Social media is a vital component of any business’s marketing campaign. Once seen as an extra or only for young companies, social media now has a prominent role in every business’s success or lack of. How are consumers to engage with your company and brand if they have nothing to engage with? The emotional and personal connection between consumer and company has never been so intertwined and pivotal, so don’t think for a moment that social media isn’t worth putting marketing dollars on. Give social platforms the attention they deserve and help increase your brand’s reputation and equity, but don’t overdo it. Social platform interaction is critical, but there are common pitfalls businesses can make. Check out these common social media mistakes businesses make to be sure they aren’t undermining your marketing efforts.