Creativity Archives - Page 2 of 7 - Justin T. Farrell

Realities of Marketing Pipeline Growth [infographic]

With one month gone, sales and marketing teams may already be feeling the squeeze of meeting their sales goals for Q1. With budgets rarely what anyone would wish for, marketing teams everywhere try to make something out of mostly nothing. With so little dollars to go around, creativity, know-how, and charm are the grease behind most pipeline productivity. The comfort of this? Almost everyone is in the same boat. Check out the stats compiled in this survey of marketers sharing the challenges and solutions they’re pursuing in 2024.

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By Justin Farrell|2024-01-16T16:41:03+00:00January 30th, 2024|

Key Events To Plan For in 2024 [infographic]

January 2024 has almost come and gone already! It is hard to believe. Looking to the rest of 2024, we have a lot to look forward to. Below is a list of key dates and cultural events to keep an eye out for throughout the coming year. These dates, events, and monthly focuses are great tools to incorporate into your marketing campaign. These are things your audience is aware of, interested in, and engaging with, so take advantage and be aware of these easy points of connection.

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By Justin Farrell|2024-01-16T16:17:04+00:00January 23rd, 2024|

Dos and Don’ts for Social Media Marketing [infographic]

Social media is a large part of any business’s brand and success today. It is the easiest and hardest way to connect with your customers. What do I mean? Doing your social media well can increase followers, build trust, and distinguish your company as a leader and thinker in your space. If done poorly, you will lose followers, destroy trust, and show yourself to be an amateur- not just on social media but in your industry. The takeaway? It’s important. You need to do social media well. You need to take time to educate yourself and your staff. You are either helping yourself or hurting yourself all of the time. Make sure you are helping your business thrive by checking out these essential dos and don’ts for social media marketing.

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By Justin Farrell|2024-01-16T16:18:11+00:00January 16th, 2024|

8 Visual Trends in 2024 [infographic]

If you are looking to refresh the look of your branding and marketing in 2024, look no further. Check out these 8 visual trends of 2024 that will grab your audience’s attention. With so much visual competition, it’s important to put in time and effort to make sure your content and branding are beautiful and engaging. These latest industry trends can help guide you in the right direction and help you start 2024 off on the right foot.

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By Justin Farrell|2024-01-08T15:45:20+00:00January 9th, 2024|

Nostalgia Marketing and its Benefits [infographic]

Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Nostalgia is a powerful marketing tool to have in your arsenal. Everyone experiences this emotion not just those of older generations. People like to think back on happier times or times of togetherness when they shared a memorable experience with others. Sometimes this can involve a couple of people while other times it can involve a whole country. For example, think about how England celebrated the recent royal wedding with such joy and pomp. That will be remembered by those who witnessed it for their entire lives. They will tell their grandchildren about it for years to come. The main thing to remember with nostalgia is that is stirs up positive warm fuzzy feelings of connection. When utilizing this in your marketing, you can connect your brand to those feelings. People act upon those emotions which will hopefully lead to a purchase and loyalty if you play your cards right.

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By Justin Farrell|2023-04-12T15:56:57+00:00April 25th, 2023|

7 Creative Trends to Follow [infographic]

Creative design is always morphing as the years progress, world events occur to abruptly shift perspectives, and audiences continue to evolve with their own unique interests and values. Those who work in the digital creative space tend to have an especially keen sense of these changing moods and have the skill to capture the abstract whims and desires people gravitate toward. In 2023, we are seeing an overwhelming shift into the fantastical, into otherness, but there is also a keen desire emerging for groundedness and of feeling connected to the world and planet around us. With this in mind, check out the 7 creative design trends to follow that are capturing the mood of marketing in 2023.

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By Justin Farrell|2023-04-12T15:37:44+00:00April 18th, 2023|

Brand Recognition for Small Businesses [infographic]

Branding is at the heart and core of every business. Your brand tells your story, tells people who you are, and what you care about. Without it, no one will be able to relate or care about your business. Consumers vote with their dollars and more and more – their hearts. You must be relatable and give people something to cling to. That is where your branding comes in. From the colors you choose to the fonts you display, it is important to create a consistent identity, so that when people see an advertisement or post, there is no doubt who originated it. You want to be recognizable, likable, and memorable. Take a look at the infographic to help get you started on the basic building blocks of branding for your business.

The original content for this blog can be found here.

By Justin Farrell|2023-02-07T14:01:57+00:00February 7th, 2023|

Graphic Design Trends for 2023 [infographic]

Graphic design trends shift with the mood of pop culture. According to top designers across the world, fantastical and bizarre is in for the year 2023. Perhaps it reflects the desire to escape the serious happenings and wars going on around the world or the hope to escape the daily stress of inflation that presses on the necks of many Americans and other peoples around the world. Whatever the reason, this year is sure to bring futuristic mixed with retro, fantastical mixed with blunt reality. The only rule to design this year is that there are no rules. Take a moment to check out the wild and creative graphic design trends expected to fill the coming year.

The original content for this blog can be found here.

By Justin Farrell|2023-01-23T16:31:43+00:00January 24th, 2023|

Common Content Marketing Mistakes[infographic]

Every piece of marketing begins and ends with content. I cannot stress enough how important it is to spend your time and resources to produce good content. If your content is terrible or built for the entirely wrong audience your ad spend is focused on, you have completely wasted your time, energy, and resources. Hear me. You must get this part of the process right if you want anything downstream to succeed.

Maybe you’re not sure how your content rates. If you do your marketing in-house, please get a professional opinion. This doesn’t always have to cost a lot of money. Take advantage of your network. It can be as simple as buying that professional marketing friend of a friend lunch to pick their brain and show them a few of your pieces. It is imperative that you are actively auditing your content and more importantly, correctly serving the proper marketing content to the proper audience on the proper platform. Here are a few simple steps you can take to be sure you avoid common content marketing mistakes.

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By Justin Farrell|2022-08-22T20:40:15+00:00August 23rd, 2022|

Smart Marketing Tips and Tricks[infographic]

Smart marketing tips and tricks can save a small business’s life. You don’t have to be a millionaire to do it well, you just need to make sure that whatever you can do is the best that you can make it. Remember that Arthur Ashe quote?

“Start where you are. Use what you have. Do what you can.”

Don’t focus on everything you can’t do. Focus on what you can do. Not everyone has a big marketing budget, so here are some smart marketing tips and tricks to make the most out of what you have.

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By Justin Farrell|2022-08-15T20:15:02+00:00August 16th, 2022|

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