Branding is possibly the most exciting and fun part of marketing. Branding is where the magic happens, where stories are found and told, where fonts are chosen, and where colors are selected. All of these components play a huge role in the story that is a company’s brand. The message you give to the public is the heart and soul of a company. It is what consumers will connect with and, hopefully, attach themselves to. Psychology is obviously a large part of this. How people perceive these components is important to take into consideration when building a brand. From font to color choices, each is sending subliminal messages to people’s brains. Check out the psychological and emotional responses people have to various color palettes and what these brand colors say about your business.
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