inbound marketing Archives - Justin T. Farrell

10 Twitter Statistics Every Marketer Should Know in 2020[Infographic]

Twitter is a marketing gold mine for those with the know-how to see it and capture its potential marketing powers. The social platform giant boasted 330 million monthly users with 145 daily users. 500 million additional consumers access Twitter without even logging into an account. These numbers are not insignificant and are well worth the marketing dollars. The demographic is right where the money is with the majority of users being between 35-65 years of age. Utilize this data and pair it with the best times to tweet your message to take advantage of this popular platform.

This content was originally posted here.

By Justin Farrell|2020-10-05T17:32:25+00:00October 27th, 2020|

Why Podcasting Matters to Marketing [Infographic]

Podcasts have gained much momentum over the past few years becoming one of the hottest ways to consume entertainment, and it is yet another way to utilize inbound marketing. Creating a podcast is a great way for companies, especially marketing companies, to become a resource to their consumer audience. Not only is it another medium for consumers to see and access your brand, but it also gives you another chance to reinforce your expertise as a valued asset to your listeners. Podcasts are also a great advertising outlet to take advantage of. Check out the quick stats below or read the full article by clicking on the infographic.

This content was originally posted here.

By Justin Farrell|2020-09-29T14:35:58+00:00October 13th, 2020|

10 Email Marketing Tips to Boost B2B Sales [Infographic]

Last week, we took a look at how to utilize inbound marketing to become a trusted resource to your target audience, but what good is it if the content you send out is outdated and unengaging? Email marketing is a crucial piece of your inbound marketing strategy, yet too many businesses don’t take the time to discover what will really grab the attention of their consumer. Marketing as a whole is becoming far more personalized and dynamic in order to one-up the competition and capture the target audience’s attention. Don’t throw away your marketing budget. Learn the best ways to utilize your email marketing. Details like segmenting your audience, honing in your subject line, and coordinating ad campaigns can make a massive impact on your click-through rate. Improve your sales with these email marketing tips.

This content was originally posted here.

By Justin Farrell|2020-09-21T15:00:08+00:00October 6th, 2020|

A Basic Guide on Inbound Marketing [Infographic]

Inbound Marketing is a pivotal strategy every company should take advantage of. Instead of the focus being on traditional marketing to consumers, Inbound Marketing prizes the concept of becoming a resource to the consumer. By using whitepapers, blogs, and service-oriented messaging, companies can shift from being just another brand to becoming an instrumental resource to their consumers’ decision process. Becoming a service to your audience allows you to better integrate your brand into the fabric of the consumers’ natural thought pattern. For example, when looking to buy a new air conditioner, instead of googling the best units, a consumer can click directly through to the helpful resource brand’s website that has already sent them an email on the best air conditioning units of 2020. It’s a whole lot easier to close the sale when your consumer has already chosen your company as a trustworthy source. Check out below to see how you can capitalize on inbound marketing.

This content was originally posted here.

By Justin Farrell|2020-09-15T14:06:07+00:00September 29th, 2020|

The Must-Have Components of a Modern Sales & Marketing Machine [Infographic]

This content was originally posted here.

It’s easy for your marketing and sales process to become misaligned. Inbound marketing can help eliminate some of the issues by creating a powerful sales & marketing machine. Using social, mobile, and cloud technologies makes the process of creating and distributing personalized content people want to see easier than ever. Combine customer profiles with quality content to keep your sales and marketing aligned.

By Justin Farrell|2019-04-09T19:00:28+00:00April 9th, 2019|

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

Posts with less than 150 characters see an 18% boost in engagement rate.
60K-400K audience range of their most successful campaigns.
Sponsored content on LinkedIn gets a 37% higher click through rate.

By Justin Farrell|2017-02-28T14:14:40+00:00February 28th, 2017|

Should I have video on my website?

Below is my latest article, posted on sulastudios.com.

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It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media were the “things to do” to succeed online.

As we shared in a recent blog post, the attention span of the average adult is only 8.25 seconds! This is evident in how people now spend the majority of their time – quickly scrolling over images in their Instagram feed, swiping through FlipBoard, and turning to their phone during TV commercials.

We are visual. For most, we prefer images, infographics and of course video over reading long paragraphs of text. We want our information, and we want it quickly.

And I don’t blame anyone.

This is why social media platforms have made large shifts in their focus, giving higher priority to images and video content.

This is also why video is growing in popularity on websites. In our recent blog post, Why 2017 is the Year for Video Marketing, we shared that websites that contain video have on average an extra dwell time of 2+ minutes!
[tweetthis]Websites that contain video have on average an extra dwell time of 2+ minutes![/tweetthis]
Think about that for a moment. If the average dwell time on your website is currently 1.5 minutes, adding videos may boost that up to 3.5 minutes or more!

The reason for the growth is simple. People are more willing to watch a short video describing your product, service or even company culture than they are to read long sections of text. This does not mean that text is not important – it is. However, what is more important is a balance of both video and text.

We would love the opportunity to help you brainstorm the best use of video for any of your digital efforts. Just shoot us a quick note at hello@sulastudios.com. We would love to treat you to coffee and strategize about the best methods to help you reach your goals.

– Justin Farrell

Connect with me:
Twitter
LinkedIn
Instagram

By Justin Farrell|2017-02-08T14:23:15+00:00February 8th, 2017|

Four Steps To Inbound Marketing Success

Many recent conversations I have partaken in revolve around inbound marketing and the differences between push (interruptive) marketing and pull (inbound) marketing. Out of those conversations, I have realized that people struggle to fully grasp inbound marketing, and often over complicate the process.

The inbound marketing methodology is a simple four step process.

Attract

Attract your potential customers to your website by generating quality content that is of interest to them. We live in the world of information, and people constantly turn to the internet to get answers. By generating content that helps educate your potential customers, you are building a level of trust with them that will cause them to return to you over and over. Promote this content to them within social media and email marketing.

Convert

With traffic coming to your website due to your content generation, it is time to capture leads by offering premium content to your viewers. Premium content tends to be slightly more advanced than what you publicly offer on your blog, and can be in the form of ebooks, whitepapers, infographics, checksheets, or videos. Throughout your blog, implement calls-to-action that attract viewers to the premium content and drives them to landing pages, where the offer is given to the viewer in exchange for simple information. Once they complete the form, they are directed to a thank you page where they gain access to the premium content, and a new lead was input into your system. Congrats!

Close

As time progresses, prospective customers in your system continue to interact with your content and digital marketing efforts. The more interaction that happens, the warmer the lead becomes. Oftentimes, a warm lead who has show continued interest in your company becomes an easy sell.

Delight

While gaining new customers is important, once someone becomes a customer does not mean the process is complete. It is now time to delight the customer and keep them happy. A happy customer means a loyal customer and a long relationship. Make sure to focus heavily on customer support and customer happiness. Evaluate every contact point with your company that a customer may have. Is it the best experience possible? If not, make it.

To learn more about inbound marketing, check out PayProMedia and HubSpot .

By Justin Farrell|2015-03-22T22:41:45+00:00September 2nd, 2013|

Inbound Marketing: No Need For Cold Calling

We’ve all experienced it. Answering your phone to an unknown voice trying to sell you on a product or service that you have zero interest in.

But wait, technology has advanced. Now, we have caller ID to scan the call before we even answer. Minutes after ignoring the call, we get a voicemail with the salesperson stating they will try back later. Sure enough, they keep calling and calling, and we keep getting more frustrated.

Cold calling has been a large sales tactic for many years. With call centers located all over the world, people are paid to sit and call unknown numbers and try to sell them on the latest and greatest.

While this technique was previously effective, it is quickly becoming a way of the past.

It has come time to forget cold calling, and start calling warm leads. With inbound marketing, generating content that people desire and find useful attracts potential customers to your website. Once there, draw them into premium content through landing pages and calls-to-action, while providing the premium content for some simple information in return. This lead generation technique starts to build a contact database of leads who have shown interest in your company.

As time progresses, and prospective customers continue to interact with your digital marketing, your leads become warmer and warmer, without even picking up the phone. When a prospective customer becomes a warm enough lead, it is then time to follow up with the lead via phone or email, but have a connection and starting point with that lead already. They know you. They know your company. They have shown interest in you.

Does it get better than that?

People are no longer frustrated at your brand because you kept annoying them with consistent phone calls, but rather, they reached out to you first because they need you.

Stop being interruptive, and start pulling.

To learn more about inbound marketing, check out PayProMedia and HubSpot.

By Justin Farrell|2015-03-22T22:38:45+00:00August 29th, 2013|

Inbound Marketing Using Social Media

The introduction of social media into the digital world changed how people use the internet. Prior to social media, people went online for short periods of time to do research and gather the information they were looking for. With social media, people spend a considerable amount more time ‘connected’ to the digital world. They are constantly refreshing their feeds to get the latest scoop, often spending hours every day online.

This change has brought about an interesting twist in marketing over the past several years. Companies started changing their mindsets to think, “Where does our target audience spend their time?” The answer for many, social media.

At PayProMedia, we view social media marketing as an integral part of our inbound marketing strategies. Inbound marketing centers on the idea of generating relevant content that is helpful to your target audience and using that content to attract prospective leads.

So, where does social media fit with inbound marketing?

Social media is a critical avenue in promoting and sharing the content you have generated. Remember earlier when we talked about going to where your audience spends their time? Take your relevant content to them, and promote it on the platforms where they are spending their time.

Here are a couple of things to keep in mind when promoting content on social media:

Optimize for the platform

It is important to optimize your posts for each platform. The way you promote content on Facebook will be different than how you promote it on Twitter. Each platform is unique, and draws users for different reasons. Appease those different reason by tweaking your content to fit appropriately.

Use a platform to track your link click rates

There are many tools available that allow you to track clicks on a URL you promote. This allows you to review analytics of your content promotions and to tweak your content and methods to see what may get a better click-through rate. Oftentimes, the tool also shortens the URL, making it more user friendly.

If relevant marketing is important to you and your business, take the time to develop a solid inbound marketing strategy and use social media marketing effectively. It may seem like a large increase in work, but it will help your business succeed in the long run.

If you are interested in learning more about inbound marketing and social media marketing, please check out PayProMedia.

By Justin Farrell|2013-07-09T11:11:08+00:00July 9th, 2013|