Are you in the habit of telling your company’s story? Maybe you share it everywhere or maybe you’ve never shared it at all, but telling your company’s story is a critical part of your business’ success. Consumers, now more than ever, desire connection and kinship with the brands they use. It isn’t only about product and price. People want to know and connect with how a company operates, its values, its mission. I know this can sound super fluffy, especially to the old guard, but this is simply the world we live in these days. Decisions are made by buyers for multiple reasons – not just one or two. If they don’t like the story you’re telling, they ain’t buying. You want to appeal to as broad of an audience as possible, but always be rooted in honesty. You will not appeal to everyone and that’s okay. If you want to succeed, if you want to connect with consumers at a more intimate level, you need to tell your company’s story. Where to begin? I’m glad you asked. Check out these 8 tips.