8 Social Media Marketing Mistakes to Avoid [Infographic]

Social media is a vital component of any business’s marketing campaign. Once seen as an extra or only for young companies, social media now has a prominent role in every business’s success or lack of. How are consumers to engage with your company and brand if they have nothing to engage with? The emotional and personal connection between consumer and company has never been so intertwined and pivotal, so don’t think for a moment that social media isn’t worth putting marketing dollars on. Give social platforms the attention they deserve and help increase your brand’s reputation and equity, but don’t overdo it. Social platform interaction is critical, but there are common pitfalls businesses can make. Check out these common social media mistakes businesses make to be sure they aren’t undermining your marketing efforts.

8 Social Media Marketing Mistakes to Avoid Infographic Image

This content was originally posted here.

By |2020-11-16T16:35:45+00:00December 8th, 2020|

2019 Social Media Comparison Infographic

This content was originally posted here.

It’s good to step back and reevaluate your social media strategy once in a while. See if you are spending your marketing dollars in the right places. Check out this infographic to see where your audience is spending the most time around the top six media platforms.

2019 Social Media Comparison Infographic Image
By |2020-04-16T14:09:49+00:00May 5th, 2020|

The Difference Between How Younger and Older Gen Xers Use Social Media [Infographic]

This content was originally posted here.

Though we often look at generational statistics, new data shows that with the Gen Xers, those statistics don’t show the whole truth. So consumer intelligence company Resonate dug deeper. Take a look at the differences between how the younger, middle, and older age ranges within Gen X interact with social media.

The Difference Between How Younger and Older Gen Xers Use Social Media Image
By |2019-09-24T01:42:08+00:00August 24th, 2019|

2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where are all these people spending their time? The 2017 State of Social Media is here to help.

Recently, multiple organizations began publishing information on platform usage, and Tracx pulled the information together into this infographic!

How does social media fit into your overall marketing plan? I would love to help you process and brainstorm the best way to make use of these platforms. Just shoot me a note!

2017 State of Social Media

By |2017-03-20T13:54:59+00:00March 20th, 2017|

Inbound Marketing Using Social Media

The introduction of social media into the digital world changed how people use the internet. Prior to social media, people went online for short periods of time to do research and gather the information they were looking for. With social media, people spend a considerable amount more time ‘connected’ to the digital world. They are constantly refreshing their feeds to get the latest scoop, often spending hours every day online.

This change has brought about an interesting twist in marketing over the past several years. Companies started changing their mindsets to think, “Where does our target audience spend their time?” The answer for many, social media.

At PayProMedia, we view social media marketing as an integral part of our inbound marketing strategies. Inbound marketing centers on the idea of generating relevant content that is helpful to your target audience and using that content to attract prospective leads.

So, where does social media fit with inbound marketing?

Social media is a critical avenue in promoting and sharing the content you have generated. Remember earlier when we talked about going to where your audience spends their time? Take your relevant content to them, and promote it on the platforms where they are spending their time.

Here are a couple of things to keep in mind when promoting content on social media:

Optimize for the platform

It is important to optimize your posts for each platform. The way you promote content on Facebook will be different than how you promote it on Twitter. Each platform is unique, and draws users for different reasons. Appease those different reason by tweaking your content to fit appropriately.

Use a platform to track your link click rates

There are many tools available that allow you to track clicks on a URL you promote. This allows you to review analytics of your content promotions and to tweak your content and methods to see what may get a better click-through rate. Oftentimes, the tool also shortens the URL, making it more user friendly.

If relevant marketing is important to you and your business, take the time to develop a solid inbound marketing strategy and use social media marketing effectively. It may seem like a large increase in work, but it will help your business succeed in the long run.

If you are interested in learning more about inbound marketing and social media marketing, please check out PayProMedia.

By |2013-07-09T11:11:08+00:00July 9th, 2013|
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