Is Online Video Growing?

Below is my latest article, posted on sulastudios.com.

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Go to Facebook. Right now. Whether on your phone or on your computer. Once it opens, begin scrolling through your feed, and count how long it takes you to encounter a video. Most likely, within 5 seconds, you will scroll over a video. For me, I didn’t even have to scroll. The second item in my feed was a video.

It is incredible the rate at which online video is growing.

Cisco predicts that by 2017, video will make up over 69% of online traffic. According to eMarketer, consumers spent an average of 5.5 hours in front a screen watching video of some sort every day in 2015. Almost 25% of people lives were spent watching video.

According to VentureBeat, Americans watch 8,061 years of video content on YouTube every day.

These numbers are staggering, and they show the speed at which video is gaining momentum and importance in people’s lives. Video has become a powerful tool to capture a prospective client’s attention and provide them necessary information they are looking for. People would much rather watch a 1-minute video that gives them the information they are looking for, than pulling up a 300-word article and reading through it.

Last week, I was doing some work on my car. I began to dive into the project when I realized I had a couple questions regarding the process and how to reach the part I needed to replace. Without hesitancy, I pulled out my phone and did a quick Google search. The first result was a YouTube link of someone that walked me through the process. Watching that video saved me an hour on tinkering around trying to figure it out myself (and most likely breaking something else along the way).

How are you implementing video to tell your story?
How are you answering the questions your customers may have through video form?
How are you providing value to your customers with video?

These are important questions to think through because the use of video is growing and will continue to grow.

Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

Connect with me:
Twitter
LinkedIn
Instagram

By |2016-09-08T13:38:14+00:00September 8th, 2016|

Is Video In Your Social Media & Digital Marketing Strategy?

Below is my latest article, posted on sulastudios.com.

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“Social video generates 1200% more shares than text and images combined.” – Brightcove

Video has long been thought of as a ‘unique’ feature for a website, something left to those with large budgets, or even a technique that has been segmented to just TV. While video has been around for a long time, it has gained incredible momentum over recent years in the digital realm.

Video used in social media gets 1200% more shares than text and images combined? That is an incredible statistic, and it shows the impact that video has in today’s society.

USA Today recently reported that Facebook has an average of 8 billion daily video views from over 500 million active users.

But that’s not all.

“Businesses using video grow company revenue 49% faster year-over-year than organizations without video.” – Aberdeen

Wait, what? So you’re saying video actually help me increase my company revenue? You got it.

We live in the age of video. With the average attention span of 7 seconds, it is impossible to get people to read long amounts of text anymore, especially on social media. The key to fixing that – video.

Video allows a brand the opportunity to capture viewers attention, share a heartfelt story, and deliver necessary content – all in a short amount of time.

Video has become an integral part of digital marketing, and if your brand is not implementing it, you are leaving an enormous door open for your competitors to step in and take your place.

If video is not built into your social media and digital marketing strategies, it needs to be. We would love to help you think through the best strategies for how to implement video into your social media and digital marketing strategies.

Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

Connect with me:
Twitter
LinkedIn
Instagram

By |2016-09-02T02:10:10+00:00September 2nd, 2016|
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