Justin

/Justin Farrell

About Justin Farrell

Digital Marketing Consultant. Entrepreneur. Storyteller. Investor. With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.

Video Marketing Statistics that are Going to Rock 2020 [Inforgraphic]

This content was originally posted here.

With the continued rise of digital marketing and the decline in attention spans, long-form written content—like blogs and white papers—is often overlooked or barely skimmed. More and more marketers are embracing video as an interactive way to pique interest and capture attention. Learn more about the continued shift to video marketing with this infographic.

Video Marketing Statistics that are Going to Rock 2020 [INFOGRAPHIC]
By |2019-10-23T03:09:28+00:00October 22nd, 2019|

New Marketing Trends [Infographic]

The world of marketing has greatly changed since the introduction of digital practices. While a lot of things are different now, traditional marketers won’t find digital marketing unrecognizable. At the very core of digital marketing are traditional practices we have been using for decades, so those who are stuck with the old techniques can make the transition easily.

There aren’t enough excuses to stick with traditional marketing practices now that there are more convenient techniques to use. The new age of marketing is bringing with it a lot of opportunities and merits to go along with its accessibility and versatility.

One of the reasons why digital marketing continues to be strong is its dynamic nature. When people flocked social media, social media advertising rose to fame. When people began avoiding long video ads, digital marketers began creating 10-15 second ads that were more informative than the longer ones.

Whenever there’s a hurdle preventing the growth of digital marketing, there are new solutions that arise as well. For companies, this means an endless stream of possibilities and chances to make a mark in the industry they have positioned themselves in. Understandably, not every traditional marketer is willing to make the jump.

The shift to digital marketing may be easy, but it does require a lot of time, money, and effort. What marketers need to understand, though, is that digital transformation is the key to growth they have always been looking for throughout the years. What else is there to say about digital marketing?

Those who are still not convinced that digital marketing is the only way to go at this point have probably never seen the exciting trends waiting for the industry. Luckily, we’ve found a comprehensive list of the next digital marketing trends that are poised to shape the industry this 2019 onwards.

It is presented below in the form of an easy-to-digest visual content piece. Check it out.

7 digital marketing trends infographic
By |2019-09-24T01:41:22+00:00September 17th, 2019|

The Difference Between How Younger and Older Gen Xers Use Social Media [Infographic]

This content was originally posted here.

Though we often look at generational statistics, new data shows that with the Gen Xers, those statistics don’t show the whole truth. So consumer intelligence company Resonate dug deeper. Take a look at the differences between how the younger, middle, and older age ranges within Gen X interact with social media.

The Difference Between How Younger and Older Gen Xers Use Social Media Image
By |2019-09-24T01:42:08+00:00August 24th, 2019|

The Must-Have Components of a Modern Sales & Marketing Machine [Infographic]

This content was originally posted here.

It’s easy for your marketing and sales process to become misaligned. Inbound marketing can help eliminate some of the issues by creating a powerful sales & marketing machine. Using social, mobile, and cloud technologies makes the process of creating and distributing personalized content people want to see easier than ever. Combine customer profiles with quality content to keep your sales and marketing aligned.

By |2019-04-09T19:00:28+00:00April 9th, 2019|

45 Visual Content Marketing Statistics You Should Know in 2019

This content was originally posted here.

With the ever-changing social media landscape and the increasing prevalence of video and virtual reality, visual content has become more important than ever. The following stats will help you better understand the necessity and impact of visual content, and how you can effectively use it in your marketing.

45 Visual Content Marketing Statistics You Should Know in 2018

General Visual Content Statistics

1. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). (Source)

2. 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. (Source)

3. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)

4. 11% more B2C marketers than B2B marketers say visual content is the most important type of content today. (Source)

5. 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (Source)

b2c-content-priorities.png

Source: Content Marketing Institute

Video Marketing Statistics

6. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. (Source)

7. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. (Source)

8. 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Source)

9. 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. (Source)

10. Globally, YouTube is consumers’ leading source of video content, at 83% (Facebook is second, at 67%). (Source)

11. Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017. (Source)

12. 62% of B2B marketers have rated video as an effective content marketing tactic. (Source)

13. Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. (Source)

14. In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (Source)

Bar graph showing that 54% of consumers want to see video from a brand or business they support

Source: HubSpot Research

Emerging Visual Marketing Trends

15. As of 2018, 35% of marketers use live video. (Source)

16. Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos. (Source)

17. 90% of all video plays on Twitter take place on mobile devices. (Source)

18. Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones. (Source)

19. Magnifyre found that 29% more people viewed a 360-degree video than the same video in traditional format. (Source)

20. 85% of adults consume content on multiple devices at the same time. (Source)

21. According to the Lowes home improvement store, how-to videos that were shown in virtual reality (VR) had a 36% higher recall by viewers compared to people who only viewed the YouTube video. (Source)

22. According to a 2018 survey, 82% of respondents expect people to focus on developing augmented reality (AR) experiences for smartphones. (Source)

23. Gaming, education, and healthcare are the top three industries expected to invest the most in VR technology for business growth. (Source)

Bar chart projecting investments in virtual reality (VR) by industries such as gaming, education, and healthcare

Source: Perkins Coie LLC

Infographic Stats

24. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Source)

25. Infographics can increase web traffic by up to 12%. (Source)

26. Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%. (Source)

27. People following directions with text and illustrations do 323% better than people following directions without illustrations. (Source)

illustrations-help-with-instructions.png

Source: NeoMam

Social Media Stats

28. Tweets with images receive 150% more retweets than tweets without images.  (Source)

Bar graph by Buffer showing number of retweets that tweets with images get compared to tweets without images

Source: Buffer

29. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)

30. Facebook posts with images see 2.3X more engagement than those without images. (Source)

Bar graph comparing engagement of Facebook posts with a picture vs. Facebook posts without a picture

Source: Buzzsumo

31. The equivalent of 110 years of live video is watched on Periscope every day. (Source)

32. There are more than 500 million Instagram users active every day. (Source)

33. 67% of marketers consider Facebook their most important social media platform. (Source)

Pie graph showing that 67% of marketers consider Facebook their most important social media platform

Source: Social Media Examiner

34. 85% of videos on Facebook are watched without sound. (Source)

35. More than 500 million Facebook users are watching videos on Facebook every day. (Source)

36. Snapchat users watch 10 billion videos per day. (Source)

37. Snapchat users share 9,000 photos per second. (Source)

38. 52% of marketers report seeing their organic reach on Facebook decline in the last year. (Source)

39. 92% of the videos on Facebook are published as Facebook native videos. (Source)

40. Snapchat has 187 million daily active Snapchat users as of 2018. (Source)

41. 8% more B2C marketers than B2B marketers are interested in learning more about Pinterest as a visual content platform. (Source)

42. Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40. (Source)

pinterest-purchasing-power.jpg

Source: Jeff Bullas

43. Over 80% of pins are re-pins compared to 1.4% of tweets retweeted. (Source)

44. YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network. (Source)

45. Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel. (Source)

By |2019-03-26T22:16:26+00:00March 26th, 2019|

New Survey from Adobe Highlights the Challenges of Accelerating Content Creation and Delivery

This content was originally posted here.

A catchy tagline or flashy website isn’t enough to win over consumers these days—they want creative yet personalized content. But it’s getting harder for the minds behind the content to keep up with the demand. Adobe’s recent survey reveals the biggest challenges today’s creatives are facing.

Click here or the image below to take a look at their report.

Adobe State of Creative and Marketing Collaboration Survey
By |2019-03-19T20:17:15+00:00March 19th, 2019|