure you have a killer blog post that gets noticed.
There is a lot that goes into the decision of which marketing pieces to use to attract and engage consumers and at which point in the process. Different pieces will most likely be used uniquely for each audience group you are targeting depending on age, generation, location, and socioeconomic status to name a few. This can be overwhelming especially for small businesses with small marketing budgets, but it pays to do your research! Check out this 2021 guide for must-have marketing collateral with helpful insight as to when they can be best utilized.
The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.
“The best time to plant a tree was 20 years ago. The second best time is now.”
That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!
Digital and graphic design trends are more bizarre than ever. Where legibility and clean looks used to dominate, chaos and crazy fonts now take the lead. Maybe it was the pandemic that has caused the sudden expression of outrageous colors, fonts, and design this year. Consumers are no longer being drawn to clean crisp design, but bold, artsy, and abstract. It is always hard to break from the norm and what you are used to doing, but listening to the consumer is your best bet for success. Make sure you get a piece of this artsy action by checking out the crazy digital and graphic design trends making a splash this year.
Utilizing a blog is a great way to engage with consumers if done correctly. Blogs often act as resources to consumers. The subject matter can range from how-to information to fun facts to the latest industry developments. The sky really is the limit however, as usual, there is a time limit. You only have a few seconds to capture your consumer’s attention and only a few more to keep it! Make sure you are spending time to learn how to best position your blog, so you don’t waste valuable time and marketing dollars. Check out these tips below to make the perfect blog post.
Corporate culture is an incredibly important and impactful aspect of business that is often ignored. Either business leaders are too focused on the bottom line to worry about how they get there and the impact that is had on their employees or they simply are ignorant to the gravity company culture plays on their business. I have known people who make great money but hate their job and their life around it, and I have known people who make a very modest income but love their job and enjoy their life. The key difference between these two scenarios is company culture. While the first lives within a bottom line centric environment with little work-life balance and hard-driving, calloused management, the second lives in a process centric environment where if you do the work, the work will come accompanied by a healthy work-life balance and caring management. Culture is important and it can often make or break a company. Don’t let poor culture and management sink your ship. Take action, and take a good look at everything that contributes to your company’s culture and try to always strive for a healthy and productive environment.