Should I Use Video On Instagram?

Below is my latest article, posted on sulastudios.com.

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With more than 300 million daily active users, Instagram quickly became a global giant, with over 95 million photos & videos added daily!

Instagram, who is owned by Facebook, is becoming more popular by the day, outpacing other know social sites like Twitter, Vine, and Snapchat.

I am often asked two questions:

1. Should I use Instagram?

Yes, the stats above should easily convince you of the need to be active on Instagram. It is a quickly growing platform with more users signing up and actively using it every single day.

2. Should I use video on Instagram?

The use of pictures and video is the primary reason for the success of Instagram. We live in a visual culture. People want to interact with imagery and video more than they want to read text.

This time is extremely valuable!

Video allows you to provide more detail about your product / service, give some behind the scenes action to build your brand values and allows you the opportunity to connect on a personal level with your audience.

Yes, Instagram videos are short, but that is okay. People’s attention spans on social media are typically pretty short. You can upload a maximum video length of 60 seconds on Instagram – yet you can still do a lot in that 60-second timeframe!

Due to the condensed time, it is even more valuable to adequately consider the strategy behind the video to make the best use of the time and to capture the viewer’s attention out of the gate.

We would love to provide you a FREE evaluation of your current Instagram feed and recommendations for the best use of video in your social strategy with Instagram moving forward. Shoot us an email at hello@sulastudios.com –  we would love to help!

– Justin Farrell

Take a look at some samples of the best branded videos on Instagram recently:

A video posted by Ben & Jerry’s (@benandjerrys) on

Connect with me:
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By |2016-12-03T17:54:10+00:00November 20th, 2016|

Is Video In Your Social Media & Digital Marketing Strategy?

Below is my latest article, posted on sulastudios.com.

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“Social video generates 1200% more shares than text and images combined.” – Brightcove

Video has long been thought of as a ‘unique’ feature for a website, something left to those with large budgets, or even a technique that has been segmented to just TV. While video has been around for a long time, it has gained incredible momentum over recent years in the digital realm.

Video used in social media gets 1200% more shares than text and images combined? That is an incredible statistic, and it shows the impact that video has in today’s society.

USA Today recently reported that Facebook has an average of 8 billion daily video views from over 500 million active users.

But that’s not all.

“Businesses using video grow company revenue 49% faster year-over-year than organizations without video.” – Aberdeen

Wait, what? So you’re saying video actually help me increase my company revenue? You got it.

We live in the age of video. With the average attention span of 7 seconds, it is impossible to get people to read long amounts of text anymore, especially on social media. The key to fixing that – video.

Video allows a brand the opportunity to capture viewers attention, share a heartfelt story, and deliver necessary content – all in a short amount of time.

Video has become an integral part of digital marketing, and if your brand is not implementing it, you are leaving an enormous door open for your competitors to step in and take your place.

If video is not built into your social media and digital marketing strategies, it needs to be. We would love to help you think through the best strategies for how to implement video into your social media and digital marketing strategies.

Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

Connect with me:
Twitter
LinkedIn
Instagram

By |2016-09-02T02:10:10+00:00September 2nd, 2016|
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