About Justin Farrell

Digital Marketing Consultant. Entrepreneur. Storyteller. Investor. With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.

LinkedIn Profile To Generate Leads[infographic]

Some people and companies have not come to the understanding that they can use a LinkedIn profile to generate leads. LinkedIn isn’t just a social platform. It is a tool. If you manage to craft your profile and content correctly, LinkedIn can be a powerful sales tool, but you have to do it right. With over 575 million profiles on the platform, you want to be sure you stand out – in the right ways. This can be done by following a few simple rules. Be clear and concise. Make others aware of what you can do for them. What value props can you provide? Don’t use 7 words when 3 will do. State your abilities succinctly and humbly and don’t babble on and on. Short and sweet as they say. You want people to be able to glance at your profile, quickly comprehend who you are, who you work for, and what you can do. Be professional. This is the first impression you make, so don’t be too casual about it. Take a look at the graphic below to get your LinkedIn profile to generate leads and boost your sales and network numbers.

LinkedIn Profile To Generate Leads Infographic

Find the original content for this blog here.

By |2022-07-18T12:55:33+00:00July 19th, 2022|

90% of Design is Typography[infographic]

Does your branding need a bit of a refresh? The simplest way that makes an extraordinary difference is updating your font. Did you know 90% of design is in typography? The font not only communicates the basic, cold hard facts and information of your business, but it also expresses the feeling or personality of your business – or can – if done properly. Think of Coca-Cola with its flowing old-time script depicting its history and old reliable essence or Google with its colorful simple script communicating a simplistic yet creative understanding. There is more to typography than meets the eye. It meets the heart – if used properly. Never forget how much it can communicate or forget that people, more and more, choose brands they personally connect with. Choose wisely. Be intentional. Tell your story.

90% of Design is Typography Infographic
By |2022-07-11T14:50:21+00:00July 12th, 2022|

Overcoming Fear: Tips for Aspiring Business Owners [Infographic]

This guest blog has been provided by Marissa Perez of businesspop.net. Thank you Marissa for your insight.

Image via Pexels

Overcoming Fear: Tips for Aspiring Business Owners Infographic

Fear can be paralyzing. Entrepreneurship is inherently risky, and there’s no guarantee that your business will be successful. However, you can overcome fear by reducing some of the risk with these tips.

1. Test Your Business Idea

Before betting everything on your business, try to test your business idea by starting it as a side hustle. This way, you can test the waters without quitting your day job.

There are a few steps you can take before starting a side hustle:

  • Create a business plan. A business plan helps you validate your idea and figure out the logistics of starting your business. Write down your business goals, target market, and how you plan to make money. This will give you a roadmap to follow as you start your business.
  • Outline a marketing plan. Marketing is essential for any business, and you need to figure out how you’ll reach your target market. Write down the marketing channels you’ll use, what kind of content you’ll create, and how you’ll measure your success.
  • Set up a sales funnel. A sales funnel is the process that your business uses to convert leads into customers. Adding a payment system, such as Paypal or Stripe, to your business website makes it easy to accept payments online. 
  • Start small and grow organically. Finally, doing too much too soon is a recipe for disaster, especially if you’re still working a 9-to-5. Start with a small group of customers and then scale as you gain more traction.

2. Register Your Business

Another way to mitigate the fear of starting a business is by taking the necessary legal steps to protect yourself. Registering your business gives you a level of legitimacy.

If you’re starting a business in the United States, you need to register it with the federal government and your state government. There are four main types of business structures in the US: sole proprietorship, partnership, limited liability company (LLC), and corporation. Each type has its own advantages and disadvantages, so choose the one that’s right for your business. 

3. Invest in Marketing

In the digital age, there are a number of ways to market your business online, but some of the most effective are search engine optimization (SEO), content marketing, multichannel and social media marketing.

When it comes to digital marketing, the most important thing is to focus on your audience. Who are you trying to reach? What do they want? Once you know the answers to these questions, you can create content that resonates with them and gets them to take action.

4. Stay on Top of Your Finances

As a new business owner, you’ll likely have an eagle eye on everything you spend. However, over time, it’s easy to become lax with this. Unfortunately, a lack of financial knowhow can be one of the main reasons for a business’s downfall; don’t let this happen to you. 

The best way to maintain a strong grasp of your financials is to implement accounting software that makes it simple to manage the financial aspects. Look for a product that automatically tracks your income, expenses and job costs, as well as invoicing, inventory management and tax filing.  

Take the First Step

The hardest part of starting a business is often taking that first step. Once you’ve done your research and made a plan, it’s time to take action. The sooner you get started, the sooner you’ll be on your way to success.

So, what are you waiting for? Get out there and start building your dream business.

By |2022-06-06T15:29:07+00:00July 5th, 2022|

7 Step Guide to Deliver Results[infographic]

Team leaders and managers have a hard job. While many people enjoy the simplicity of answering to one direct report, team leaders answer to many people. Upper management expects good leadership, team management, project reports, and revenue reports while on the other end of the spectrum, that same team leader has many people who look to them for guidance, encouragement, and development. That’s a lot of plates to have spinning at once. Some thrive while others falter. How do some managers make it look so easy and find such success in this challenging role? They are usually a very proactive sort. They have plans and goals for their team. They are skilled in bringing people together and getting the best of their abilities. Check out the infographic for the 7 step guide to deliver results and thrive as a team leader.

7 Step Guide to Deliver Results Infographic

The original content for this blog can be found here.

By |2022-06-27T15:24:34+00:00June 28th, 2022|

Hunter and Farmer Sales Model [infographic]

Ever heard of the Hunter and Farmer Sales Model? It’s the idea that when you decide to add a salesman to your team, you have two general directions you can go. Hunters are more of your classic style sales guys. They are eager and hungry, willing to cold call, never discouraged to receive 9 “No’s” knowing that one “Yes” is sure to land, and because they know that hard, persevering work will reward them with that plump, motivating payout. These guys are often self-motivated and independent while able to connect and build rapport quickly with strangers. Farmers on the other hand have a different approach. While hunters move in for a quick and decisive kill, farmers play the long game, cultivating relationships over time. Instead of the numbers game, they prefer the people game. This style usually lends itself better to Account Executive positions as opposed to Field Sales. Farmers genuinely desire to learn and build deep and lasting relationships with their clients with the mindset of partnership instead of a quid pro quo. So if you’re looking to add a new sales team member, think about your goals and your culture. Ask the right questions when interviewing candidates to make sure you get the best fit for your team.

Hunter and Farmer sales model Infographic

The original content for this blog can be found here.

By |2022-06-20T16:07:35+00:00June 21st, 2022|

3 Reasons Marketing Leaders Rely on AI [infographic]

AI or Artificial Intelligence can still make some business owners uneasy. Fearing this newer technological advancement for rumored job loss or simply general distrust of technology in place of a real human being, AI really isn’t that scary. More importantly, there are endless options when it comes to how the tech can be utilized and implemented.  Some companies use incredibly complex, extensive systems while others utilize a simple piece of programming to help streamline busy work. Employees can then spend their time doing more important tasks which helps take the company further faster. So if you aren’t sure about AI, take a look at the infographic below to see 3 reasons marketing leaders rely on AI.

3 reasons marketing leaders rely on AI Infographic

The original content for this blog can be found here.

By |2022-06-13T19:11:11+00:00June 14th, 2022|

Recurring Revenue Ideas & How To Implement Them [Infographic]

This guest blog has been provided by Jeremy Zielie of straightnorth.com. Thank you Jeremy for your insight.

Recurring revenue streams can help strengthen customer loyalty and increase profit at your business. A report found that all new software entrants and 80% of historical vendors are offering a subscription-based pricing model. While some industries may be better suited toward recurring revenue like SaaS, there are still ways to create a recurring revenue model for physical products. For example, organizations can offer a membership-based program for exclusive products or create a subscription box for loyal customers. If you are interested in learning a few more recurring revenue ideas, check out the accompanying resource below.

Recurring Revenue Ideas & How To Implement Them Infographic

Infographic created by Clover Connect

By |2022-06-07T14:21:14+00:00June 7th, 2022|

7 Apps to Save Time as an Entrepreneur

Photo: Unsplash

This guest blog has been provided by Dean Burgess of Excitepreneur.net. Thank you Dean for your insight.

Efficiency is critical when it comes to running a small business or trying to advance your career. There is only so much time in a day, and chances are, you always have more than you can do showing up on your desk. 

Not only do you need to get all of your tasks done, but you also need some time left over to foster your health, wellbeing, and relationships. Thankfully, there are plenty of tools on the market that can help you attain that. 

Below, Justin T. Farrell has listed seven of the best types of apps for entrepreneurs and professionals. Incorporating these into your routine will give you more free time to enjoy life!

  1. Cloud Storage Apps     

These days, storing files and media in the cloud just makes sense. It’s secure, saves a lot of time, and makes it easy to keep your information organized. Use an app like Dropbox to quickly backup your files, share files with remote employees and clients, and sync your files across all of your accounts.

  1. To-Do List Apps

As previously mentioned, you likely have an overwhelming to-do list. Why not use an app to help you manage it? There are plenty of to-do list apps on the market. Todoist and Microsoft To Do are two of the most popular options. Zapier notes that they make it easy to set deadlines, delegate tasks to team members, and add notes.

  1. Digital Signature Apps

If you work regularly with agreements and other documents that require signatures, you will be amazed by how much time and stress a digital signature app can save you. 

For instance, DocuSign allows you to quickly prepare and send digital documents to others, and the recipient can sign the document with their finger or stylus. This eliminates the need to scan, fax, or send paper documents through snail mail.

  1. Scanner Apps   

A good scanner app can save you time and stress. Rather than having to invest in a physical scanner, you can use an app like CamScanner, which turns your tablet or smartphone into a scanner and allows you to save images as a JPEG or PDF. 

A mobile scanning app will also help you keep your critical paperwork organized. And your clients will appreciate the convenience! 

  1. Project Management     

If you ever have projects that require two or more people to collaborate, you can keep everyone on the same page by using project management software. The best products will allow you to create projects with tasks, due dates, and instructions. 

You can then assign them to the appropriate team members and use messaging to communicate throughout the process. Basecamp, Asana, and Monday are some of the most popular project management tools available.

  1. Video Apps

Graphics and video have never played such a large role in a variety of business functions, especially in marketing. Video is also important when it comes to collaboration. In this day and age, in-person meetings are less common than they once were. Many companies have realized that they can conduct effective meetings through video conferencing apps like Skype, Zoom, and Microsoft Teams. Whether you are meeting with staff or clients, using this type of app will allow you to easily communicate through your computer, tablet, or phone. 

  1. Accounting Apps

What business owner doesn’t need a little help managing their finances? Truly, it’s one of the hardest parts of managing a business, and, as NuWeb Marketing points out, there are apps on the market that can help you keep your money organized and your goals in sight. 

Look to QuickBooks, FreshBooks, or Xero to set up an online accounting system that can keep you financially sound and up-to-date on your taxes, payroll, budget, and many other areas. You can try this invoice maker to create custom invoices. These will help get your accounts paid on time.

If you want to run a successful business without sacrificing your quality of life, it’s critical to find ways to make your operations more efficient. Using any or all of the types of apps above can help you accomplish that. Keep researching other tools that can help you grow your company and create more free time for your personal life.

By |2022-05-23T17:06:25+00:00May 31st, 2022|

Inspirational Quotes to Keep You Going [Infographic]

At some point in our professional lives, we find ourselves downtrodden and discouraged. Hard work doesn’t seem to pay off, promotions don’t come, and the cost of living continues to go up. These times of life make getting up to go to work in the morning difficult, and motivation to go on is hard to come by. If you find yourself in this time of life, let me encourage you. It will pass. You will gain traction. Things will get better and the good things will come if you continue to show up and do the hard work. Until then, I hope you can find some inspiration and motivation from these life quotes of hard-working people who have made it and made it big.

Insprirational entrepreneur Infographic

Original content for this blog can be found here.

By |2022-05-23T17:30:11+00:00May 24th, 2022|

Launch Your Career with a Disability

This guest blog has been provided by Marissa Perez of businesspop.net. Thank you Marissa for your insight.

If you’re looking for ways to advance your programming career, consider shifting your sights towards business. Many developers move towards a business analyst role when they’re ready to take on more responsibilities. Business analysts play a key role in improving business processes through data analysis, bridging the gap between IT and business. And if you have a disability, working in business is just as accessible as working as a developer. Business analysts often work remotely, enjoying a great deal of flexibility regarding when and how they work.

Are you ready to launch your new career in business? If so, Justin T. Farrell is here to present some of the steps you will need to take to make it happen!

Pursue an Education

While you don’t need programming experience to work in a business setting, coding skills will go a long way towards preparing you for a role as a business analyst. Thankfully, there are many online resources that can teach you modern computer science concepts and prepare you for an entry-level job. Remote learning is ideal for people with disabilities! Look for online courses that let you learn at your own pace using the tools and equipment that work best for you.

You will also need to learn some key business skills before you can land your first job. According to Chron, most business analysts hold at least a bachelor’s degree. Consider enrolling in an online bachelor’s program in a related subject such as business administration, management, or IT. You could also consider going back to school for an MBA, thus giving yourself an edge over the competition in the business world.

Start Networking

Once you’ve earned your education, you can start looking for entry-level job opportunities. Networking is one of the best ways to find a good fit. Start by connecting with potential employers on LinkedIn to build your list of professional contacts. Don’t use the platform just for job hunting. This is one of the biggest mistakes people make on LinkedIn. Take advantage of LinkedIn for meeting new people, learning from them, and forging long-term relationships with people who you admire.

Pursue Remote Work

Just because you have a disability doesn’t mean you have to work remotely, but it is a viable option for those looking for flexible work options. Robert Half suggests looking for remote work positions on job search websites or going straight to the websites of companies you would like to work for to see what positions they have open. If you’re having trouble finding work, connect with recruiters to get matched with your ideal remote positions in the business industry.

Of course, it’s important to ensure you will mesh well with a remote role. Remote workers need to be self-motivated and organized. Make sure you can meet deadlines, work independently, and maintain your focus without a manager keeping an eye on you. 

Don’t Let Your Disability Hold You Back

Job hunting with a disability can be tough, especially when you’re looking for an entry-level position in an industry that’s new to you. Try not to get discouraged! Apply to all of the jobs that seem like a good fit, even if you don’t have the experience requested in the job listing. If you get an interview, keep the focus on your skills and strengths rather on the limitations imposed on you by your disability. Keep in mind that you don’t have to disclose your disability if you don’t want to. As long as you can do the work required, you shouldn’t feel obligated to talk about your disability in your interview.

Because of their technical know-how, programmers are well-suited for roles in business positions, especially that of a business analyst. Consider expanding your career sights beyond development and pursuing a career in the business world! As long as you have confidence in your abilities, you will thrive in your new role.

As an entrepreneur, investor, consultant and Starbucks addict, Justin T. Farrell focuses his energy on helping grow businesses, whether his own or others. Reach out today to learn more about how he can help your business expand!

By |2022-05-12T12:19:34+00:00May 17th, 2022|
Go to Top