With Christmas fast approaching, consumers everywhere are bustling about to hurriedly finish their holiday shopping. Ironically most of this bustling will be virtual this year with only 31% of consumers intending to visit their favorite brick-and-mortar stores. This will be in incredible record setting year for online purchasing with very brand doing what they can to make sure they get a piece of the pie- or fruitcake, in this instance. While many consumers will look to their trusty go-to brands for purchasing, 39% of shoppers say they will spend more time browsing other brands this year giving opportunities for lesser-known businesses to put their marketing dollars to work in order to lead people to their websites and close the sale. Check out these stats for the 2020 holiday shopping season.
The holiday spirit seems to be overflowing nationwide. As people have grown weary and worn by the pandemic and recent election, the whole nation is more than ready to begin celebrating the holidays far earlier than usual to have something uplifting to focus on and talk about. What does this mean for your business? Shopping is starting far earlier and eCommerce is about to have an incredible record year. To capitalize on the market trends, make sure you are putting your marketing dollars and work efforts in the right places!