Podcasts have gained much momentum over the past few years becoming one of the hottest ways to consume entertainment, and it is yet another way to utilize inbound marketing. Creating a podcast is a great way for companies, especially marketing companies, to become a resource to their consumer audience. Not only is it another medium for consumers to see and access your brand, but it also gives you another chance to reinforce your expertise as a valued asset to your listeners. Podcasts are also a great advertising outlet to take advantage of. Check out the quick stats below or read the full article by clicking on the infographic.

Why Podcasting Matters to Marketing Infographic Image

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