Twitter is a marketing gold mine for those with the know-how to see it and capture its potential marketing powers. The social platform giant boasted 330 million monthly users with 145 daily users. 500 million additional consumers access Twitter without even logging into an account. These numbers are not insignificant and are well worth the marketing dollars. The demographic is right where the money is with the majority of users being between 35-65 years of age. Utilize this data and pair it with the best times to tweet your message to take advantage of this popular platform.
Podcasts have gained much momentum over the past few years becoming one of the hottest ways to consume entertainment, and it is yet another way to utilize inbound marketing. Creating a podcast is a great way for companies, especially marketing companies, to become a resource to their consumer audience. Not only is it another medium for consumers to see and access your brand, but it also gives you another chance to reinforce your expertise as a valued asset to your listeners. Podcasts are also a great advertising outlet to take advantage of. Check out the quick stats below or read the full article by clicking on the infographic.