About Justin Farrell

Digital Marketing Consultant. Entrepreneur. Storyteller. Investor. With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.

8 Tips for Telling Your Company’s Story

Are you in the habit of telling your company’s story? Maybe you share it everywhere or maybe you’ve never shared it at all, but telling your company’s story is a critical part of your business’ success. Consumers, now more than ever, desire connection and kinship with the brands they use. It isn’t only about product and price. People want to know and connect with how a company operates, its values, its mission. I know this can sound super fluffy, especially to the old guard, but this is simply the world we live in these days. Decisions are made by buyers for multiple reasons – not just one or two. If they don’t like the story you’re telling, they ain’t buying. You want to appeal to as broad of an audience as possible, but always be rooted in honesty. You will not appeal to everyone and that’s okay. If you want to succeed, if you want to connect with consumers at a more intimate level, you need to tell your company’s story. Where to begin? I’m glad you asked. Check out these 8 tips.

8 Tips for Telling Your Company’s Story

Original content for this blog can be found here.

By |2022-04-11T17:12:12+00:00April 12th, 2022|

Starting a Business When You Have No Time to Spare

This guest blog has been provided by Marissa Perez of businesspop.net. Thank you Marissa for your insight.

The saying, ‘time is money; could not be more true than it is today with the rapid speed at which life, in general, is progressing. Therefore, if you are thinking of starting a business and know you have x amount of time in a day in which to do it, Justin T. Farrell shares how to begin if you have limited time on your hands.

Redefining your day into manageable time slots

Speaking of time, imagine you literally had only eight hours to make your business dream a reality. In that case, you could start off by redefining your day into manageable time slots to tackle the most tasks in the startup phase of your new business.

Early morning considerations

One of the most important things to decide on in the beginning stages of starting your business is deciding what structure it’ll have. But with so many to choose from, it can be difficult to decide which one will suit your business model best. Nonetheless, if you do your homework, you’re sure to find the right one whether it be a Sole Proprietorship, a General Partnership, a Limited Liability, or a Close Corporation.

Along with deciding on a business structure, you’ll need to decide on a name for your new venture, apply for an Employee Identification Number (or EIN) and open a business bank account to ensure that your business is now a new separate legal entity. Use this time to also consider how you’ll go about getting the additional funding you need if you don’t have the desired lump sum of start-up capital to put up front.

Fanciful teatime ideas

Suppose you hope for a business that’s really going to surprise everyone and take the world by storm. Then use this time to envision what it is you would like your business to achieve, i.e. define what your long-term goals should be. Of course, you’ll need to have a thorough business plan drawn up, outlining how you will go about getting there. So, call up your business consultant to help get the ball rolling in the meantime.

Tackling your marketing tactics during lunchtime

Of course, a big part of getting your business noticed is by having a smart marketing strategy in place right from the beginning to ensure you don’t lose out on valuable market share. Again, you’ll probably have to create a detailed marketing plan outlining how you’ll go about this. And if you don’t have a dedicated in-house marketing team in mind, then you could also enlist the assistance of external consultants to help you strategize on the best way forward.

One of the best ways to show that you are an accredited, reputable company is to make sure you have a professional-looking business card to show to prospective clients should they ask for one. With a business card maker template, you can customize your business card according to how you want it to look (and at probably a fraction of the cost, too). Moreover, you can decide on the finer details right down to whether you want to add an image to your business card, to the text, the color scheme, and even the font of your choice.

Your late afternoon brainstorm

If you’re not planning on handling all the functions of your business yourself, then you’ll need to figure out how you’re going to hire new employees. As the onboarding can take some time, you can always opt to hire freelancers in the interim to help with any urgent tasks.

In summary, starting a new business will take extensive planning, but you can do a lot of prep work beforehand to make sure you’re off to a good head start. Furthermore, excellent time management is vital to ensure you get the most important things done first and to capitalize on any opportunities that are sure to come your way.

Image via Pexels

By |2022-04-04T19:43:51+00:00April 5th, 2022|

The 2022 Consumer [Infographic]

Spring is in the air, and with longer days and warmer temperatures, 2022 consumer shopping trends are emerging! Different people deal with the winter doldrums in different ways, but 44% of people say they shop when there is nothing else to do. Although we’ve seen a huge uptick in inflation, consumers seem unwilling to change any of their purchasing habits even if it means buying on credit to make ends meet. Although, some shoppers are finding creative ways to manage the latest cost of goods. With the pandemic having changed so much of the broader consumer shopping habits over the last two years, businesses are scrambling to put themselves in front of as many as many people as possible to be sure they get their fair share of the profit. Check out the infographic below to see the consumer shopping trends for 2022.

Find the original content for this blog here.

By |2022-03-29T13:34:53+00:00March 29th, 2022|

18 Benefits of a CRM

Before we reveal 18 benefits of a CRM, you may be wondering what a CRM is. CRM stands for Customer Relationship Management. It is a platform which allows you to track activities, action steps, and any details regarding your client interactions. Using a CRM ensures a paper trail that anyone in your org can follow which makes for easy handoffs and seamless customer service. It also allows you to expel any and all detail about your client and interaction in their profile, so you no longer have to rack your brain for personal details at your next meeting. Besides this, these platforms are highly customizable. This allows for your team to input their specific sales process so it works for your business. They additionally produce an array of reporting/customer segmentation abilities- saving your team valuable time. What’s not to like? Check out these 18 benefits of a CRM that your business can use to make your sales process more effective and efficient.

Benefits of a CRM

Find the original content for this blog here.

By |2022-03-21T17:17:07+00:00March 22nd, 2022|

5 Workplace Trends in 2022

The last couple of years have proved to be monumental in the workplace landscape thus producing 5 workplace trends in 2022. The pandemic has not only rocked our worlds personally and socially, but it is difficult to find any business that hasn’t had to make extreme changes to its business model as a result. Not only do consumers expect certain precautions, but employees have also rocked the boat of many companies who may not have taken steps necessary to secure their safety. One of the most obvious results has been the extreme shift to remote work or flex-work. What was unheard of for most of the country even ten years ago has suddenly become not only the expected norm but a demand by the workforce. Work-life balance suddenly took a huge leap, and companies in fear of losing their workforces entirely have adapted to accommodate the changing times by allowing a more flexible work-life balance along with placing increased attention and resources on workplace equity, diversity, inclusion, and employee mental health. Take a look at these 5 workplace trends that have taken the world by storm.

Find the original content for this blog here.

By |2022-03-14T20:45:47+00:00March 15th, 2022|

Best Growth Management Strategies for Small Businesses

Photo: Unsplash

This guest blog has been provided by Dean Burgess of Excitepreneur.net. Thank you Dean for your insight.

Even the largest businesses started off small. Consider that Google began in a garage office with three people in 1998. Airbnb grew from the desperation of two young guys who couldn’t afford loft rent and decided to rent out their air mattresses. That could be your story, too! First, though, we need to do some planning.

A growth management strategy ensures that your business plan is successful and scalable. Consider this critical advice from entrepreneur and digital marketing expert Justin T. Farrell.

Key Aspects of a Growth Management Strategy

Consider a growth management strategy as the foundation of a home. It takes time and effort to create one, but it lays a firm foundation for future growth and success. There are a few key aspects to consider, such as the following.

  • Hire the right team to save time, foster business growth, reduce turnover costs and increase morale.
  • Keep finances organized for tax purposes as well as monitoring the budget to increase profit.
  • Focus on business strengths and incorporate a strengths-based strategy.
  • Prioritize digital marketing to build brand recognition and foster healthy competition.
  • Take advantage of technology to streamline processes, improve efficiency and enhance customer experience.
  • Improve product development by constantly assessing the data and identifying room for improvement (visit online job platforms to find data analytics companies who can complete this complex work).
  • Focus on customer satisfaction to increase revenue and enhance customer satisfaction.

Customer relationship management (CRM) platforms are useful in setting a business up for success. These platforms combine the priorities of technology and customer satisfaction to improve revenue. They also streamline internal communication, optimize marketing and gain valuable insights. 

What Role Does Finance Play?

Monitoring finances, in particular, is critical for consistent business growth. Maximizing profits and decreasing expenses is determined by several financial practices, such as the following. 

Organization is Key

As a business expands, it can become more difficult to manage finances. Focusing on the profitability of a business from the very beginning introduces a mindset that prioritizes revenue growth. 

Adopt an expandable organizational structure that will make it easy to keep finances organized as the business grows, without letting anything fall through the cracks. Track your income, audit your expenses, and digitize hard copies. Each of these small efforts can have a big impact.

Cash Flow

Studies show that 82% of small businesses fail because of cash flow mismanagement. Cash flow is essential to keep a business running, and it’s important to manage cash carefully. 

Some tips to improve cash flow include collecting receivables and tightening credit requirements. It’s also a good idea to focus on increasing sales and keeping tabs on expenses. 

If you have yet to integrate payment processing through your website, do it. With so many people making purchases online, this is a must-have convenience that can keep your cash flow strong. Implement payment processing with the help of a reputable third party for bank account authentication. This enables you to instantly retrieve account information to facilitate payments securely. 

Tracking Expenses

It’s easy to get carried away with expenses, especially when the business starts to grow. Tracking expenses is a fundamental part of managing cash flow and avoiding debt. 

Tracking expenses is an effective way of controlling costs and identifying areas to cut back. Routine tracking also prepares businesses for tax returns and helps them to make better decisions for the future of the business. This is also critical information you’ll need for your annual report to remain in good standing with the state and to maintain compliance

Invoicing Software

It’s beneficial to streamline and automate business operations wherever possible. Doing so can save time and reduce the chance of human error. Investing in a reliable invoicing system is an effective way of keeping up with accounts receivable. 

Invoicing software offers many benefits for a small business, especially one that is growing. For example, invoices can be created faster, it’s possible to send and import multiple invoices at once, and you can process your invoices in batches instead of one by one. 

Monitoring and managing finances are essential for successful business growth and should be prioritized. Fortunately, there are a lot of great resources for keeping you on track. 

By |2022-03-03T16:30:11+00:00March 8th, 2022|

Anatomy of an Excellent Whitepaper [Infographic]

If you’d like a clue as to the anatomy of an excellent whitepaper, look no further. A few simple tricks can make your whitepaper stand out if you know what to do. Whitepapers are great opportunities for your business to engage customers or clients in a more resourceful way. Whitepapers aren’t sales pitches but usually propose best common practices or methodologies surrounding a certain topic. These informational flyers provide an opportunity not only to provide a service to your audience but also to reinforce your position as a leader in the industry. Because name and email are usually required to download these items, it also helps build your database as well as give you quality leads.

The Anatomy of an Excellent Whitepaper Infographic

Find the original content of this blog here.

By |2022-02-28T20:57:07+00:00March 1st, 2022|

6 Hiring Trends in 2022 [Infographic]

Recruiting talent hasn’t been so hard to come by in recent memory, but with these 6 hiring trends for 2022 you can make sure HR knows what the talent out there is searching for and how to reel it in. From diversity and inclusion to remote offices, the mechanics of business everywhere are shifting to the new normal. Those job-hunting are particular, needing certain affirmations or commitments on behalf of employers, and are willing to walk away if they don’t like what they see. The balance has definitely shifted as companies struggle to hire while those looking for jobs have many offerings to choose from. Make sure your business has what it takes to land the talent you need to make your company go further in this ever-changing scenery of modern business.

6 Hiring Trends in 2022 Infographic

Find the original content of this blog here.

By |2022-02-21T18:53:20+00:00February 22nd, 2022|

2022 Email Marketing Trends You Should Know [Infographic]

Here are the 2022 email marketing trends you should know to make sure your dollars and cents are going to give you the best ROI. With the latest services and technology, companies are able to target audiences like never before. Spend the money to get the specific market segment you need to get in front of. Make sure you are reaching out over multiple platforms, and most of all, make sure your content is engaging. Content should be resourceful to your customers and be sure to utilize the latest in virtual and/or augmented reality to create a memorable and interactive experience. Check out the infographic to see where you can focus your efforts for your 2022 email marketing.

2022 Email Marketing Trends You Should Know Infographic

Find the original content of this blog here.

By |2022-02-14T19:31:59+00:00February 15th, 2022|

Customer Loyalty Through Online Order Packaging [Infographic]

This week’s blog has been provided by guest Jeremy Zielie, a Content Marketing Specialist for digital marketing agency Straight North.

How To Create Customer Loyalty Through Outstanding Online Order Packaging

Customer loyalty is an essential part of any business that relies on returning customers. As online purchasing continues to grow, marketers need to adapt and create new ways to establish these long-lasting connections. In fact, it is forecasted that US retail eCommerce sales will grow by 16.1% in 2022.

One of the best ways to create customer loyalty in our digital age is through online order packaging. Packaging is more than just a box used for transporting the product. It can create a lasting first impression that can attract customers back to your business. If you are interested in learning a few tips to make your packaging stand out, review the resource below.

Infographic created by Chicago Tag & Label

By |2022-02-02T17:56:54+00:00February 8th, 2022|
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