There are several key components to include when discussing your digital marketing strategy. Social media may be the most obvious, but make sure you are using it effectively. You don’t need to be on every platform, just the one(s) that reach your target audience. If you would like to see some practical dos and don’t of social media, check out last week’s blog https://jtfarrell.com/24-social-media-dos-and-donts-infographic/.
Making sure your SEO is up to snuff is of huge importance as most users never make it beyond the first page of results. It is essential to be sure your SEO is as good as it can be. If users don’t know you exist, obviously you can forget about conversion. Email marketing is another important digital marketing channel that still has a good return if done well. Check out this blog to learn the tried and true basics of successful email marketing. https://jtfarrell.com/email-marketing-101-infographic/.
Lastly is SMS or mobile text marketing. More and more consumers are opting in for this type of communication. After all, people have access to their phones almost 100% of their day, so why not take advantage of that? Just be sure you are in compliance with the current regulations. To learn more, check out the infographic below to learn the key components to digital marketing in 2023.
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