Is Video In Your Social Media & Digital Marketing Strategy?

Below is my latest article, posted on sulastudios.com.

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“Social video generates 1200% more shares than text and images combined.” – Brightcove

Video has long been thought of as a ‘unique’ feature for a website, something left to those with large budgets, or even a technique that has been segmented to just TV. While video has been around for a long time, it has gained incredible momentum over recent years in the digital realm.

Video used in social media gets 1200% more shares than text and images combined? That is an incredible statistic, and it shows the impact that video has in today’s society.

USA Today recently reported that Facebook has an average of 8 billion daily video views from over 500 million active users.

But that’s not all.

“Businesses using video grow company revenue 49% faster year-over-year than organizations without video.” – Aberdeen

Wait, what? So you’re saying video actually help me increase my company revenue? You got it.

We live in the age of video. With the average attention span of 7 seconds, it is impossible to get people to read long amounts of text anymore, especially on social media. The key to fixing that – video.

Video allows a brand the opportunity to capture viewers attention, share a heartfelt story, and deliver necessary content – all in a short amount of time.

Video has become an integral part of digital marketing, and if your brand is not implementing it, you are leaving an enormous door open for your competitors to step in and take your place.

If video is not built into your social media and digital marketing strategies, it needs to be. We would love to help you think through the best strategies for how to implement video into your social media and digital marketing strategies.

Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

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By |2016-09-02T02:10:10+00:00September 2nd, 2016|

The Real Storyteller.

Storyteller.
Easily coined as someone who tells stories.
Fiction or nonfiction. It doesn’t matter.
The storyteller is there to entertain – to keep the listeners attention.

Yet, storytellers are the new marketers.

We have seen a large shift recently. The traditional ‘push’ marketing no longer works. We cannot shove our brands and products in front of people and expect them to buy. We abused that avenue, and now consumers have the ability to ignore us. To skip the ads. To look past the signs. To pick what they want to see at every given moment.

It is no longer about the product.

We must give buyers a reason to buy our product. We must be transparent. We must show how we can help them.

We must truly tell our story.

The real storyteller? You.

By |2015-03-25T00:29:52+00:00March 25th, 2015|

FREE Mobile Marketing Solution – Give it a try!

PayProMedia is doing great things! I am always excited to walk into the office every day and see new ideas coming into action.

One of the latest items is TxtConnect! TxtConnect is a mobile marketing SMS platform that allows you to connect with your customers in an avenue that is close to them – their pockets! Mobile marketing with TxtConnect allows for marketing to your audience through SMS text messages that are sent directly to their cell phone…

The best part, its free!
Check it out now at mytxtconnect.com and let me know your thoughts!

By |2013-02-06T20:45:52+00:00February 6th, 2013|

What is your reputation?

Whether you will accept it or not, every brand has one – a reputation.

Your reputation is a valuable asset, or it can be a huge turnoff. It all depends on how well you care for your reputation. Is it something you think about, or do you just brush it off?

Truth is, that should be one of the largest concerns of any company. The best form of marketing is Word of Mouth Marketing. What your customers say to their friends and family, who then talk to their friends and family, is your reputation. It spreads. And fast.

A bad experience.
A poor attitude.
A broken product.
A messed up drink.
People dont forget. In fact – they share.

So what are you doing to improve your reputation? How are you treating your customers differently than everyone else?

Stand out. Be different. Put that strong memory in your client’s minds that they will share with their networks and bring you future customers.

Word of Mouth Marketing is the best form of marketing – because it does the work itself. Take advantage of it. Use it.

You won’t regret it.

By |2013-01-30T20:15:26+00:00January 30th, 2013|