Nearly Half of Americans Make Purchases Based on Influencer Recommendations [Infographic]

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Have you been wondering if it’s worth jumping on the influencer marketing bandwagon? Research shows that despite some continued doubt about the trustworthiness of influencer recommendations, almost half of those polled have made a purchase based on one. Consider the following statistics as you make plans for your 2020 marketing.

Nearly Half of Americans Make Purchases Based on Influencer Recommendations Image