reputation Archives - Justin T. Farrell

What is your reputation?

Whether you will accept it or not, every brand has one – a reputation.

Your reputation is a valuable asset, or it can be a huge turnoff. It all depends on how well you care for your reputation. Is it something you think about, or do you just brush it off?

Truth is, that should be one of the largest concerns of any company. The best form of marketing is Word of Mouth Marketing. What your customers say to their friends and family, who then talk to their friends and family, is your reputation. It spreads. And fast.

A bad experience.
A poor attitude.
A broken product.
A messed up drink.
People dont forget. In fact – they share.

So what are you doing to improve your reputation? How are you treating your customers differently than everyone else?

Stand out. Be different. Put that strong memory in your client’s minds that they will share with their networks and bring you future customers.

Word of Mouth Marketing is the best form of marketing – because it does the work itself. Take advantage of it. Use it.

You won’t regret it.

By Justin Farrell|2013-01-30T20:15:26+00:00January 30th, 2013|

We All Have One

This past week, I had the opportunity to travel down to Ball State University and speak on a marketing panel with Scott Feather and 3 other panelists. Loved it. It was a great time sharing about my experiences and engaging in deep marketing discussions with fellow professionals.

One of the questions that was asked to the panel was this, “What is one thing you recommend to a new-to-the-market college graduate?” During this point in the conversation, I began thinking about brand.

My answer was this, “Think about your personal brand. Think about what you want your personal brand to be. Think about the future and what you want to be known for and what reputation you want to carry. Then do what you have to do to accomplish that – even if it requires some major life changes now.”

Personal brand. We all have one. The question is – what is yours?

And – is that the one that you want?

By Justin Farrell|2012-10-05T17:09:20+00:00October 5th, 2012|