Before we reveal 18 benefits of a CRM, you may be wondering what a CRM is. CRM stands for Customer Relationship Management. It is a platform which allows you to track activities, action steps, and any details regarding your client interactions. Using a CRM ensures a paper trail that anyone in your org can follow which makes for easy handoffs and seamless customer service. It also allows you to expel any and all detail about your client and interaction in their profile, so you no longer have to rack your brain for personal details at your next meeting. Besides this, these platforms are highly customizable. This allows for your team to input their specific sales process so it works for your business. They additionally produce an array of reporting/customer segmentation abilities- saving your team valuable time. What’s not to like? Check out these 18 benefits of a CRM that your business can use to make your sales process more effective and efficient.