Justin Farrell

The State of Influencer Marketing [infographic]

Are you familiar with marketing influencers? Whether or not you currently use them as part of your marketing plan, they are becoming a large conversation topic in the marketing world. Marketing influencers are personalities you see on social media, mainly Instagram, Twitter, Youtube, and Facebook, who produce content such as product reviews, tutorials, or entertainment-based content. They share their experiences with various brands, lines of products, and/or general experiences accumulating massive amounts of followers who view this content which can be a goldmine for marketers taking much of the work of finding a captive audience to run ads to out of it, but it comes with a few drawbacks. Take a look at the graphic below to check out the current state of influencer marketing.

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By Justin Farrell|2023-03-20T19:21:47+00:00March 21st, 2023|

Key Components to Digital Marketing in 2023 [infographic]

There are several key components to include when discussing your digital marketing strategy. Social media may be the most obvious, but make sure you are using it effectively. You don’t need to be on every platform, just the one(s) that reach your target audience. If you would like to see some practical dos and don’t of social media, check out last week’s blog https://jtfarrell.com/24-social-media-dos-and-donts-infographic/.

Making sure your SEO is up to snuff is of huge importance as most users never make it beyond the first page of results. It is essential to be sure your SEO is as good as it can be. If users don’t know you exist, obviously you can forget about conversion. Email marketing is another important digital marketing channel that still has a good return if done well. Check out this blog to learn the tried and true basics of successful email marketing. https://jtfarrell.com/email-marketing-101-infographic/.

Lastly is SMS or mobile text marketing. More and more consumers are opting in for this type of communication. After all, people have access to their phones almost 100% of their day, so why not take advantage of that? Just be sure you are in compliance with the current regulations. To learn more, check out the infographic below to learn the key components to digital marketing in 2023.

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By Justin Farrell|2023-03-13T17:41:34+00:00March 14th, 2023|

24 Social Media Do’s and Don’ts: [infographic]

Every medium of marketing has its own rules to play by. The playbook varies in its rules from email marketing to social media marketing to video marketing. Just like sports, yes, many are similar in that they all use a ball of some sort, but the rules vary greatly for each. That’s what makes them unique and connects them to different people in different ways. It’s the same with marketing. Some people who don’t understand a lot about marketing tend to think they can treat everything the same and use the same strategy across multiple modes of marketing, but that would be like applying the rules of soccer to every other sport and expecting the same success. Social media has its own rules just like email marketing and video marketing have theirs. Some of these you may already be familiar with, but it never hurts to make sure you are playing the social media game within the correct bounds of the rules. Check out these do’s and don’ts of social media marketing.

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By Justin Farrell|2023-03-06T20:40:31+00:00March 7th, 2023|

Email Marketing 101 [infographic]

Email marketing is a great way to directly connect with your customer base and is a fairly cost effective option. Not only is it a great way to increase brand awareness and share helpful information, but it is also an opportunity to increase sales IF done well. There are basic rules to follow to create effective email campaigns from ensuring your subject lines are short, sweet, and tempting to being sure you are marketing to the correct market segment. There are shoulds and shouldn’ts. If you want to make sure you’re making the most of your marketing dollars, take a look at these email marketing 101 basics for everything you need to know.

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By Justin Farrell|2023-02-27T19:33:51+00:00February 28th, 2023|

9 Ways to Motivate Your Remote Team [infographic]

Since the outbreak of Covid, remote work has skyrocketed across the world. More companies than ever are embracing this nontraditional work style. Many people believe this is a very good change. Not only does it allow some much welcomed flexibility for workers, especially parents, but it also saves the company from potentially paying for a brick-and-mortar location as well as providing a wide-ranging talent pool. Others see remote work as having more challenges. Some team leaders find it hard to create the same cohesive team dynamic that was more easily managed when everyone was in one place. Communication in general is vastly different when moving from the office to a remote situation. If you find yourself in the latter group, take a look at the infographic below to see 9 ways to motivate your remote team and promote a solid team atmosphere.

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By Justin Farrell|2023-02-20T21:10:15+00:00February 21st, 2023|

Valentine’s Day by the Numbers [infographic]

Happy Valentine’s Day! Every year it comes, and every year thousands scramble at the last minute to make sure their sweetheart has been appropriately celebrated, so they don’t get in too much trouble. I always find it fun to discover the facts behind some of these odd holidays we celebrate without really knowing why. So here is a chance to educate yourself a bit with a brief history and some insane figures depicting just how crazy the world goes for one day.