Digital Marketing Consultant. Entrepreneur. Storyteller. Investor.
With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.
Performance marketing is taking the world by storm. Artificial Intelligence has changed everything and allowed businesses to target specific audiences in a whole new way that allows for measurable ROI. The rub between sales and marketing is often where success is credited. Did marketing really boost last year’s sales or was it just a fluke? So many business owners don’t like to throw money into marketing because so much of it cannot be clearly measured. Marketing plays a vital role in your sales, measurable or not, it absolutely needs to be done and done well. But for all those naysayers who doubt marketing’s power or impact, these new tools will encourage you do dish more of those dollars into your marketing budget. Check out the infographic below to learn more about the future of performance marketing.
If there was a silver bullet, a genie in a bottle to completely change the game in a marketing plan, video marketing would be it. Video marketing is the most impactful tool in the digital toolbelt. Its reach is ridiculous. Its impact on sales is undeniable. What’s more, people actively seek out videos. They want the content. They want to learn. How-to videos, product information videos – these are digital gold you want to take advantage of. So what’s the catch? How can you access this magical resource that will have an outstanding impact on your sales? The catch is – they have to be good. They need to be high quality from production to script to content or else you are wasting your time and money, but if you put in the effort and resources, sit back and enjoy the rewards of work well done.
Do you find yourself struggling to stay focused at work? Do pesky coworkers interrupt your brain flow? Finding and keeping concentration at work is a difficult business, and once that concentration is broken, it can be incredibly challenging to get it back again. How can we counter this? Check out these tips to get into a productive brain flow and stay there or regain it once it’s been interrupted. And forgive those pesky coworkers. You know that sometimes you’re the one poking your head in office doors!
Do you have the privilege of working for a good boss? Perhaps you don’t, or perhaps you are the boss and aren’t quite sure how you’re doing. Being a good boss is a delight and working for a good boss makes work a pleasure, but too often people find themselves with less than ideal leaders. So what makes a great leader? What makes the difference between the managers who have it and the managers who don’t? Check out these 10 qualities that make a good boss.
With one month gone, sales and marketing teams may already be feeling the squeeze of meeting their sales goals for Q1. With budgets rarely what anyone would wish for, marketing teams everywhere try to make something out of mostly nothing. With so little dollars to go around, creativity, know-how, and charm are the grease behind most pipeline productivity. The comfort of this? Almost everyone is in the same boat. Check out the stats compiled in this survey of marketers sharing the challenges and solutions they’re pursuing in 2024.
January 2024 has almost come and gone already! It is hard to believe. Looking to the rest of 2024, we have a lot to look forward to. Below is a list of key dates and cultural events to keep an eye out for throughout the coming year. These dates, events, and monthly focuses are great tools to incorporate into your marketing campaign. These are things your audience is aware of, interested in, and engaging with, so take advantage and be aware of these easy points of connection.
Social media is a large part of any business’s brand and success today. It is the easiest and hardest way to connect with your customers. What do I mean? Doing your social media well can increase followers, build trust, and distinguish your company as a leader and thinker in your space. If done poorly, you will lose followers, destroy trust, and show yourself to be an amateur- not just on social media but in your industry. The takeaway? It’s important. You need to do social media well. You need to take time to educate yourself and your staff. You are either helping yourself or hurting yourself all of the time. Make sure you are helping your business thrive by checking out these essential dos and don’ts for social media marketing.
If you are looking to refresh the look of your branding and marketing in 2024, look no further. Check out these 8 visual trends of 2024 that will grab your audience’s attention. With so much visual competition, it’s important to put in time and effort to make sure your content and branding are beautiful and engaging. These latest industry trends can help guide you in the right direction and help you start 2024 off on the right foot.
Happy New Year! Can you believe it is 2024? It is true that the older you get, the faster the time flies. Since the time is going to pass by anyway, make the best of it. I know many people forgo New Year’s resolutions because they simply plan on not following through with them. I know I’ve been there, but what if there was a way to make your career goals a reality? With these 5 golden rules, you can finally follow through on your dreams and life desires. As with most things in life, sticking to goals boils down to a matter of perspective and realistic expectations. Check out these 5 golden rules for your new year career goals.