Social media is one of the cheapest and easiest platforms small businesses can utilize, but some simply don’t know the best way to go about doing it. Here are a few tips. First, you want to make sure your content is relevant and valuable to your audience. Make it informative about your company, something they can relate to, or educate them about the product you sell. Always have a clear call to action. Give them a link to click or a phone number to call. You want to make it as easy as possible for them to engage with you. Secondly, be sure to add a visual element. People’s brains are drawn to images. Colors are shapes that tell a story are far more interesting and easier to digest quickly than black and white text. Having an image to go with your post is crucial if you don’t want your work to just become white noise. Don’t believe me? Check out the infographic below to learn the basics about the shift to visual social media.
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