Have you ever wondered if your typography is affecting your conversion rate? Could your text, color, and style be hurting your business? Oddly enough the answer could be “Certainly.” Typography tells a large part of your branding story. Is your script flowing like Coca-cola, or is it blocky and angular like Dewalt? Different scripts obviously sell different personalities and messages that reflect the brand and product they sell. Not only that but color and sizing are also important aspects to think about. By changing the color, font type, or size in certain areas of your website, you can draw users’ eyes to exactly what you want. The brain is drawn to things out of the ordinary, so take advantage of that by putting your calls to action in a bolder color and larger font than the surrounding text. Attention to these details can affect your bottom line. Take a look to learn helpful insights on how typography affects conversion.
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