Social Media: 2021 Predictions [Infographic]

According to LoSasso Marketing, social media should be taking up a considerable amount of your marketing budget in 2021. With the effects of the pandemic still at large, 76% of people say they have increased their phone usage and 45% say they’ve increased their computer usage. People are more plugged in than ever, and even though social media has become an even bigger part of life as individuals work to stay connected to family, friends, and coworkers, companies will need to work smart to get their consumers’ attention. Be sure to consider these 2021 social media behavioral predictions and trends to make the most of your marketing dollars.

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This content was originally posted here.

By |2021-03-16T17:25:25+00:00March 23rd, 2021|

Visual Social Media and Content Marketing Statistics 2021 [Infographic]

Have you ever heard it said that people remember 20% of what they hear, 30% of what they see, and 70% of what they can see AND hear? Investing in quality pieces that are pleasing to the eye and ear are worth it. Just think – 8 billion videos are watched on Facebook every day! That’s a lot of content, but if you do it, and do it well, people will pay attention. Videos are gaining a larger and larger chunk of consumer attention, but that doesn’t mean images and text are going away. Text paired with images is still hugely impactful in gaining the eye of your consumer. Check out the social media and content marketing stats below to see consumer trends and make your plan for 2021.

Visual Social Media and Content Marketing Statistics 2021 Image

This content was originally posted here.

By |2021-02-23T15:42:08+00:00March 2nd, 2021|

5 Mobile Marketing Mistakes [Infographic]

Mobile marketing optimization can easily get overlooked but is a costly error a company cannot afford to make. Consumers are using mobile devices more than ever to shop and research companies and products. Be sure you aren’t making these detrimental mistakes. Here is a list of the top five things you can do wrong when mobile marketing, but don’t despair if you identify with one or many of these. They are easily fixed!

5 Mobile Marketing Mistakes Infographic Image

This content was originally posted here.

By |2020-12-14T17:43:20+00:00January 5th, 2021|

8 Social Media Marketing Mistakes to Avoid [Infographic]

Social media is a vital component of any business’s marketing campaign. Once seen as an extra or only for young companies, social media now has a prominent role in every business’s success or lack of. How are consumers to engage with your company and brand if they have nothing to engage with? The emotional and personal connection between consumer and company has never been so intertwined and pivotal, so don’t think for a moment that social media isn’t worth putting marketing dollars on. Give social platforms the attention they deserve and help increase your brand’s reputation and equity, but don’t overdo it. Social platform interaction is critical, but there are common pitfalls businesses can make. Check out these common social media mistakes businesses make to be sure they aren’t undermining your marketing efforts.

8 Social Media Marketing Mistakes to Avoid Infographic Image

This content was originally posted here.

By |2020-11-16T16:35:45+00:00December 8th, 2020|

30 Effective Social Media Tactics[Infographic]

Social Media has played an ever-growing role in marketing and brand awareness for over two decades now, yet some businesses are only beginning to utilize its power and influence. If you are just getting your business up and running on social, take a few minutes to check out these 30 social media tactics that will help get you started in the right direction.

30 Effective Social Media Tactics Infographic Image

This content was originally posted here.

By |2020-06-08T15:16:45+00:00May 12th, 2020|

Is Video In Your Social Media & Digital Marketing Strategy?

Below is my latest article, posted on


“Social video generates 1200% more shares than text and images combined.” – Brightcove

Video has long been thought of as a ‘unique’ feature for a website, something left to those with large budgets, or even a technique that has been segmented to just TV. While video has been around for a long time, it has gained incredible momentum over recent years in the digital realm.

Video used in social media gets 1200% more shares than text and images combined? That is an incredible statistic, and it shows the impact that video has in today’s society.

USA Today recently reported that Facebook has an average of 8 billion daily video views from over 500 million active users.

But that’s not all.

“Businesses using video grow company revenue 49% faster year-over-year than organizations without video.” – Aberdeen

Wait, what? So you’re saying video actually help me increase my company revenue? You got it.

We live in the age of video. With the average attention span of 7 seconds, it is impossible to get people to read long amounts of text anymore, especially on social media. The key to fixing that – video.

Video allows a brand the opportunity to capture viewers attention, share a heartfelt story, and deliver necessary content – all in a short amount of time.

Video has become an integral part of digital marketing, and if your brand is not implementing it, you are leaving an enormous door open for your competitors to step in and take your place.

If video is not built into your social media and digital marketing strategies, it needs to be. We would love to help you think through the best strategies for how to implement video into your social media and digital marketing strategies.

Shoot me an email at, and I would love to connect and help you through this journey.

– Justin Farrell

Connect with me:

By |2016-09-02T02:10:10+00:00September 2nd, 2016|
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