Digital Marketing Consultant. Entrepreneur. Storyteller. Investor.
With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.
There is no doubt that the COVID-19 pandemic forever changed consumer behavior. The old brick-and-mortar variety of shopping has greatly decreased while digital shopping has increased to incredible levels. Even when people are physically inside a store shopping, nearly 60%are using their smartphones to research the item they are considering and compare prices with competitors. Isn’t that crazy? This inevitably has a huge impact on how businesses spend their marketing dollars and which avenues they choose to market through. Check out the stats on consumer buying behavior in the digital age and see the latest information to help you get a better handle on today’s consumers.
Thinking of stepping out on your own? Starting a business can be very appealing but also very daunting. The attraction of being your own boss and pursuing a passion makes work much more appealing, but it comes at a price. Your success rests on you and you alone. The time, thought, and resources that are required to begin a business are immense. Some people aren’t up for the challenge or the risk, but for those who are, the process can be exceedingly rewarding even if it doesn’t turn into the million dollar business you hoped it would. If you’re considering starting your own business, there are several things you can do to make sure you begin well and give yourself a good fighting chance. Check out these 5 steps to ensure small business success.
Have you ever fallen flat on your face with a customer? I think everyone has, and if you haven’t yet, you will. Everyone has a story in their work career that makes them cringe where their mistake cost the company reputation or even funds. Now that I’ve made you think of that memory, take heart! You’re in good company. You can swap stories with almost anyone about these types of experiences. What is important, is that we learn from them. Handling a poor customer experience is a valuable skill that sometimes is learned the hard way. Pay it forward, and share your story with the new hires and young folk in the company. By providing a roadmap for them to follow, hopefully, the same mistakes can be avoided in the future. Check out the infographic to see a visual on how you can recover from a customer service fiasco.
Nothing can be more discouraging than when you make an unfortunate hire. The wrong people in the wrong positions can not only cost your company big bucks but can also cause a big blow to team morale. Filling positions quickly with the right individual is critical to continuous productivity and team mood. When positions remain unfilled for long or are filled with the wrong individual, team productivity suffers immensely and the risk of discouragement leading to other vacancies increases. How do you find the right hire then? How do you attract the best of the best? How can you feel confident in your choice and reduce the chance of a poor hire? Check out the infographic below to see four ways to attract the best of the best talent to add to your team.
Calling all small businesses and nonprofits! Branding IS important. Branding IS critical to your success! Branding is the story you tell the world, and you must tell a story that people want to listen to. Too many small businesses and nonprofits have all the heart and talent but no game. This is a tragedy because with just a little marketing 101 they could flourish and reach great levels of success. Well-done and thoroughly developed branding can greatly aid your efforts, but you must put forth the effort and yes, the money, to get the results. The story you tell either attracts consumers or sends them running in the other direction. Investing in good branding will make sure the look, tone, and story of your company connect with the right audience in the right ways. Check out the branding basics below to get a handle on what branding is and how to position your brand correctly.
Blogs are critical piece of the strategic marketing pie. Blogs that attract and engage keep consumers coming back for more and set up your brand as a leader in the space. By establishing yourself as a heavyweight in the space, brand confidence, loyalty, and clout naturally follow. Blogs can greatly impact this. By creating a well-balanced blog with enticing information that satisfies your consumers’ appetite for information, you increase trust and your brand’s reputation. If you fail to provide good information and are more or less filling space and time with your blogs, your engagement will reflect that. Check out how to create an appetizing and well-balanced blog to keep your audience coming back for seconds.
Believe it or not, successful people tend to express similar daily life habits. From regular exercise to practicing gratefulness to saying, “No,” successful people regulate their workday in various ways that improve productivity and clarity of thought and function. While beginning new habits can seem daunting, it needn’t be. The book, “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear is a great resource to get you started. Remember – one step at a time. Nobody gets anywhere all at once. It’s a journey, so give yourself grace and enjoy the ride.
Leaving a job can produce a spectrum of emotions from elation to sadness. For some, the few days left in their current position leaves them fidgety and distracted while others feel the pressure of finishing absolutely every project they can before they go. While all of these emotions are fine to feel, there is good reason to check them whatever they may be. Letting your emotions get the better of you can result in burnt bridges or resentful workmates. Whatever your motive and feeling about moving on to the next gig, be sure to climb the last mountain of your current job by leaving well. This means not gloating about the move, not leaving excessive work undone, and not trusting your workmates to be able to handle the work left to them. You always want your current employer to be interested in taking you back. You never know when hard times will come and you may need them. Check out the infographic below to see how to quit a job the right way.
This blog has been provided by my guest Trent Curry of Bizpromo. Thank you, Trent, for your great insight.
Efficiency is a critical element of running any successful business, and workflow optimization is an excellent way to achieve it. Optimized workflows help to minimize downtime, reduce errors, and increase productivity. By streamlining processes, you save time and money. But where do you begin? Shared by Justin T. Farrell, here are some tips on how to optimize workflows to ensure your business runs efficiently and effectively.
Reviewing Current Workflow and Processes
Start by analyzing your current workflow and processes. Determine what works and what doesn’t. Identify inefficiencies, areas of duplications, and bottlenecks that need immediate attention. Carefully study the data to understand how each process impacts the overall workflow. Once you have a clear picture, you can begin making changes, updating procedures, and optimizing processes.
Gathering Feedback from the Team
Your employees are the best source of feedback about your business workflows. Involve them in the optimization process; ask them what they think can be improved, and get their opinions on how to make the workflow more efficient. Engage employees by encouraging them to give feedback on workflows and process improvements. Feedback from the team can help to identify areas where workflows can be improved, and their suggestions may even result in new workflow procedures.
Speeding up Onboarding for New Employees
Many businesses underestimate the importance of onboarding new employees efficiently. By providing clear expectations, setting up a well-organized plan, and providing adequate training, your new hires will quickly become productive and feel comfortable in their new position. Streamlining the onboarding process can significantly increase productivity and decrease the amount of time it takes for new employees to be trained and up to speed.
Reducing Multitasking to Increase Productivity
Multitasking can be quite detrimental to productivity. It leads to errors and can significantly reduce efficiency. While it may seem like you’re getting more done by doing multiple tasks simultaneously, it can be counterproductive. Encourage your employees to focus on one task at a time and complete it before moving on to the next. Allocate time slots for specific tasks and make it clear that employees are required to focus solely on that task during the allotted time.
Using Intelligent Automation Tools for Optimal Efficiency
Intelligent automation tools are becoming increasingly popular among businesses looking to streamline their processes and workflows for optimal efficiency and productivity. With the capabilities of this automation success platform, businesses can automate time-consuming tasks, reduce errors, and improve overall accuracy. The platform can automate everything from data entry and document generation to customer support and marketing campaigns. By automating these processes, employees can focus on more strategic tasks that require human input, leading to higher job satisfaction and improved productivity.
Get Rid of Wasteful Meetings and Free Up Your Time
Meetings can be notorious productivity killers, and it’s essential to eliminate those that are unnecessary. Keeping all meetings concise, well-organized, and to the point can help to minimize time spent in unproductive meetings. An effective meeting agenda can also help keep discussions on track and identify action items for improved follow-up.
Collaboration is key to getting things done efficiently. Encourage teamwork among employees to foster active communication and collaboration. Implementing a project management tool can help improve collaboration by giving employees visibility into tasks, deadlines, and project status. A collaborative environment fosters healthy competition while also encouraging team members to work together to achieve common goals.
Project Management Apps for Solopreneurs
Even as a solopreneur, task management and workflow optimization are essential aspects of managing and growing your business. A project management tool can help you stay on top of tasks, automate workflows, and ensure all work is completed on time and efficiently. Project management tools can help you organize your work, prioritize your tasks, and set deadlines, freeing up time for other activities.
Optimizing workflows is crucial for any business looking to remain competitive. It helps reduce time wastage, improves productivity, and significantly reduces errors. However, this requires a commitment to review and analyze current workflows, gather feedback from employees, eliminate inefficiencies, and implement automation tools where possible. By following these tips, you’ll be well on your way to running a more efficient and effective business.
Social media is one of the cheapest and easiest platforms small businesses can utilize, but some simply don’t know the best way to go about doing it. Here are a few tips. First, you want to make sure your content is relevant and valuable to your audience. Make it informative about your company, something they can relate to, or educate them about the product you sell. Always have a clear call to action. Give them a link to click or a phone number to call. You want to make it as easy as possible for them to engage with you. Secondly, be sure to add a visual element. People’s brains are drawn to images. Colors are shapes that tell a story are far more interesting and easier to digest quickly than black and white text. Having an image to go with your post is crucial if you don’t want your work to just become white noise. Don’t believe me? Check out the infographic below to learn the basics about the shift to visual social media.