There has been some buzz eluding to the death of email marketing. Regardless of where these rumors have started, let’s put an end to them. Here are some solid email marketing data you should know which will put this notion to rest. 99% of over 4 billion email users check their email daily. This is a ginormous captive audience that is primed and ready to see your company’s name on a regular basis. Even if they immediately delete the email, you are at the very least remaining top of mind.
Your email marketing should be thoughtful in its timing, personalized, ideally based on previous purchases or viewed content, and visually intriguing. Curate thoughtful subject lines and copy, and don’t send too many. You risk people resentfully unsubscribing when the timing is pushed. Pay attention to who your audience is. You want to keep people engaged, so remember that different content should be created for different market segments. Email marketing is an extremely effective tool that is certainly alive and well. Check out the data points to see just how much.
Here are the 2022 email marketing trends you should know to make sure your dollars and cents are going to give you the best ROI. With the latest services and technology, companies are able to target audiences like never before. Spend the money to get the specific market segment you need to get in front of. Make sure you are reaching out over multiple platforms, and most of all, make sure your content is engaging. Content should be resourceful to your customers and be sure to utilize the latest in virtual and/or augmented reality to create a memorable and interactive experience. Check out the infographic to see where you can focus your efforts for your 2022 email marketing.