LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

• Posts with less than 150 characters see an 18% boost in engagement rate.
• 60K-400K audience range of their most successful campaigns.
• Sponsored content on LinkedIn gets a 37% higher click through rate.