The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.
Knowing how to reach your audience is critical. Social Media has been a leading tool to reach poeple of all genertions, but it is important to know why and how these cohorts are using these platforms. From the latest Gen Z to Baby Boomers, Social Media continues to be a driving force in marketing and advertizing. Check out this article to see the latest stats on which generations respond best to the most popular social platforms.