LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.
I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.
“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”
Some things you will discover:
- Posts with less than 150 characters see an 18% boost in engagement rate.
- 60K-400K audience range of their most successful campaigns.
- Sponsored content on LinkedIn gets a 37% higher click through rate.
Video use to be something special. Something only big brands had. That has changed and is now a necessity for ALL brands.
However, just having video content is not enough. You need to make sure your video content is catered to the needs of your consumers or followers.
Adweek just posted a great infographic showing a breakdown of what consumers want in video content. Check it out below, and if you need help discussing how video could help you and your brand, shoot me a note. I’d love to setup some time to help you process and strategize.
Below is my latest article, posted on sulastudios.com.
With more than 300 million daily active users, Instagram quickly became a global giant, with over 95 million photos & videos added daily!
I am often asked two questions:
1. Should I use Instagram?
Yes, the stats above should easily convince you of the need to be active on Instagram. It is a quickly growing platform with more users signing up and actively using it every single day.
2. Should I use video on Instagram?
The use of pictures and video is the primary reason for the success of Instagram. We live in a visual culture. People want to interact with imagery and video more than they want to read text.
Video allows you to provide more detail about your product / service, give some behind the scenes action to build your brand values and allows you the opportunity to connect on a personal level with your audience.
Yes, Instagram videos are short, but that is okay. People’s attention spans on social media are typically pretty short. You can upload a maximum video length of 60 seconds on Instagram – yet you can still do a lot in that 60-second timeframe!
Due to the condensed time, it is even more valuable to adequately consider the strategy behind the video to make the best use of the time and to capture the viewer’s attention out of the gate.
We would love to provide you a FREE evaluation of your current Instagram feed and recommendations for the best use of video in your social strategy with Instagram moving forward. Shoot us an email at email@example.com – we would love to help!
– Justin Farrell
Take a look at some samples of the best branded videos on Instagram recently:
Below is my latest article, posted on sulastudios.com.
“Social video generates 1200% more shares than text and images combined.” – Brightcove
Video has long been thought of as a ‘unique’ feature for a website, something left to those with large budgets, or even a technique that has been segmented to just TV. While video has been around for a long time, it has gained incredible momentum over recent years in the digital realm.
Video used in social media gets 1200% more shares than text and images combined? That is an incredible statistic, and it shows the impact that video has in today’s society.
USA Today recently reported that Facebook has an average of 8 billion daily video views from over 500 million active users.
But that’s not all.
“Businesses using video grow company revenue 49% faster year-over-year than organizations without video.” – Aberdeen
Wait, what? So you’re saying video actually help me increase my company revenue? You got it.
We live in the age of video. With the average attention span of 7 seconds, it is impossible to get people to read long amounts of text anymore, especially on social media. The key to fixing that – video.
Video allows a brand the opportunity to capture viewers attention, share a heartfelt story, and deliver necessary content – all in a short amount of time.
Video has become an integral part of digital marketing, and if your brand is not implementing it, you are leaving an enormous door open for your competitors to step in and take your place.
If video is not built into your social media and digital marketing strategies, it needs to be. We would love to help you think through the best strategies for how to implement video into your social media and digital marketing strategies.
Shoot me an email at firstname.lastname@example.org, and I would love to connect and help you through this journey.
– Justin Farrell
The introduction of social media into the digital world changed how people use the internet. Prior to social media, people went online for short periods of time to do research and gather the information they were looking for. With social media, people spend a considerable amount more time ‘connected’ to the digital world. They are constantly refreshing their feeds to get the latest scoop, often spending hours every day online.
This change has brought about an interesting twist in marketing over the past several years. Companies started changing their mindsets to think, “Where does our target audience spend their time?” The answer for many, social media.
At PayProMedia, we view social media marketing as an integral part of our inbound marketing strategies. Inbound marketing centers on the idea of generating relevant content that is helpful to your target audience and using that content to attract prospective leads.
So, where does social media fit with inbound marketing?
Social media is a critical avenue in promoting and sharing the content you have generated. Remember earlier when we talked about going to where your audience spends their time? Take your relevant content to them, and promote it on the platforms where they are spending their time.
Here are a couple of things to keep in mind when promoting content on social media:
Optimize for the platform
It is important to optimize your posts for each platform. The way you promote content on Facebook will be different than how you promote it on Twitter. Each platform is unique, and draws users for different reasons. Appease those different reason by tweaking your content to fit appropriately.
Use a platform to track your link click rates
There are many tools available that allow you to track clicks on a URL you promote. This allows you to review analytics of your content promotions and to tweak your content and methods to see what may get a better click-through rate. Oftentimes, the tool also shortens the URL, making it more user friendly.
If relevant marketing is important to you and your business, take the time to develop a solid inbound marketing strategy and use social media marketing effectively. It may seem like a large increase in work, but it will help your business succeed in the long run.
If you are interested in learning more about inbound marketing and social media marketing, please check out PayProMedia.