Easily coined as someone who tells stories.
Fiction or nonfiction. It doesn’t matter.
The storyteller is there to entertain – to keep the listeners attention.
Yet, storytellers are the new marketers.
We have seen a large shift recently. The traditional ‘push’ marketing no longer works. We cannot shove our brands and products in front of people and expect them to buy. We abused that avenue, and now consumers have the ability to ignore us. To skip the ads. To look past the signs. To pick what they want to see at every given moment.
It is no longer about the product.
We must give buyers a reason to buy our product. We must be transparent. We must show how we can help them.
We must truly tell our story.
The real storyteller? You.