If your company isn’t using this platform then let me introduce you to a Google Analytics guide for beginners. This is an incredibly helpful, FREE platform provided by Google that helps companies track their website’s performance. What does it track, you ask? Answer: Pretty much everything. Google Analytics not only tells you what pages and actions consumers are clicking, lingering, and acting on, but it also gives you the history of where they came from allowing you to see if the advertising money you’re spending is leading folks to your website and what they do once they’ve landed on it. It also tells you if users are coming in from social media, organic searches, emails, and more. This is incredibly helpful as you can really observe which marketing tactics to invest in and which to drop depending on your consumers preferred interactions.
Besides the action information, you have access to a load of demographic info. Knowing the age, gender, location, and buying habits of the users engaging with your website is like catnip for marketers. This motherload of information gives such a broad insight into your audience allowing you to curate your marketing strategy in a much more efficient and effective manner, so take a look at this Google Analytics guide for beginners to see everything you’re missing out on.