81%of businesses now use video as a marketing tool with almost 77%saying results have followed. Those are pretty serious numbers, but don’t expect these results if you just rough and ready a video together. Video marketing takes thought, energy, and great execution just like anything else. They should be built as a part of your greater marketing campaign strategy to help funnel in leads and strengthen your inbound marketing prowess. Determining the message, desired outcome, and audience of each video is crucial. Check out these tips to make sure you are making the most of your videos.