Email marketing is a great way to directly connect with your customer base and is a fairly cost effective option. Not only is it a great way to increase brand awareness and share helpful information, but it is also an opportunity to increase sales IF done well. There are basic rules to follow to create effective email campaigns from ensuring your subject lines are short, sweet, and tempting to being sure you are marketing to the correct market segment. There are shoulds and shouldn’ts. If you want to make sure you’re making the most of your marketing dollars, take a look at these email marketing 101 basics for everything you need to know.
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