There is a lot that goes into the decision of which marketing pieces to use to attract and engage consumers and at which point in the process. Different pieces will most likely be used uniquely for each audience group you are targeting depending on age, generation, location, and socioeconomic status to name a few. This can be overwhelming especially for small businesses with small marketing budgets, but it pays to do your research! Check out this 2021 guide for must-have marketing collateral with helpful insight as to when they can be best utilized.
Should you quit your job? That’s a big hairy question. Discontent with your job can be caused by a myriad of things, but it is important to know what reasons are damning and which are transformable. Some individuals simply need to have a heart to heart with their manager. If you are feeling stuck in your career with no upward motion, set a meeting with your manager to discuss your concerns/desires. Great change can come from your initiative. Other people simply need to take some good time off to refresh. Don’t let your vacation roll over or let the work make you feel you can’t leave. You and your work are not at their best if you are overtired and stuck in a rut. If you are unsure of what your next move should be, take a look at this flow chart and see where you land. Answering these key questions and checking your options will likely help you see things more clearly.
The year 2020 and its related COVID-19 pandemic had monumental effects on the world in multiple ways. Businesses scrambled to maintain not only profit margins but simply keeping their doors open. We are still unraveling the effects of the pandemic. It has shifted business and marketing, perhaps forever. As companies have had to adapt to new normals, processes and original ideas have been given a second look. In fact, 90% of executives believe COVID-19 “will fundamentally change the way they do business for the next five years.” Isn’t that incredible? Who knew we would have such a drastic and rapid time of change? Below is a gathering of what many believe to be the new staples of doing business post-pandemic. Check it out to see what you can do to make sure you are changing with the times.
“The best time to plant a tree was 20 years ago. The second best time is now.”
That New Year’s resolution to read a book a month may be long gone, but it is never too late to start. Check out the reading list below authored by some of the most influential people in the world. From interpersonal skills to spiritual development to business-changing leadership skills, there is something, if not a few things, on this list for everyone. Meet that New Year’s resolution for the last half of the year with these great options!
Digital and graphic design trends are more bizarre than ever. Where legibility and clean looks used to dominate, chaos and crazy fonts now take the lead. Maybe it was the pandemic that has caused the sudden expression of outrageous colors, fonts, and design this year. Consumers are no longer being drawn to clean crisp design, but bold, artsy, and abstract. It is always hard to break from the norm and what you are used to doing, but listening to the consumer is your best bet for success. Make sure you get a piece of this artsy action by checking out the crazy digital and graphic design trends making a splash this year.
Utilizing a blog is a great way to engage with consumers if done correctly. Blogs often act as resources to consumers. The subject matter can range from how-to information to fun facts to the latest industry developments. The sky really is the limit however, as usual, there is a time limit. You only have a few seconds to capture your consumer’s attention and only a few more to keep it! Make sure you are spending time to learn how to best position your blog, so you don’t waste valuable time and marketing dollars. Check out these tips below to make the perfect blog post.
Corporate culture is an incredibly important and impactful aspect of business that is often ignored. Either business leaders are too focused on the bottom line to worry about how they get there and the impact that is had on their employees or they simply are ignorant to the gravity company culture plays on their business. I have known people who make great money but hate their job and their life around it, and I have known people who make a very modest income but love their job and enjoy their life. The key difference between these two scenarios is company culture. While the first lives within a bottom line centric environment with little work-life balance and hard-driving, calloused management, the second lives in a process centric environment where if you do the work, the work will come accompanied by a healthy work-life balance and caring management. Culture is important and it can often make or break a company. Don’t let poor culture and management sink your ship. Take action, and take a good look at everything that contributes to your company’s culture and try to always strive for a healthy and productive environment.
The summertime is great for barbeques and family get-togethers, but can actually be a strain on businesses. Productivity tends to decline in the warmer months as distractions are plentiful and workers are weary of the indoors. There are several areas attributed to causing this decline in productivity. Some areas are in a business’s control while others are not. One simple way they can help control this is by keeping the temperature in the office at a comfortable level- too cool or too hot and productivity declines and errors increase. Keep the office space between 70-72 degrees for optimal production. Another aspect a company can control is vacation time. Many workers do not have the time they need to really rest and recharge. Make sure you are granting your employees the necessary time they need to rest to be at their best, not only for their sake but also for yours.
The summer has finally arrived with its warm weather and blue clear skies! Families everywhere are enjoying some time away together to recharge and refresh. This luxury is hard to come by when you are a small business owner, but it is possible and incredibly important! With a little bit of planning, preparation, and mindset adjustment, even the hardest working business owner can and should enjoy some R&R. If you want to give your all to your business, you have to make sure you take some time for yourself to recharge so you can be at your best. Read on for some ways you can make it happen.
Everyone has heard the saying that your website is your best employee. It works 24 hours a day, 7 days a week with no 401k, benefits, or vacation all on a modest salary. Your website is a colossal asset, and it is not something you should allow to fall behind in design. Design trends and consumer preferences change over the years which means your website needs refreshed every few years. Refreshing is fairly simple with little cost, a few thousand dollars usually, but a total reboot can land anywhere from $10k-$40k depending on your needs. Of course, these numbers always come as a shock to many companies, especially smaller ones, but it is worth every penny! Make sure you get it right by finding the design agency that best fits you. Don’t go in unaware, prepare, set aside a healthy budget, and listen to the experts in the field to make the most bang from your buck.