Generational differences are no secret. In fact, they make for good entertainment in many workplaces. Boomers don’t understand Millennials and Gen Z and vice versa. All grew up with different political climates and events forming different mindsets and behaviors. Despite the many differences, having a diverse, multigenerational workplace is actually a great thing. Different viewpoints make for different voices, different ideas, and different emphasis. Millennials and Generation Z are the next big up-and-comers in the workforce. By 2025, Millennials will make up almost 75% of the total workforce. This will make for a dramatic shift in scenery, but the changing of the guard is inevitable. These youngest generations are the future, so it is important to learn about them, how to communicate with them, and understand where their values lie. Check out the infographic to get a good look at what makes Millennials and Gen Z tick.
The next generation of buyers is here. Gen Z is quickly gaining ground in the market accounting for 40% of consumers in 2020 with over 44 billion dollars to spend. Marketers are quickly realizing this thrifty, short attention spanned group is rewriting the book on consumer consumption. They process information faster and more selectively than previous cohorts and use media more intentionally. Check out this article to see the fascinating research that has marketers scrambling to get their piece of the Gen Z pie.