Digital Marketing Consultant. Entrepreneur. Storyteller. Investor.
With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.
Is there anything worse than working for a horrible boss? I can’t think of much. There is nothing more dreadful than having the Sunday night blues that hit you at about 4 pm because you begin thinking about having to be at work the next day to work for that horrible person. It’s the pits. What makes some bosses so terrible? I’m glad you asked. Here are 12 characteristics of a horrible boss. As an employee, maybe you’ve been able to pin most of these already, or maybe this will help give you the vocabulary to understand why you feel the way you do. If you are on the flip side of this coin and are the boss, I encourage you to take a hard and honest look at yourself and your work style. Do you think your employees would describe you in these ways? The great thing is, it’s never too late to change and become a better leader. You will be happier and so will everyone else!
Making sure you know the do’s and dont’s of content marketing is really important. Many businesses tend to not value marketing as much as they should anyways, but when they waste time and money on poor content and strategy, it only exacerbates the problem. Market smarter not harder. Take the time and spend the money to make sure you can produce even just one quality whitepaper or email a month. Be sure the content is relevant, well-written, and has clear calls to action. You can then take this piece and divide it up into smaller pieces. Turn each main point into its own little blog you can publish week by week throughout the month. Then take those weekly blogs and cut those up into bites that you can use as posts on your social media a few times a week. Working with clear goals, and most of all purpose, is the main idea. Do things right and do things well, and they will serve you.
Independence Day has got to be one of the most beloved holidays. What’s not to love? It’s filled with outdoor grilling, family lawn games, and plenty of fireworks throughout the week. It’s a time when we remember, honor, and celebrate our freedom, how it was won, and the many that sacrificed so we could enjoy it. I always like to take a break from my regular content on holidays in order to focus on the holiday itself. We can often get wrapped up in the present and forget the history and details surrounding the reason we celebrate, so here you go. Check out the infographic to remember a little history and some fun facts about the 4th of July. Hope you have a great one!
Sales is a tough gig. Goals are often set high with resources short of the ideal. Landing a prospect takes countless other rejections, so how do you make sure you don’t lose your prospect at hand? Here is a guide that provides 10 questions to move a sale forward. What’s the biggest takeaway? Listen. Sales is often associated with a chatty salesman who doesn’t ever really care to get to know you, but that is a sure way to lose a potential client. Taking time to learn about the prospect should be your main goal. Let them do the talking. Find out their needs, where your product meets those needs and eliminates pain points for them, and don’t be afraid to ask about budget. You can’t know how to help them unless you know how much help they can afford. Don’t waste your time and theirs by not doing the due diligence of knowing who they are and how you can fill in the gaps. By asking these 10 questions, you can be sure to close the deal.
With hundreds of thousands of small business opening each year, the market can become extremely competitive. Small business owners are the backbone of America. They work hard. They work long. They put everything on the line to pursue their own American Dream. How can you make sure you succeed – not only succeed but thrive? What can you do to grow your business as fast as possible? Luckily there are many things you can do. Check out the infographic to see 7 growth hacks for small businesses that will help you get a leg up on the competition and grow your business fast.
Have you been using hyper-personalization marketing as a part of your business strategy? If you haven’t been on the generating side of this super hot new trend, you’ve likely been on the receiving end. Hyper-personalization utilizes artificial intelligence tools to customize information and marketing to specific individuals in real-time. Hyper-personalized marketing is highly rewarding as 75% of consumers are more likely to purchase in response to these prods. That’s a significant increase. Take a look at the infographic below to check out the amazing stats that result from utilizing this AI-based marketing strategy.
Some people have an ever-present fear that they will be let go or fired regardless of how good of an employee they are. Are you one of these people? One helpful tip is instead of focusing on things you can’t control – focus on the things you can control. So much energy is wasted spending time worrying instead of profitable, fulfilling actions. There are many ways to solidify your employment and value to your company. From simple things like always following through on your promises to taking the initiative to further your skills in select areas, you can make yourself hard to live without. Stop worrying, and give yourself some peace of mind by checking out these 20 ways to be indispensable at work.
I know it sounds harsh, but there are simply people in this world who should be fired. They are not a good fit for your team. Some people bring team morale and production down simply by being present. Their negative attitude or habit of bulldozing others in the group is only hurting your bottom line. As a manager, it is your responsibility to take care of your team, to consider their workplace environment, and to actually help manage relationships between them. Sometimes being a manager stinks because you have to do hard things, but you were hired because someone thought you were capable and trustworthy of doing this. So do it. Firing someone is never easy, especially if managers before you have failed to do what should have been done years ago, but be brave. Get into that power pose before the meeting and reassure yourself that you are doing what is best for your team and the overall company. You got this.
Non-profits are often a few years behind in their approach to marketing which is unfortunate for many reasons. Of course, it has always been difficult for non-profits to spend dollars on marketing efforts simply because their true passion is for every cent to go to the cause they endeavor to raise funds for year after year. This is a double-edged sword. While more dollars may go to the cause, they also lose out on potentially far more dollars due to their lack of basic functionality on the marketing side. One of these basics is SEO or the search engine optimization of their website. The bad thing – most non-profits have terrible SEO which keeps people from donating on their site. The good thing – this is a fairly simple and cheap fix many non-profits could do without any hired outside help. Check out the infographic below to see how you can improve your non-profit’s SEO in just a few simple steps.
As a marketer, it’s hard not to cringe when you see a terrible ad or any content go out by a business that simply isn’t doing them any favors. In some cases, they are hurting themselves, but most of the time, they have simply wasted time and money. Your marketing content should scream your brand standards, have a clear message/sell, and a clear call-to-action for your audience to take. It should be succinct and lead consumers easily to the point of sale. Some of the most effective content marketing is an interactive style. This can involve things like contests on social media or helpful tools you make readily available to anyone that helps them in their research before making a purchase. Things like this make your company approachable and encourage interaction which is never a bad thing. Check out these stats on just how effective interactive marketing actually is.